The Angus Table

Scott Wright, CEO Angus Australia
  • 5.0 (8)
  • EDUCATION
  • UPDATED FORTNIGHTLY

 Welcome to the new look Angus Australia podcast. This season we'll be bringing you conversations designed to add real value to your business. As members of Angus Australia, you'll hear from the people across the breed and the wider beef industry sharing insights, stories, and ideas that really matter.

  1. 13 HRS AGO

    Producer Profitability, Levy Reform and Trade Resilience, with Will Evans, Cattle Australia

    In this strategic episode of The Angus Table, host Scott Wright sits down with Will Evans, CEO of Cattle Australia, for a comprehensive conversation about leading the peak body representing grass-fed beef producers. Will shares insights from his journey through NT Livestock Exporters Association and NTCA, launching the critical cattle transaction levy review, why the focus has realigned to producer profitability over market/consumer expectations as the fundamental underpinning of sustainability, trade diversification amid Middle East conflicts and China challenges, and landscape-level methane research fighting point-in-time regulatory misunderstanding. They discuss Cattle Australia's dual function and benefits to membership, regional consultation driving priorities, innovation and AI transforming genetic systems, and why Australian cattle breeding is now at the global forefront. So pull up a chair at the Angus Table for insights on policy, trade, and the future direction of Australian beef. Key topics covered: Will's journey from Gatton Ag College through, Cattle Council, NT Live Exporters Association and NTCA learning policy theory and practical implementationAbout Cattle Australia's dual function as both peak commodity voice with technical expertise plus prescribed industry body overseeing levy allocation to MLA/AHA/NRSWhy CA have launched a critical levy review: the first in 20 years, the focus is on capturing millions in lost value within existing $5 rather than automatic increasesThe important realignment on producer profitability to underpin all sustainability initiatives and additional requirementsWhy a global shift occurred from "feed people" to "how are we feeding them" with conditionality expectationsLandscape-level methane research: world-leading analysis of emissions + sequestration fighting regulatory misunderstanding of output-only emission reductionsThe European regulatory risk and the need for adequate research because current research is led from environmental not beef business perspectiveTaking a holistic view of trade diversification strategy amid global conflictsEngaging with successive Federal governments and Labor government relationships being about competing priorities not an anti-agriculture stanceThe opportunities and challenges of the AI and innovation frontier for beef Advice for young people getting into the industry and the massive Southeast Asia opportunity Pull quotes: "Cattle Australia has a dual function. The initial function was a peak voice for cattle producers [in a] lobbying role with government…We picked up additional role in nineties when we became prescribed industry body under Australian Meat Livestock Industries Act. Part of our task specifically is overseeing and having strategic input into allocation of our levies—MLA, AHA, NRS. We work very closely with those three organizations around how levies are allocated, what they're going towards." "We've called a review of the cattle transaction levy. We're the only entity that can do that. The challenge we have is we haven't amended it in any way, shape, or form in 20 years. Some recipient bodies, we haven't amended anything to do with what funds they receive since 1998. Industry has changed significantly. Requirements we place on these institutions has changed significantly." "We have an obsession in this country at federal level, especially at the regulatory level, around emissions from activities. But cattle producers in so many ways—you need to take a landscape level look. Yes, we have activities generating emissions, but business decisions we make daily to improve land conditions sequester carbon and methane. Measuring output only isn't considering the full operations of business." “ We really realigned that focus on producer profitability…If producers aren't making money, they can't be investing in sustainability initiatives or any of these additional things that are becoming more commonplace within the industry. Profitability is the thing that underpins all of these desires and aspirations that our supply chain has for us.” "So much of what happens in global beef industry in the next 20 years is going to be decided here. Obviously Brazil is a huge beast; what they do from a feedlotting perspective is absolutely fascinating. But from the technical side of things, we [Australia] are right at the forefront. For us it's harnessing that opportunity and really continuing to lead global industry in the right direction." "Advice for young people: do lot more listening than you do talking. Ask questions because one of amazing things about our industry is how generous people are with their time, especially with young people, in teaching and passing on knowledge. You can learn more in afternoon sitting at the right pub with the right people asking the right questions than you can in six months of Gatton [Ag College]." Relevant links mentioned in the episode: Cattle Australia https://cattleaustralia.com.au/ Contact details: This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/ +Follow Angus Australia on + Facebook + Instagram + X + LinkedIn + +Follow Angus Youth Australia on + Facebook + Instagram + X + CREDITS: Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

