Profitable Web Designer with Shannon Mattern

Shannon Mattern
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  • UPDATED WEEKLY

Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal

  1. 9 HRS AGO

    What Every Web Designer Needs to Know About Taxes

    Sponsored by ⁠⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project. ⁠⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template You're Not Bad With Money: Taxes and Financial Empowerment for Web Designers with Hannah Cole of Sunlight Tax If you've ever felt like money stuff just isn't for you, or you avoid your bookkeeping because what if it's bad... this episode is going to change how you see your business finances. Hannah Cole is an artist, a tax expert, and the founder of Sunlight Tax, and her approach to financial empowerment is unlike anything most creative entrepreneurs have heard before. Shannon and Hannah dig into why so many creative women feel like their businesses aren't legitimate, what you're really missing when you only hire an accountant for tax prep, and the surprising ways the tax code is designed to help your business grow. This one goes deep on worthiness, financial confidence, and what it means to take up financial space as a woman in business. Listen now: https://webdesigneracademy.com/190 Package Matrix™ Template: https://webdesigneracademy.com/template In This Episode: Why creative entrepreneurs feel like their businesses aren't "legitimate" (and how to stop letting that hold you back) What you're missing when you only hire an accountant for tax prep vs. real financial support How the tax code rewards self-employed people for investing in their businesses Quarterly taxes explained: why they catch so many designers by surprise and what to do about it The worthiness work around charging more and taking up financial space as a creative woman Why being "scrappy" has a real opportunity cost and when to just hire the help What You'll Learn: The difference between tax prep and actual tax planning (and what you're missing out on) Why bookkeeping for self-employed people exists to give you tax breaks, not punish you How to set up quarterly tax systems so you're never blindsided The real opportunity cost of DIYing your finances vs. investing in the right support What it means to feel worthy of financial knowledge and growth as a creative woman Why growing your revenue and your tax rate is actually cause for celebration Resources: Free Visual Guide to Designer's Tax Deductions Taxes for Humans Book Money Bootcamp 5 Subtle Proposal Mistakes Costing Web Designers Thousands Web Designer Academy Related Episodes: Episode 139: 13 Money Myths Keeping Web Designers Under-Earning with Financial Coach Gina Knox Episode 167: Rewire Your Brain & Reframe Your Beliefs with Reha Zamani Episode 171: From Corporate Burnout To Web Design Business Success with Amber Jones About Hannah Cole: Hannah Cole is an artist, tax expert, and founder of Sunlight Tax, specializing in empowering creative entrepreneurs with accessible tax education. She is the author of Taxes for Humans and creator of Money Bootcamp. https://sunlighttax.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: Website: webdesigneracademy.com | IG: @profitablewebdesigner | TikTok: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmatternFor Service Providers, Consultants & Agencies: shannonmattern.com

