Speaker Driven Business

Jacqueline Brooker

If you’ve done the courses, followed the people, and implemented ‘all the things’ without getting the speaking driven results you want…look no further. Tune in each week to learn from Jacqueline Brooker, a Fifth Generation Entrepreneur with a fiercely strategic brain who holds the global designation of Certified Speaking Professional and is a qualified Executive and Business Coach with C-Suite experience. Jacqueline’s strength is anchored in teaching others how to reposition themselves through the power of language and she has personally coached and trained 1000’s to step into their power by speaking, pitching and selling through her proprietary frameworks. Jacqueline has appeared in media more than 3,000 times, spoken on global stages, delivered keynotes for organisations including Marie Claire (Australia) Magazine, and delivered more than 180 workshops. She has worked as trusted advisor to executives in some of our largest organisations, and with the founders of dynamic rapid growth entrepreneurial pursuits to strengthen strategy, positioning, strategic sales and communications. Her training has been delivered to some of Australia’s major corporate brands including Tattersalls (The Lott, quadrupling their sales conversion rate) and her programs were picked up by the Australian Institute of Sport Olympic Medal Gold Medal Alumni Program in Canberra, where she was the Speaking and Facilitation Skills Mentor. In each episode, Jacqueline shares evidence based strategies, lessons and real-world insights that help YOU get whatever you want. No fluff. No nonsense. Answering the questions you don’t know who to ask. If you are committed to using speaking to create the breakthroughs you know you deserve – to shift from being unheard of to in demand - across all your business life, subscribe now.

  1. Snapshot #3: Stop Winging It and Start Moving Them

    26 JAN · BONUS

    Snapshot #3: Stop Winging It and Start Moving Them

    You don’t need more confidence on stage. You need fewer wasted words. Most speakers don’t lose impact because they lack confidence or experience. They lose it because they skipped the one step that builds clarity, precision, and real audience movement: scripting. In this snapshot, we break down why scripting isn’t about sounding rehearsed or robotic, but about mastering your message, respecting every word, and deliberately guiding your audience somewhere new. If you want your message to land, your stories to stay tight, and your audience to actually move, this is where the work starts. Great speaking isn’t accidental. It’s built word by word, on purpose. Listen to the full episode here Apple - https://podcasts.apple.com/au/podcast/36-the-secret-to-flawless-presentations/id1710985528?i=1000648806042 Spotify - https://open.spotify.com/episode/39YoTg2n8EHsLnsMsqZEmU Watch the full episode on Youtube: https://www.youtube.com/watch?v=yeGGfVkCvc8 If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.  Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group. Join the Speak More Collective.

    10 min
  2. Snapshot #2: The Real Reason You’re Stuck on Low-Paid Stages

    19 JAN · BONUS

    Snapshot #2: The Real Reason You’re Stuck on Low-Paid Stages

    Most speakers don’t have a visibility problem. What they have is a positioning problem. In this snapshot, Jacqueline breaks down why being “a great speaker” isn’t enough, how your digital footprint and message do the selling before you ever open your mouth, and why customising everything is the fastest path to burnout. If you want more stages, better opportunities, and work that actually pays, this is the reset you didn’t know you needed. Listen to the full episode here Apple - https://podcasts.apple.com/au/podcast/37-the-path-to-professional-speaking-success-beating/id1710985528?i=1000651813688 Spotify - https://open.spotify.com/episode/7t0W30DBOpYtx8H60SeutW Watch the full episode on Youtube: https://www.youtube.com/watch?v=n0xV3bv2AGY If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.  Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group. Join the Speak More Collective.