    1hr 13min

  2. 23 MAR

    The Digital Transformation of Livestock Marketing with Paul Holm, AuctionsPlus

    In this episode of The Angus Table, host Scott Wright sits down with Paul Holm, General Manager of Networks at AuctionsPlus, for a comprehensive conversation about online livestock marketing innovation. Paul shares insights from AuctionsPlus's 40-year evolution as an agency-owned business (50% Elders, 50% Nutrien), the remarkable scale of the platform, the groundbreaking bloodline verification initiative launching in April 2026 to connect seedstock brands with verified commercial offspring and quantify premiums, and the company's commitment to agent education and industry best practice. They discuss remote workforce management (50% of staff outside Sydney), extraordinarily low dispute rates (0.7% of lots), and why selling positive stories about on-farm practices matters for differentiation. So pull up a chair at the Angus Table for insights on the digital transformation of livestock marketing. Key topics covered: How AuctionsPlus evolved over 40 years to 220,000 monthly users listing 600,000+ commercial cattle (400,000+ Angus-influenced)The assessment process: 130+ data points, assessor training requirements, and offline mobile entry for crush-side efficiencyRemarkably low dispute rate (0.7% of lots) with agent third-party verification adding trust and integrityThe innovative bloodline verification initiative to verify commercial vendor purchases their genetics, creative value, increasing trust and quantifying market premiums with analyticsSheep genetics ASBV integration with filtering capabilities and buyer notifications for specific genetic profilesFeeder-optimised tagging developed through extensive feedlot discovery (weight, age, pregnancy testing criteria)Remote workforce management: 50% of staff outside Sydney with regional coverage requiring scheduled communication and quarterly in-person tripsWhy discovery process now involves interviewing buyers/sellers/agents before building features rather than acting on single ideasHow competitive board members (Elders vs Nutrien) make industry-leading decisions for agency sector benefitWhy selling positive on-farm stories differentiates brands in the engaged 220,000-user monthly audience Pull quotes: "AuctionsPlus is really a tool for agents to be effective for their clients. Our main aim is to connect ag: connecting the producer through to that end buyer. We list well over 600,000 commercial cattle, of which about 400,000 have Angus influence. When we talk about Angus people being AuctionsPlus people, we see that through the numbers." "We have a dispute rate of 0.7% of all lots. If you break out actual livestock misdescription, it's much lower. A lot of disputes are buyer defaults on machinery… From cattle and sheep, dispute rate is very low. Agents being agents, they tend to get in and negotiate and fix problems up." - "Currently 86% of our assessments have some form of bloodline claim. What we're doing: if they're claiming AA Angus Stud, that vendor gets notification: do you accept they buy off your stud? Yes or no? The stud vendor verifies it, that gives buyer lot more confidence…It's about adding that trust. We see some very strong premiums off bigger clients." "It's about selling positive story of what you're doing on farm. You might have 50 cows, you might have 1,500 cows, [it’s] making sure when you're marketing something you're showing what you're doing on farm to make your herd different. Great marketers sell that story. We've got 220,000 users that come to platform every month; they’re a very engaged audience." "There was research out of University of Melbourne where that third party—the agent or agronomist—if you educate them and educate them well, they tend to flow that through to about 50 other people attached to them. If you get agency education piece done well and effectively, we know that flows back to producer." "I eat 600 grams of rump steak for lunch every day. Even when I'm on plane, you'll see me hop on with my esky bag. I cart it with me and eat it every day of week. Everyday eating beef is good day because that means you're above ground. I like rump because it's got that full flavor." Relevant links mentioned in the episode: AuctionsPlus website: www.auctionsplus.com.au Contact details: This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/ +Follow Angus Australia on + Facebook + Instagram + X + LinkedIn + +Follow Angus Youth Australia on + Facebook + Instagram + X + CREDITS: Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

