The High Ground

Chloe Buntin & Derek Buntin
  • 4.0 (1)
  • Marketing
  • Updated Weekly

The High Ground is a podcast for founders, operators, and senior leaders who are building companies that scale and want to understand the systems, decisions, and infrastructure behind businesses that do it with structure and intention. Hosted by Chloe and Derek Buntin, co-founders of Boderia, each episode covers B2B growth, revenue operations, commercial infrastructure, and the leadership decisions that determine whether a company scales or stalls. The conversations that belong on the high ground. www.boderia.io - commercial infrastructure for scaling B2B companies.

  1. 1 day ago

    Your $1M Strategy Won't Get You to $5M

    Most founders think a growth plateau means they need more leads. More ads. More outreach. More salespeople. But what if leads aren't actually the problem? In this episode of The Adonis Effect, Derek and Chloe break down why businesses stop growing, how broken sales processes and founder dependency create hidden bottlenecks, and why adding more leads, people, or software can make the problem even more expensive. They explore how to identify where deals are actually dying, why the strategy that gets you from $1M to $3M may not get you to $5M, and how better positioning, systems, planning, and revenue operations can create more predictable and sustainable growth. --------------------------------------------------------------------------------------------- In this episode you'll learn • Why more leads won't fix a broken sales process • How to identify the real bottlenecks stopping business growth • Why the strategy that got you to $1M may not get you to $5M • How founder dependency limits your ability to scale • Why ICP and positioning determine the clients you attract • How to track where your deals are actually dying • Why SOPs and CRM tracking are essential for scalable sales • Why hiring more people won't fix broken systems • How fragmented SaaS tools create unnecessary complexity • Why businesses need to plan ahead for seasonal changes • How to build a business that can operate without the founder --------------------------------------------------------------------------------------------- 🌐 Build your own high-performance Revenue System 👉🏽 www.boderia.io SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict Resources & Tools: Learning Centre Follow Boderia Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

    Your $1M Strategy Won't Get You to $5M

  2. 30 July

    Why Your AI Strategy is Failing | The Real Problem

    Everyone is talking about AI. New tools. New automations. New promises. But here's the uncomfortable truth... AI doesn't fix broken businesses. It amplifies them. In this episode of The Adonis Effect, Derek and Chloe explore why so many businesses waste money on AI, how broken processes and fragmented software limit growth, and why the businesses getting the best results are using AI to improve systems rather than replace people. They discuss where AI genuinely creates value, why critical thinking still matters, and how to build a business that scales through better processes, stronger leadership and smarter automation. -------------------------------------------------------------------------------------------------------- In this episode you'll learn • Why AI won't fix broken business processes • The biggest mistakes businesses make when adopting AI • How to use AI to improve efficiency without replacing people • Why critical thinking is still your greatest competitive advantage • How AI can strengthen SOPs and business documentation • Why too many AI tools create more problems than they solve • How to choose AI tools that actually deliver business outcomes • Why human relationships still outperform AI-generated interactions • How to build systems that AI can genuinely accelerate -------------------------------------------------------------------------------------------------------- 🌐 Build your own high-performance Revenue System 👉🏽 www.boderia.io SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict Resources & Tools: Learning Centre Follow Boderia Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

    Why Your AI Strategy is Failing | The Real Problem

  3. 23 July

    20 Overrated Lessons Every Founder Should Unlearn

    Most business advice is repeated so often that people assume it must be true. But is it? Should you always hustle? Is the customer always right? Should you follow your passion? Should you fake it until you make it? In this episode of The Adonis Effect, Derek and Chloe unpack 20 pieces of overrated business advice and explain what actually works when you're building and scaling a modern business. From AI and business coaching to hiring, leadership, marketing, and revenue systems, they challenge outdated thinking with practical insights from real-world experience. -------------------------------------------------------------------------------------------------------- In this episode you'll learn • Why hustle culture can hold your business back • Whether the customer is always right • Why practical experience beats generic business advice • How AI is changing the way businesses grow • Why following your passion isn't enough on its own • The importance of integrated revenue systems over fragmented tools • Why learning to say no helps businesses scale faster • How to hire better and build stronger teams • What it really takes to create a scalable business -------------------------------------------------------------------------------------------------------- 🌐 Build your own high-performance Revenue System 👉🏽 www.boderia.io SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict Resources & Tools: Learning Centre Follow Boderia Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

