54 episodes

If you’re a clinic owner looking to get more traffic to your website and improve your online presence, this is where you’ll learn how to do it. Whether you’re just getting started or have had a practice for years, we provide chiropractors, physical therapists, and other clinic owners with actionable digital marketing strategies, including local SEO and effective website best practices, to help them propel their practice's online presence. 

Learn simple and actionable solutions to help your clinic rank higher on Google and beat your competition. 

This podcast is presented by Propel Marketing & Design and hosted by Darcy Sullivan. 
For more details, visit: https://propelyourcompany.com/ 

Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Pr Propel Marketing & Design

    • Business

If you’re a clinic owner looking to get more traffic to your website and improve your online presence, this is where you’ll learn how to do it. Whether you’re just getting started or have had a practice for years, we provide chiropractors, physical therapists, and other clinic owners with actionable digital marketing strategies, including local SEO and effective website best practices, to help them propel their practice's online presence. 

Learn simple and actionable solutions to help your clinic rank higher on Google and beat your competition. 

This podcast is presented by Propel Marketing & Design and hosted by Darcy Sullivan. 
For more details, visit: https://propelyourcompany.com/ 

    How to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay]

    How to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay]

    With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot.

    Here’s what you can expect to take away from this episode:
    How to choose the best photographer for your companyHow to plan in advance for a photo shootWhat to include in your shot listDay of photo shoot tipsHow to organize and use photos after a photo shoot  ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 24 min
    SEO 101: Getting started with Search Engine Optimization | Clinic SEO

    SEO 101: Getting started with Search Engine Optimization | Clinic SEO

    The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. 
    Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! 
    In this episode, we’ll go over:
    Some SEO basicsWhy organic website traffic is importantThe three critical parts of SEOWhy keywords, target audience, and user experience are important Google Business Profile (formerly Google My Business) And, more!If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below. 
    Are you ready to propel your practice? Let’s do it!
    ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 21 min
    Online Reviews: Trends, Behaviors, & Platforms | Local Healthcare SEO

    Online Reviews: Trends, Behaviors, & Platforms | Local Healthcare SEO

    Navigating the World of Online Reviews for Local Healthcare SEO
    Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. 


    This episode goes over: 
    Where are patients / customers reading reviewsHow often are consumers reading online reviews?How many sites do consumers check reviews on?What are the most important review factorsDo your reviews need to all be positiveDo you really need to reply to reviewsWhat star ratings do people actually expect to see Does the number of reviews you have actually matter AIs role in reviewsCan customers tell if reviews are fakeHow customers write reviews How to collect reviewsHow to repurpose reviews

    The information provided is based on a comprehensive survey conducted by BrightLocal, which explores the evolving trends, consumer behaviors, and preferred platforms for online reviews in 2024.





    ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 25 min
    How to Attract the Right Audience to Your Website & Social Media | Marketing Your Clinic

    How to Attract the Right Audience to Your Website & Social Media | Marketing Your Clinic

    Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.
    Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you market to everyone, you market to no one. 
    Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is. 
    Let’s get this discussion underway; hit the link below and have a listen. 
    Are you ready to propel your practice? Let’s do it!
    ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 11 min
    Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Clinic's Yelp Listing to Grow Your Practice

    Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Clinic's Yelp Listing to Grow Your Practice

    Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice
    Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline.
    Setting up your Yelp listing is a critical step, especially when it comes to reviews! We all love a great Yelp review, so ensure you get a bunch of those!
    Here’s what you can expect to take away from this episode on Optimizing your Yelp Business Listing:
    Why your Yelp Business Listing is importantHow to set up your Yelp listingWhat you can add to your Yelp Business ListingWhere to claim your listingWhy you need Yelp reviewsHow to optimize your Yelp listing for Search And moreAre you ready to learn some reasons your Yelp Business Listing is important and how it can help with your SEO? Hit the link, and let’s dive in!



    ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 15 min
    12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO

    12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO

    As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. 
    However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need to remove from your clinic website right now and why they need to go.
    Clinic owners can enhance the UX by addressing these twelve key areas, which contribute to their search engine optimization (SEO) efforts. The ultimate goal is to create a digital space that is not only reflective of your clinic's brand but also inspires, informs, educates, and entertains your current and potential patients. 



    ⚡ NEW Webinar ⚡ Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) ==> propelyourcompany.com/learn 
    ⚡ Free Workshop + Bonus ⚡

    Patient-Driven SEO for Clinics:
    A Simple 3-Step Plan to Attract More Patients Online
    (Without spending ONE CENT on ads!)

    https://propelyourcompany.com/learn

    Let's Stay Connected:
    Website Free SEO Training 🎉 Instagram Facebook YouTube

    • 22 min

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