44 episodes

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are becoming easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing.

Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts.

What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences?

That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium.

Podcasting Essentials is produced by BE Media Production, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials.

http://be.com.au/

Podcasting Essentials BE Media Production

    • Technology
    • 5.0, 9 Ratings

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are becoming easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing.

Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts.

What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences?

That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium.

Podcasting Essentials is produced by BE Media Production, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials.

http://be.com.au/

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

AdamJaffrey ,

So meta it’s magnificent!

This show is the #1 resource on podcasting about podcasting. Great guests, smart hosts and flawless editing.

globalcopywrite ,

Fantastic production quality

When you listen to a lot of podcasts - and I do - those with the most professional production values are infinitely easier to enjoy. This is an incredibly useful podcast for anyone thinking about podcasting or already doling it. I learn something new in every episode.

jacgrey ,

Unique insight into the world of podcasts

It's a podcast about podcasting! More interesting than you may think. If you've ever thought about making your own podcast or simply have an interest in the future of how we use audio, worth a listen.

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