    51 min

  3. 16 MAR

    Understanding Angus Breed Labelling Standards with Ben Robinson, AusMeat

    In this special informational episode of The Angus Table, host Scott Wright sits down with Ben Robinson from AusMeat to explain the significant changes to Angus breed content labelling standards released in 2026. Ben provides essential context on AusMeat's role as custodian of Australian export meat standards, how the Label and Standards Committee operates with industry peak councils, and why trade descriptions must be accurate and unambiguous under legislation. They discuss the evolution from the original 75% minimum standard to the new three-tier framework: Angus 50/F1/Composite (50% genetic content), Angus 75/F2/Angus (traditional 75% standard), and Pure Angus/Angus 100/Black Angus (100% genetic content). Ben explains how most international markets accept 50% (matching US CAB requirements), why this creates opportunities for F1 breeders while maintaining premium positioning for higher content animals, the importance of accurate NVD declarations, and how DNA breed content testing may provide objective verification in the medium term. So pull up a chair at the Angus Table for essential regulatory information affecting every Angus producer in Australia. Key topics covered: How AusMeat operates as industry-owned (MLA and AMPC), not-for-profit third party certification body auditing 60+ programs and the role of Australian Meat Industry Language and Standards Committee with peak councils Why you cannot export meat from Australia unless it comes from AusMeat accredited facilityThe legislation requirement of accurate and unambiguous trade descriptions across the entire supply chainThe origins of Angus labelling around 2006-2008 when McDonald's McAngus burger drove integrity requirementsWhy Australia set the bar high at 75% minimum genetic content when most international markets accepted 50%How two and a half years of industry consultation balanced production sector and processing sector needsThe new three-tier framework: Angus 50/F1/Composite (50%), Angus 75/F2/Angus (75%), Pure Angus/Angus 100/Black Angus (100%)The two verification pathways for 50% genetic content—phenotypic criteria or on-farm traceability programThe importance of accurate NVD declarations: Angus 50 or Angus F1 for 50% animals, Angus for 75%+ animalsWhy quality specifications (eating quality, marbling, MSA) are commercial decisions by processors separate from breed contentOther breed frameworks (Wagyu, Hereford, Shorthorn, Santa Gertrudis) and the development of a Red Angus framework (though it’s not released yet)The difference between AusMeat's export/domestic accreditation (box level) and state food authority regulation (retail/restaurant level)The importance of maintaining Australian product trust and reputation with international partners through integrityBen's role as UN Economic Commission for Europe Meat Standards Group chairman working to reduce trade barriers globally Pull quotes: "You cannot export meat out of Australia unless it comes out of an AusMeat accredited export processing facility. We're custodians of the AusMeat National Accreditation Standards. Within those standards, that outlines all trade description requirements—all elements you see on a box of beef that describe what is in the box." "You can trace Angus claims back to 2006-2007. Around 2008 when McDonald's released the McAngus burger, McDonald's through their quality programs drove the need to ensure the meat they were purchasing was underpinned—it was true and correct. That's when foundation was developed." "Australia set minimum standard of 75% genetic criteria for Angus animals to be deemed Angus. When you look around the globe at other countries that had criteria for Angus, most were set at actually 50%. The majority still sit at that today. Australia set the bar high..and we hang our hat on that on the international market." "The initial approach was 'we want to pack a 50% Angus product and call it Angus.' When we cast our lens over it, we rejected that because it didn't pass the pub test. That instigated a deeper dive into what it meant from a trade descriptive perspective both domestically and scanning all our export partners." "The status quo remains for the traditional Angus box—minimum criteria 75% genetics. What we've done is introduce the ability to take a 50% Angus animal and label that as either Angus 50, Angus F1, or Angus Composite. Should you choose to pack 50% genetic animal. ” "My job is trying to get more people around the globe to eat red meat. If we can make Australia's job of accessing markets a little bit easier, that's my job. Being chair at the [Meat Standards Group for the UN Economic Commission for Europe] involves hell of a lot of work…but we're keeping that committee alive in the best interest of getting more people eating red meat." Relevant links mentioned in the episode: AusMeat website: www.ausmeat.com.auLivestock Production Assurance (LPA) program https://www.integritysystems.com.au/on-farm-assurance/livestock-product-assurance/National Feedlot Accreditation Scheme https://www.ausmeat.com.au/services/list/livestock/nfas/United Nations Economic Commission for Europe (UNECE): https://unece.org/trade/wp7/Meat-Standards Contact details: This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/ +Follow Angus Australia on + Facebook + Instagram + X + LinkedIn + +Follow Angus Youth Australia on + Facebook + Instagram + X + CREDITS: Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

