19 episodes

The Net Positive Podcast brought to you by upflowy features short form interviews with some of the best product and marketing managers in the industry. You will hear actionable insights into how to build your growth engine, from growth hacking to increasing signup conversions, and everything in between.

Net Positive upflowy

    • Business
    • 5.0 • 10 Ratings

The Net Positive Podcast brought to you by upflowy features short form interviews with some of the best product and marketing managers in the industry. You will hear actionable insights into how to build your growth engine, from growth hacking to increasing signup conversions, and everything in between.

    Onboarding Frameworks & Psychology with Ramli John

    Onboarding Frameworks & Psychology with Ramli John

    Today on the podcast we are speaking with the incredible Ramli John, Managing Director at ProductLed • Author of "Product-Led Onboarding"
    Ramli is a marketing, design, and software development expert helping product-led SaaS companies. Today we discuss how onboarding is like throwing a MASSIVE party, the role that psychology plays in onboarding. And different frameworks you can implement to improve your sign up flow.

    • 31 min
    Growth Hacking Masterclass with Vaibhav Namburi

    Growth Hacking Masterclass with Vaibhav Namburi

    Today we are talking to an absolute weapon of a marketer, product manager, growth hacker, tech whizz, Mr Vai Namburi. Vai has built successful businesses, received prestigious awards, taught software boot camps, mentored startups at Blackbird and Incubate, speaks regularly and the list goes on. Today we learn how to build an engaged online community, how to get your first 1000 customers, tools to automate your marketing and how to create viral content which actually works.
    Resources:
    https://www.buildingstartups.co/blog/the-ultimate-startup-framework-to-build-a-successful-business-proven-strategy

    • 33 min
    Physical and Digital Product Management with Demetre Tryfiatis

    Physical and Digital Product Management with Demetre Tryfiatis

    Demetre Tryfiatis whose product management career went from the very hands-on physical product designer, creating high-end furniture worth up to $800,000, to expanding Koala's product offering into the lounge. We discuss different methodologies used between physical and digital product management, how personality and brand voice influence the product, and ideas on how to surprise and delight your customer.

    • 31 min
    Innovative Product Building with James Eyes

    Innovative Product Building with James Eyes

    Today we are speaking with James Eyes, who has had a varied career to date, from travel to cars to consulting and now to banking as a Product Manager for UBank. We discuss how to find innovative ways of building a product within the new era of banking, the onboarding flow for a highly regulated industry, and the impact a slick design has on increasing conversions to 83%.

    • 24 min
    Optimising Onboarding Flow with Alex Robertson

    Optimising Onboarding Flow with Alex Robertson

    Today we are speaking with Alex Robertson a product manager at Stake a growing platform which makes it easy to trade US stocks. We discuss everything from how to optimise the onboarding flow, particularly within the Fintech, and highly regulated space, how build trust and a brand within the company to differentiate yourself from competitors, and methods used to nudge a customer through to purchase. Lets dive in.

    • 26 min
    Engineering Product Development with Christian Iacullo

    Engineering Product Development with Christian Iacullo

    Today we are speaking to Christian Iacullo, who has a really impressive career date. He's been a software engineer for Freelancer and Atlassian, and is now an engineer at Canva where he rebuilt the editor search, designed and built content apps, launched the canva Developer platform and is now working on a new exciting project! Christian is also a mentor at Startmate and an angel investor. Today we learn about the role of an engineer in product management, designing products for developers and how one of Canvas new products has grown massively over the last year.

    • 33 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

scottmckeo1 ,

Great podcast for growth/acquisition!

If you’re interested in growth and stories from people who have a deep understanding of user acquisition, this is a great podcast.

amillar91 ,

Anna = superstar

Interesting podcast with relevant tactics that I can apply to my business

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