    6 min
  2. What Every Web Designer Needs to Know About Taxes with Hannah Cole

    2 DAYS AGO

    What Every Web Designer Needs to Know About Taxes with Hannah Cole

    Sponsored by ⁠⁠⁠Web Designer Anthology⁠⁠⁠ Stop building from scratch on every project. ⁠⁠⁠Web Designer Anthology⁠⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠⁠https://webdesigneranthology.com/podcast⁠⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template You're Not Bad With Money: Taxes and Financial Empowerment for Web Designers with Hannah Cole of Sunlight Tax If you've ever felt like money stuff just isn't for you, or you avoid your bookkeeping because what if it's bad... this episode is going to change how you see your business finances. Hannah Cole is an artist, a tax expert, and the founder of Sunlight Tax, and her approach to financial empowerment is unlike anything most creative entrepreneurs have heard before. Shannon and Hannah dig into why so many creative women feel like their businesses aren't legitimate, what you're really missing when you only hire an accountant for tax prep, and the surprising ways the tax code is designed to help your business grow. This one goes deep on worthiness, financial confidence, and what it means to take up financial space as a woman in business. Listen now: https://webdesigneracademy.com/190 Package Matrix™ Template: https://webdesigneracademy.com/template In This Episode: Why creative entrepreneurs feel like their businesses aren't "legitimate" (and how to stop letting that hold you back) What you're missing when you only hire an accountant for tax prep vs. real financial support How the tax code rewards self-employed people for investing in their businesses Quarterly taxes explained: why they catch so many designers by surprise and what to do about it The worthiness work around charging more and taking up financial space as a creative woman Why being "scrappy" has a real opportunity cost and when to just hire the help What You'll Learn: The difference between tax prep and actual tax planning (and what you're missing out on) Why bookkeeping for self-employed people exists to give you tax breaks, not punish you How to set up quarterly tax systems so you're never blindsided The real opportunity cost of DIYing your finances vs. investing in the right support What it means to feel worthy of financial knowledge and growth as a creative woman Why growing your revenue and your tax rate is actually cause for celebration Resources: Free Visual Guide to Designer's Tax Deductions Taxes for Humans Book Money Bootcamp 5 Subtle Proposal Mistakes Costing Web Designers Thousands Web Designer Academy Related Episodes: Episode 139: 13 Money Myths Keeping Web Designers Under-Earning with Financial Coach Gina Knox Episode 167: Rewire Your Brain & Reframe Your Beliefs with Reha Zamani Episode 171: From Corporate Burnout To Web Design Business Success with Amber Jones About Hannah Cole: Hannah Cole is an artist, tax expert, and founder of Sunlight Tax, specializing in empowering creative entrepreneurs with accessible tax education. She is the author of Taxes for Humans and creator of Money Bootcamp. https://sunlighttax.com About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: Website: webdesigneracademy.com | IG: @profitablewebdesigner | TikTok: @profitablewebdesigner | YouTube: @profitablewebdesigner | LinkedIn: shannonmatternFor Service Providers, Consultants & Agencies: shannonmattern.com

    48 min

  3. 10 APR

    Profitable Web Designer Tip: How To Price Custom Web Design Projects

    Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template How To Price Custom Web Design Projects If you've been packaging your web design services by deliverables and wondering why clients keep pushing back on price... this episode is going to change how you think about proposals forever. In this solo episode, Shannon Mattern walks you through her Package Matrix™ Method, the pricing framework she created to solve undercharging, over-delivering and overworking. This isn't theory. It's the exact strategy Web Designer Academy students use to go from $5,000 projects to $15,000 projects with the same clients. Shannon breaks down the behavioral economics and pricing psychology behind why three options convert at 70% on average, why leading with value instead of budget changes the entire sales conversation, and how to anchor high so your clients actually choose to invest more... without you having to convince them of anything. This session was originally recorded live at the Simply Profitable Designer Summit and is packed with real-time Q&A, student success stories, and specific examples you can apply immediately. Listen now: https://webdesigneracademy.com/189 Package Matrix™ Template: https://webdesigneracademy.com/template What You'll Learn: The 3 pricing paradigms (investment, hustle, expense) and how they show up in every sales conversation Why three options convert at 70% on average vs. 20-30% for a single offer How apples-to-apples delivery (not deliverables) prevents scope creep before it starts Why leading with budget questions accidentally anchors clients low and what to do instead The behavioral economics behind anchoring high and letting clients choose to invest more Real student results: going from $5,000 to $15,000 for the same project Resources Mentioned: Package Matrix Template (free) Web Designer Academy Next Level Mastermind Related Episodes: Episode #180: The Truth About Pricing with Melina Palmer of The Brainy Business Podcast Episode #176: Web Design Business Pricing Insights From Inside the Web Designer Academy Episode #155: Web Design Sales Process: How To Make It More Chill and Client-Friendly About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers and other service providers book higher-paying projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