    9 min
  3. Snapshot #1: Why Your Content Isn’t Turning Into Clients

    13 JAN · BONUS

    Snapshot #1: Why Your Content Isn’t Turning Into Clients

    You don’t have a content problem. You have a conversion problem. Posting every day but still chasing clients? That’s not bad luck, it’s what happens when content gets mistaken for marketing. In this snapshot, Jacqueline breaks down one of the most expensive mistakes smart entrepreneurs make, confusing content with marketing. You’ll discover why pumping out posts, videos, and podcasts builds awareness but not revenue, how to stop burning energy on “engagement” that never converts, and what actually gets decision-makers leaning in. She also shares a smarter way to get in front of C-suite without pitching, chasing, or torching relationships, so your visibility starts turning into real conversations, real opportunities, and real sales. More content won’t fix a broken sales system. But this will. Listen to the full episode here Apple - https://podcasts.apple.com/au/podcast/46-7-speaker-sales-mistakes-killing-your-conversions/id1710985528?i=1000663013492 Spotify - https://open.spotify.com/episode/7zN3FioJ55bfm88ZRzX1Ix Watch the full episode on Youtube: https://www.youtube.com/watch?v=Delayy3gXWE&list=PLSlC2fptjBYPJE5y2-JmL6D7d8p413UAP&index=150 If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.  Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group. Join the Speak More Collective.

    8 min
  4. 100: Becoming the Speaker People Never Forget - A Landmark Conversation to Celebrate 100 Episodes!

    08/12/2025

    100: Becoming the Speaker People Never Forget - A Landmark Conversation to Celebrate 100 Episodes!

    One hundred episodes. A global audience. And a movement built around the belief that speaking is the most powerful competitive advantage in the world. And to celebrate this landmark Episode 100, Jacqueline hands the mic to fellow professional speaker and long-time friend Ian Stephens, who turns interviewer and guides a raw, generous and deeply insightful conversation about what actually builds a speaking career - the craft, the discipline, the rep count, the stories, and the moments of losing (and reclaiming) your voice. This is not a highlight reel - it’s the truth behind the work.  Laced with the blueprint for becoming the speaker people never forget. Inside this milestone conversation you’ll find unfiltered, generous, deeply practical insights every emerging speaker wishes they could hear from someone who’s genuinely walked the long road, fallen down, rebuilt, reinvented, and now teaches thousands to do the same. If you’ve ever wondered “What does ‘good’ really look like in this industry?”, or felt stuck waiting for the magical perfect moment, this episode will shake you awake in the best possible way. Inside, you’ll learn how to: 02:18 - Spot the gaps in today’s speaker training industry and deliver talks that hold integrity, depth, and actual usefulness for an audience.07:16 - Use language as your greatest tool (or your greatest liability) in eliminating disconnection, building trust, and making your message impossible to ignore09:57 - Shape content that is truly yours while still guided by expert structure and refinement12:31 - Blend resonance and conversion so your stories actually move people15:29 - Engineer resonance and intentionally design moments that drop your audience into deep emotional connection18:51 - Leverage nature and nurture to become a magnetic speaker21:06 - Run a speaking business that’s in service to the audience, not your ego38:37 - Avoid the traps that quietly kill speaking careers49:58 - Prepare for the future of speaking in an AI-driven world01:01:30 - Define who inspires you and why that clarity is crucial to your growth Episode 100 isn’t just our milestone - it’s a message for you. If you want to build a speaking career that lasts, you can’t rely on hope, hype, or being “discovered.” You learn the craft, you find your voice, you do the reps, and you choose to be in service every single time you stand in front of a room.  Let this conversation be the sign you’ve been waiting for. The time is now. Your voice is needed, and your audience is already out there waiting. If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.  Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook...

