Pro Series with Eric Dillman

Eric Dillman

Explore the Pro Series Podcast with Eric Dillman – Interior Designer and Content Creator from Pittsburgh. Join Eric in dynamic sit-downs with global professionals, featuring guests from HGTV, Netflix stars, CEOs, founders of multi-million-dollar companies, business coaches, social media experts, and more. Uncover insights, success stories, and diverse perspectives in every episode.

  1. 5 DAYS AGO

    The Algorithm Is a Bully | OFF TOPIC EP. 147

    If your posts aren’t performing the way they used to, it’s probably not your content… it’s that the rules have changed. In this episode, I’m breaking down what Instagram actually cares about right now and why so many designers feel stuck posting beautiful work that gets little to no traction. The algorithm isn’t rewarding what it used to, and if you’re still creating the same way you were even a year ago, you’re going to feel it. We get into the five signals that are driving reach today, from why watch time has quietly become the most important metric, to why saves and shares are now far more powerful than likes. I also talk about how quickly your content is being tested after you hit publish, and why the first hour matters more than most people realize. But the biggest shift is this… content that feels human is outperforming content that feels perfect. And that’s where a lot of designers are getting left behind. When you’re only posting finished, polished spaces, you’re missing the opportunity to create connection, hold attention, and actually give people a reason to stay. This episode is really about reframing how you think about content. Because Instagram isn’t asking if your work looks good. It’s asking if people care enough to watch, engage, and come back for more. If you’ve been feeling frustrated, inconsistent, or like your content just isn’t landing… this will help you understand why, and more importantly, what to do differently moving forward.

    21 min
  2. 2 APR

    Just Post The Story | Off Topic EP. 144

    This week’s episode is your reminder to stop overthinking Instagram and start showing up. We’re breaking down why Instagram Stories are one of the most underrated tools for designers and how they’ve quietly become the easiest way to stay visible, build trust, and connect with your audience without fighting the algorithm. With over 500 million people using Stories daily, this isn’t about going viral, it’s about staying consistent and human in front of the people who already follow you. I talk about the difference between your feed and your Stories, and why that actually works in your favor. Your feed is your portfolio. Your Stories are your personality. They’re where you show the behind-the-scenes moments, the in-between decisions, the quick updates, and honestly… the real version of your day. No pressure, no overproduction, no perfection required. We get into how designers can use Stories to show process over product, why raw content consistently outperforms polished content here, and how something as simple as a quick video or casual post can build stronger connections than a perfectly curated grid ever will. If you’ve been stressing about what to post, this episode will flip your perspective. Stories aren’t another task on your list, they’re the easiest, most mindless, and most effective way to stay relevant. Also in this episode, I’m sharing some of my favorite new country music releases right now, because you know we’re not getting through a workday or a job site without a solid playlist. If you’re not posting Stories, you’re missing the most human part of your brand. Let’s fix that.

    22 min

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About

Explore the Pro Series Podcast with Eric Dillman – Interior Designer and Content Creator from Pittsburgh. Join Eric in dynamic sit-downs with global professionals, featuring guests from HGTV, Netflix stars, CEOs, founders of multi-million-dollar companies, business coaches, social media experts, and more. Uncover insights, success stories, and diverse perspectives in every episode.