167 episodes

Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York.
More marketing management thought leading ideas and concepts can be found on the blog.

Managing Marketing Podcast by TrinityP3

    • Business
    • 5.0, 9 Ratings

Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.
Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York.
More marketing management thought leading ideas and concepts can be found on the blog.

    Rohan Robertson And Darren Chat Content Versus Advertising

    Rohan Robertson And Darren Chat Content Versus Advertising

    Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that led him to start his own brand content company. Rohan discusses the role of content and the difference between content and advertising and what, from his experience, makes great branded content.

    • 38 min
    Ryan Wallman Talk Creativity, Copywriting And Caring About Your Audience

    Ryan Wallman Talk Creativity, Copywriting And Caring About Your Audience

    Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity and particularly writing in engaging the audience and the particular challenges and discipline required to write in categories that are often quite technical and regulated. He also shares how he found and embraced Twitter and can be followed at @Dr_Draper

    https://www.trinityp3.com/2020/07/creativity-copywriting-caring-about-your-audience/

    • 37 min
    Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant

    Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant

    Stephan Argent is the founder and principal of Listenmore Inc., Canada’s leading advertising pitch consultancy. He talks with Darren on his role as a pitch consultant and adviser to CMOs and CEOs at many of Canada’s largest corporations and shares his observations and insights into the pitch process and the function of the pitch consultant is assisting marketers navigate the often confusing marketplace of advertising and media agencies.

    https://www.trinityp3.com/2020/07/trials-of-the-pitch-consultant/

    • 36 min
    Ashton Bishop And Darren Discuss The Seven Customer-Centric Shifts

    Ashton Bishop And Darren Discuss The Seven Customer-Centric Shifts

    This is Ashton’s third appearance on the Managing Marketing podcast. Ashton Bishop is the CEO of StepChange, who have been studying the way customer-centric transformations occur within organisations both successfully and unsuccessfully. In the process they have clearly defined the requirements of a successful customer-centric transformation and identified seven fundamental shifts required to create a truly customer-centric business. You can find out more on this research and the insights here.
    https://info.hellostepchange.com/redefining-customer-centricity

    https://www.trinityp3.com/2020/07/seven-customer-centric-shifts/

    • 43 min
    Clement And Darren Talk Building Powerful Relationships Through Direct & Respectful Communication

    Clement And Darren Talk Building Powerful Relationships Through Direct & Respectful Communication

    Clement Toulemonde is the partner In Charge of International Development at Interactif, a company that Learn to deal with others more simply to be more effective, more respectful and to feel better. It is a role his life groomed him to fulfill, having grown up in New Zealand, South Korea, Morocco and Australia. He shares the role direct and respectful communication plays in building powerful relationships in business and in life. Clement shares the Interactif discipline and discusses the way the approach operates across cultures and across the world.

    https://www.trinityp3.com/2020/07/building-powerful-relationships-through-direct-respectful-communication/

    • 47 min
    Jonathan Samway And Darren Chat On The Opportunities For Optimising Global Production Capabilities

    Jonathan Samway And Darren Chat On The Opportunities For Optimising Global Production Capabilities

    Jonathan Samway is the Managing Director and Executive Producer at Established Media. But Jonathan has a long and successful career producing high quality content on a global basis and he shares his belief that many major advertisers and their agencies are missing out on the opportunities for improved quality and performance from their production investments by taking a fragmented and often short term narrow view of their requirements. Jonathan believes that by thinking global and packaging production requirements marketers could see significant returns on their production investment.

    https://www.trinityp3.com/2020/07/optimising-global-production-capabilities/

    • 43 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

KTD1901 ,

Katy Denis

Managing Marketing covers a wide range of topics, discussed by industry experts in a relateable and conversational way. Darren does a great job of getting the most out of his guests so I highly recommend these Podcasts.

PRCK007 ,

Marketing Tranformation Advisor

Another excellent, focussed, challenging and informative podcast that
1,approaches the key issues of today,
2. engages insightful experts who encourage vigorous debate and
3. leaves us thinking and considering where we should heading as Industry leaders.

BrianSamuel ,

Retired

Very helpful in these troubled times. Keep up the good work

Top Podcasts In Business

Listeners Also Subscribed To