Rankable iPullRank

In episode 84, iPullRank's Director of SEO, Zach Chalahis stops by to share his thoughts on why we all need to be showing more love and attention to structured data.
Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought.
We also discuss the common misconceptions around structured data and why so many people get it wrong.
(0:00) Intro
(3:25) In-House vs Agency Work
(5:24) Structured Data
(8:45) The Future of Products in Google
(9:48) Structured Data for Enterprise Brands
(10:35) Why Do People Get Structured Data Wrong
(14:39) How To Show The Value of Structured Data
(17:15) How Should You Prioritize Implementing Structured Data?
(19:48) Gaps In Schema.org
(23:41) Common Misconceptions about Structured Data
(25:04) Structured Data for News Publications
(27:47) Use Your Resources
(30:27) Rapid Fire Rankings 🔥
Rank your top 3Rank your top 3 anything:

The Sopranos
Succession
Top Gear or The Grand Tour

Rank your best SEO marketing win:

Getting a site to implement product schema and being able to prove the value of it by just taking that and testing it.

Rank your Top 3 SEO tools:

Ahrefs
Screaming Frog
Botify

Rank your best SEO trick or tactic:

Maximizing schema.

Rank what you love most about SEO as an industry:

It’s constantly changing. That’s the stuff that keeps me interested.

Rank your top SEO learning resource:

SEO Twitter
Tech SEO Slack
ATL SEO
SEO by the Sea
Searchengineland.com
SEOroundtable.com

Rank the top 1-3 SEO or Marketers that you most look up to:

Bill Slawski

Jeff Louella

Sarah Lander

Rank your number one cause/charity that you want to promote:

Habitat for Humanity

In episode 83, Bibi Raven (also known as Bibi The Link Builder) joins us to discuss the techniques and strategies that lead to link building success.
Bibi shares insights on how to evaluate your links and how to put together a system that allows you to be both effective and efficient.
We also discuss the role content strategy plays in link building and what eCommerce brands need to be looking into ahead of Black Friday.
(0:00) Intro
(2:20) When Link Outreach Goes Wrong
(4:05) Link Building With Integrity
(5:02) Link Building Techniques
(5:57) Using HARO the Right Way
(7:08) How to Set Up An Effective Link Building System
(8:15) The Relationship Between Link Building and Content Strategy
(9:15) What’s Working Right Now
(10:28) Dad Jokes
(12:20) How To Show The Value Of Links
(13:45) How To Evaluate The Value of A Link
(15:57) Challenges In Link Building
(18:49) Black Friday Outreach for eCommerce Sites
(29:41) Rapid Fire Rankings 🔥
Rank your top 3 anything:
• Food
• Zombies
• Drag Queens
• Rank your best SEO marketing win:

I won a link for bail insurance and the title was " How To Prepare Your Elderly Parents For A Bright Future."

Rank your Top 3 SEO tools:

• Ahrefs
• Exploding Topics
• Pitch Book

Rank your best SEO trick or tactic:

• Linkable Assets
• Guest Posting

Rank what you love most about SEO as an industry:

The creativity.

Rank your top SEO learning resource:

• Ahrefs
• Authority Hackers

Rank the top 1-3 SEO or Marketers that you most look up to:

• Stacey Macnaught
• Steve Toth
• Gisele Navarro

Rank your number one cause/charity that you want to promote:

The Trevor Project

In episode 82, Montse Cano joins the show to discuss anything and everything in the world of project management for SEO.
Montse gives us the run down of why projects fail, how to monitor your projects and position them for success, and also the role that site size plays in the approach.
We also discuss here thoughts on how a recession might impact an organizations SEO and marketing efforts.

(0:00) Intro
(1:02) Project Management for SEO
(5:20) How Long Do SEO Projects Take to Complete
(7:15) Why Do SEO Projects Fail
(10:03) How to Document SEO Performance
(12:40) Setting Up Projects for Large Websites
(14:29) SEO in a Recession
(15:35) Managing Uncertainty
(20:35) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Chocolate
• Chocolate
• Cheese

Rank your best SEO marketing win:

One of the best has been performing a replatforming during 2020 under extremely tight circumstances.


Rank your Top 3 SEO tools:

• GSC
• Semrush
• Sitebulb
• Screaming Frog

Rank your best SEO trick or tactic:

Pay attention to your website or mobile app over time.

