So This Happened...

Atonik

So This Happened... is the weekly podcast on the business of content, commerce, and technology, hosted by Jess Carlin and Nathalie Curtis Lethbridge. Each week we find the stories that slipped past the news cycle and explain what they reveal about platform power, emerging business models, and where money and control are moving across the industry. From streaming rights and sports deals to AI advertising, agentic commerce, social commerce, retail media and regulation, if it's changing how content is made, distributed, or monetised in the media and entertainment industry, we cover it. Hosted on Acast. See acast.com/privacy for more information.

Episodes

  1. 5 days ago

    Australia Ties AI Investment to Creator Rights, Publishers Sue Google Over Gemini Training Data, Publisher Alliances Move to Claw Back Ad Spend from Google, Whatnot Goes Beyond Collectibles and TikTok Pilots Managed Commerce Services for Brands

    In this episode of So This Happened..., hosts Jess Carlin and Nathalie Curtis Lethbridge cover Australia's innovative new AI policy, book publishers filing a class action against Google demanding Gemini's training data be destroyed, updates on publisher alliances Ozone and the European Media Market, Whatnot's acquisition of AI recommendation startup Shaped, and TikTok's managed services pilot. Other stories we referenced: TikTok as a Super App Nobody needs AI to search the Internet, court says in ruling against Google Key Discussion Topics: 00:00 - Introduction 03:28 - Australia rules out the text and data mining exception 10:24 - Book publishers sue Google to destroy Gemini's training data 14:43 - Ozone signs US publishers and the European Media Market launches a rival ad marketplace 21:05 - Whatnot acquires Shaped 28:04 - TikTok pilots managed services to run brand shops end to end 35:30 - Wrap-up and where to find So This Happened... Find So This Happened... Subscribe to the newsletter: https://lnkd.in/gURXag5C LinkedIn: ​​https://www.linkedin.com/company/atonik/ Contact: hello@atoniknexus.com Hosted on Acast. See acast.com/privacy for more information.

  2. 14 July

    Netflix Becomes Cable TV, Google Routes YouTube Shoppers to Shopee, Claire's and Lana's Life Go Phygital, Europe Launches the Digital Euro, and PlayStation Enters the FAST Market

    Welcome to the first episode of So This Happened...a podcast that covers the stories that matter at the intersection of content, commerce and monetisation and technology. Each week we find the stories that fly below the radar and explain what they reveal about platform power, emerging business models, and where money and control are moving across the industry. From streaming rights and sports deals to AI advertising, agentic commerce, social commerce, retail media and regulation, if it's changing how content is made, distributed, or monetised in the media and entertainment industry, we cover it. In the inaugural episode of So This Happened...hosts Jess Carlin and Nathalie Curtis Lethbridge dig into Netflix's pivot toward aggregation, what the TF1 and Peacock deals reveal about where streaming economics are heading, and how its short-form push with publishers including Condé Nast and Hearst is a stepping stone toward shoppable content. Jess and Nathalie also cover Google's YouTube-to-Shoppee checkout pilot in Southeast Asia, Claire's phygital comeback via a Roblox creator partnership with Lana's Life, Europe's push for payment sovereignty through a digital euro, and why PlayStation launching a FAST channel makes a strong case for archive gaming content. Key Discussion Topics: 00:00 - Introduction: Jess and Nathalie introduce So This Happened... the Podcast, what they cover, and why they started it 09:00 - Netflix becomes an aggregator: FAST channels, Peacock, TF1, and the return of cable TV 20:52 - Google links YouTube Shopping Ads to Shopee checkout in Southeast Asia 28:11 - Claire's and Lana's Life go phygital: Roblox, retail, and reaching Gen Z 33:45 - Europe's digital euro and the case for payment sovereignty 39:51 - PlayStation launches a FAST channel: archive gaming content and the value of authentic IP 45:54 - Wrap-up Links: Netflix Is Exploring Live TV and Bundles as It Struggles to Keep Viewers Hooked Netflix Dabbles in Shorter Video Content with Its New Set of Publisher Deals with Variety OthersNetflix Inks Video Deal With Leading Publishers Including THR and Other Penske Media Brands, Condé Nast, Hearst and PeopleThe Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retailGoogle Links YouTube Shopping Ads to Marketplace Checkout in Southeast AsiaEurope Wants Its Own Digital Money MomentPlayStation is the Latest to Enter the FAST Lane Find So This Happened... LinkedIn: https://www.linkedin.com/company/atonik/ Email: hello@atoniknexus.com Hosted on Acast. See acast.com/privacy for more information.

  • 2 Episodes

About

So This Happened... is the weekly podcast on the business of content, commerce, and technology, hosted by Jess Carlin and Nathalie Curtis Lethbridge. Each week we find the stories that slipped past the news cycle and explain what they reveal about platform power, emerging business models, and where money and control are moving across the industry. From streaming rights and sports deals to AI advertising, agentic commerce, social commerce, retail media and regulation, if it's changing how content is made, distributed, or monetised in the media and entertainment industry, we cover it. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Atonik
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Atonik
  • Show Website
    So This Happened...