The Global Sports Technology Podcast delivering you in-depth interviews with the greatest minds in sports tech.
Hosted by Thomas Alomes and presented by Sports Tech World Series. New episodes released every second Monday.
Gameday app experience driving fan engagement & revenue in college athletics with Sue Thaden, From Now On & David Pillen, Rice University
This week we're joined by two guests: Sue Thaden (CEO, From Now On) & David Pillen (Assistant AD, Marketing) Rice University.
Sue Thaden is founder and CEO of From Now On (FNO). The FNO vision is to be the community engagement platform for sports and events. After five years in the market, FNO now offers Fan X, a mobile engagement solution serving over 90 US colleges, high schools, teams, venues, and events, including multiple NCAA championships, the NAIA, The Ohio State University, Rice University, Xavier University, and high schools across the US.
David Pillen joined Rice Athletics in the spring of 2018 as the Assistant Athletic Director Marketing. David is responsible for creating the marketing strategy and plan for Rice Athletics. He will administer and oversee game presentation, special events and promotions, band and spirit groups, digital marketing, apparel + licensing, advertising, video broadcast, creative video and design, sponsorship collaboration, campaign execution and be overall responsible for increasing revenue and attendance, creating a positive and exciting game day atmosphere, increasing fan engagement and furthering the brand of Rice Athletics. Pillen came to Rice after spending four and a half years at Louisiana Tech University, one as the Director of Video Production & Creative Services and three and a half as the Assistant AD for Marketing.
Innovation powering golf’s future with Andrew Macaulay, Topgolf
Andrew Macaulay is the Chief Technology Officer at Topgolf where he leads the development of innovative ways to experience and grow the game of golf – in-person, virtually and digitally. As a self-proclaimed golf lover, Andrew works to introduce new audiences to the game through technology.
Prior to Topgolf, Andrew served as CIO at WesTower Communications, a leader in the cell tower construction and maintenance business. He is also the former CIO at Clearwire Communications, the company that built the first-ever 4G wireless network in the U.S. There, he transformed the cost, quality, engagement and output of the IT Department.
Andrew earned his Bachelor of Science degree in Computer Science and Operations Research from the University of Leeds in England, and an MBA from Baylor University in Texas. Andrew is from the U.K. near Watford, the home of the first Topgolf venue. Today, Andrew resides in Dallas with his wife and their three sons.’
Crossing the physical / digital divide with Jean-Baptiste Alliot, Advisor, UEFA Innovation Hub & Chief Strategy Officer, La Source
Jean-Baptiste has worked in the sport industry for the past 10 years across multiple positions which lead him to drive the innovation strategy within UEFA and set-up the UEFA Innovation Hub. This delivers high-quality innovation programmes to address UEFA’s needs in delivering the 2019–24 UEFA strategy, through new partnerships and diverse collaborations with a wide range of stakeholders (including UEFA staff, start-ups, academic institutions, cross-sport federations and more). Among his new responsibilities as Chief Strategy Officer at LaSource, Jean-Baptiste is now in charge of supporting sports organisations in leveraging innovation, strategic collaborations and partnerships with startups.
The inaugural Comcast Sports Tech Accelerator cohort with Jenna Kurath, VP, Startup Partner Development & Head of SportsTech
Jenna Kurath serves as Vice President of Startup Partner Development overseeing partner relations and resource management of Comcast SportsTech – a multi-stage accelerator focused on developing and investing in the world’s next great sports technologies and The FARM – an innovation hub supporting early-stage startup founders.
In this role, Jenna is responsible for leading strategy for both accelerator funds; defining the investment thesis and managing key industry partnerships to build and curate a team of advisors and mentors, along with custom-designed curriculum and capital investment, to attract the best startups from around the world to innovate in Atlanta. Both programs are part of a larger portfolio of Comcast NBCUniversal accelerator investments, including LIFT Labs in Philadelphia, focused on entrepreneurial engagement to help the next generation of technology leaders succeed. Learn more: https://www.comcastsportstech.com
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Sports Tech Opportunities In LATAM with Ricardo Mazzucca, Arena Hub
Ricardo Mazzucca is CEO of Arena Hub. Located within Allianz Parque, Sao Paulo, in an area of 4,000 m² with a capacity for more than 1,000 people, Arena Hub is the largest center for sports innovation in Latin America (LATAM). The Hub seeks to develop the sports, media and entertainment industries generating social and economic impact. Before Arena Hub, Ricardo worked for 20 years as the Sports Marketing Director of TV Globo, a Brazilian media group that’s the largest commercial TV network in LATAM and second largest in the world. He also served as the South American Marketing Manager for Umbro International.
Arena Hub is a global partner of STWS. The STWS-Arena Hub partnership was established with the goal of exchanging knowledge, experiences and content to amplify each partner’s impact on the global sports technology industry. Learn more about Partnering with us today: sportstechworldseries.com/partnerships
Pivoting in High Performance through the ‘New Normal’ with Dr. Markus Deutsch, Fusion Sport
Dr. Markus Deutsch is the Co-Founder & CEO of Fusion Sport. Markus started his career in High Performance sport after completing a PhD in Physiology at the University of Otago and working closely with the New Zealand All Blacks National Rugby team. In 2003 he co-founded Fusion Sport to pursue the development of sports technology products including their Athlete Management System, Smartabase. Which has become the industry standard in assisting teams centralize and make sense of the data they are collecting, used by over 260 high performance organisations globally.
In his role as CEO Markus remains actively involved with clients and product development, managing the overall direction of Fusion Sport into the future. In 2020 the company secured a funding round of $5.5m and has played an integral role in COVID-19 illness screening and tracking for clients, including the NBA season restart.
You can find more info about Fusion Sport in the latest Chapter of the Sports Tech Annual, a new industry research publication bringing together the most comprehensive directory of companies in the global sports tech landscape. It also features industry insights and commentary from leaders in the sports tech ecosystem. Free to download now: sportstechworldseries.com/annual
Great podcast series, I'm learning something new every day. Highly recommend to anyone interested in sports.
For those who love Sport
A great insight into a side of sport that most people don’t get to see. This podcast is a great way to keeping up to date with all the ways that technology is driving innovation in sport, both on and off the field.
Great guests, great insights
First sports tech podcast I've listened to that focuses beyond its country of origin, great international guests.