94 episodes

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/

Podcasting Essentials SoundCartel

    • Technology
    • 5.0 • 13 Ratings

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/

    S5E19 What the growth in distribution opportunities means for your podcast

    S5E19 What the growth in distribution opportunities means for your podcast

    As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate this growing landscape to take best advantage? Rob Greenlee, VP of Content & Partnerships at Libsyn and AdvertiseCast joins co-hosts Nick Schildberger and Nicole Goodman to discuss what it all means for podcasters. With big tech companies entering the industry at regular intervals in 2021, how big an influence will video play in podcasting, and what does 2022 hold for the audio industry?

     

    Podcasting Essentials is produced by:

    SoundCartel
    soundcartel.com.au
    +61 3 9882 8333

    See omnystudio.com/listener for privacy information.

    • 35 min
    S5E18 Why podcasts are an essential marketing tool

    S5E18 Why podcasts are an essential marketing tool

    Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications.

     

    Podcasting Essentials is produced by:

    SoundCartel
    soundcartel.com.au
    +61 3 9882 8333

    See omnystudio.com/listener for privacy information.

    • 28 min
    S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman

    S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman

    Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead writer and editor of Hot Pod, Ashley Carman, joins co-hosts Nick Schildberger and Nicole Goodman to give her take on the current and future state of podcasting. Ashley has big shoes to fill, taking over from Hot Pod founder, Nick Quah. But she’s no newbie to reporting on the audio industry, having done it since 2018 as a senior reporter at technology blog, The Verge, that now owns the Hot Pod newsletter.  Nick & Nicole also discuss Tom Webster’s very interesting take on YouTube for podcasts and Facebook for promotion. 

     

    References:

    Sign up for the Hot Pod newsletter

    Check out Tom Webster's article and video presentation at Podcast Movement this year – ‘Look for the flowers’

     

    Podcasting Essentials is produced by:

    SoundCartel
    soundcartel.com.au
    +61 3 9882 8333

    See omnystudio.com/listener for privacy information.

    • 28 min
    S5E16 Turning lemons into podcast lemonade

    S5E16 Turning lemons into podcast lemonade

    From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way that creates joy, Jess Cordova Kramer – along with Stephanie Wittels Wachs – found a way to turn lemons into lemonade, with Lemonada Media. Jess, CEO and Co-Founder of podcast network Lemonada, joins co-hosts Nick Schildberger and Nicole Goodman to discuss their core mission and the success that comes from tapping into what people need to hear.

     

    Podcasting Essentials is produced by:

    SoundCartel
    soundcartel.com.au
    +61 3 9882 8333

    See omnystudio.com/listener for privacy information.

    • 29 min
    S5E15 Correctly clearing copyrighted music for podcasts

    S5E15 Correctly clearing copyrighted music for podcasts

    Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters. 

    Podcasting Essentials is produced by:

    SoundCartel
    soundcartel.com.au
    +61 3 9882 8333

    See omnystudio.com/listener for privacy information.

    • 24 min
    S5E14 Podcasting the Crooked way

    S5E14 Podcasting the Crooked way

    Crooked Media is the podcast network best known for its flagship podcast Pod Save America. The show not only boasts extraordinary download numbers but has an enviable record of producing some of the most listened to, host-read ads in the business. Sandy Girard, SVP of Programming at Crooked Media, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the network’s approach to media buying, partnership building and authentic programming, in a lightning-fast political landscape. And drawing on her vast audio experience, Sandy also offers advice for podcasters looking to find and grow an audience. 

     

    Podcasting Essentials is produced by:

    SoundCartel
    soundcartel.com.au
    +61 3 9882 8333

    See omnystudio.com/listener for privacy information.

    • 25 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

ch0wch0w ,

Must listen for learning the art of branded content creation!

Incredibly helpful resource for learning the craft of creating branded podcasts & what goes on behind the scenes across many genres.

AdamJaffrey ,

So meta it’s magnificent!

This show is the #1 resource on podcasting about podcasting. Great guests, smart hosts and flawless editing.

globalcopywrite ,

Fantastic production quality

When you listen to a lot of podcasts - and I do - those with the most professional production values are infinitely easier to enjoy. This is an incredibly useful podcast for anyone thinking about podcasting or already doling it. I learn something new in every episode.

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