SMC: School Marketing and Communications

imageseven
  • 4.9 (10)
  • MARKETING
  • UPDATED BI-MONTHLY
SMC: School Marketing and Communications

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

  1. 225: Managing your digital reputation, an AI Granbot and that Jaguar ad

    5 DEC

    225: Managing your digital reputation, an AI Granbot and that Jaguar ad

    School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn   In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers’ purchasing decisions. In an extended Rants and Raves, Jaguar’s controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about ‘Daisy’, an AI ‘Granbot’ designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources.          The impact of online reviews on consumers’ purchasing decisions: evidence from an eye-tracking study         The Jaguar rebrand is already the most divisive of 2024         Jaguar ad – Copy Nothing         Meet Daisy, the granbot designed to combat scams Got more questions for Charlie and the team? You can ask them via the following:         Email: smc@imageseven.com.au         Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

    26 min
  2. 224: The UK's most consistent brand and the latest AI developments

    7 NOV

    224: The UK's most consistent brand and the latest AI developments

    School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appointed as the UK’s most consistent brand, and explore how they have established their brand consistency over time. Finally, we share our thoughts on Instagram’s announcement of their changes to the privacy of teenage users’ accounts.         You’ll be rail-ly surprised by who is the UK’s most consistent brand         GWR Adventures with the Famous Five – The Start of the Adventure         Instagram makes teen’s accounts private as pressure mounts on the app to protect children Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

    31 min
  3. 223: Top five goals shared between Marketing and Enrolments

    3 OCT

    223: Top five goals shared between Marketing and Enrolments

    School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth   In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless relationship between marketing and enrolments and how they can work in tandem to achieve their shared goals. Finally, we share our thoughts on Tim Riches’ article Does brand build culture, or is it the other way around?            The price and payoff of precise personalisation       Does brand build culture, or is it the other way around? Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

    30 min
  4. 222: Google still hungry for cookies, and addressing your detractors

    4 SEPT

    222: Google still hungry for cookies, and addressing your detractors

    School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors’, and how to follow up effectively. Finally, we Rave about Rudy Willingham’s Simone Biles inspired art projects on social media. How to follow up with an NPS survey Google's surprising U-turn on third-party cookies on Chrome What Google's decision to keep third party cookies on Chrome means for advertisers Rudy Willingham's latest art projects inspired by Simone Biles Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com

    18 min
  5. 221: What is a Design System and do I need one?

    1 AUG

    221: What is a Design System and do I need one?

    School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strengths to increase your return on investment. In the Deep Dive, Chris takes us through Design Systems, including how they differ from a Style Guide, and the team explore how to work out if a Design System is right for your school. Finally, the team Rave about AAMI’s new campaign involving the Olympics.           Out of home is a growing driver of ROI in media mix         Design Systems vs. Style Guides          Design Systems 101          AAMI shows support for ‘athletes in the making’ in new campaign via Ogilvy Got more questions for Charlie and the team? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com

    31 min
  6. 220: How to choose your digital marketing supplier

    3 JULY

    220: How to choose your digital marketing supplier

    School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI’s announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marketers. In the Deep Dive, the team discuss how to interpret digital marketing campaign reports, and setting expectations from your digital marketing agency. Our Question of the Month poses the question: Should I be using ChatGPT for social media? Finally, the team Rave about Telstra’s new stop motion ads starring Aussie wildlife.         Telstra launches 26 stop motion ads starring Aussie wildlife         Your Facebook and Instagram images are training Meta’s AI. No, you can’t opt out         6 actionable tips for social media managers using ChatGPT Got more questions for Charlie and the team? You can ask them via the following: ·        Email: smc@imageseven.com.au Survey: imageseven.typeform.com

    27 min
  7. 219: Perfecting page plans and a sour apple ad

    5 JUNE

    219: Perfecting page plans and a sour apple ad

    School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans and shares a free resource to help school marketers nail their next publication. Finally, in the Rants and Raves, the group discuss the latest apple ad that leaves a sour taste in the mouth.  Electronics Hub – The Average Screen Time and Usage by Country Apple – Crush! | iPad Pro imageseven - Image/Copy Ratios for Publications – A Quick Reference Guide  Got more questions for Charlie and the team? You can ask them via the following:          Email: smc@imageseven.com.au         Survey: imageseven.typeform.com

    27 min
  8. 218: How to fix your OOH ads

    1 MAY

    218: How to fix your OOH ads

    School marketing and communications with Charlie Maughan and Rita Kilroy In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs. The Drum - For fakes' sake, let's talk about 'real ads' The Drum - 7 out of 10 OOH ads don't work. Here's why and how to fix them LinkedIn - Cadbury Mini Eggs  Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com

    19 min
See All (225)

4.9
out of 5
10 Ratings

About

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign-in or sign-up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada