Project Engaged is a podcast for wedding suppliers who are ready to level up their business! We (Eddy and Aleks) share our experience of turning a side hustle into a full time career for both of us with our successful wedding DJ business One More Song. In this podcast we interview experts and cover everything, from marketing and brand, client service and operational efficiency through to looking after yourself while running a business in the high-pressure wedding industry. We also interview real couples to get their insights into finding the right suppliers!
Banish boring copy forever: tips from expert copywriter and coach Hayley Maxwell
In this episode we chat about a very important topic - how to write copy for your business that will attract your ideal clients!
In Episode 7, we chat to Hayley Maxwell, a brand clarity and messaging coach, copywriter, ferocious ice cream eater, and leopard print lover… (and not necessarily in that order). She’s been honing her skills since the early 2000s. She’s helped Government entities, charities, global corporations and small businesses master their message, and then bring it to rip-roaring life with compelling, respectful copywriting that inspires action.
Her mission is to help her clients become memorable, meaningful, and the only real choice for the people they really want to help. Hayley is also the host of the Fierce Impact podcast and creator of the Website Copy Accelerator course.
In this ep, we focus on really practical tips to help you banish boring copy, as Hayley would say!
Wedding Workflows: Rescuing burn-out wedding professionals with automation & outsourcing
We bet quite a few of you fall into the category of "burnt-out wedding professionals". What a couple of years it's been! If this is you and you're ready to make a change and be taken out of your comfort zone, boy, have we got an episode for you!
In Episode 6, we chat to the absolute legend that is Yarra Valley based photographer Rick Liston. Rick is also a workflow fanatic and the man behind Wedding Workflows, a business that helps burnt out wedding professionals with automation and outsourcing to help buy you more time, serve your couples better and scale your dream business! Umm, sign us up!
We could have talked to Rick for hours. His whole outlook will both challenge and inspire you. Forever obsessed with exploring innovative ways to work with purpose, his business Wedding Workflows is about preserving your time and creative energy for the breadwinning areas while automating and outsourcing the laborious tasks that prevent you from doing so.
In this episode, we chat to Rick about his story, all things workflows, automation and some of his tips for introducing better workflows in your wedding business today. And more importantly, we talk a lot about WHY you should do it!
S02, E05: When and how to refresh your brand with Michelle from The Storytelling Business
How are you feeling about your wedding business brand? Are you proud of it? Excited to share it with the world? Or is it feeling a bit stale and just not... you?
In our latest episode we chat to Michelle Newell from The Storytelling Business about when and how to refresh your brand! Michelle is a brand strategist and storyteller who specialises in rebranding small and medium businesses. She believes in rebranding ‘from the inside out’, which means starting with your vision, values and people before you even think about tweaking your logo or website!
As we've shared on the podcast before, we have seen first hand the power of a rebrand (or brand refresh!) with our business One More Song. We talk a bit about this on the episode and Michelle explains the different levels of rebranding, what's involved, tips on a DIY rebrand and on the other end of the spectrum, how a team of professionals can help you if you're looking to do undergo the full shebang!
For our Victoria based listeners who are thinking about sprucing up their brand, Michelle is also running a Shoot & Tell Day in Footscray next Thursday, where you can book in an hour personal branding session to have new pics taken by a professional photographer and be interviewed by Michelle, with 10 photos and a shiny new bio (About page) + in-person elevator pitch delivered to you in two weeks. Head to @thestorytellingbiz on Instagram for the deets and to book!
PS - check out the show notes on our website for a link to the article Michelle mentions where she provides tips on gathering client testimonials.
Enjoy and as always, we'd love to hear your feedback!
S02, E04: Behind the scenes of running a multi-op business with Dale from Play On Sound & Lighting
In this episode, we chat to Dale Cohen, who owns a multi-op AV business called Play on Sound & Lighting in Melbourne, Australia.
Dale helps us with AV set ups for our business, One More Song DJs, and works in sound, lighting, vision and even livestreaming in and outside of the wedding industry.
We kick off the conversation with Dale on how he started his business (he came from working in AV for a Big 4 firm and his business started as a side hustle and grew from there).
We also chat to him about how he manages all of his bookings as a multi-op business (ie with multiple technicians) and the systems and processes he uses that help him run his biz efficiently.
Dale has some amazing contractors that help him in his business too, so we chat to him about how he goes about finding this talent and what he looks for in staff.
Because the pandemic and its effect on the weddings and events industry is still fresh in our minds, we chat to Dale about the learnings that came out of the pandemic that he's been able to apply to his business moving forward.
Dale is a pretty chilled operator! So we also ask him how he keeps his cool in high-pressure situations (like at weddings!).
You can check out Dale's business, Play on Sound & Lighting here:
Self employed vs 9 to 5 - a brief reflection
It's been a while between drinks...!
On today's shorter episode, we chat about how we've been going with the heavy workload in the wedding industry at the moment.
It's been one full year since Aleks left her 9-5 to focus fully on One More Song DJs and start her own marketing biz, Pump Me Up!
We use the opportunity to reflect on what it was like back in the "9 to 5" world, as opposed to running your own small business.
We ask the question on just how many hours you tend to work with your own business (we are sure that it's no surprise - it's more than 8 hours per day!).
We also chat through how it can more difficult to "switch off" if you're running your own biz too.
We round out the episode discussing how vital it is to hire an amazing accountant to make life a little easier on the financial side of things!
Going viral and why it's never too late to follow your passion with Sue from Runaround DJs
We are so excited to have our first Canberra guest – DJ Sue Freeman! Sue is a mobile DJ playing at weddings, corporate and other private events in the ACT and surrounding areas. She operates under her business Runaround DJs. Sue became an international celebrity last year when a video of her DJing at a shopping centre went viral. Aussie Instagram account Brown Cardigan got a hold of a video clip showing her transitioning from Usher’s Yeah into California Love and the rest is history! What made this video special was that Sue is 63 years old and she was mouthing the words to some absolute bangers. It’s not a common sight and caught the attention of media outlets around the world.
We hope you enjoy listening to Sue's story, how she got into working at weddings, what it’s like to go viral overnight and how it’s never too late to start in the wedding industry!
Thank you Eddy and Aleks! As a new/establishing celebrant your podcast is so helpful and really making me feel more confident to get my business started very soon. The episodes where you share your tips/processes are not only helping me through my assessment pieces and my own planning/tool development but I know I can come back and re-listen along the way to feel even more prepared to meet with prospects for the first time.
Keep up the amazing work and I agree, ‘No More Nutbush’ 😆
Eddy and Aleks are fantastic podcast hosts, I’ve learned so much from Project Engaged! Super informative, knowledgeable hosts and you can hear they have an absolute love and passion for what they do. Keep up the great work!