Sly Agencies

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The Sly Agencies podcast offers in-depth conversations with leading agency owners and executives, exploring the challenges, culture, and day-to-day experiences of running a digital marketing agency. Each episode delves into the unique hurdles these professionals face, sharing insights and strategies for success in the dynamic world of digital marketing. It’s a must-listen for anyone interested in agency life, from the ups and downs of leadership to the intricacies of maintaining a thriving agency culture.

  1. 21/05/2025

    AI, Ethics & Effort: Jessica Reyna on Cutting Through the Hype and Doing the Work

    In this episode of The Sly Agencies Podcast, Andrew sits down with the brilliant and brutally honest Jessica Reyna, co-founder of Kill Your Competition, a full-service ad agency with strong values and sharper strategies. Together, they unpack the buzz and BS around AI in marketing—especially when it comes to content creation, SEO, and outsourcing. 🔥 Highlights from the episode: Why AI-generated content still won’t rank well on Google (yes, even in 2025)How Google’s 2022 white paper laid out exactly what “original” means—and why AI can’t deliver itThe line between using AI to enhance vs. replace human effortHow relying on cheap labor (or cheap tech) can actually damage your brandThe ethics of outsourcing overseas labor and why paying fair wages matters—even if you’re not talking ethicsHow Jessica’s agency uses AI productively (think: debugging code, summarizing meetings, and testing ad headlines)Why effort, originality, and real human connection will always win This is an unfiltered, real-world conversation about the intersection of ethics, efficiency, and AI in the agency space—and what it actually means to do the work right in 2025. 🔗 Show Notes: Learn more about Jessica’s agency: Kill Your Competition Connect with Jessica on LinkedIn Reach out via X (Twitter) (a spam-free zone... for now) ✅ TL;DR Takeaways: AI is a tool, not a solution. Effort still matters.Cheap labor ≠ good labor. Ethical hiring also performs better.Google knows when content is regurgitated—and punishes it.You can't fake human connection. If you liked this episode, please hit that subscribe button

    30 min

  2. 14/05/2025

    Creativity Runs on Systems: Caitlyn Wells of Upwell Strategies on Automating Without Killing the Vibe

    In this episode of The Sly Agencies Podcast, Andrew dives into an often-overlooked topic—how solid systems can actually fuel creativity—with systems strategist Caitlyn Wells of Upwell Strategies. Caitlyn helps creative agencies streamline their operations through systems and automation without sacrificing individuality or spontaneity. If you've ever feared that organizing your work would kill your creative flow, this conversation will flip your thinking. You’ll learn: Why systems don’t kill creativity—they support itHow file organization and naming conventions can save hours a weekThe right way to use project management tools like ClickUp or AsanaWhy founders must lead by example for systems to stickHow even simple automations (think: folder generation) can offload mental clutterThe mindset shift required to actually embrace systems—and love them This episode is loaded with tips for any creative entrepreneur feeling overwhelmed by operational chaos. If your “systems” are sticky notes and half-finished Google Docs, this one’s for you. 🔗 Show Notes: Learn more about Caitlyn’s services: www.upwellstrategies.com Follow Upwell on Instagram: @upwellstrategies Connect with Caitlyn on LinkedIn: Caitlyn Wells on LinkedIn Watch tutorials and tips on YouTube: Upwell Strategies YouTube Channel ✅ TL;DR Takeaways: You don’t have to choose between systems and creativitySimple tweaks (like better file naming) = major clarityUse tools you like — not just what’s popularAutomate your way to freedom Like what you heard? Hit that subscribe button so you don’t miss the next episode.

