The Sustainable Success Podcast Carly Jo Bell

I’ve heard it again and again: “I need to create a more scalable offer, because 1:1 client work is just so exhausting.”
Every time I hear a business owner say it, I… 
1 - Validate the exhaustion. That sh*t is real.
But also…
2 - Invite them to explore whether it’s actually the 1:1 work that’s exhausting and needs to be done away with, or if there’s something else happening within the 1:1 work that is in fact the root cause of the exhaustion.
Imagine you come to me saying that “working 1:1 with clients is exhausting.” When we probe a bit further, you actually realize: “I have mostly attracted clients into this offer that seem to want me to ‘fix’ everything for them and that aren’t actually doing what THEY need to do to see their intended result.” 
If that’s happening—as I’ve seen MANY times with business owners across so many different industries—then OF COURSE you’re exhausted. It’s a lot of work carrying responsibility for your own personal success alongside the success of your business, and now you’re trying to also carry a bunch of other people’s success. Goodness, even the weight of responsibility for one more person’s success is too much.
While it’d be easy to think that “that’s just the type of person who is attracted to this work,” what’s actually happening is that that’s just the type of person that you have been attracting into this work—very likely through the way that you’ve been positioning and languaging and marketing and selling the work. Which means: if we can adjust how you’re talking about this offer so that it actually speaks to a Right Fit client, you’re going to stop attracting clients into the work who aren’t ready or willing to carry their side of things, and start attracting clients who are so much “lighter” to work with.
Now, any time I support a client through this exploration, I don’t do it from the place of: “you can’t give up 1:1 work.” That’s not productive nor is it even my decision to make. We might very well go through this exploration process and discover that it’s not actually about the 1:1 work and yet still ultimately decide to release the 1:1 work.
The difference is that now the business owner is making a decision to release 1:1 work not from a desire to escape something painful, but rather to expand into something they’ve decided is more aligned. And that underlying motivation means that it’s MUCH more likely that they’ll be less likely to repeat the pattern in whatever else they move to.
Think about it. If you’ve been attracting wrong fit clients into an offer, and you simply shift the offer, you’re not actually changing the issue, you’re changing the channel for the symptom to show itself. Whereas if you get clear on what the real problem is—your words are attracting wrong fit people—and then you change those words, not only is the original “channel” of 1:1 work now clear, but you’ll be able to carry that newfound approach to messaging, positioning, marketing, etc to any offer you are selling. You’re able to actually solve the real problem, not just in the original offer, but in all of the offers.
Wrong fit clients are just one of the common reasons I’ve seen 1:1 client work being so dang exhausting. I share the other three common reasons as well as what you can do about them in todays’ episode of The Sustainable Success Podcast.
Episode 022. Why is 1:1 client work so dang exhausting?
Whether 1:1 client work is actually super exhausting for you, or you’re simply looking for ways to set your 1:1 client work up to be more sustainable, tune in today!

MENTIONED IN THE EPISODE
Episode 019: What do you do if clients aren't using the support available to them? — https://www.wholecomedia.com/019The Sustainable Success Starter Kit — our most comprehensive (and free!) masterclass — https://www.wholecomedia.com/starter-kitPowerful Offers that Transform — free guide

Every month I spend a whole day talking individually with business owners on Voxer (a walkie talkie app) inside of our comprehensive business training program, EXPAND. And every single month, I think to myself: goodness, these conversations would be supportive for SO MANY business owners (including and beyond the one I’m actually going back and forth with!).
Which is why this month, I decided to pull together five questions that were asked and share my responses with you on The Sustainable Success Podcast. Yep, I’m essentially taking you behind the scenes and answering the questions as if YOU had asked them.

