Never Settle Radio with Chris Morrison

Chris Em

“Never Settle” Radio with Chris Em is a hard hitting motivational podcast that’s designed to change your view on your life, business, relationships and everything else in between. This podcast will change the way you think, destroy your limiting beliefs with every second of high energy impact and each episode is designed to be listened to more than once so you never find yourself settling in any area of your life. You’re going to thank yourself starting your morning with polarising Chris Em. #NeverSettle www.instagram.com/thechrisem

  1. 3 days ago

    85. What's Working To Get Clients From Ads In 2026

    If you're sitting there wondering why your ads aren't working in 2026... It probably isn't your targeting. It isn't the algorithm. And it definitely isn't because Meta is "dead." It's usually because you're talking to the wrong person, with the wrong message, making the wrong offer—and expecting your ads to fix a sales problem. If you're trying to build a more predictable client acquisition system and want to stop guessing what's actually causing your ads to underperform, book a free Business Growth Strategy Session with our team. We'll map out your customer journey, identify the biggest bottlenecks, and show you exactly what we'd change to help you scale. Book here:https://bit.ly/pod-your-biz-health-checkup In this episode, Wes and I break down what's actually working in paid advertising right now. We unpack the biggest mistakes founders make with Meta ads, why most businesses are copying strategies that don't fit their market, and the exact framework we use to consistently generate qualified leads for ourselves and our clients. We also walk through Offer Linking, explain why messaging matters more than media buying, show how we build lead magnets that convert, and reveal how ads, content and sales all work together to create predictable growth. Nothing theoretical. No recycled marketing advice. Just the systems we're using every day. In this episode you'll learn: • Why most ads fail before they're ever launched.• How Offer Linking helps you create messaging that attracts the right clients instead of more leads.• Why indirect offers and playbooks continue to outperform direct-response offers in high-ticket businesses.• How to structure your top, middle and bottom of funnel so prospects are pre-sold before they ever book a call.• The biggest creative mistakes founders are making in 2026—and how to test ads without burning your budget.• How to think about ad budgets, scaling winners, and the metrics that actually matter.• Why the businesses that win with paid ads almost always have stronger sales operations behind the scenes. If you're serious about building a predictable client acquisition system, we've put together the same frameworks we reference throughout this episode, including Offer Linking, the Paid Pipeline Playbook, the Outcome-Based Playbook Generator, Buyer Certainty Content System and our complete sales operating system. Learn more here: https://bit.ly/pod-your-biz-health-checkup 00:00:00 Why ads have changed in 202600:04:23 The biggest mistakes founders make with Meta ads00:08:03 Why messaging beats media buying (person-first marketing)00:13:19 Offer Linking and finding your ideal customer00:29:41 Building offers people actually want (and why lead magnets outperform direct offers)00:41:26 Top, middle and bottom of funnel explained00:42:59 Creating content that pre-sells prospects00:51:38 Creative testing without wasting budget00:56:08 Ad budgets, scaling and performance metrics01:03:00 Why sales operations determine ad performance01:04:04 Tactical action plan for the next seven days

  2. 30 July

    84. Sales War Room: A Behind The Scenes Sales Pipeline Meeting

    Most business owners think sales is about handling objections. It isn't. It's about identifying the real problem, building the right strategy, and helping people make good decisions. If you're trying to build a more predictable business and you're tired of guessing what to do next, book a free Business Growth Strategy Session with our team. We'll map out where you are, what's holding you back, and the highest leverage moves to grow your business. Book here: https://bit.ly/pod-your-biz-health-checkup In the first episode of Sales War Room, Kyle and I pull back the curtain on how we actually work behind the scenes. We review two real businesses currently in our pipeline. One founder wants to grow from $12k to $50k/month while still working a full-time job. The other has built a $70k/month agency almost entirely through referrals but needs a predictable way to generate premium clients. You'll hear us diagnose each business, debate different strategies, work through objections, and build the exact plan we'd implement if they became clients. Nothing scripted. No motivational b******t. Just real business strategy. In this episode you'll learn: • Why every objection is really a business problem waiting to be solved. • The pre-selling system that's dramatically improved our sales process before prospects even get on a call. • How we'd help a founder grow from £12k to £50k/month without quitting his job too early. • Why outbound still works, when to hire a setter, and what most founders get wrong about lead generation. • How we'd build a predictable client acquisition system for a referral based agency. • The frameworks we use to reduce risk, structure offers, and help clients get results faster. If you're serious about building a more predictable business, we've put together the exact frameworks we reference throughout this episode, including the Buyer Certainty Content System, Layups Sales Process, Paid Pipeline Playbook and Seven Figure Sales Machine. Learn more here: https://bit.ly/pod-your-biz-health-checkup Chapters 00:00:00 Why we created Sales War Room 00:03:50 The biggest sales improvement we've made this month 00:09:30 The Buyer Certainty Content System 00:12:20 Buy Now or Buy Later 00:16:30 Business #1: Growing from $12k to $50k/month 00:21:30 Why outbound still matters 00:32:00 Offers, guarantees and getting quick ROI 00:37:00 Business #2: Scaling a $70k/month agency 00:42:00 Building predictable acquisition beyond referrals 00:49:00 The systems we'd install first 00:55:00 Risk reduction, speed and implementation 01:01:00 Final takeaways

  3. 03/07/2024

    78. Life and Business Wisdom from a Multi Million Dollar Owner Part 2

    Are you overwhelmed by all the moving parts in your business or personal life? This podcast episode has got you covered. Today, we're diving deep with our guest, who shares powerful strategies for mastering business growth and personal relationships. Learn how to lead with vision, set clear goals, and keep your team motivated through thick and thin. From actionable sales tactics to building a supportive and engaged team, this conversation is packed with insights that can help you transform challenges into opportunities. Get ready to take notes and get inspired to elevate both your business and personal life. Tune in now! Episode Highlights: Welcome [00:00] Relationship and Business Growth, With a Focus on Setting Goals and Creating Valuable Content. [02:51] Marketing Strategies for Overcoming Objections and Providing Evidence to Potential Clients. [07:50] Marketing Strategies for E-commerce and Consulting Businesses [10:59] Solving Business Problems Through Marketing and Sales [16:09] How to Solve Client Problems and Improve Results, Despite Controllable Factors Like Client Behavior [21:50] Managing Expectations, Controlling Outcomes, and Maintaining a Winning Mindset in Business [24:28] Building a Successful Marketing Agency or Coaching Company [28:57] Connect with Chris Morrison: Listen on Spotify: https://open.spotify.com/show/0ONjNzMT0gnWNYe4tOYFst  Follow me on Facebook: https://www.facebook.com/chris.em.96  Follow me on Instagram: https://www.instagram.com/thechrisem/ Subscribe to my YouTube channel: https://www.youtube.com/@ChrisMorrisonShow

    78. Life and Business Wisdom from a Multi Million Dollar Owner Part 2
5
out of 5
25 Ratings

About

“Never Settle” Radio with Chris Em is a hard hitting motivational podcast that’s designed to change your view on your life, business, relationships and everything else in between. This podcast will change the way you think, destroy your limiting beliefs with every second of high energy impact and each episode is designed to be listened to more than once so you never find yourself settling in any area of your life. You’re going to thank yourself starting your morning with polarising Chris Em. #NeverSettle www.instagram.com/thechrisem