24 episodes

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.

MarCast MarketingMag

    • Marketing
    • 4.9 • 25 Ratings

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.

    Episode 1 - Isaac Smith: REA Group (part one)

    Episode 1 - Isaac Smith: REA Group (part one)

    Executive manager of marketing at REA Group, Isaac Smith joins Dave to talk: current role and responsibilities, REA marketing structure, career background, REA background, REA team and products, tech platforms, understanding customers, customer voice, marketing and sales alignment, ad budget investment, mentors, six questions in 60 seconds.

    MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

    See omnystudio.com/listener for privacy information.

    • 31 min
    Episode 2: Isaac Smith - REA Group (part two)

    Episode 2: Isaac Smith - REA Group (part two)

    Part two of Dave’s chat with Isaac Smith executive manager of marketing at REA Group. Dave and Isaac chat: competitors, marketing enablement technologies, digital transformation, automating insights, personalisation, upskilling and training, will tech take jobs, will marketing teams shrink, crafting comms with a human touch, agency relationships, in-house versus outsource, lessons from working overseas, how do marketers stay informed, crystal ball.

    MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

    See omnystudio.com/listener for privacy information.

    • 28 min
    Episode 3 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part one)

    Episode 3 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part one)

    Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: role and responsibilities at Village, history of Village brand, career background, views around marketing, acknowledgment of marketing by C-Suite, disruption, technology, demographics, immigration, lifestyles appeal of cinema, Topgolf, how Topgolf is revolutionising golf, entertainment, experience marketing, data, social media amplification, gamification, shareability, attracting active players, six in 60.

    MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

    See omnystudio.com/listener for privacy information.

    • 25 min
    Episode 4 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part two)

    Episode 4 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part two)

    Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: disrupting Village’s traditional business, new locations and cinema experiences, VJunior, voice of customer programs, ethnic diversity, multicultural cinema, the changing Australian market, trust, agency partnerships, martech, defining career moments, defining life moments, the future of marketing, automation, content, personal branding, crystal ball.

    MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

    See omnystudio.com/listener for privacy information.

    • 26 min
    Episode 5: Ben Hill - Bega Cheese

    Episode 5: Ben Hill - Bega Cheese

    FMCG marketing and iconic Australian brands. Dave and Ben also chat: marketing team structure, hiring from outside FMCG, marketing talent, company culture, new market opportunities, research and insights, dairy farming, the Bega community, Vegemite acquisition, 100 year-old brands and new consumers, six questions in 60 seconds, brands getting it right, brands getting it wrong, what would you do differently? Marketing mentors, marketing in a few words.

    MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

    See omnystudio.com/listener for privacy information.

    • 29 min
    Episode 6: Ben Hill - Bega Cheese (part two)

    Episode 6: Ben Hill - Bega Cheese (part two)

    Business growth, big retailers and the future. Dave and Ben also chat: iconic brands, innovation and diversification, entering new categories, areas where brands can't go, Picky Picky, younger audiences, agency relationships, consumers, brand conversation, the role of big retailers, Aldi, Coles, Woolworths, disruption, Amazon, competition, culture, understanding business needs, agency relationships, transparency, selling on 'why' not 'what, purpose, changes in five years, crystal ball, Bega in five years, Ben in five years, marketing in five years.

    MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

    See omnystudio.com/listener for privacy information.

    • 22 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

Chantal Dezarnaulds ,

Communications Manager

This series answers all the hard questions, provides insights to common challenges, shares light bulb moments and gives access to some of the best minds in the marketing world. Can’t wait for the next season.

julietromeokilo ,

A must for any marketing nerd!

What a cracking debut podcast. Insightful (at times quirky) questioning with the leaders of Australian marketing. A must for any marketing nerd.

llyod St ,

Love it

Great podcast on marketing with great subject matter

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