Soumya's Digital Knowledge Show

Soumya Ganguly
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Hey, I am Soumya Ganguly. I am a digital marketer and I help Ecommerce companies by driving traffic to their websites and converting those visitors into paying clients using online advertisement, social media marketing and influencer marketing. I believe in a 3 step growth process, Learn - Apply - Share. This podcast is about sharing my knowledge so that you can learn, apply and take a better decision. Visit my digital marketing agency at www.adgrain.in

  1. 22/06/2020

    How To Write An Ad Copy That Sells | Works For Both Digital And Traditional Media

    An Ad Copy is like a salesperson, but unlike a sales guy it can reach millions of people at a time and help you to convert your prospect.   I have been learning and experimenting with different pattern of ad copies in the past 3 years.  In this episode I have given the workflow I follow to create an ad copy that sells.  I am here to answer all your queries.   Comment below with your questions or send me message on my social media accounts.   Facebook: https://bit.ly/2QVnSX4 Instagram: https://bit.ly/3aEQqMl LinkedIn: https://bit.ly/2wPO3rd

    5 min

  2. 15/06/2020

    How Fake Orders Using Cash on Delivery Is Effecting The Ecommerce Industry | Episode #13

    After listening to this episode if you think I've done it out of frustration.   Then you won't be wrong.  I feel the pain of the ecommerce sellers.   Fake orders using Cash on Delivery.   This is a big issue for any e-commerce company.   And the worst part is, it's increasing.  In this episode I have describe the issue,   And I am trying to find a solution.   I am here to answer all your queries.   Comment below with your questions or send me message on my social media accounts.  Facebook: https://bit.ly/2QVnSX4  Instagram: https://bit.ly/3aEQqMl  LinkedIn: https://bit.ly/2wPO3rd   #CashOnDelivery #ECommerce #FakeOrders

    5 min

  3. 12/06/2020

    Build Your Brand With Multi Channel Marketing | Implementation Guide | Episode #12

    When you are looking for creating a brand,  You need to be visible to your audience.    Search Engine, Social Media, Website Display Ads everywhere.   In order to achieve that, you need to market your business on multiple channels.   This might sound easy, but its not easy to implement.   In this episode I have given you 5 tips to implement and improve your Multichannel Marketing.   Listen to the episode till the end to get all the points.    I am here to answer all your queries.   Comment below with your questions or send me message on my social media accounts.   Facebook: https://bit.ly/2QVnSX4  Instagram: https://bit.ly/3aEQqMl  LinkedIn: https://bit.ly/2wPO3rd

    7 min

  4. 10/06/2020

    10 E - Commerce Growth Tips | Upgrade Your Business in 2020 | Episode #11

    India is coming out of lockdown slowly.   But people are still not willing to go out for shopping other than essentials.   It is the right time to start your own e-commerce business to meet the demand.   In this episode I have given 10 points that you need to implement for your e-commerce business.   Do it to upgrade your business and use the shift in the market.    Learn more about,   ChatBots : https://youtu.be/Jxw3k-W2Jt0 Marketing Automation: https://youtu.be/u2jIZNj0F3Q Data Driven Marketing: https://youtu.be/qVzUapTZOhw How to create a brand : https://youtu.be/bPwm7C0CdrY  I am here to answer all your queries.   Comment below with your questions or send me message on my social media accounts.   Facebook: https://bit.ly/2QVnSX4 Instagram: https://bit.ly/3aEQqMl LinkedIn: https://bit.ly/2wPO3rd

    8 min

  5. 05/06/2020

    How Much Should Be Your Online Marketing Budget | ListenTo This To Figure Out | Episode #10

    Every time I meet a prospect, this has to be one of questions.   How much budget I should keep for marketing online?   The answer is not that simple.   Like I was talking about testing on the last episode.   In this case also you need to test to understand your budget.   Listen to the episode till the end to understand every aspect of deciding your online marketing budget.   I am here to answer all your queries.   Comment below with your questions or send me message on my social media accounts.   Facebook: https://bit.ly/2QVnSX4 Instagram: https://bit.ly/3aEQqMl LinkedIn: https://bit.ly/2wPO3rd

    6 min

  6. 01/06/2020

    Before Making Any Business Decision Listen To This | Episode #9

    Can you get a certification without giving a test?   No right ?   Because that's the procedure to know that if you can use a skill or not.   Just like that  you need to test a marketing strategy before adopting it.   That's how you will know if it'll work for you or needs to be tweaked.    Test    Because you can not guess a strategy and hope for it to work.    I am here to answer all your queries.   Comment below with your questions or send me message on my social media accounts.   Facebook: https://bit.ly/2QVnSX4 Instagram: https://bit.ly/3aEQqMl LinkedIn: https://bit.ly/2wPO3rd

    4 min

  7. 29/05/2020

    Use ChatBots For Your E-commerce Business | Adopting A.I. In Your Business | Episode #8

    If you are an e-commerce brand.   How much conversation do you have with your customers?   Conversation about your new product.  Conversation about the questions they have.   And many other marketing communications can be accomplished using a ChatBot.   The opening rate for a ChatBot message is 70 to 80%, compared to email, which is just 20%.   And the most important part is, ChatBots are interactive. So, the communication becomes more humane.   I bet email and text messages can't do that.   So, to know more about how you can use a ChatBot for your e-commerce business,    Listen to the episode till the end.   You must have a lot of questions regarding digital marketing, it's utilisation for your business and how you can implement it effectively.   I am here to answer all your queries.   Comment below with your questions or send me message on my social media accounts.   Facebook: https://bit.ly/2QVnSX4 Instagram: https://bit.ly/3aEQqMl LinkedIn: https://bit.ly/2wPO3rd

    5 min

  8. 25/05/2020

    Basic Marketing Automation Process | Episode #7

    Marketing is a time taking process. You need to create content, You need to research your target audience, You need to run ads, You need to monitor the response and act accordingly, So, basically it's a lot of work. So, how about creating a process to handle all your marketing activities ? And what if it can happen automatically, almost without any assistance! Yes, it can be done using Marketing Automation. Although there are man platforms that can make your job easier, You can choose to do it without one. How? Listen to the episode and find out. You must have a lot of questions regarding digital marketing, it's utilisation for your business and how you can implement it effectively.   I am here to answer all your queries.  Comment below with your questions or send me message on my social media accounts.   Facebook: https://bit.ly/2QVnSX4 Instagram: https://bit.ly/3aEQqMl LinkedIn: https://bit.ly/2wPO3rd

    6 min
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About

Hey, I am Soumya Ganguly. I am a digital marketer and I help Ecommerce companies by driving traffic to their websites and converting those visitors into paying clients using online advertisement, social media marketing and influencer marketing. I believe in a 3 step growth process, Learn - Apply - Share. This podcast is about sharing my knowledge so that you can learn, apply and take a better decision. Visit my digital marketing agency at www.adgrain.in

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