New School of Marketing

Bianca McKenzie
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do. 

  1. Build a Marketing Plan That Works for You — Not Just the Algorithm

    1 DAY AGO

    Build a Marketing Plan That Works for You — Not Just the Algorithm

    Wishing you all a very Merry Christmas and wonderful holiday season! 🎄🎁🎅🏼 If you've spent this year chasing every algorithm change, trying to keep up with the latest marketing trends, or feeling exhausted from constantly adapting your strategy to whatever Instagram or Facebook decides to prioritise this month, this episode is exactly what you need as you plan for 2026. While everyone else is scrambling to hack the algorithm in 2026, the businesses that will actually succeed are the ones building sustainable marketing systems based on human connection, not platform trends. And with a new year starting in just a few weeks, this is the perfect time to get it right. In this episode, I'm breaking down how to build a marketing plan for 2026 that works for you and your business—not just whatever the algorithm wants this week. Because here's the truth: algorithm-dependent strategies are fragile, and what worked in January often stops working by June. Stop building your business on rented land. This episode shows you how to create a marketing plan that works whether the algorithm loves you or not. Tools & resources mentioned: MailerLiteMomentum Marketing PlaybookMarketing Momentum MembershipSend me a message right here Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

    59 min
  2. You’ve Got the Guts to Run a Business—You Can Definitely Learn to Market It

    15 DEC

    You’ve Got the Guts to Run a Business—You Can Definitely Learn to Market It

    If you've ever thought "I'm just not a natural marketer," or convinced yourself that marketing requires skills you don't have, this episode is going to completely shift your perspective. Here's the truth: if you had the guts to start a business, learn new skills, handle rejection, and keep going when things got hard—you've already got everything you need to succeed at marketing. You're just not applying those same strengths to your marketing yet. In this episode, I'm breaking down why the same qualities that made you brave enough to become a business owner are exactly the qualities you need to market effectively. Because marketing isn't harder than what you've already done to build your business—it just feels harder because it's unfamiliar and requires visibility. You had the courage to start a business. That same courage is more than enough to learn marketing. This episode proves it. Send me a message right here Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

    32 min
  3. Stop Guessing: How to Know What’s Working in Your Marketing

    8 DEC

    Stop Guessing: How to Know What’s Working in Your Marketing

    If you've ever felt like your course or membership marketing is just guesswork, or you can't confidently say which marketing activities are actually bringing in students, this episode will transform how you approach marketing. Most course creators and membership owners are flying completely blind—posting on multiple platforms, running webinars, sending emails, but having no idea which activities are actually generating enrollments. They make decisions based on what feels right rather than what the data tells them, and it's costing them time, money, and sanity. In this episode, I'm breaking down exactly how to measure what's working in your digital business marketing through simple, practical methods that give you clear answers—no complicated analytics dashboards or expensive tracking software required. You can't improve what you don't measure. This episode shows you exactly what to track and how to use that data to make smarter marketing decisions. Send me a message right here Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

    51 min
  4. The Hidden Cost of Not Marketing Your Business

    1 DEC

    The Hidden Cost of Not Marketing Your Business

    If you've ever thought "I'm too busy serving clients to focus on marketing" or convinced yourself that word-of-mouth is enough, this episode is going to make you seriously reconsider those decisions. The truth is, you're either investing in marketing now, or you'll be paying much higher costs later. There's no third option. But most business owners don't see these costs until it's too late—until they're in a feast-or-famine crisis, watching opportunities go to competitors, or realising they've hit a revenue ceiling they can't break through. In this episode, I'm breaking down the real costs of not marketing your business—the consequences that don't show up immediately but compound over time until suddenly you're facing problems that could have been prevented. This episode delivers the uncomfortable truth you need to hear—but also the roadmap to fix it before it's too late. Links mentioned: MailerLite Send me a message right here Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

    38 min
  5. What I’d Do First If I Was Marketing Your Business

    24 NOV

    What I’d Do First If I Was Marketing Your Business

    If you've ever looked at your marketing and thought "Where do I even start?", this episode is the clarity you've been craving. Most businesses don't need to do more marketing—they need to do the right things in the right order. But when you're in the thick of running your business, it's hard to see what those right things actually are. In this episode, I'm walking you through exactly what I'd do first if I was taking over the marketing for your business. Not the 47-step master plan—just the critical first moves that would make the biggest difference in the shortest time. These are the same steps I take when I start working with a new client, and they work because they focus on foundation before fancy tactics. Stop doing more. Start doing what matters. This episode gives you the roadmap. Links mentioned: MailerLite Send me a message right here Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

    42 min
  6. You Don't Need an Agency—You Need a Plan (and a Bit of Grit)

    17 NOV

    You Don't Need an Agency—You Need a Plan (and a Bit of Grit)

    If you've been thinking "I should probably hire an agency" every time your marketing feels overwhelming, this episode might save you tens of thousands of dollars—and give you back your confidence. The truth is, most small businesses don't actually need an agency, at least not yet. What they need is a clear plan, solid systems, and the willingness to show up consistently. The difference between businesses that succeed with DIY marketing and those that struggle isn't budget or professional design—it's strategic thinking and persistence. In this episode, I'm breaking down exactly when agencies make sense (and when they're a waste of money), plus giving you the framework to build your own effective marketing system without the hefty price tag. The best marketing isn't always the most expensive—it's the most strategic and consistent. This episode shows you how to build both. Links shared in the episode: Marketing Momentum Membership Send me a message right here Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

    35 min
  7. How to turn your content into actual sales conversations

    10 NOV

    How to turn your content into actual sales conversations

    If you're getting likes and comments on your posts but zero inquiries about your services, this episode will show you exactly what's missing. The gap between content and sales is where most business owners get stuck. They create valuable posts, people engage, but somehow it never translates into actual business. The problem? They're treating content creation and sales as completely separate activities instead of building strategic bridges between them. In this episode, I'm breaking down the exact system for turning your content into sales conversations—from creating content that identifies problems without solving everything, to building conversation starters directly into your posts, to making it ridiculously easy for the right people to reach out. Remember: likes don't pay the bills—conversations do. This episode shows you how to turn your content into the conversation-starting machine it should be. Links mentioned in this episode: Marketing Priority Matrix Send me a message right here Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

    27 min
  8. The Real Reason Your Posts Aren’t Getting Clients (It’s Not the Algorithm)

    3 NOV

    The Real Reason Your Posts Aren’t Getting Clients (It’s Not the Algorithm)

    If you've been blaming Instagram or Facebook for your lack of clients, this episode is going to be uncomfortable—but necessary. The truth is, if your posts aren't converting followers into paying clients, it's probably not the algorithm's fault. It's something much more fixable, but it requires honest reflection about what you're actually posting. In this episode, I'm breaking down the 8 real reasons your content isn't generating sales conversations—from posts that are all about you instead of your audience's problems, to never actually asking for the sale, to having a profile that doesn't support your content. This episode delivers the tough love you need to stop blaming external factors and start creating content that genuinely attracts clients. Send me a message right here Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

    34 min
See All (235)

5
out of 5
9 Ratings

About

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do. 

Information

  • Creator
    Bianca McKenzie
  • Years Active
    2020 - 2025
  • Episodes
    235
  • Rating
    Clean
  • Copyright
    © 2025 New School of Marketing
  • Show Website
    New School of Marketing