    51 min

  4. 9 MAR

    Building Beef Demand and the CAB Success Story, with Mark McCully from American Angus

    In this episode of The Angus Table, host Scott Wright sits down with Mark McCully, CEO of the American Angus Association, for a comprehensive conversation about leading one of the world's largest breed organisations. Mark shares insights from managing 22,000 members across five wholly-owned subsidiaries (Association, Certified Angus Beef, Angus Media, Angus Genetics Inc, Foundation), the remarkable success of CAB brand with 27% of US fed cattle qualifying and $50+ premiums per head, the historic shift from 50% select grading to more prime than select today, developing functional longevity and udder EPDs, navigating methane research controversy with transparency, and the power of servant leadership. They discuss some of the similarities and differences between US and Australian industries, the evolution from "where's my premium" to value-based marketing dominance, beef-on-dairy integration, and why keeping independent breeders independent through strong associations matters globally. So pull up a chair at the Angus Table for insights from one of the breed's most accomplished international leaders. Key topics covered: How the American Angus Association evolved from 1883 herd registry to five wholly-owned subsidiaries with 300 staffThe scale of CAB brand: 27% of US fed cattle qualify today, creating $50+ premium per head at packing plantWhy CAB gave producers a target aligned with consumer value rather than producer value perspectivesThe historic shift from 50% select grading (when Mark started) to more prime than select produced todayHow value-based marketing evolution transformed premium signal flow to producersThe development of functional longevity EBV and teat/udder suspension EBVs incorporated into maternal weaning valueThe importance of phenotypic data as genomics foundation "only as good as phenotypic data breeders turn in"How non-traditional data (health traits, BRD, congestive heart failure, fatty acids) requires downstream collaborationWhy beef-on-dairy integration (60% of 9.4M dairy cows bred to Angus) accelerates data capture in integrated systemsThe challenge of staying innovative as breed associations when private companies characterise economically important traitsHow World Angus Evaluation provides a common currency for breeders globally and helps prevent gene pool narrowingWhy strong member-owned associations hedge against integrated systems taking genetic decisions from independent breedersThe methane research controversy: objectives around efficiency in cows on grass, navigating funding source concerns, factual information challenges in social media eraThe importance of servant leadership principles shaped by "The Servant" by James HunterWhy focusing on consumer eating satisfaction rather than cattle producer value perspectives drives sustainable demand Pull quotes: "We're comprised of about 22,000 members, register over 300,000 animals annually. We operate with four wholly-owned subsidiaries: Certified Angus Beef, Angus Media, Angus Genetics Inc, and our Foundation. About 300 staff combined, over half work on CAB. That program has been a growth vehicle for the breed." "Today a certified Angus beef carcass is worth $50 more at the packing plant than event its Angus counterpart that doesn't meet specifications. When it gets into Prime, premiums around $200. About 80% of fed cattle are sold on formula or grid-based systems now. Value-based marketing dollars are getting passed along." "When I started at CAB, the question was always 'where's my premium?'... Today 27% of US fed cattle qualify for certified Angus beef—up from zero. We have a higher percentage of cattle grading Prime than we have grading USDA Select. When I entered the business, close to 50% of cattle fed in the States graded Select. Today we produce more Prime than Select. It's almost become a thing of the past. That focus on quality is why we've got all-time record beef demand." "What CAB has done is give producers a target aligned with how consumers assign value to our product, not how cattle producers assign value. Year after year as we grow sales and more cattle hit specifications, we grow demand. As we grow supply, the spread gets bigger." "There's very strong desire of our breeders to not be part of integrated system where breeding and genetic decisions are taken out of their hands or where they don't have access to tools. Strong associations are a hedge to keep that from happening. Anything we can do to strengthen our collaborative work together is very positive." "We weren't entering debate around cows and climate change. We saw it as path to advance research on discovering differences in efficiency of cows on grass. We just don't have much data [on that]. The ability to measure methane as a measure of efficiency had appeal…If we can find cows that produce more with less, that's good for beef industry." Relevant links mentioned in the episode: American Angus Association: www.angus.orgCertified Angus Beef brand: https://www.certifiedangusbeef.com/en Book: "The Servant" by James Hunter Contact details: This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/ +Follow Angus Australia on + Facebook + Instagram + X + LinkedIn + +Follow Angus Youth Australia on + Facebook + Instagram + X + CREDITS: Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

