The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
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Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/ 

  1. 14 HRS AGO

    Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings [Propel Playback]

    Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job. You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away. In this episode of The Clinic Marketing Podcast, you will discover how to: Turn existing professional relationships into safe, sustainable linksUse local directories, associations, and community involvement to support local SEOCreate simple content that naturally attracts local linksEvaluate which link opportunities are worth your time and which to skipIf you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you. >> Episode webpage and blog: https://propelyourcompany.com/local-link-building/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! Support the show 🎉 Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analyti...

    29 min

  2. 3 DAYS AGO

    Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile? | Ep. 155

    Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Google listing can help, and when it creates duplicate listings, split reviews, and patient confusion. You’ll also learn what to do if a doctor leaves your practice but their Google Business Profile still shows your address, and how to protect your main location listing while you clean it up.  Episode webpage, shownotes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/ Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! Support the show 🎉 Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analyti...

    11 min

  3. 5 MAR

    Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker [Propel Playback]

    If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments. You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fix issues fast, and keep your website and marketing moving in the right direction. I also explain how to set Clicky up in just a few minutes and how to turn the data into practical next steps, even if you are not a numbers person. Webpage, blog post, & shownotes: https://propelyourcompany.com/simple-website-traffic-tracker/ >> Get Started with Clicky - https://clicky.com/66422350  We are affiliates for Clicky because we genuinely use and recommend it for clinics. There is a free plan you can start with, and on the episode blog and show notes page, you will find screenshots, step-by-step setup visuals, and more. Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! Support the show 🎉 Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analyti...

    11 min

  4. 2 MAR

    Why Your Clinic Is Invisible in AI Search and How to Start Improving This Week | Ep. 154

    If your rankings feel inconsistent or your visibility seems flat, it may not be because you need more SEO. It may be because your messaging is unclear. In this episode, I recap key insights from a recent live training and explain why AI search is forcing clinics to rethink how they present what they treat, who they help, and where they are located.  💥Fix Your AI Visibility Blind Spots Webinar: 7 Non-Technical Upgrades Any Clinic Can Do This Week https://propelyourcompany.com/fix/ Send in your questions. ❤ We'd love to hear from you! Support the show 🎉 Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analyti...

    12 min

  5. 26 FEB

    Why Mobile Healthcare Providers Need a Different SEO Strategy [Propel Playback]

    Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice. Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! Support the show 🎉 Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analyti...

    10 min

  6. 23 FEB

    Multi-Location SEO for Clinics: How to Rank Each Location Without Competing | Scaling Strategies for Growing Healthcare Clinics | Ep. 153

    Adding a second, third, or fourth location changes your SEO fast. This episode breaks down the multi-location upgrade plan that helps clinics rank in each market without creating internal competition, duplicate Google Business Profiles, or thin location pages. You’ll learn what to fix on your website, how to structure location pages and internal links, how to lock down NAP and citations, and a simple 30-day rollout plan for scaling without chaos.  👉 Episode webpage, blog & show notes: https://propelyourcompany.com/multi-location-seo-for-clinics/ 📞Book a discovery call: https://calendly.com/propelyourcompany/discovery-call 📅Watch our free Clinic SEO Workshop now to rank #1 on Google, Google Maps & AI search: https://propelyourcompany.com/register-clinic-seo-workshop/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! Support the show 🎉 Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analyti...

    11 min

  7. 19 FEB

    Acupuncture SEO Basics: What to Fix First for Better Rankings

    Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator.  Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategy Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! Support the show 🎉 Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analyti...

    11 min

  8. 16 FEB

    Voice Search + AI SEO: How Clinics Win the Spoken Patient Query Game | Healthcare SEO | Ep. 152

    Voice search and AI-powered search are changing how patients find clinics in 2026, but the winning strategy is still simple, clear local SEO and content that answers real patient questions. In this episode, you’ll learn how voice and AI queries differ from typed searches, what to update on your website and Google Business Profile, and five practical upgrades to help you show up more often and turn visibility into booked appointments.  Episode Webpage: https://propelyourcompany.com/voice-search/ Live Webinar: Fix Your AI Visibility Blind Spots - https://propelyourcompany.com/fix/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! Support the show 🎉 Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analyti...

    12 min
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About

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/ 

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