    1h 4m
  5. 99: Why Some Speakers Move You and Others Don’t with Joel McKerrow

    01/12/2025

    99: Why Some Speakers Move You and Others Don’t with Joel McKerrow

    The real power of your speaking isn’t in your story but in the moment someone realises it’s their story too. This episode with poet, performer, author, and creativity-driven speaker Joel McKerrow is one of those rare, breath-catching moments that stays with you. If you’re an emerging or aspiring speaker, lean in.  Joel pulls back the curtain on what actually creates connection on stage - not the polished lines, not the clever structure, but the place where your story meets someone else’s story and something in them quietly rearranges. He talks about how creativity becomes a responsibility, why specificity is the doorway to universality, how to build the discipline of deep listening, and why your inner life is your most underused speaking tool.  You’ll hear how slam-poetry taught him stagecraft under pressure, how fiction reshaped his worldview, and why the best speakers are the ones who stop performing and start witnessing.  This is a reminder that your story, when shaped with intention, doesn’t just inform an audience. It moves them. And that’s the real work of a speaker who wants to make a mark. Inside, you’ll learn how to: 01:11 - Build a multi-dimensional speaking career without confusing your message 03:43 - Become the speaker nobody expects (but everybody remembers)05:09 - Move people beyond the cognitive level (the heart-level space where transformation actually happens)07:41 - Connect your personal narrative to something bigger to create lasting influence10:20 - Wake your audience out of the “anesthetic life” and help people feel, see, and reconnect again to meaning 14:36 - Transform pain into expression by sharing vulnerably without oversharing29:55 - Build a “half-communication” that invites the audience to bring their story forward33:01 - Strengthen deep-listening skills to make your speaking unforgettable41:25 - Make your talk feel both intimate and widely relatable46:28 - Build a ritual that sharpens your voice over time47:58 - Know which stories belong on stage (and which don’t) to keep your speaking grounded and responsible51:39 - Protect your creative voice in an AI-heavy world59:56 - Stay creatively alive while growing your speaking business 01:08:48 - Practice and refine your delivery out loud before stepping into the arena If you’ve ever doubted your creativity, felt pressure to “sound like a speaker,” or wondered how to make your story serve your audience instead of overshadowing them, this episode is exactly what you need. You don’t need a gimmick and you don’t need perfection. You need presence, specificity, and the courage to listen as deeply as you speak. WHERE TO FIND JOEL MCKERROW Website: https://www.joelmckerrow.com/ Instagram: https://www.instagram.com/joelmckerrowcreative/LinkedIn: https://www.linkedin.com/in/joel-mckerrow-creative/ Facebook: https://www.facebook.com/joel.mckerrow/ Podcast: The Deep Place Podcast If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive...

    1h 23m
  6. 98: What Today’s Audiences Want from Leadership Speakers (But Won’t Tell You) with Paul Skewes

    25/11/2025

    98: What Today’s Audiences Want from Leadership Speakers (But Won’t Tell You) with Paul Skewes

    Most leadership talks try to inspire. This one actually changes how you think, because it starts where real leadership lives: in the messy, unfiltered truth. Emerging speakers, lean in. This episode is a rare peek inside the mind of a leader who has lived the kind of career most speakers only reference in theory.  Paul Skewes brings decades of military leadership, recruitment chaos, corporate politics, heavy-industry dynamics, and deep self-reflection into one conversation that every speaker obsessed with leadership storytelling needs to hear. This isn’t a highlight reel of what he’s done. This is a masterclass in what you can take from his experiences to sharpen your message, elevate your authority, and build a keynote that doesn’t just inform — it transforms. From the real cost of poor leadership, to the tiny behaviours that earn trust, to why audiences don’t need more models but more humanity, this conversation will reshape the way you think about influence, communication, and impact from the stage. Whether you’re crafting your first signature talk or levelling up your leadership content, this episode hands you the insights seasoned speakers usually guard closely. Inside, you’ll learn how to:Spot the leadership patterns your audience already feels but can’t articulate (01:08)Turn lived experience into teachable leadership insights and stories (03:59)Translate personal turning points into audience “aha” moments (07:34)Use vulnerability without oversharing (or performative authenticity) (09:24)Turn sprawling career insights into one-step-at-a-time clarity, exactly what your keynote audience needs from you (14:21)Read a room and recognise the human signals leaders ignore (17:58)Make your leadership message relevant to modern workplace realities (24:21)Understand why your keynote must shape how people think before how they act (44:34)Build engagement tools that pull audiences into your message (52:23)Embrace the constant evolution of your keynote and why the best speakers iterate, refine, and sharpen continuously (53:23) If you’re an emerging speaker who wants to stand out in the leadership space, this episode is a masterclass in what actually moves an audience. Paul doesn’t just hand over theory - he hands over lived insight distilled into real, usable wisdom.  Take these ideas, borrow them, reshape them, build on them … and let them sharpen the way you think, teach, and lead from the stage. Your audience will feel the difference. WHERE TO FIND PAUL SKEWES Website: https://paulskewes.com/ LinkedIn: https://www.linkedin.com/in/paulskewes/  If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.  Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on a...