    20 Overrated Lessons Every Founder Should Unlearn

  4. 16 July

    Your Broken Business Processes Are Silently Killing Your Growth

    Most founders think their biggest challenge is getting more customers. But the real bottleneck is often the systems running the business. In this episode of The Adonis Effect, Derek and Chloe explore why businesses become founder-dependent, how fragmented software quietly reduces productivity, and why integrated systems are essential for sustainable business growth. They explain how disconnected CRM platforms, marketing tools, sales processes, and operational systems create unnecessary complexity, hidden costs, and poor customer experiences. More importantly, they share how building a connected revenue system helps businesses scale without relying on the founder for every decision. -------------------------------------------------------------------------------------------------- In this episode you'll learn • Why most businesses become founder dependent • The hidden cost of fragmented software and disconnected systems • How integrated CRM, sales, and marketing systems improve business performance • Why automation creates operational efficiency and scalability • How to identify broken business processes before they slow growth • The importance of customer experience in business growth • Why adding more software rarely solves operational problems • How to reduce technology costs while improving productivity • The role of AI, automation, and business systems in modern organisations • How scalable businesses create predictable revenue through better systems -------------------------------------------------------------------------------------------------- 🌐 Build your own high-performance Revenue System 👉🏽 www.boderia.io SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict Resources & Tools: Learning Centre Follow Boderia Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

    Your Broken Business Processes Are Silently Killing Your Growth

  5. 9 July

    Rebranding Without Systems Will Destroy Your Business

    Rebranding a business is not just about changing your name, logo, or website. The businesses that grow long term are the ones that evolve their positioning, build strong systems, and adapt when their brand no longer represents the value they deliver. In this episode of The Adonis Effect, Derek and Chloe share the journey behind rebranding Adonis Media into Boderia, the challenges of letting go of a 20+ year brand, and why building a complete revenue system became the next evolution of their business. They reveal the mistakes businesses make during a rebrand, why fragmented tools cause lost data and revenue opportunities, and how connecting your website, marketing, sales, CRM, and customer experience creates scalable growth. ------------------------------------------------------------------------------------------------ In this episode you'll learn • Why businesses need to evolve and rebrand over time • How to know when your brand no longer matches your business • The biggest mistakes to avoid when choosing a business name • Why securing the right domain and positioning matters • How fragmented tools create lost data and missed revenue • Why a website alone is not enough to scale a business • The importance of connecting marketing, sales, and operations • How multiple customer touch points build trust and conversions • Why complete revenue systems create sustainable growth • How businesses can adapt, innovate, and stay competitive ------------------------------------------------------------------------------------------------ 🌐 Build your own high-performance Revenue System 👉🏽 www.boderia.io SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict Resources & Tools: Learning Centre Follow Boderia Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

    Rebranding Without Systems Will Destroy Your Business

  6. 2 July

    She Built a $100M Empire While Nobody Was Watching! | ft. Giselle Kramer

    Most people think building a successful business is about having the right idea. But the businesses that scale are built on strong leadership, operational excellence, and the ability to adapt. In this episode of The Adonis Effect, Giselle Kramer shares how she helped build NGU Real Estate from a single office into a $100M+ business while leading operations, building high-performance teams, and embracing AI to stay ahead of industry change. As Co-Founder and Chief Operating Officer, Giselle reveals why culture, hiring, leadership, and business systems are the real drivers of sustainable growth, and why AI is becoming a competitive advantage that every business owner needs to understand. -------------------------------------------------------------------------------------------------------- In this episode you'll learn • How to build and scale a high-growth business • Why culture is the foundation of long-term success • How to hire high-performing people who fit your values • Why operational systems matter more than working harder • The importance of leadership, delegation, and trust • How AI is transforming real estate and professional services • Why every business needs an AI strategy • The future of AI in regulated industries • How to build a business that can scale sustainably • Daily habits that improve focus, performance, and leadership -------------------------------------------------------------------------------------------------------- 🌐 Build your own high-performance Revenue System 👉🏽 www.boderia.io SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict Resources & Tools: Learning Centre Follow Boderia Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