    24 min

  3. 07/05/2025

    Wearing All the Hats: Erin of Be Sociable Brand on Juggling Creativity, Motherhood & Agency Growth

    In this episode of the Sly Agencies podcast, Andrew sits down with Erin, founder of Be Sociable Brand, to talk about the raw and real experience of growing an agency while raising a family—and still finding space for creativity and strategic growth. Erin shares her journey from hotel sales director to small shop mom to brand agency owner, and how she’s scaled her business by putting people first—clients, collaborators, and her team of fellow parents. You’ll hear what it really takes to juggle personal responsibility, creative direction, and team leadership in the world of boutique branding and social media marketing. This episode covers: The origin of Be Sociable Brand and Erin’s evolution as an entrepreneurManaging burnout as a creative and a parentThe importance of honesty and feedback in agency-client relationshipsWhy collaboration beats competition when it comes to scalingA sneak peek into Be Sociable Society, her upcoming influencer-brand collaboration portalWhether you're a solo founder, a parentpreneur, or a creative chasing sustainability over hustle, this one’s for you. 🔗 Show Notes: Visit Erin’s agency: www.besociablebrand.com Follow Be Sociable on Instagram: @besociablebrand 📣 If you loved this convo… Hit that subscribe button so you don’t miss the upcoming episode with Erin when she returns to talk about Be Sociable Society.

    24 min

  4. 30/04/2025

    Finding Your Edge: Angela Hill on Blue Ocean Strategy and Standing Out Without Competing

    In this episode of the Sly Agencies podcast, Andrew Nazarian is joined by Angela Hill, Area Managing Partner at Chief Outsiders, to explore the Blue Ocean Strategy—a transformative approach to branding and differentiation that helps businesses break free from competition altogether. Angela breaks down the practical steps of Blue Ocean Competitive Canvas Mapping, a method she’s used for 20+ years to help businesses—from local companies to enterprise-level brands—identify their unique position in the market and leverage it to drive revenue growth. You'll learn: What Blue Ocean Strategy is and how it differs from traditional marketing approachesThe exact framework: Reduce, Raise, Eliminate, CreateReal-world examples (including Cirque du Soleil and a court reporting firm) that prove the power of positioningHow small businesses can begin applying this methodology using AI tools like Perplexity and ChatGPTWhat to prioritize when choosing attributes to compete on—hint: it’s not about ignoring competition, it’s about owning your difference Angela also shares her approach to voice-of-customer research, defining buyer personas, and how perception is the key to unlocking a differentiated brand. 🔗 Show Notes: Learn more or contact Angela directly via her page on Chief Outsiders Curious about Blue Ocean Strategy? Start with these resources: Blue Ocean Strategy Overview (Harvard Business Review) Blue Ocean Strategy Official Site 📣 Enjoyed the episode? Subscribe to Sly Agencies, leave a review, and share this with anyone building a brand that deserves to stand out—not blend in.

    23 min

  5. 23/04/2025

    Human First: Why AI Will Never Replace Great Copywriting with Mayra Gomez Sanchez

    In this episode of the Sly Agencies podcast, Andrew Nazarian sits down with Mayra Gomez Sanchez—founder and CEO of Mayra G. Sanchez Agency—to talk about the power of human-first copywriting in a world overflowing with AI-generated content. Mayra shares why real, resonant communication can’t be faked and how the best copy starts with deep emotional insight—not a prompt. Together, they dive into brand voice, personalized messaging, and why surface-level storytelling is no longer enough to connect with today’s audience. You’ll learn: Why people are craving realness more than ever—and how to give it to themWhere AI helps (hint: it’s not where you think) and where it falls flatMayra’s step-by-step process for developing a powerful brand voiceA case study that turned a welcome email sequence into a conversion machineHow to turn generic messaging like “authentic” or “intentional” into real, story-driven language that resonates Whether you’re a founder writing your own emails or running creative at an agency, this episode is packed with practical, actionable advice for standing out with soul. 🔗 Show Notes: Work with Mayra or learn more about her services: https://www.mayragsanchezagency.com Follow Mayra on Instagram: @culturalvisionaries 📣 Like this episode? Subscribe, leave a review, and share the show with a founder, marketer, or copywriter who’s still relying on “Jane the AI bot” to write their emails.