    54 min
  7. 97: 750 Keynotes Before 26 — The Truth About Becoming a Booked-Out Speaker with Sam Demma

    17/11/2025

    97: 750 Keynotes Before 26 — The Truth About Becoming a Booked-Out Speaker with Sam Demma

    Forget hacks, funnels, and secret formulas. Sam Demma’s philosophy? Do the work, get the reps, and build something worth talking about. This episode with Sam, the youngest Certified Speaking Professional in the world, is a masterclass in grit, growth, and grounded success. We unpack how he built a thriving speaking business from scratch — not through hype or luck, but through daily, disciplined action and a mindset rooted in service. You’ll hear why goals are less about achievement and more about who you must become to reach them, how “sales” shifts from awkward to effortless when you reframe it as service, and why showing up consistently beats chasing viral moments every single time. If you’re an emerging or aspiring speaker, this episode is a wake-up call and a roadmap. You’ll walk away with the clarity and conviction to start — or restart — with strategy, courage, and real-world momentum. Inside, you’ll learn how to:Set goals that don’t just push you forward, but pull you into becoming the kind of speaker capable of reaching your audience (01:20)Fast-track your growth by asking for help sooner and finding mentors who open doors, not just offer advice (04:10)Silence industry noise, trust your instincts, and build a successful speaking business doing work that genuinely lights you up (06:39)Build your speaking business while holding down a job, find safe places to practice, and gain traction without burning yourself out (09:00)Ask intelligent, high-impact questions that create connections, attract mentors, and expand your confidence (13:12)Treat your speaking business like a content brand (18:54)Leverage visibility to raise your value and shift your positioning from “option” to “obvious choice” (26:14)Craft stories that stick, test new material with confidence, and balance authenticity with strategy in every speech (33:41)Master your message before you reinvent it to pave the way for creative freedom later (40:44)What truly moves the needle when you’re getting started (46:41Become the speaker everyone talks about (48:17)Book more gigs with one simple habit (55:14)Make small actions your operating system (59:34) This episode is pure gold for any speaker trying to bridge the gap between “getting started” and “getting booked out.” Sam’s journey isn’t a story of shortcuts — it’s proof that the small, consistent things you do when no one’s watching eventually build the reputation everyone’s talking about. Tune in, take notes, and remember: you are right on time. Sam Demma is the youngest Certified Speaking Professional in NSA history. At just 25, he has delivered 700+ keynotes worldwide. Author of Empty Your Backpack, Sam empowers students and educators to embrace kindness, resilience, and leadership— transforming challenges into opportunities and inspiring lasting change in schools and communities. WHERE TO FIND SAM DEMMA Instagram: https://www.instagram.com/sam_demma/?hl=enFacebook: https://www.facebook.com/samdemma99/TikTok: https://www.tiktok.com/@sam_demmaYouTube: https://www.youtube.com/@Sam_Demma If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the...

    1h 5m
  8. 96: Turn Lived Experience into Booked and Paid Keynotes with Jason Blyth