    She Built a $100M Empire While Nobody Was Watching! | ft. Giselle Kramer

  7. 25 June

    How a Founder Rebuilt Himself by Rebuilding Everyone Else | ft. Leon Stendholm

    One conversation can change a life. Sometimes it can save one. In this episode of The Adonis Effect, Dr Leon Stensholm shares how personal loss became the driving force behind one of Australia's most impactful community organisations focused on mental wellbeing, resilience, and human connection. As the Founder of Body and Mind by Leon and Lookout07, Dr Leon has dedicated his life to helping young people, business owners, and communities build resilience, improve wellbeing, and create stronger support networks through meaningful connection. This conversation explores purpose-driven leadership, entrepreneurship, community impact, resilience, mental wellbeing, fitness, and why authentic human connection remains one of the most powerful tools for creating lasting change. ----------------------------------------------------------------------------------------------------- In this episode you'll learn How personal adversity can become a powerful purposeWhy connection is essential for building stronger communitiesThe role of resilience in leadership and entrepreneurshipHow fitness supports mental wellbeing and long-term performanceThe challenges of building a purpose-driven organisationWhy vulnerability is a strength, not a weaknessHow leaders can create meaningful impact beyond businessThe importance of community in improving wellbeingLessons in leadership, resilience, and overcoming adversityWhy kindness can change someone's life-------------------------------------------------------------------------------------------------------- 🌐 Build your own high-performance Revenue System 👉🏽 www.boderia.io SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict Resources & Tools: Adonis Learning Centre Follow Boderia Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

    How a Founder Rebuilt Himself by Rebuilding Everyone Else | ft. Leon Stendholm

  8. 18 June

    AI in Construction: Why Most Business Owners Are Wrong | ft. Paul Doherty

    AI isn't replacing business owners. But it is changing the way businesses operate. In this episode of The Adonis Effect, Paul Doherty shares how AI, automation, and operational systems are reshaping traditional industries such as civil construction, rail infrastructure, and project delivery. While many conversations about artificial intelligence focus on software companies and tech start-ups, Paul provides a practical perspective from the frontline of business operations, where efficiency, cash flow, workforce management, and project delivery determine success. The discussion explores how businesses can use AI to automate repetitive tasks, improve operational efficiency, reduce overheads, and build systems that support long-term growth. From cash flow management and business planning to enterprise value and technology adoption, this episode provides valuable insights for business owners navigating rapid change. ------------------------------------------------------------------------------------------------------- In this episode you'll learn • Why most business owners misunderstand AI and automation • The reality behind long-term business planning and growth • How AI is transforming traditional industries and operations • Why operational efficiency matters more than increasing headcount • How automation can reduce administrative and management workloads • The truth about scaling businesses and managing cash flow • Why many software applications fail as businesses grow • How to structure a business for long-term value and future acquisition • The challenges of implementing AI and automation successfully • What business leaders need to do to remain competitive in an AI-driven economy ------------------------------------------------------------------------------------------------------- 🌐 Build your own high-performance Revenue System 👉🏽 www.boderia.io SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict Resources & Tools: Adonis Learning Centre Follow Adonis Media's Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok

    AI in Construction: Why Most Business Owners Are Wrong | ft. Paul Doherty
See All (74)

About

The High Ground is a podcast for founders, operators, and senior leaders who are building companies that scale and want to understand the systems, decisions, and infrastructure behind businesses that do it with structure and intention. Hosted by Chloe and Derek Buntin, co-founders of Boderia, each episode covers B2B growth, revenue operations, commercial infrastructure, and the leadership decisions that determine whether a company scales or stalls. The conversations that belong on the high ground. www.boderia.io - commercial infrastructure for scaling B2B companies.

Information

  • Creator
    Chloe Buntin & Derek Buntin
  • Years Active
    2025 - 2026
  • Episodes
    74
  • Rating
    Explicit
  • Copyright
    © Boderia 2026
  • Show Website
    The High Ground