    20 min

  6. 16/04/2025

    How Creatably Built Billion-View Campaigns by Breaking Every Rule in Advertising

    In this episode of the Sly Agencies podcast, host Andrew Nazarian sits down with Damian Dayton, Chief Creative Officer and Co-Founder of Creatably, the agency behind some of the internet’s most viral, laugh-out-loud, and performance-driven long-form ads. Damian shares how Creatably rejected the short-form trend and instead mastered the art of 3-5 minute comedic storytelling—designed not just to entertain but to convert. We unpack their creative process, why they refuse to pitch ideas the traditional way, and how “framework over formula” has helped generate over 1 billion views and more than $250 million in sales for brands like True Classic and Owlet. Damian also shares the creative games Creatably plays with clients, their unique “write alone, edit together” philosophy, and how they build campaigns that last 18+ months (while most UGC fizzles in 3 weeks). If you’ve ever wanted to understand how big creative campaigns are really built—or how to develop a brand voice that people actually want to watch—this is your playbook. 🔗 Show Notes: Visit Creatably: https://www.creatably.com Watch their Demo Reel: Creatably on YouTube Behind-the-Scenes with Creatably: How the Sausage is Made “Is This Your Ad?” (Meta-Creative Campaign): Watch here 📣 Like what you hear? Subscribe, leave a review, and share the episode.

    56 min

  7. 12/02/2025

    Love Song’s Rebellious Spirit: Collaboration, Mentorship, and Creativity in Production

    In this episode of the Sly Agencies Podcast, Andrew sits down with Kelly Bayett, Managing Partner and Executive Producer at Love Song. Kelly shares her journey from music production to founding one of the most innovative production companies in the industry. They discuss how Love Song’s rebellious spirit, collaborative approach, and mentorship model are redefining the rules of production. Kelly delves into the origins of Love Song, her philosophy of fostering creativity, and the power of involving directors from concept to completion. The conversation covers the challenges and rewards of pushing boundaries, staying true to a fearless vision, and creating work that’s both meaningful and disruptive. Tune in for insights into Love Song’s unique culture, how collaboration drives better creative outputs, and Kelly’s vision for moving into feature films. If you’re curious about what it means to truly innovate in production, this episode is for you. Connect with Love Song: Website: LoveSong.tv Email: Kelly@LoveSong.tv Discover why Love Song is the go-to choice for brands and agencies seeking bold, artistic, and collaborative production solutions!

    24 min

  8. 05/02/2025

    Batterie: Bringing Drum Corps to Life with Ailim Films

    In this episode of the Sly Agencies Podcast, Andrew sits down with Bryce Dressler and Aaron Mills of Ailim Films to explore their creative journey and the evolution of their latest project, Batterie. This conversation dives deep into how personal experiences, collaboration, and a strong community spirit fuel creative endeavors. Bryce and Aaron discuss the origins of Ailim Films as a co-op for filmmakers, the inception of Batterie, and the unique challenges of creating a narrative around the world of Drum Corps—a space filled with passion and intensity. They share insights on the process of storytelling, managing feedback on a deeply personal project, and building anticipation through a strategic proof of concept. Discover how the team is blazing a trail in independent filmmaking, from their collective’s grassroots approach to their long-term vision of turning Batterie into a full-fledged TV show. Along the way, they reveal lessons learned about creating authentic connections with an audience and staying true to the heart of a story. Connect with Ailim Films and Batterie: Website: AilimFilms.com Instagram: @BatterieTheShow YouTube: Ailim Films Email: Bryce (Bryce@AilimFilms.com) | Aaron (Aaron@AilimFilms.com) Tune in to hear how Ailim Films is redefining storytelling in the world of independent cinema!

    25 min
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About

The Sly Agencies podcast offers in-depth conversations with leading agency owners and executives, exploring the challenges, culture, and day-to-day experiences of running a digital marketing agency. Each episode delves into the unique hurdles these professionals face, sharing insights and strategies for success in the dynamic world of digital marketing. It’s a must-listen for anyone interested in agency life, from the ups and downs of leadership to the intricacies of maintaining a thriving agency culture.

Information

  • Creator
    Sly Nerds
  • Years Active
    2024 - 2025
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Sly Nerds
  • Show Website
    Sly Agencies