Profitable Web Designer with Shannon Mattern

Shannon Mattern
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal

  1. 20 hrs ago

    Profitable Web Designer Tip: Ditching Hourly

    Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Ditching Hourly: A Web Designer's Guide to Value Pricing with Jonathan Stark Jonathan Stark, known as The Ditching Hourly Guy, joins Shannon Mattern to explain why hourly billing punishes you for getting good at your job, and how he builds every proposal around three value-based pricing options instead of a single hourly quote. In This Episode: Why hourly billing creates a mismatched incentive between you and your client The Why Conversation: the three questions Jonathan asks before he'll ever discuss price How to respond when a client's desired outcome is outside of what you can control Why every proposal should include exactly three pricing options (Goldilocks pricing) How Jonathan built his business through writing and podcasting instead of social media Why AI makes positioning more important, not less Resources Mentioned:  Value Pricing Calculator Hourly Billing Is Nuts Ditching Hourly Podcast Jonathan's Daily Newsletter The Package Matrix™ Method Related Episodes: Episode 189: How To Price Custom Web Design Projects with Shannon Mattern Episode 90: Profitable Proposals and Processes with Cass and Amanda of Foxtrot Branding Episode 164: The State of Web Designer Pricing in 2025 Jonathan Stark is a former software developer turned pricing consultant, known as The Ditching Hourly Guy for his mission to rid the world of hourly billing. He's the author of Hourly Billing Is Nuts and the host of the Ditching Hourly podcast. https://jonathanstark.com Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ Method, and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. Websites: webdesigneracademy.com | shannonmattern.com IG: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmattern

  2. 2 days ago

    Ditching Hourly: A Web Designer's Guide to Value-Based Pricing with Jonathan Stark

    Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Ditching Hourly: A Web Designer's Guide to Value Pricing with Jonathan Stark Jonathan Stark, known as The Ditching Hourly Guy, joins Shannon Mattern to explain why hourly billing punishes you for getting good at your job, and how he builds every proposal around three value-based pricing options instead of a single hourly quote. In This Episode: Why hourly billing creates a mismatched incentive between you and your client The Why Conversation: the three questions Jonathan asks before he'll ever discuss price How to respond when a client's desired outcome is outside of what you can control Why every proposal should include exactly three pricing options (Goldilocks pricing) How Jonathan built his business through writing and podcasting instead of social media Why AI makes positioning more important, not less Resources Mentioned:  Value Pricing Calculator Hourly Billing Is Nuts Ditching Hourly Podcast Jonathan's Daily Newsletter The Package Matrix™ Method Related Episodes: Episode 189: How To Price Custom Web Design Projects with Shannon Mattern Episode 90: Profitable Proposals and Processes with Cass and Amanda of Foxtrot Branding Episode 164: The State of Web Designer Pricing in 2025 Jonathan Stark is a former software developer turned pricing consultant, known as The Ditching Hourly Guy for his mission to rid the world of hourly billing. He's the author of Hourly Billing Is Nuts and the host of the Ditching Hourly podcast. https://jonathanstark.com Shannon Mattern is a Pricing Strategist, creator of the Package Matrix™ Method, and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. Websites: webdesigneracademy.com | shannonmattern.com IG: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmattern

    Ditching Hourly: A Web Designer's Guide to Value-Based Pricing with Jonathan Stark

