Success School

Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.

  1. 3 hrs ago

    Longevity Doctor Reveals What's Actually Killing Entrepreneurs + A.I in Medicine

    You're working 14-hour days. You're pushing hard. You're building something real. But what's the point if you burn out before you see it through? Today we're sitting down with Dr. Harry, a longevity doctor who works with some of the highest performing entrepreneurs in the world. And we're getting into the stuff that actually matters: what's killing entrepreneurs, what you should be doing right now to live longer, and why most of the stuff you see on Instagram is probably a waste of money. We talk about AI in medicine and how it's going to change everything from blood tests to drug design. We get into testosterone, why levels are dropping worldwide, and what that means for you as a business owner. We cover peptides, the experimental ones everyone's jabbing, and which ones Dr. Harry thinks are actually worth it. We also talk about the stuff no one mentions: why your relationship is probably the biggest health factor you're ignoring, how stress is a slow killer until it's not, and why most supplements are just expensive piss. You'll hear: 0:00 - Will AI make us live forever? The upside and the very real downside 5:42 - How AI will change medicine: precision treatment, drug design, and decades of data in one diagnosis 11:28 - What entrepreneurs should actually be doing for longevity (it's not cold plunges) 18:15 - Risk factor management: the thing that will bite you if you're not paying attention 24:37 - Why every entrepreneur should be lifting weights and doing cardio (even if you hate it) 29:44 - Nutrition for longevity: win the day, win the week, win the year 35:19 - The only supplements that actually matter (and the ones that are a waste of money) 42:08 - What peptides actually are, why drug companies dropped them, and which ones Dr. Harry uses 49:53 - Retatrutide: why Dr. Harry doesn't recommend it and the liver failure cases in Australia 54:26 - Why testosterone levels are dropping worldwide and what that means for entrepreneurs 1:02:11 - TRT: the placebo effect, the real effect, and why most guys feel like shit without knowing it 1:08:34 - What's overhyped in longevity? If it's not training, sleep, nutrition, or screening, it's probably b******t 1:14:47 - Reviewing Tim's protocol live: what's working, what's missing, and the one thing he's ignoring 1:19:22 - Why your relationship is the biggest health factor you're not paying attention to 1:23:55 - How to know if you're too stressed and what chronic stress is doing to your body 1:28:41 - What Dr. Harry is most excited about: data, behavioral change, and the plug in socket problem 1:34:16 - What Dr. Harry thinks of Bryan Johnson and why he'll never get back the time he's investing 1:38:29 - My Performance Doctor: how Dr. Harry built a subscription medical business by accident If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    Longevity Doctor Reveals What's Actually Killing Entrepreneurs + A.I in Medicine
  2. 12 July

    The Brutal Truth About Scaling to $1M a Month (Current Lessons from the Grind)

    We hit $400K a month. And honestly? It's been harder than we thought it would be. We thought we'd be at a million by now. We're not. And today we're breaking down exactly why, what we've learned, and what we had to completely blow up and rebuild to get here. This episode is raw. We're talking about the beliefs that held us back for months, the assumptions we made about hiring that cost us tens of thousands of dollars, why we completely changed our business model, and the days where Tim literally cried on a walk because he didn't know how to solve the problem in front of him. We also get into why group coaching is dead, how we're now running a one-to-one model that's actually scalable, the shiny object syndrome that almost derailed us, and why being a CEO is genuinely the worst job in the company. You'll hear: 0:00 - The brutal truth about scaling to $400K a month (and why we're not at a million yet) 3:17 - Why hiring A players isn't enough, and the training mistake that cost us months 10:10 - The belief systems that held us back from growing faster 18:27 - Why we killed our group coaching model and went all in on one-to-one 29:51 - How we're now running a one-to-one model that's actually scalable and profitable 35:28 - The grind: why Tim was dreading Mondays and crying on walks 41:03 - Does entrepreneurship get less fun the longer you're in it? 46:17 - Why being a CEO is the worst role in the company 52:44 - The funnels that got us here and why call funnels burn out in 48 hours 58:19 - How we went from filming three times a week to once a fortnight and got better results If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    The Brutal Truth About Scaling to $1M a Month (Current Lessons from the Grind)
  3. 5 July

