Summary Phillip Di Bella built one of Australia's most successful coffee businesses, and sold it for $47 million. In this episode, we find what it actually felt like the day after he sold, how his definition of success has changed over the years, and what the next generation needs to hear about work and leadership. This isn't just a story about building and selling a business, it's about what success really costs, and what's actually worth chasing. Guest Phillip Di Bella is an Australian entrepreneur and founder of Di Bella Coffee and The Coffee Commune. He is also a mentor, speaker and advocate for innovation and collaboration in the hospitality industry. Overview Phillip Di Bella is the founder of Di Bella Coffee, which he launched in Brisbane in 2002 with just $5,000 and scaled into one of Australia's largest specialty coffee brands. After selling the business for $47 million, Phillip could have stepped away. Instead, he doubled down on building community, mentoring entrepreneurs, and reshaping what success looks like. In this episode of Really Good Conversations, Phillip shares the emotional impact of selling a business with your name on it, the cost of relentless growth, and how he lost 80kg to take his life back after burnout. He challenges the hype around startup exits, investment culture, and the "get rich quick" narrative flooding social media. You'll hear his views on leadership, resilience, and what today's business owners need to understand about patience, failure, and building something that lasts. Key takeaways What it really felt like to sell a business for $47 million and why Phillip asked for the cheque, not a bank transfer The personal cost of growth: burnout, weight gain, and what he changed after the exit Phillip's definition of success today and why it has nothing to do with status or stuff Why the next generation is being sold the wrong version of ambition Startup myths, VC hype, and what founders should focus on before chasing investment The importance of meaningful conversations, with others, and with yourself The one piece of advice that changed the direction of Phillip's life For more information: The Coffee Commune https://www.coffeecommune.com.au/ Private Coffee Collection https://privatecollection.coffee/ Transcript Welcome to the Really Good Conversations podcast. Today I am joined by Phillip Di Bella, entrepreneur, mentor, and one of the most recognised names in Australian coffee. He started Di Bella Coffee in 2002 with just $5,000 and built it into Australia's largest specialty coffee brand, later selling it for $47 million. He's done what many dream of, but instead of stepping away, he stayed active, launching the Coffee Commune and mentoring the next generation. In this episode, we unpack what really drives him and what future game changers need to hear. Welcome to the podcast, Phillip! Phillip (01:09) Thanks for having me. Amy (01:27) Thank you so much for giving us your time today, because I'm really excited about this conversation. And as I've mentioned to you offline is, you know, to tap into a little bit of behind the scenes, a bit more of your brain and what makes you tick from the journey that you have been on. Because ultimately you have done something that, you know, many people are striving to do in business, launch a product, build a business, sell it, sell it for millions and sail off into the sunset on a mega yacht, never needing to work again. Phillip (01:43) If only. Amy (01:53) And you haven't exactly done the latter part, but what I wanted to tap into, because I think people, whether they do start something with that end in mind and if it is the selling or whatever. But if you could take us back to 2014 for just a moment when you did sell the business, how did that actually feel when that went through, that sale, for you? What was it almost like, the next day, to realise that is something you've exited? Phillip (02:09) It's a sign of relief, it really is. I think it's a combination of emotions. You know, a bit of anxiety kicks in, the unknown territory, a bit of disappointment, you know, you're handing over the keys to something that you've built from scratch. But ultimately, when you look at it and you go, hey, I've been able to build something quite remarkable, I've been able to look after people along the way. I've been able to, obviously now I can set my family up, which was very important with me being, my background being Italian, to set my kids up and take some money off the table because since 2002 right till you sell, you've got an amount of risk. You've got money on the line, you've got debts, you've got all sorts of stuff. So relief is probably, if you said sum it up in one word, relief. Business is relentless. It's even more relentless today than what it was in 2014, and we can sure unpack that. But because business is relentless when you're an owner and people say, what hours do you work? Well, you never stop working when you own a business. And it doesn't matter whether it's a micro business or a medium business or a small business or a large business, an owner of a business never stops working. The brain's always ticking and it is relentless. I'll keep saying that word. And so in summary, the one word that sums it all up when you finally exit and you know, and I, they wanted to direct debit the money into my account. And I said, no, I want the traditional checks. So I made them present checks and I took a photo of them on the table and you know, it was a bit of old school. The first thing that came to mind was relief. Relief because I was able to set my family up, set myself up and it was a validation of, you know, taking a punt, going out into a challenging world of coffee in 2002 with 2000 competitors, several of them billion dollar companies, several hundred million dollar companies, us being a startup with 5000k. Then growing to be Australia's largest specialty coffee company, which means, you know, it's manufacturing and supplying only into cafes, is that concept of specialty coffee. We had 11 % market share of supply into cafes, which gives you an idea of size. We built a prolific brand, we had an amazing team. It was just relief. Amy (04:21) And were there any points through the actual journey that stand out of times of just thinking, I don't know if I want to keep doing this? You know, some of my friends and fellow business owners, we're often talking and voice noting being like, what are we doing? Why did we choose this path? Maybe we'll just go get a job. Phillip (04:38) Yeah, look, all the time, you know, there's no secrets. I started the company in 2002, I was quite healthy, and fit over the years, before you knew it, I'd put on, you know, when I exited completely through the earn out and the whole lot and handed over the keys officially in 2017, I was weighing 167kg. I'd been traveling three weeks a month, I didn't have any work life balance or harmony, something I talk about now. And, you know, I look back and I go, it would have been much easier working for wages and it would have been much easier working for somebody else. And that's not a bad thing. That's why I made sure that all 130 plus of my staff loves coming to work and they've felt integral to the business, because the work team and staff are important and not everybody can be a business owner, but a business owner can't operate without the right people that are dedicated to the cause that are vested emotionally into the vision of the business. So I wanted to build a workplace that people felt a part of that success and the motto has always been, the more you do for the business, the more the business will do for you in terms of time off, pay, whatever, workplace flexibility, bonuses. The more you put into the business, the more the business will put back into you because I didn't want them to feel just like a staff member or team member because I didn't want to just show up as a staff member or team member into another organisation. But that whole saying where they say we do today really hard things so that tomorrow can be easier is something that I talk about. Everything was very difficult from 2002 to say 2014, difficult in different ways. From startup to growth to then being Australia's largest to maintaining that, to continuing the growth. But I look back and I go without that journey and without what happened there, I wouldn't be where I am today, which is, again, my kids are set up. My daughter starts university today, turns 18 in a couple of days' time. My boy's in grade 11, he's 16, just got his learners, able to buy him a new car. It really comes back to now, you know, sitting there and being grateful and looking back and going, I'm 50, I'm the fittest and healthiest I've ever been. My kids are in a great position and set up well. I'm personally in a good space. And you know, that's where gratefulness and reflecting is so important to look back and go, I wouldn't be where I am and who I am today, had I not traveled that journey from a young age. And not just from starting a business, because my journey started nine years before that, working for somebody else, which started before that at university, which started before that growing up as a son of migrants, learning good values and work ethic and how to win with people, something that a lot of people forget today. Something that I instil into my kids, grades are good, but winning with people and a good work ethic will always beat your grades. So make sure that, you know, that to me is the trifecta. Something I instil in my kids, something that I instil in my team, is that you need that whole person in terms of their work ethic. So what I talk about now, mindset, skill set, heart set. They're the three key elements and that's something that was important to me to bring, whether I was working for so