Here’s the questions I’ve answered in todays episode (episode 021):
➡️ How do I set up a 1:1 offer, when my health is somewhat unpredictable and I can't guarantee I'll be available or ready for client sessions?
➡️ I'm feeling a lot of pressure to make my marketing work, because I need to get clients, and it's making it hard to actually show up in my marketing because of all of the pressure. What can I do?
➡️ I'm building a course. How do I know if something is a necessary component of the curriculum, a bonus, or not something to include at all?
➡️ I had a prospective client book a call with me, and they filled out their application with really short answers that didn't really help me understand how I could help them. Do I need to shift my application questions? Are they a wrong fit?
➡️ I have bursts of energy and clarity where things are really working, I have momentum, and I’m super inspired. But inevitably a week later I fall into a hole and seem to forget everything. How can I proceed more sustainably?
Tune in today to basically get some free business coach-sulting, and of course, come and join us inside of EXPAND when you’re ready to have these types of conversations (& so much more) in-depth with me, each and every month.

MENTIONED IN THIS EPISODE
Powerful Offers That Transform (free) — wholecomedia.com/powerful-offersRight Fit Filter ($9) — wholecomedia.com/right-fit-filter
If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.
https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.
https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.
https://wholecomedia.com/aligned-niche-podcast

Learn about our comprehensive business training program, EXPAND.
https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

I couldn’t stop checking. Every minute it seemed, new subscribers were joining our list. In just one week, we added 1,500 new subscribers to our email list, after spending years under 400 people. It was exciting beyond belief. 
It also was terrifying. 
In the last couple of years, we’ve put more emphasis on growing our audience than we ever have here at WholeCo. Our list is now hovering right around 4,000 people instead of 400, and we have even more plans to grow that’ll be implemented in the coming weeks and months. 
In order to effectively 10x our audience, I’ve had to do something that I’d successfully avoided for most of my prior 3 years in business: be visible. And uncontrollably so.
We all know as business owners that we have to be visible. We also all have a unique-to-us tolerance for visibility, especially when it comes to visibility in front of a new or “cold” audience or any sort of visibility where you cannot actually see the people who are seeing you. (Think: live video, viral Reels, podcasting, etc.) And when we hit that tolerance, ohhhhhh boy. It becomes downright overwhelming.
If we know that we need to be visible, and even that we want to be visible in order to grow our businesses, then we can choose to preemptively support ourselves by building capacity to be visible. In todays’ episode of The Sustainable Success Podcast, I’m sharing a specific practice that you can use to increase your sense of safety being visible.
The first time you do this practice, you’ll have immense clarity on what’s really going on when being seen feels so damn scary or distracting. When you repeat this practice in conjunction with additional deep work, you’ll slowly, bit by bit, build up your capacity to be seen. Increased capacity makes even astronomical visibility a heck of a lot more tolerable, and even eventually, a relatively neutral or “no big deal” part of being a business owner.
While normally I’d say you can tune into The Sustainable Success Podcast whenever you want, whatever you’re doing, with this one I’d recommend tuning in when you can set aside at least 10 or so minutes to engage with the practice shared in the episode. 
I’m so excited and grateful to support you in increasing your sense of safety in visibility. Tune in today to episode 20 to begin your journey with increased visibility.

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.
https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.
https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.
https://wholecomedia.com/aligned-niche-podcast

Learn about our comprehensive business training program, EXPAND.
https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

Something we don’t often like to talk about as business owners who work with humans is the reality that some of our clients aren’t actually utilizing the support that is available to them and/or that they aren’t actually doing what THEY need to do in order to create the results they intend or desire to create.

They’re not doing the curriculum and/or any of their own implementation.
They’re not getting you the assets that you need to do your work (and to do it well).
They’re not booking calls or using Voxer support or _________, despite the fact that they’re still paying you month after month.

Is it your fault? Is it their fault? Do you need to be doing more? Do you need to chase them up (again)? Or can you just “let them go”/wash your hands of the responsibility (or even the client) until they figure it out?

I think it’s safe to say that the vast majority of us business owners WANT our clients to succeed. But when your clients aren’t utilizing the supports and resources available to them, and you’ve purposefully designed your offers (aka they actually need to be utilizing the resources available to them), then it’s very likely that the client is NOT succeeding how you want them to, and how they very likely want to as well.

Which, I don’t think I need to tell you, is frustrating for EVERYONE involved.

So what do you do? 

Well, that’s exactly the question I’m answering in this of The Sustainable Success Podcast.