    Why Personal Development Is Killing Entrepreneurs | Spicy Business Q&A

    We're answering five of your spiciest questions today. And we're not holding back. From why men tie their worth to their income, to what we'd actually do if we had to rebuild from zero, to the uncomfortable truth about why most coaching businesses are failing their clients. We also get into the real stats on how many of our clients actually succeed versus fail, what it's like when you've given everything to your business and have nothing left for home, and why we think personal development has completely f****d up entrepreneurship. You'll hear: 0:00 - Why is it so hard for men to separate what they earn from who they are? 8:42 - If everything went to zero today and we had to build a seven figure business from scratch, what would we do and why? 18:27 - How many of the businesses we coach actually work versus fail, and what's the main character difference? 29:51 - Have you ever come home and given so much to business that you've got nothing left to give at home? What do you actually do in that situation? 41:03 - Our most controversial opinion about the coaching industry 46:17 - Why personal development has f****d up entrepreneurship 52:44 - The fastest way to bust through limiting beliefs (and it's not more inner work) If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    Why Personal Development Is Killing Entrepreneurs | Spicy Business Q&A
  4. 28 June

    The Hidden Reasons Your Business Feels Stuck

    If your business feels stuck, it's not your strategy. It's not your offer. It's not your marketing. It's you. Today we're getting into the real reasons why businesses don't grow, and it's got nothing to do with what you're posting or how many leads you're getting. We're talking about mindset, standards, and the invisible beliefs that are keeping you playing small. We're sharing stories from our own upbringing, the moment Steph realized she was settling for mediocrity, the coach who taught Tim what excellence actually looks like, and what we've learned from spending $170,000 just to be in rooms with people doing $5M+ months. You'll hear: 0:00 - Why your business is stuck (and it's not what you think) 4:37 - How Tim's dad programmed belief into him from a young age 9:12 - The moment Steph realized she was accepting mediocrity in every area of her life 14:28 - Why 97% of your thoughts and actions were programmed between ages 4 and 7 19:45 - The mindset work that changed everything for both of us 26:33 - What Tim learned from coaching NCAA champions at 4am in Arizona 32:51 - Why we've spent $170,000 to get in rooms with people doing $5M+ months 38:19 - The uncomfortable truth about standards and why most people settle 43:07 - Camels, donkeys, and stallions: which one are you? 47:52 - Why business is simple but the human overcomplicates it If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    The Hidden Reasons Your Business Feels Stuck
  5. 21 June

    Why We Permanently Left Australia As Business Owners In 2026

    Six months ago, we left Australia permanently. And the question we get asked more than anything is: was it actually worth it? This is the full story. The decision, the move, the guilt, the chaos, the $30,000 we're currently fighting to get back from a landlord lol, and what life actually looks like now that we're here. We're not holding anything back. The panic attacks on the couch in Perth, the weeks we questioned everything after landing, the moment Steph’s dad passed away three weeks after we decided to leave, and how we finally told our families we were going. We also get into the stuff no one talks about: what it's like being watched while you eat by your private chef, how we justified leaving our parents behind, why our dogs were rattled for a month, and the identity crisis that comes with cutting ties to your home country. You'll hear: 0:00 - Why we were having panic attacks on the couch in our million dollar home 8:14 - The moment in a Bali pool that changed everything 12:37 - How we convinced ourselves it was the right move (even when it felt insane) 18:42 - The guilt of leaving family behind and how we got over it 24:19 - What happened when Tim's dad passed away three weeks after we decided to move 29:51 - The first two weeks in Thailand: why we both thought we'd made a huge mistake 35:28 - How we burnt out in paradise (and what we did to fix it) 41:03 - The $30,000 bond we're fighting to get back from our landlord 46:17 - What life actually looks like now: housekeepers, private chefs, and being watched while we eat 52:44 - The numbers: visas, costs, taxes, and how we actually did it If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    Why We Permanently Left Australia As Business Owners In 2026
  6. 14 June

