Marketing Espresso

Bec Chappell
  • 4.9 (27)
  • MARKETING
  • UPDATED WEEKLY
Marketing Espresso

Your easily digestible, quality shot of helpful marketing advice.

  1. 5 DAYS AGO

    The Methodology of story telling with Nimarta Verma

    Send us a text Let’s be honest—there’s a lot of fluff out there about storytelling in business. But if you’ve ever felt like you’re just “saying the thing” and no one’s really feeling it, this one’s for you. This week, I’m joined by the brilliant Nimarta Verma—leadership facilitator, storytelling strategist, and someone who’s not here for performative vulnerability or sugar-coated advice. Her Story Sharing methodology is all about ditching the polished perfection and actually connecting with your audience (wild concept, right?!) We’re talking: Storytelling vs story sharing (yes, there’s a difference and it matters)Why glossy, over-produced content flopsThe brain science behind why stories actually workHow to use vulnerability without turning it into a TED Talk auditionWhat to do when fear of judgement keeps you playing smallSharing to serve, not to self-promote (hello LinkedIn humblebrags 👋)This isn’t about “finding your brand voice” – it’s about telling the truth in a way that cuts through the noise and builds real trust. Because your story deserves more than a highlight reel. About Nimarta Verma  Nimarta Verma is a leadership facilitator, storyteller, and creator of the StorySharing™ methodology — a human-centred approach to building trust in teams. With a background in marketing and transformational coaching, Nimarta has helped shape brand stories for Fortune 500 companies like Unilever and Woolworths, as well as startups and scale-ups across multiple industries and markets. Today, she brings that expertise to leaders and organisations seeking to rebuild trust, deepen engagement, and foster connection through real stories. Nimarta created StorySharing™ after years of witnessing the limits of traditional storytelling in leadership. She realised that while storytelling can impress, it doesn’t always invite connection. StorySharing™ is different — it asks leaders to share from a place of truth, vulnerability, and lived experience. Because when leaders go first, it creates safety for others to follow. Linkedin W: disruptorbrand.com  DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

    24 min

  2. 2 JULY

    Marketing without social media is it possible?

    Send us a text Social media: it’s noisy, time-consuming, and often leaves you wondering if the return is worth the energy. But can you truly market your business without it? In this episode of Marketing Espresso, I’m unpacking the reality of growing a business beyond the scroll. I’ll walk you through the strategic role social media can play (when it makes sense), the types of businesses that thrive without it, and how to develop a balanced, omnichannel marketing strategy that doesn’t rely on being constantly online. This one’s for the business owners who feel burnt out by social or just want to know if there’s another way - because yes, there is. Key Topics Covered: Can a business grow without using social media at all?Real-life examples of 7-figure businesses that thrive without itWhy social media is just one channel, not the only oneHow to evaluate whether it makes sense for your businessStrategic ways to maintain a presence without letting it take overThe role of social media in SEO, brand personality, and trustHow to develop a smarter, lighter marketing approachOne Key Takeaway: You can build a highly successful, profitable business without being glued to social media. It’s about clarity, strategy, and choosing the right channels that align with your goals. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

    8 min

  3. 30 JUNE

    Funnels are dead with Bonnie Wicks

    Send us a text In this episode of Marketing Espresso, I chat with Bonnie Wicks, founder of Third House Creative, about why traditional sales funnels are no longer effective and what’s replaced them. We unpack how buying behaviours have shifted, why trust-building is more important than ever, and how to design a brand ecosystem that fosters genuine relationships. Bonnie shares her approach to helping coaches, creatives and course creators ditch the old linear marketing funnel in favour of a more human-centred, multi-touchpoint strategy. It’s a refreshing and practical take on modern marketing that puts connection ahead of conversion pressure. Whether you’re feeling stuck in the funnel framework or looking to deepen your brand’s impact, this episode is full of insights on how to meet people where they’re at—without the bro marketing tactics. Key Topics Covered Why the traditional marketing funnel is deadThe shift in consumer trust and buyer behaviour post-2021Why sales journeys are no longer linearReal-life examples of non-linear buying journeysHow to authentically use scarcity without damaging trustThe rise and fall of bro marketing and templated sales systemsWhat a modern brand ecosystem actually looks likeWhy being “bingeable” is more important than being everywhereThe sales cycle as dating: value, vibe, and soft-touch marketingHow to embrace mess and complexity in your customer journeyRethinking Instagram and where your customers are actually looking for youHow to build trust with fewer touch points that matter moreDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

    25 min

  4. 25 JUNE

    Why is LinkedIn so shit right now?