    55 min

  5. 2 MAR

    Premium Beef at Scale with Andrew McDonald and Tony Fitzgerald from NH Foods

    In this episode of The Angus Table, host Scott Wright sits down with Andrew McDonald and Tony Fitzgerald from NH Foods for a comprehensive conversation about building and maintaining premium beef programs at scale. They discuss the remarkable 15 year growth of Angus Reserve brand from 300 head/week to 3,000 head/week, the measurable genetic improvement delivering 10% increase in feeding performance, navigating China market volatility with 55% tariffs forcing strategic program adjustments, the protein trend driving retail growth globally, and why Australia must compete at the premium end against low-cost producers. Tony shares insights on cattle quality improvements, vaccination programs reducing BRD from 60% to 15-20% of death loss, and the importance of consistency. Andrew explains secondary cut value growth, the shift from 2+ to 4+ and 5+ marbling programs, and diversification across 40-45 countries. So pull up a chair at the Angus Table for insights from one of Australia's largest Angus beef operations. Key topics covered: How NH Foods established itself in Australia from late 1970s with integrated farming, feedlotting, and processing operationsThe growth of Whyalla Feedlot to 78,000 head current capacity, with recent and planned expansionsThe evolution of the Angus Reserve brand from 300-400 head/week in 2010 to 3,000 head/week today across 40-45 countriesThe measurable genetic improvement over the last 8 years that has delivered 10% increase in feeding performanceHow consistency within Angus pens compares dramatically to crossbred variationWhy average induction weight increased from 405-410kg (2019 drought) to 455kg with better seasonsThe results of vaccination programs (BRD reduced from 60% to 15-20% death loss) and the shift from 2+ to 4+ and 5+ marbling programsThe challenges of the China market, including 55% tariffs and a quota system forcing five months supply vs year-round, meaning uncertainty for long-fed programsSupporting voluntary quota system in order to prevent South American grain-fed gaining Australian shelf spaceThe importance of diversification to hedge against single market dependence in volatile global politicsHow secondary cut value growth saved the processing sector (beef cheeks doubling, tails over $20/kg, short rib bone-in $50/kg) The protein trend driving retail growth globally, with consumers cooking premium steaks at home and beef snacks like jerky an opportunity for those who don’t cookThe challenge of oversized cuts having weight variations affecting container capacity and box specificationsHow third-party verification through Angus Australia provides integrity and retailer governance confidenceThe success of Whyalla’s graduate program: three grads annually, DISC profiling, structured six-month rotations building team depthWhy Australia must compete at the premium end against low-cost producers with the best 5% of global herd targeting best 2-4% of consumers Pull quotes: "We're processing around 3,000 head a week of Black Angus cattle, predominantly packed under Angus Reserve brand….What started as 300-400 head a week is now closer to 3,000." - Andrew McDonald "I can prove mathematically on paper year-on-year improvement in feeding KPIs. Over eight years we've seen upwards of 10% increase in feeding performance purely on weight gain variability within cattle …That's why I'm such a big fan of the Angus breed." - Tony Fitzgerald "We started the program as 2+ to capture that market, but around six years ago we brought in a 4+ program because there were just so many cattle outperforming over that grade. Then for China HGP-free we're doing 5+ programs. We've really seen those outcomes continue to improve." - Andrew McDonald "Secondary cuts are probably what saved the Australian processing industry. [They] absorbed enormous cost increases with power, water, labour over last five years. I still look at amazement when I see beef feet going through the abattoir.” - Tony Fitzgerald "The big buzzword around the world is protein. Every healthy diet headlines starts with protein. We've gone from fats being the devil to ultra-processed food being that item. [Consumers since COVID] are trading down from restaurant experiences…cooking better quality steaks at home. Retail is going gangbusters globally." - Andrew McDonald "Keep doing what you're doing. At any given time beef industries are always under some economic pressure from Brazil, from everywhere. We need to be better all the time. Everything we can do to be a winner needs to be done. It starts with guys and girls making decisions selecting which bulls go with which cows." - Tony Fitzgerald “Australia's never going to be lowest cost denominator supplying to customers. The danger is drifting into cross hairs with Brazil on quality-price matrix. What can Australia do better than everyone else? Angus Reserve and those programs give us the edge... We want to be fighting at the premium end of town. We want to find the best 2-4% of population groups [globally] who want Australian product." - Andrew McDonald Relevant links mentioned in the episode: NH Foods https://www.nh-foods.com.au/ Contact details: This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/ +Follow Angus Australia on + Facebook + Instagram + X + LinkedIn + +Follow Angus Youth Australia on + Facebook + Instagram + X + CREDITS: Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

