Mortgage Broker Acceleratio‪n‬ James Veigli & Ash Playsted

Amongst all the shiny objects, online marketing is right at the top of the pile. Online “gurus” and courses have made it seem so easy that many brokers believe it to be the holy grail of lead generation. The problem is… it’s FAR from easy! Often, online marketing is just another distraction that takes brokers away from proven methods that can grow their business. And many of them end up wasting 10s of 1000s of dollars on ads with little or no results!

Many mortgage brokers believe turning off their phone and email might seem like the dumbest thing to do. In fact, most pride themselves on being available at the drop of a hat! They also keep worrying that if they switch off their phones and emails, they’ll lose business and their referral partners will ditch them… but will they, really?

Client referrals: the average broker is missing far more than they are getting! Thankfully, you don’t need any fancy ninja sales scripts to generate more referrals. And if you know what you’re doing, closing referrals is easier than you think and can boost your profits significantly!

Should you start hiring people remotely? Almost all the brokers that we work with either consider working with a virtual team. Or, at least, in the process of doing so. This doesn’t surprise us one bit! Because thanks to all the tools we now have at our disposal, working remotely is easier than ever before. But it’s not the only reason why you should start building a virtual team.

There's a big myth in the mortgage industry that if you charge fees you will lose business to your competitors. "Why should a client pay your fee if they can get help elsewhere for free" - is the default argument. But it's not as simple as that. In fact, charging fees can actually increase demand for your business - if you position it correctly.

Don't quit when things get hard! The truth is, when growing a mortgage business and team, it will actually get harder before it gets easier. Growing a team creates more work and challenges, but when it's working well you reap the benefits. Unfortunately, many mortgage brokers give up and miss all the rewards.