Not So Serious MarketingMag

On this episode of Not So Serious, Editor Liv Croagh sits down with husband and wife extraordinaire. Amanda and Ken started Eva in 2017 and have seen it grow exponentially in this time. How do two entrepreneurs with no marketing experience make it work? And, how does it work working with your spouse?
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In part two of the conversation, Editor Liv Croagh and Jess Hatzis talk about how important reactive marketing is, and how there was a humorous war of words between frank body and, of all businesses, 7/11.
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frank body is a powerhouse in the industry. Nine years ago, the beauty brand started from a kitchen and now has international success. Editor Liv Croagh sits down with founder Jess Hatzis to have a frank discussion about being an early adopter of influencers and why real people make all the difference in campaigns.

This is part one of the two part conversation.
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On this episode of Not So Serious, editor Liv Croagh chats with Zero Co founder Mike Smith. The two talk about the circular economy that's saving the planet and why aesthetic branding means a lifetime of customers.
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This week, editor Liv Croagh sits down with Australian start-up Mr Yum’s head of marketing Boden Westover.

Liv and Boden chat about the power of activations, expanding Mr Yum during lockdown and how the American market differs from Australia.

This episode was brought to you by Hubspot.
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In part two of the conversation with Taryn, Liv and Taryn talk about how influencers got involved in the federal election as well as who to look out for next.
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