    1 hr

  6. 23 FEB

    Canadian Angus Innovation and Market Dynamics with Myles Immerker

    In this episode of The Angus Table, host Scott Wright sits down with Myles Immerker, CEO of the Canadian Angus Association, for a fascinating conversation about leading innovation in one of the world's most challenging cattle breeding environments. Myles shares insights from managing 3,000 primary members across Canada's vast geography (70% black, 30% red), the remarkable spring bull market up over 50% from last year, pioneering AI camera technology being developed with Holstein Canada to objectively score structural traits, the evolution of their green tag commercial program, and adapting to extreme temperatures from -40°C to +30°C. They discuss digital transformation and shifting to weekly genetic evaluations (replacing monthly runs), China market reopening after five years, and why phenotype and structural soundness remain paramount in Canadian breeding programs. So pull up a chair at the Angus Table for insights from one of Australia's closest international breeding partners.

    49 min

  7. 16 FEB

    Angus GenetiQ: The next evolution in Angus Genetics

    In this episode of The Angus Table, we are sharing a recording of a special member webinar where we introduced Angus GenetiQ. Angus GenetiQ is the society’s new in-house genetic evaluation system. In this episode, President Sinclair Clark Monro begins by emphasising Angus Australia's commitment to member-focused genetic improvement tools, and CEO Scott Wright explains the strategic reasoning behind developing in-house capability. Next, COO Carel Teseling delivers a comprehensive technical presentation comparing Angus GenetiQ with TACE, covering important differences in methodology, genetic trend comparisons across all traits, and EBV correlations. The webinar clarifies that Angus Australia has not decided to move away from Breedplan—both evaluations will be publicly displayed as the society takes members on this journey. Pull up a chair at the Angus Table, this is essential listening for any Angus breeder wanting to understand the technical foundations and strategic direction of genetic evaluation at Angus Australia. Key topics covered: Why Angus Australia developed Angus GenetiQ: risk mitigation, efficiency, innovation speed, and controlling destinyHow in-house capability enables quicker response to member needs and industry prioritiesThe strategic decision to display both TACE and Angus GenetiQ results during consultation periodImportant technical differences between TACE and Angus GenetiQ evaluationsWhy Angus GenetiQ uses only Australian registered animals (excludes New Zealand data from TACE)Genetic trend comparisons showing strong alignment between TACE and Angus GenetiQ for most traitsEBV correlation analysis demonstrating 70-96% correlation across traits for top 1,500 bullsThe decision to combine rib and rump fat into single carcass fat EBV (reducing trait complexity)Why IMF is being replaced by MSA Marble Score (easier to collect, more phenotypes available)The plan to develop yield EBV using primal cuts rather than retail beef yieldHow maternal value in Angus GenetiQ includes both milk and maternal care (not split like TACE)Future trait releases including calving ease EBVs and structural trait evaluationThe exploration of desired gains indexes versus traditional economic value indexesHow Angus GenetiQ will support commercial programs like HeiferSELECT and SteerSELECTThe role of scanning data in informing correlated carcass traits through genetic