  3. 11 Sept

    Profitable Web Designer Tip: Why Your Web Design Business Systems Aren’t Working

    Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Systems architect Diana Wei Fang, founder of The Finer Points, joins Shannon to explain why buying another tool never fixes a business problem, how to standardize your systems without losing what makes you different, and why she believes small businesses built to last are the key to real systemic change. In This Episode: Why so many creatives struggle with invoicing and follow-up, and why it has nothing to do with talent The real reason tool-hopping between platforms like Honeybook, Dubsado, and Notion never solves the underlying problem How to standardize your systems without losing what makes your business yours Why the average small business lifespan dropped from 91 years in 1919 to just 14 years today What AI can (and can't) do for your business systems How Diana built The Finer Points from scratch for under $500 Resources Mentioned: The Finer Points: https://thefinerpoints.co HoneyBook: https://www.honeybook.com Web Designer Academy: https://webdesigneracademy.com/web-designer-academy-program-reg/ Related Episodes: Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School: https://webdesigneracademy.com/how-to-scale-a-web-design-business-with-sarah-noked-of-obm-school/  Episode 177: Why Doing It All Yourself Is Slowing Down Your Web Design Business with Bailey Collins: https://webdesigneracademy.com/why-doing-it-all-yourself-is-slowing-down-your-web-design-business/  Episode 98: Finding Your Biz Besties with Katie Lynn + Laura Grace of Mushaboom Studio: https://webdesigneracademy.com/finding-your-biz-besties-with-katie-lynn-laura-grace-of-mushaboom-studio/ Diana Wei Fang is the founder of The Finer Points, a systems and process architecture studio helping purpose-driven entrepreneurs build businesses that last. Website: https://thefinerpoints.co | Instagram: https://instagram.com/thefinerpoints | LinkedIn: https://linkedin.com/in/thefinerpoints Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

  4. 9 Sept

    Why Your Web Design Business Systems Aren’t Working with Diana Wei Fang

    Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Episode 211: Why Your Web Design Business Systems Keep Failing with Diana Wei Fang Systems architect Diana Wei Fang, founder of The Finer Points, joins Shannon to explain why buying another tool never fixes a business problem, how to standardize your systems without losing what makes you different, and why she believes small businesses built to last are the key to real systemic change. In This Episode: Why so many creatives struggle with invoicing and follow-up, and why it has nothing to do with talent The real reason tool-hopping between platforms like Honeybook, Dubsado, and Notion never solves the underlying problem How to standardize your systems without losing what makes your business yours Why the average small business lifespan dropped from 91 years in 1919 to just 14 years today What AI can (and can't) do for your business systems How Diana built The Finer Points from scratch for under $500 Resources Mentioned: The Finer Points: https://thefinerpoints.co HoneyBook: https://www.honeybook.com Web Designer Academy: https://webdesigneracademy.com/web-designer-academy-program-reg/ Related Episodes: Episode 185: How To Scale a Web Design Business with Sarah Noked of OBM School: https://webdesigneracademy.com/how-to-scale-a-web-design-business-with-sarah-noked-of-obm-school/  Episode 177: Why Doing It All Yourself Is Slowing Down Your Web Design Business with Bailey Collins: https://webdesigneracademy.com/why-doing-it-all-yourself-is-slowing-down-your-web-design-business/  Episode 98: Finding Your Biz Besties with Katie Lynn + Laura Grace of Mushaboom Studio: https://webdesigneracademy.com/finding-your-biz-besties-with-katie-lynn-laura-grace-of-mushaboom-studio/ Diana Wei Fang is the founder of The Finer Points, a systems and process architecture studio helping purpose-driven entrepreneurs build businesses that last. Website: https://thefinerpoints.co | Instagram: https://instagram.com/thefinerpoints | LinkedIn: https://linkedin.com/in/thefinerpoints Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

    Why Your Web Design Business Systems Aren’t Working with Diana Wei Fang

  5. 4 Sept

    Profitable Web Designer Tip: Market Your Web Design Business

    Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: https://webdesigneracademy.com/freecourse Market Your Web Design Business Without Social Media with Jana Osofsky This week I'm joined by Jana Osofsky, a content strategist and Pinterest educator for coaches and service providers, and the creator of High Leverage Content. Jana built her entire marketing system around a capsule blog, a focused library of 12 to 20 blog posts that cover everything her audience needs to know before they're ready to buy, and used it to get her marketing down to one day a month while raising her prices from $600 to $4,000 a project. In This Episode: How Jana built a capsule blog library of 12 to 20 posts and used it to get booked out Why raising her prices every time she booked three projects took her from $600 to $4,000 a project What the specificity spectrum is and how to get specific in your content without a narrow niche Why AI-sounding content is costing service providers trust with clients right now The three-prong visibility strategy for becoming social media optional Why Shannon is expanding the Package Matrix™ Method beyond web designers Resources Mentioned: Jana's free training: The 6 Secrets to Signing Clients with a High-Converting Capsule Blog Jana’s Website: Jana O. Media. Related Episodes:  Episode 150: Podcast Guesting for Web Designers with Jenn Zellers Episode 137: Trust Over Traffic with Meg Casebolt Episode 183: Pricing Strategy Inside The Package Matrix™ Framework. Jana Osofsky is a marketing expert, content strategist, and Pinterest educator for coaches and service providers, and the creator of High Leverage Content. Find her at janaomedia.com or on Threads @janaomedia. Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner

  6. 2 Sept

    Market Your Web Design Business Without Social Media with Jana Osofsky

    Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: https://webdesigneracademy.com/freecourse Market Your Web Design Business Without Social Media with Jana Osofsky This week I'm joined by Jana Osofsky, a content strategist and Pinterest educator for coaches and service providers, and the creator of High Leverage Content. Jana built her entire marketing system around a capsule blog, a focused library of 12 to 20 blog posts that cover everything her audience needs to know before they're ready to buy, and used it to get her marketing down to one day a month while raising her prices from $600 to $4,000 a project. In This Episode: How Jana built a capsule blog library of 12 to 20 posts and used it to get booked out Why raising her prices every time she booked three projects took her from $600 to $4,000 a project What the specificity spectrum is and how to get specific in your content without a narrow niche Why AI-sounding content is costing service providers trust with clients right now The three-prong visibility strategy for becoming social media optional Why Shannon is expanding the Package Matrix™ Method beyond web designers Resources Mentioned: Jana's free training: The 6 Secrets to Signing Clients with a High-Converting Capsule Blog Jana’s Website: Jana O. Media. Related Episodes:  Episode 150: Podcast Guesting for Web Designers with Jenn Zellers Episode 137: Trust Over Traffic with Meg Casebolt Episode 183: Pricing Strategy Inside The Package Matrix™ Framework. Jana Osofsky is a marketing expert, content strategist, and Pinterest educator for coaches and service providers, and the creator of High Leverage Content. Find her at janaomedia.com or on Threads @janaomedia. Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner

    Market Your Web Design Business Without Social Media with Jana Osofsky

  7. 28 Aug

    Profitable Web Designer Tip: July 2026 Income Report

    Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at ⁠https://webdesigneracademy.com/freecourse⁠⁠ July 2026 Income Report This month I break down our July 2026 income report going over how much the business made, spent and all the lessons learned along the way. In This Episode: The full July 2026 revenue and expense breakdown (and why not all of the inflow is spendable) Why we are testing a six-month cohort model for the Web Designer Academy. What closing the business for a week plus taking another vacation did for the numbers and the mindset How the Package Matrix™ Method beta cohort is shaping a new certification The mastermind moment that helped Shannon fully own being a pricing expert A mid-year financial check-in and where Next Level Mastermind enrollment landed Resources Mentioned: ⁠Web Designer Academy⁠ ⁠Next Level Mastermind⁠ ⁠Package Matrix™ Method⁠ ⁠90 Day Shift Private Coaching⁠ ⁠Anchor High™ Certification⁠ Related Episodes: Episode 206: ⁠June 2026 Income Report⁠ Episode 183: ⁠Pricing Strategy: Inside The Package Matrix™ Framework⁠ Episode 164: ⁠The State of Web Designer Pricing in 2025⁠ Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: ⁠https://webdesigneracademy.com⁠ For Service Providers, Consultants & Agencies: ⁠https://shannonmattern.com⁠ Instagram: ⁠@profitablewebdesigner⁠ | ⁠@shannonlmattern⁠

  8. 26 Aug

    July 2026 Income Report

    Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse⁠ July 2026 Income Report This month I break down our July 2026 income report going over how much the business made, spent and all the lessons learned along the way. In This Episode: The full July 2026 revenue and expense breakdown (and why not all of the inflow is spendable) Why we are testing a six-month cohort model for the Web Designer Academy. What closing the business for a week plus taking another vacation did for the numbers and the mindset How the Package Matrix™ Method beta cohort is shaping a new certification The mastermind moment that helped Shannon fully own being a pricing expert A mid-year financial check-in and where Next Level Mastermind enrollment landed Resources Mentioned: Web Designer Academy Next Level Mastermind Package Matrix™ Method 90 Day Shift Private Coaching Anchor High™ Certification Related Episodes: Episode 206: June 2026 Income Report Episode 183: Pricing Strategy: Inside The Package Matrix™ Framework Episode 164: The State of Web Designer Pricing in 2025 Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

    July 2026 Income Report
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Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal

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