In episode 019 —What do you do if clients aren’t using the support that’s available to them?—I’m sharing…
How to tell if this is a “you” problem or actually that the client or clients you’re bringing into your work aren’t a Right Fit for the work (yet, or at all)4 common signs that someone is a wrong fit for a particular offer that you can see before they even sign on the dotted line and become a clientA simple litmus test to tell whether a current inclusion in your offer NEEDS to be there (or whether it’s a distraction from the transformation/result)Practical steps and ideas to support your clients or students to utilize the offer inclusions and supports available to them (even if currently the vast majority DON’T)6 ultra important boundaries and expectations that I share with my 1:1 clients that creates a culture where it feels safe for them to ask for (and receive) support (most business owners forget to communicate the 6th one!!)How to reset the container with current clients who haven’t been using the inclusions and/or support available to them (and what to do if, because of their lack of engagement with the whole process, the original goals/intentions they had can no longer be accomplished in the remainder of the container with you)…and more.
Clients utilizing the support and inclusions that are available to them is crucial to their ability to succeed in or with your work, and therefore likely to both your satisfaction with the work and to receiving rave reviews, referrals, and re-sign-ups (where applicable). If you want to more reliably facilitate the intended results of your work, and you have or have had clients who aren’t engaging with the whole process, then you’re DEFINITELY going to want to listen to this episode.

Tune in today.

LINKS MENTIONED IN THIS EPISODE:
Tune into S6E1 - "Behind the Scenes of WholeCo's Messy Middle" - wholecomedia.com/s6e1
Download our free guide, Powerful Offers That Transform - wholecomedia.com/powerful-offers

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business tha

I often joke that giving in-depth feedback to our clients is one of my love languages. It’s just SO rewarding to see business owner after business owner’s face light up when they finally GET why their messaging or their content hasn’t been as effective as they’d like and/or hasn’t felt extraordinary to either them or their audience (as signified, often, by a lack of engagement).



After having given in-depth feedback on dozens of business owners’ content in the last couple of years, there are some pieces of feedback that I find myself giving again and again and again. And when clients make these shifts to their content, PHEW! The results naturally begin pouring in.



In today’s episode of The Sustainable Success Podcast, I’m sharing exactly what those 10 most common pieces of feedback are. And the great news? These are shifts that you can make to your content right away to begin making it even MORE extraordinary and effective.



Tune in today wherever you listen to podcasts to episode 018. The 10 most common pieces of feedback I give to clients on their content.

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.
https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.
https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.
https://wholecomedia.com/aligned-niche-podcast

Learn about our comprehensive business training program, EXPAND.
https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.

There are energies that you can intentionally cultivate to make marketing feel more full of ease.

I share what they are in today’s episode of The Sustainable Success Podcast, episode 017, The Mindset Behind Sustainably Successful Marketing.

So many business owners are wondering “what they’re missing” in their marketing that would finally make it EASY. If that’s you, I have good news and bad news:

The bad news is that I’ve been doing marketing for business (my own and others) for 7+ years at this point, and marketing is STILL not EASY.

The GREAT news is that when I intentionally cultivate the 4 energies that I share in today’s episode, I can still experience EASE even amidst the challenging things.

If you’re ready to build a sustainable marketing practice, I invite you to tune into today's episode and see which of these four energies you can even more intentionally cultivate in your marketing practice.

I’ll see ya there ☺️

If you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!

If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.

Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.
https://www.wholecomedia.com/starter-kit

Always know what to post with Not Another List of Content Prompts.
https://www.wholecomedia.com/content-prompts-podcast

Clearly express who you help and how so that you can confidently showcase what makes you and your work unique everywhere that you’re marketing and selling your stuff with The Aligned Niche.
https://wholecomedia.com/aligned-niche-podcast

Learn about our comprehensive business training program, EXPAND.
https://www.wholecomedia.com/expand

Join our community inside the Big-hearted Entrepreneurs Facebook group: facebook.com/groups/wholeco

Know someone who would love this episode? I'd be honored if you'd send it to them.