Rank what you love most about SEO as an industry:

• Constantly learning about SEO
• Website migrations
• Website audits

Rank the top 1-3 SEO or Marketers that you most look up to:

• Dawn Anderson
• Seth Godin
• other SEOs

Rank your number one cause/charity that you want to promote:

Red Cross

In episode 81, Rob Lennon of Maven rolls through to give us some scathing hot takes and valuable insights about how to approach content.
We discuss how Google's Helpful Content Update could impact enterprise organizations and how to harness the power of entities.
Rob also shares how he interacts with content in his day-to-day life and how it helps to inform strategy.
(0:00) Intro
(0:55) Near Death Experiences
(7:40) How Do You Consume Content
(11:25) Helpful Content Update
(14:37) How Will Big Brands Adapt To Google’s Helpful Content Update
(17:35) Artificial Story Telling
(20:01) The Power of Words
(25:35) The Impact of Entity SEO
(29:01) Rapid Fire Rankings 🔥
Rank your best SEO marketing win:
1) Building a content engine that produced 5 articles/week
2) Ranking 1 and 2 for Page 1 on Google for our best search term
3) Got a $3000 1-day consulting gig based on the high authority of my content

Rank your Top 3 SEO tools:

SurferSEO
SEMrush
iloveimg.com
Rank your best SEO trick or tactic:
1) Topic authority constellations
2) Skimmable headers that tell a story
3) Banger opening line
Rank what you love most about SEO as an industry:
1) Winning.
2) Tinkering.
3) How it is both creative and technical

Rank the top 1-3 SEO or Marketers that you most look up to:
Neil Patel
Shaan Puri
Justin Welsh

Rank your number one cause/charity that you want to promote:
World Central Kitchen

In episode 80, Areej AbuAli Head of SEO at Papier stops by to chat about the strategies, wins, and challenges that an in-house SEO team can experience.
We discuss how to foster relationships within an organization to ensure things are getting done and what you can do to navigate relationships with different departments to keep resources flowing.
Areej also shares her thoughts on Google’s new Helpful Content Update and gives her prediction of what online shopping will look like this holiday season.
(0:00) Intro
(1:35) In-House SEO Misconceptions
(2:41) Advantages & Disadvantages of In-House SEO
(3:56) Biggest Challenges in In-House SEO
(5:19) Winning the Fight for Resources
(6:38) Developing Relationships with Your In-House Team
(8:40) Helpful Content Update
(10:21) Can You Trust Google?
(11:53) SEO is Always Changing
(13:30) How Do You Help Each Department In Your Organization
(15:33) How Does Seasonality Impact SEO?
(17:00) Consumer Behavior This Holiday Season
(20:10) How To Manage Up as an In-House SEO
(22:30) Advice For Working With An Agency
(25:20) Rapid Fire Ranking 🔥
Rank your best SEO marketing win:
We de-indexed about 70% of our website once, which was insane, but actually we got massive gains from it.
Rank your Top 3 SEO tools:
Screaming Frog
Sitebulb
Google Search Console
Rank your best SEO trick or tactic:
To be honest, spending a whole lot of time on the website. Going through the navigation. Creating it as a user.
Rank what you love most about SEO as an industry:
It’s always changing. It never gets boring.

Rank the top 1-3 SEO or Marketers that you most look up to:
Aleyda Solis
Hannah Smith
Roxana Stingu

Rank your number one cause/charity that you want to promote:
Women in Tech SEO

In episode 79, Dr. Rachael Tatman stops by to share her thoughts on how language modeling can be used to enhance your SEO efforts.
Dr. Tatman details what impact things like Google's BERT have on an SEO campaign and how machine learning capabilities can help to analyze and improve a strategy.
She also educates us on the pitfalls and shortcomings of language modeling and why you should never depend on it as your only resource.

(0:00) Intro
(3:02) How BERT Impacts Google Search
(6:45) Why Does Language Modeling Make Search Better?
(10:36) Evolution of Algorithms
(12:15) Ongoing Changes In Language Modeling
(14:20) What is the Future of Search?
(18:38) Do Not Depend on Language Modeling
(25:50) Rapid Fire Rankings 🔥

Rank your Top 3 Coffees:
Cortado
Doppio
Bombon

Rank your Top NLP Language Model:
Statistical Language Models.

Rank your biggest takeaway from NAACL Conference 2022:
Researchers care.

Rank the top 1-3 SEO or Marketers that you most look up to:
Abeba Birhane

Rank your number one cause/charity that you want to promote:
Algorithmic Justice League
Data Society
Center for Democracy in Technology