    4 min
  4. How To Price Custom Web Design Projects

    8 APR

    How To Price Custom Web Design Projects

    Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template How To Price Custom Web Design Projects If you've been packaging your web design services by deliverables and wondering why clients keep pushing back on price... this episode is going to change how you think about proposals forever. In this solo episode, Shannon Mattern walks you through her Package Matrix™ Method, the pricing framework she created to solve undercharging, over-delivering and overworking. This isn't theory. It's the exact strategy Web Designer Academy students use to go from $5,000 projects to $15,000 projects with the same clients. Shannon breaks down the behavioral economics and pricing psychology behind why three options convert at 70% on average, why leading with value instead of budget changes the entire sales conversation, and how to anchor high so your clients actually choose to invest more... without you having to convince them of anything. This session was originally recorded live at the Simply Profitable Designer Summit and is packed with real-time Q&A, student success stories, and specific examples you can apply immediately. Listen now: https://webdesigneracademy.com/189 Package Matrix™ Template: https://webdesigneracademy.com/template What You'll Learn: The 3 pricing paradigms (investment, hustle, expense) and how they show up in every sales conversation Why three options convert at 70% on average vs. 20-30% for a single offer How apples-to-apples delivery (not deliverables) prevents scope creep before it starts Why leading with budget questions accidentally anchors clients low and what to do instead The behavioral economics behind anchoring high and letting clients choose to invest more Real student results: going from $5,000 to $15,000 for the same project Resources Mentioned: Package Matrix Template (free) Web Designer Academy Next Level Mastermind Related Episodes: Episode #180: The Truth About Pricing with Melina Palmer of The Brainy Business Podcast Episode #176: Web Design Business Pricing Insights From Inside the Web Designer Academy Episode #155: Web Design Sales Process: How To Make It More Chill and Client-Friendly About Shannon Mattern: Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers and other service providers book higher-paying projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

    1hr 4min

  5. 3 APR

    Stop Starting From Scratch

    Sponsored by ⁠Web Designer Anthology⁠ Stop building from scratch on every project. ⁠Web Designer Anthology⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠https://webdesigneranthology.com/podcast⁠ ────────────────────────────── Stop Starting From Scratch: Design Systems, Burnout, and Why Your Platform Isn't Your Price with Tiffany Pichardo of Web Designer Anthology Tiffany Pichardo of Web Designer Anthology built something remarkable... after her nervous system crashed. After fainting in a Target on the Fourth of July and being hospitalized. After years of juggling corporate UX work, freelance web design, and two kids on 12-hour days with no margin. What she built is a complete design system for web designers so they never have to start from scratch again. In this episode, Tiffany and Shannon dig into design systems, the Anthology Method, and why your platform (Wix, Squarespace, Showit, WordPress) has absolutely nothing to do with what you can charge. If you've ever been told your value is in your platform... this one is for you. What You'll Learn Why web designers tie their value to their platform and deliverables... and how to stop What the Anthology Method's discover-develop-deliver framework looks like in practice How Wix's responsive AI eliminates the need to build separate mobile designs Why design systems protect your nervous system, not just your time The identity shift required to charge more and carry less How an AI trained on 8 years of design experience can be your design partner Resources Mentioned Web Designer Anthology (free month with code SHANNON): webdesigneranthology.com/podcast 5 Proposal Mistakes guide: webdesigneracademy.com/proposal Related Episodes Episode 171: From Corporate Burnout to Web Design Business Success with Amber Jones  Episode 177: Why Doing It All Yourself Is Slowing Down Your Web Design Business with Bailey Collins  Episode 154: Strategic Branding That Pays Off  About Tiffany Pichardo Founder of Web Designer Anthology, a design system built on 8 years of UX and web design experience. webdesigneranthology.com About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

    6 min
  6. Stop Starting From Scratch: The Web Designer Anthology Method with Tiffany Pichardo

    1 APR

    Stop Starting From Scratch: The Web Designer Anthology Method with Tiffany Pichardo

