Sound Advice

Next Broadcast Media, Suzi Kuban

Host, Suzi shares quick and practical tips and ideas for using audio advertising in your marketing. Generate new leads, build your brand and smash KPIs! Sound Advice is the audio companion to the weekly Next Broadcast Media newsletter.

  1. 04/03/2024

    Marketing to HNWI: Go beyond visual

    Marketing to HNWI: Go beyond visual

    7 min
  2. Using audio to market to teens and twenties

    24/08/2023

    Using audio to market to teens and twenties

    More Gen Z'ers are listening to digital audio making it a pivotal channel that needs to be on your plans if you're marketing to this demographic.  In this episode Suzi looks at specifics to target teens and twenties, including data on why digital audio is different to radio and how it compliments social media. Plus the ideal audio strategy and creative to use to convert Gen Z.

    9 min
  3. Audio for marketing objectives part 1

    19/07/2023

    Audio for marketing objectives part 1

    It all starts with a marketing objective! In this 2 part series learn how to use audio advertising to drive up the success of awareness campaigns, customer retention, and customer acquisition.  1m 15 sec: Awareness 4m 39 sec: Customer Acquisition  9m 30 sec: Customer Retention Campaigns

    12 min
  4. Marketing with social media and audio ads

    15/06/2023

    Marketing with social media and audio ads

    Social media is a strong promotional channel because of its reach, appeal, simplicity: but standing out is difficult. When digital audio is layered with social you're addressing this weakness and amplifying your campaign.

    5 min
  5. 3 podcast advertising mistakes

    08/06/2023

    3 podcast advertising mistakes

    Three common mistakes you should avoid in programmatic podcast advertising:  At 45-seconds hear mistake one: Running an ad just once or for one day!  At 4-mis hear mistake two: Cherry picking shows based just on listener numbers, cost, or your preference  At 6-mins 17-secs mistake three: Not creating a unique offer or ad for podcast environment

    9 min
  6. Branded podcasts: benefit to your business

    01/06/2023

    Branded podcasts: benefit to your business

    Branded podcasts can help businesses communicate values, take a social stance, build awareness, increase loyalty, sell more...and so many more benefits!  We first look at a case study, of Dish by Waitrose to see what's possible and how they did it.  A look at 6 benefits achieved from creating a branded podcasts.  Then the crucial first steps to take when launching your own business show.  Visit nextbroadcast.media to learn more.

    10 min
  7. Podcast listening data & media spend. The Middle East example

    25/05/2023

    Podcast listening data & media spend. The Middle East example

    In episode 14 I look at a new YouGov report, that states South Africa and MENA are the top podcast listening markets.  After deep diving into the YouGov report, I look at Saudi Arabia as an example for time spent listening vs media spend.  Middle East is booming thanks to the rise in Arabic language and local shows - which means brands have great opportunity to connect and sell to Arab consumers.

    8 min
  8. Awareness Marketing with Audio Ads

    17/05/2023

    Awareness Marketing with Audio Ads

    Why awareness marketing is important for every business  Stats on how audio is so good at raising awareness of a business  A look at why audio performs so well  The audio strategy you should use for awareness marketing campaigns

    7 min
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About

Host, Suzi shares quick and practical tips and ideas for using audio advertising in your marketing. Generate new leads, build your brand and smash KPIs! Sound Advice is the audio companion to the weekly Next Broadcast Media newsletter.

Information

  • Creator
    Next Broadcast Media, Suzi Kuban
  • Years Active
    2K
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2023 Sound Advice by NBM
  • Show Website
    Sound Advice