    Send us a text In this episode of Marketing Espresso, I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now? With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind LinkedIn's current state, the myths we're still buying into, and the overused “formulas” that are making everything blend into one big boring feed. I also share why your best chance of cut-through isn't a new algorithm hack, it’s showing up consistently, being intentional, and being unapologetically human. If you’re tired of the noise, the performative polish, and the ever-growing list of LinkedIn “rules,” this one’s for you. What I cover: Why LinkedIn engagement feels like it’s tankingThe myths about posting strategies (and why they don’t work)How AI is influencing our content – and our confidenceThe power of true authenticity in a polished worldHow to show up intentionally and cut through the noiseWhether you're a service-based business or simply trying to grow your professional presence, you'll walk away with practical ways to re-energise your LinkedIn approach and make it work for you. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

    14 min

  5. 23 JUNE

    Why you can't stay consistent with your marketing with Andrea Levinson

    Send us a text In this episode of Marketing Espresso, I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts. Andrea is a Business Psychologist who works closely with entrepreneurs to uncover the deeper blocks holding them back, from a scientific, brain point of view. Together, we explore the very real reasons why so many of us struggle to show up regularly, even when we know how important it is. This conversation goes beyond surface-level advice. We dive into the emotional, energetic and psychological reasons that affect our ability to market ourselves consistently - and why being kind to ourselves is often the missing ingredient. What You’ll Learn: Why self-sabotage often masquerades as inconsistencyHow the nervous system regulation and trauma can impact your marketingThe real reason traditional strategy often fails to stickHow to reconnect with your mission and show up with energyPractical advice for finding a marketing rhythm that works for youAndrea Levinson is a Business Psychologist and coach who works with high-performing women and leaders to rethink how they show up in their work — and rebuild success from something that actually feels good. With 20+ years of experience across corporate, leadership, and entrepreneurial spaces, she now runs her own business from the Sunshine Coast, helping women lead in a way that’s clear, clean, and fully their own. Connect with Andrea LinkedIn Website DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

    25 min

  6. 18 JUNE

    Is influencer marketing changing and what to do with those comments into DMs on instagram

    Send us a text In this episode of Marketing Espresso, I reflect on a clever influencer campaign that caught my attention - and why it’s an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tracking and lead gen. Whether you're in eComm or services, you’ll take away practical ideas for measuring the ROI of social media engagement, why tracking your funnel data matters, and how human-first content still reigns supreme in an AI-driven world. What I cover in this episode: A fresh influencer tactic that sidesteps obvious advertisingThe difference between vanity engagement and meaningful interactionHow to track micro conversions from comment to clickApplying ManyChat and DM automation in a human-centred wayHow eComm and service-based businesses can use data to prove marketing ROIWho it’s for: Marketers, business owners, and service providers who want to blend automation with authenticity and move past shallow social strategies. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

    11 min

  7. 16 JUNE

    The real cost of running ads on LinkedIn with Stewart Webb

    Send us a text In this episode of Marketing Espresso, I sit down with Stewart Webb, a seasoned digital marketing expert. Stuart brings deep experience across search, social, and display ads – and in this conversation, we focus on the platform many are curious about right now: LinkedIn Ads. With Meta becoming increasingly saturated and expensive, many businesses are looking for alternative advertising options. Naturally, LinkedIn – with its B2B reputation and targeting capabilities – is high on the list. But is it worth the hype? We explore: Why LinkedIn Ads might not be the silver bullet many expectThe key differences between Meta and LinkedIn in ad performance and user intentWhen LinkedIn Ads do work – and when they absolutely don’tThe true cost of advertising on LinkedIn (hint: it’s high)How to approach LinkedIn with the right mindset, budget, and expectationsStewart also shares real client examples, including a recruitment campaign that succeeded on LinkedIn, and gives practical tips for those thinking about giving the platform a go. If you're a business owner or marketer considering LinkedIn Ads, this episode is a must-listen before you spend a cent. Key Takeaways: LinkedIn's targeting tools are strong but not foolproofYour ad strategy needs to match the user’s platform intentFocus on value exchange, not direct sellingConsider multi-platform strategies for better ROIConnect with Stewart: www.searchrescue.com.au LinkedIn DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

    15 min

  8. 11 JUNE

    Digital Marketing Expectations (Instagram Vs Reality.)

    Send us a text In this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success. I dive into why instant wins and shiny funnel templates aren’t sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on. Whether you're feeling overwhelmed, disillusioned, or just frustrated with slow growth, this episode is your reality check and reminder that great marketing takes time, testing and intention. It’s not about the quick fix, it’s about building something that lasts. In this episode, I unpack: The myth of overnight success in digital marketingWhy marketing advice from influencers and CEOs doesn’t always translate to your businessThe difference between U.S. vs Australian market realitiesWhy consistency matters more than perfectionThe truth about funnels, ads and “viral” contentWhy brand building is a long game, not a shortcutIf you’re sick of chasing shiny tactics and ready to market with more confidence and less comparison, this one’s for you. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders 3. Book me as a speaker or advisor for your organisation 4. Get me on your podcast This podcast has been produced and edited by Snappystreet Creative

    10 min
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4.9
out of 5
27 Ratings

About

Your easily digestible, quality shot of helpful marketing advice.

Information

  • Creator
    Bec Chappell
  • Years Active
    2021 - 2025
  • Episodes
    376
  • Rating
    Explicit
  • Copyright
    © 2025 Marketing Espresso
  • Show Website
    Marketing Espresso

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