    Sponsored by ⁠Web Designer Anthology⁠ Stop building from scratch on every project. ⁠Web Designer Anthology⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠https://webdesigneranthology.com/podcast⁠ ────────────────────────────── Stop Starting From Scratch: Design Systems, Burnout, and Why Your Platform Isn't Your Price with Tiffany Pichardo of Web Designer Anthology Tiffany Pichardo of Web Designer Anthology built something remarkable... after her nervous system crashed. After fainting in a Target on the Fourth of July and being hospitalized. After years of juggling corporate UX work, freelance web design, and two kids on 12-hour days with no margin. What she built is a complete design system for web designers so they never have to start from scratch again. In this episode, Tiffany and Shannon dig into design systems, the Anthology Method, and why your platform (Wix, Squarespace, Showit, WordPress) has absolutely nothing to do with what you can charge. If you've ever been told your value is in your platform... this one is for you. What You'll Learn Why web designers tie their value to their platform and deliverables... and how to stop What the Anthology Method's discover-develop-deliver framework looks like in practice How Wix's responsive AI eliminates the need to build separate mobile designs Why design systems protect your nervous system, not just your time The identity shift required to charge more and carry less How an AI trained on 8 years of design experience can be your design partner Resources Mentioned Web Designer Anthology (free month with code SHANNON): webdesigneranthology.com/podcast 5 Proposal Mistakes guide: webdesigneracademy.com/proposal Related Episodes Episode 171: From Corporate Burnout to Web Design Business Success with Amber Jones  Episode 177: Why Doing It All Yourself Is Slowing Down Your Web Design Business with Bailey Collins  Episode 154: Strategic Branding That Pays Off  About Tiffany Pichardo Founder of Web Designer Anthology, a design system built on 8 years of UX and web design experience. webdesigneranthology.com About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner TikTok: @profitablewebdesigner YouTube: @profitablewebdesigner LinkedIn: shannonmattern

    51 min

  7. 27 MAR

    Profitable Web Designer Tip: February 2026 Income Report

    Sponsored by ⁠Web Designer Anthology⁠ Stop building from scratch on every project. ⁠Web Designer Anthology⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠https://webdesigneranthology.com/podcast⁠ ────────────────────────────── ➡️ Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. ⁠https://webdesigneracademy.com/template⁠

    7 min
  8. February 2026 Income Report

    25 MAR

    February 2026 Income Report

    Sponsored by Web Designer Anthology Stop building from scratch on every project. Web Designer Anthology gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at https://webdesigneranthology.com/podcast ──────────────────────────────➡️ Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template ────────────────────────────── February 2026 Income Report: $26K, Money Mindset, and the Scary Things Worth Doing In this episode, I pull back the curtain on February 2026... $26,735 in revenue, $23,015 in expenses, and everything behind the numbers. This isn't just a money update. It's a real look at the mindset work, the pivots, and the moves that felt terrifying and necessary at the same time. From the discovery that writing is my queen bee role, to the decision to release a free Package Matrix™ template, to finally launching on TikTok after years of avoidance... this episode covers the real behind-the-scenes of running a profitable business when your thoughts about money are still a work in progress. What You'll Learn Why perfectionism keeps prices low and how to spot the pattern in yourself Why using ChatGPT for mindset coaching can create an echo chamber that makes things worse What a queen bee role is and how identifying yours can change your business Why Shannon is releasing a free Package Matrix™ template and what fear I had to work through to do it How to identify your "hidden competing commitments" that are blocking you from doing the scary thing Key Timestamps [00:01] Welcome & what money mindset really means [07:20] Why ChatGPT is a problematic mindset coach [10:43] February inflow, outflow and overflow [18:33] Queen bee role discovery [37:19] The Package Matrix™ free template [41:26] Why I’m finally on TikTok @profitablewebdesigner Resources Mentioned Web Designer Academy - Business coaching programs for women web designers Next Level Mastermind - For experienced web designers ready for their next level Simply Profitable Designer Summit - Free annual summit for web designers 5 Proposal Mistakes Guide - Free guide Related Episodes Episode 183: Pricing Strategy: Inside The Package Matrix Framework Episode 182: January 2026 Income Report Episode 180: The Truth About Pricing with Melina Palmer About Shannon Mattern Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Tiktok: @profitablewebdesigner | @shannonlmattern

    54 min
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2 Ratings

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Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal

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