    We Answered Your Spiciest Business Questions! 👀 Q&A

    It's Q&A time again, and this one got spicy. Today we're answering the questions you actually sent us: the Australian government's new small business taxes, how to know if your content is working, what we'd do differently if we started the gym again, and yes, how a strippers agency could run a sales event (you read that right). We also get into the real cost of hiring the wrong sales person, why going viral doesn't always mean making more money, and what it's like navigating IVF as a couple in business together. You'll hear: 0:00 - The new Australian government taxes on small business and how much we've saved since leaving 5:38 - Is the era of easy coaching businesses over? 10:09 - If we were starting the gym over again today, what would we do differently? 14:01 - Should you care about viral content or just focus on conversions? 18:27 - The most powerful way to use AI to grow your business (controversial take) 21:57 - The most common objections on sales calls right now and how to overcome them 27:33 - How any business can run a sales event (including a strippers agency) 33:03 - Navigating fertility and IVF as the male partner If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    We Answered Your Spiciest Business Questions! 👀 Q&A
  7. 7 June

    How to Survive in Business With Your Partner

    We've been in business together for 8 years, and married through all of it. In this episode we're pulling back the curtain on the stuff most couples never admit: the screaming matches, the money wars, the night in Bali that changed everything for us, and the health scare that nearly ended it all. Here's what we get into: The New Year's Eve in Bali, and the plant medicine trip, that broke down 4 years of distrust in a single conversation. "That's MY money" — the brutal money fight that nearly split us, and where it really came from. How we watched overwork turn into an autoimmune disease, until Steph woke up one morning unable to feel her own body. Too many chefs in the kitchen — why two alphas in one business is a recipe for disaster. The "girl boss" movement, the ego, and the quiet distrust it planted in our marriage. The jockey and the horse: the concept that changed how we pick what to build. Why giving your partner feedback can blow up your business, and the rules we live by now. If you're in business with your partner, or thinking about it, this is the episode for you. And if you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    How to Survive in Business With Your Partner
  8. 31 May

    The 5 Steps Our Clients Took to Build $1M Businesses

    In the last four years, we've earned over $10 million in our own business, and we're on track to do $4 to $5 million this year.  Today, we’re covering  the five steps so that you can nail your offer, marketing, sales process, what the team needs to look like, and what reinvestment needs to look like to get you to that $1 million mark.  You’ll hear: 0:00 - The client that went from $15k to $140k a MONTH in just 18 months 2:50 - The biggest lever they pulled to get there 4:08 - Why high-ticket offers make scaling to $1M much easier 9:44 - Organic content alone probably won’t get you to $1M.. 16:19 - The key to nailing your sales process 19:49 - The hires that stop YOU becoming the bottleneck 28:27 - Outsourcing marketing (and why doing this too early could backfire massively) 30:52 - What reinvestment should look like if you’re committed to building a $1m business 33:03 - Common mistakes to avoid while you’re trying to build this! Watch the YouTube version of the podcast here(https://youtu.be/HuDfoUupNlw). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

    The 5 Steps Our Clients Took to Build $1M Businesses
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About

Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you'll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we've worked with who went from unpredictable referrals to fully booked calendars. Listener Q&A – Raw answers to the questions service business owners are asking as they build predictable demand and scale their teams. Proven Frameworks – The exact strategies, systems, and processes that keep calendars full weeks in advance and build real business momentum. Expect practical tactics, honest advice, and real conversations about what actually works for service businesses ready to stop relying on referrals and start building sustainable growth. Hit subscribe and tune in every Monday to join 250+ service business owners building fully booked, in-demand businesses.

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