332 episodes

https://www.trinityp3.com/managing-marketing-podcasts/

Managing Marketing TrinityP3

    • Business
    • 5.0 • 12 Ratings

https://www.trinityp3.com/managing-marketing-podcasts/

    Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics Right

    Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics Right

    Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches.
    Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.
    As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. One of the key findings is that many marketers and procurement teams are simply not getting the basics right. Kylie shares her experience and observations on why this is so. 
    You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 
    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
    Listen on Podbean: https://managingmarketing.podbean.com/ 
    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
    Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

    • 37 min
    Nick Hand And Darren Talk About The State Of Pitch Fees, Agency Fees And Payment Terms

    Nick Hand And Darren Talk About The State Of Pitch Fees, Agency Fees And Payment Terms

    Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches.
    Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.
    As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Nick shares why one of the major pain points is the money. Get the fee wrong and everything else is seriously compromised.
    You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 
    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
    Listen on Podbean: https://managingmarketing.podbean.com/ 
    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
    Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

    • 39 min
    Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model

    Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model

    The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott’s six years ago. Soon after, Campbell’s sold Arnott’s to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life’s Little Moments’ campaign and achieved an ROI that put Arnott’s in the top 10% of FMCG campaigns?
    Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ CEO, and Toby Aldred, Saatchi & Saatchi Managing Director and Chief Client Officer of The Neighbourhood, share their ideas and observations on how the model has evolved over the six-year partnership with Arnott’s and what the ingredients are in a successful integrated model partnership.
    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
    Listen on Podbean: https://managingmarketing.podbean.com/ 
    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
    Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

    • 51 min
    Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia

    Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia

    Stephen Wright is TrinityP3’s Media Business Director, responsible for managing and facilitating some of this country's most high-profile media pitches for more than a decade. He is here to discuss the implications for media agencies and their pitches based on the State of The Pitch Australia Research results.
    Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead.
    As Australia and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Run from June to December last year, the report makes it interesting to read what is going on and what is going wrong with pitching. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 
    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
    Listen on Podbean: https://managingmarketing.podbean.com/ 
    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
    Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

    • 37 min
    The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising

    The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising

    Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Run from June to December last year, the report makes it interesting to read what is going on and what is going wrong with pitching. In this podcast, TrinityP3 Consultants Kylie Ridler Dutton, Lydia Feely, Ellie Angell, Anton Buchner, and Nathan Hodges join host Darren Woolley to discuss the State of the Pitch in Australia. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 
    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
    Listen on Podbean: https://managingmarketing.podbean.com/ 
    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
    Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

    • 43 min
    James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing

    James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing

    James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory working with Marketers, Agencies and Media owners to help plan a path to net zero by reducing & removing carbon emissions related to content creation and media activities, and in the process become a force for good.
    In business today there are a range of ethical and moral challenges. One that has particularly caught the advertising industry is its role in the developing climate crisis. An industry that drives growth could also be seen to drive consumption and, therefore, greenhouse gas emissions.
    This has come to a head recently with a campaign by Clean Creative, Comms Declare, and others to name and shame advertising agencies and comms companies that work for fossil fuel clients.
    When fossil fuel clients go to the market to select an agency, both sides come to the party: one side ridicules the agencies that pitch for the business, the other side justifies their position. Who is right?
    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 
    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 
    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 
    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 
    Listen on Podbean: https://managingmarketing.podbean.com/ 
    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 
    Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

    • 47 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

KTD1901 ,

Katy Denis

Managing Marketing covers a wide range of topics, discussed by industry experts in a relateable and conversational way. Darren does a great job of getting the most out of his guests so I highly recommend these Podcasts.

PRCK007 ,

Marketing Tranformation Advisor

Another excellent, focussed, challenging and informative podcast that
1,approaches the key issues of today,
2. engages insightful experts who encourage vigorous debate and
3. leaves us thinking and considering where we should heading as Industry leaders.

BrianSamuel ,

Retired

Very helpful in these troubled times. Keep up the good work

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