    03/11/2025

    96: Turn Lived Experience into Booked and Paid Keynotes with Jason Blyth

    If you’ve been “telling your story” and not getting paid, this episode will feel like putting on glasses for the first time. In this episode, Jacqueline sits down with Jason Blyth, a speaker whose powerful redemption story reveals what it means to reclaim the authorship of your life. Together, they explore the difference between cathartic storytelling and market-ready speaking — and why the power of choice is what turns lived experience into a keynote that gets you booked. You’ll discover how to pick one clear message and stay in it, avoid trauma bonding with your audience, make confident decisions about what to share (and what to leave out), and build the self-belief to take your talk from draft to demand. This is a masterclass in choosing authorship over autopilot and turning hard-won lessons into a keynote that truly changes lives. Inside, you’ll learn how to:Share lived experience without trauma bonding by leading listeners back to safety and action (02:22)Reclaim authorship of your story with the “pen test” (03:29)Align mission and keynote so your talk builds momentum for the bigger change you want to create (05:29)Use the hero or villain fork to transform pain into positioning your audience can act on (09:19)Beat the influencer myth and create outsized impact even without a massive platform (10:55)Choose the single most powerful message, believe in your structure, and keep repeating it until it lands (15:08)Share hard backstories without centering yourself so the audience keeps the focus on the lesson, not the biography (16:32)Overcome the voice that says “stay quiet” so you can deliver with authority (17:54)Share wisely without trauma bonding (19:06)“Recalibrate your compass” by surrounding yourself with trusted pros (20:40)Find the right room for the right version of your voice (21:00)Channel intensity into impact and turn former chaos into disciplined, high-leverage delivery that moves rooms (22:26)Codify resolve into talk structure, offers, and next steps (25:17) You don’t need more tactics. You need a decision.  Choose a single message. Shape it for safety and impact. Then move.  If this episode lit a fire under your keynote, share it with a speaker friend who needs that same push. Remember, your story isn’t the product. Your choices are. ABOUT JASON BLYTH Jason Blyth isn’t your typical speaker—he’s the torchbearer. A former international athlete, he won multiple national titles, international medals, and placed top-10 at the Junior World Championships. As a musician he’s featured on a track with Ludacris and recorded with world-renowned producers behind Linkin Park, Macy Gray,and Snoop Dogg—and that was just the warm-up. Born to a brain-injured woman after a sexual assault, Jason had his first psychology appointment at two when his mum tried to kill him. He left home at fifteen, quit school at sixteen, and built a life off one repeating choice: take back the pen and write a different ending to your story. His message is sharp and simple—pain isn’t here to break you; it creates who you could become. Now at thirty-something, he’s lived more lives than most cats.Jason knows how to claw your way out of hell—just don’t tell the devil he stole the map! WHERE TO FIND JASON BLYTH Website: https://jasonblyth.com/ LinkedIn: https://www.linkedin.com/in/jasonpblyth/ Instagram: a href="https://www.instagram.com/jason.p.blyth/" rel="noopener noreferrer"...

    50 min
5
out of 5
17 Ratings

About

If you’ve done the courses, followed the people, and implemented ‘all the things’ without getting the speaking driven results you want…look no further. Tune in each week to learn from Jacqueline Brooker, a Fifth Generation Entrepreneur with a fiercely strategic brain who holds the global designation of Certified Speaking Professional and is a qualified Executive and Business Coach with C-Suite experience. Jacqueline’s strength is anchored in teaching others how to reposition themselves through the power of language and she has personally coached and trained 1000’s to step into their power by speaking, pitching and selling through her proprietary frameworks. Jacqueline has appeared in media more than 3,000 times, spoken on global stages, delivered keynotes for organisations including Marie Claire (Australia) Magazine, and delivered more than 180 workshops. She has worked as trusted advisor to executives in some of our largest organisations, and with the founders of dynamic rapid growth entrepreneurial pursuits to strengthen strategy, positioning, strategic sales and communications. Her training has been delivered to some of Australia’s major corporate brands including Tattersalls (The Lott, quadrupling their sales conversion rate) and her programs were picked up by the Australian Institute of Sport Olympic Medal Gold Medal Alumni Program in Canberra, where she was the Speaking and Facilitation Skills Mentor. In each episode, Jacqueline shares evidence based strategies, lessons and real-world insights that help YOU get whatever you want. No fluff. No nonsense. Answering the questions you don’t know who to ask. If you are committed to using speaking to create the breakthroughs you know you deserve – to shift from being unheard of to in demand - across all your business life, subscribe now.

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