Place Agency — Commercial with Eilish McNabb + Brett Pollard — Part 2 In this episode our conversation partners return to focus on implementation. They explore what it takes to embed social value from day one, using the Redfern Place project as a case study. They confront the barriers of time, money, and procurement models and look ahead to what regulatory and incentive frameworks could mean for Australian practice. In this episode the conversation covers: Embedding social value at the beginning of a project and going slow to go fast The Redfern Place project including community-led design jams, forecasting tools, and measurable outcomes Barriers to participation including budgets, procurement, and sharing power within project teams TOMs (Themes, Outcomes, Measures) and what their rollout could mean for Australia Flora Samuel and the RIBA Social Value Toolkit The Connecting with Country framework and its relevance to social value measurement Planning as a lever for social value and incentivising outcomes beyond the bare minimum About the guests Eilish McNab (née Barry) is a UK-registered Associate architect working at the intersection of design and research. Specialising in social infrastructure, she has led the delivery of complex education and residential projects across Australia and the UK. As the Social Value Lead at Hayball, Eilish has pioneered research on how design influences community wellbeing. She co-developed, in partnership with the Australian Social Value Bank, an industry-first framework to measure social outcomes from project inception through to post-occupancy. Through this research and her leadership, Eilish is advancing evidence-based, values-driven design, helping to embed social value as a core outcome of architectural design and strengthening the role of design in shaping more equitable and resilient communities. Her work has been recognised with a Design Thinking Grant from the Alastair Swayn Foundation and the SIMNA Innovation Award. Dr Brett Pollard is passionate about creating healthy places that have a positive impact for people and the planet. Brett also believes in the power of research and collaboration to create innovative solutions for complex problems. He holds a PhD from the Faculty of Medicine and Health at the University of Sydney, a Master of Design Science and is a registered Architect and Landscape Architect. Brett's extensive experience in designing and delivering built environment and strategic business projects is complemented by specialties in disciplines including research, sustainability, project management, framework development and program implementation. Brett is a regular presenter at conferences, universities, and workshops, and has researched and written numerous research papers and articles on sustainable design, social value, healthcare, education and physical activity in the workplace. Our host Angelique Edmonds has a passion for design education, social value and public engagement. Trained as an architect, she operates professionally as a Senior Lecturer in Architecture & Sustainable Design at UniSA and independently as the founder and Creative Director of the School for Creating Change. Her 2020 book Connecting People, Place & Design (published by Intellect UK) draws together fifteen years of practice and research regarding human relationships to place, our capacities to connect with one another and place, and the extent to which contemporary public design mechanisms allow public participation. Links discussed in this episode Hayball Social Value in the Built Environment Hayball Pilot Study Social Value in the Built Environment Discussion Paper (GBCA/Hassell) Architecture AU — Tools for Measuring Social Value Roundtable SIGMAH Tool Australian Social Value Bank RIBA Social Value Toolkit Flora Samuel — Capturing and Communicating Social Value in Architecture UK TOMs (Themes, Outcomes, Measures) UK Social Value Act 2012 Connecting with Country Framework (NSW Government Architect) Parlour (CPD information) Credits Eilish McNab:LinkedIn Brett Pollard:LinkedIn This program has been made possible with support from the Alastair Swayn Foundation. Find out more at alastairswaynfoundation.orgAngelique Edmonds: Instagram: @angelique.edmondsLinkedIn: @angelique.edmondsWebsite: schoolforcreatingchange.com Production + Editing: @apenning_