correlations Pull quotes: "Angus GenetiQ has been over four years of development across three different presidents, two CEOs, and many boardroom discussions and lots of strategic thinking…Genetic evaluation is very core to what we do. [It's] been controlled by entities outside Angus Australia. The thinking behind Angus GenetiQ was to have in-house capability." "A very important point is the decision has not been made to move away from Breedplan and stop using Breedplan. It does seem confusing that we'd have parallel genetic evaluation, but it's there for good reason…for consultation and taking members on the journey." "Angus GenetiQ is bigger than just genetic evaluation. It gives us in-house capability to make advances and changes as the society needs. It lets us be much more flexible going forward. This is the start of capability for the society." "These are not minor variations, they’re not small things we’ve tweaked around the edges, they are very significant and they have a big impact on estimates for every trait for every animal. We would not expect EBVs of these two analyses to be the same because of these differences." "We're looking at potentially reducing some of the traits. IMF and MSA Marble Score are closely correlated...MSA Marble Score is easier to get phenotypes for, so it makes sense to use that trait directly in the analysis rather than as a correlated trait." “ It has been expressed by members that we just continue to have more and more EBVs, which makes it then harder to really be able to select…andthe slower your progress in potentially important traits. So by being able to combine some of these traits we are decreasing the number and therefore the push into some of the important traits potentially could help you to make more and faster growth or progress in those traits.” Relevant links mentioned in the episode: Angus GenetiQ information and resourcesDirect technical questions to Carel Teseling (COO), Hanlie Jansen, Nancy Crawshaw, Brad Hein Direct strategic questions to Sinclair Monro (President), Scott Wright (CEO) Contact details: This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/ +Follow Angus Australia on + Facebook + Instagram + X + LinkedIn + +Follow Angus Youth Australia on + Facebook + Instagram + X + CREDITS: Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

    54 min

  8. 9 FEB

    Building the Angus Brand Globally, with Tim Brittain

    Summary of the episode: In this episode of The Angus Table, host Scott Wright sits down with Tim Brittain from New Zealand for a wide-ranging conversation about global Angus leadership, brand building, and consumer focus. Tim shares his remarkable journey from growing up in Auckland with no farming background to establishing Storth Oaks Angus, serving as Secretary General of the World Angus Secretariat for eight years, founding and chairing Angus Pure (New Zealand's first large-scale Angus beef brand), instigating Angus Pro and navigating the transition to Angus Australia registration, and becoming Reserve Grand Champion in BBQ competition. They discuss why Angus is a brand that must be protected, the importance of never losing sight of the consumer, managing the World Angus Secretariat through COVID, and Sir Keith Holyoake's wisdom: "Live as though you'll die tomorrow, but farm as though you'll live forever." So pull up a chair at the Angus Table for insights from one of the breed's most accomplished international leaders. Key topics covered: How Tim's journey began from Auckland city to agricultural universityThe evolution of Storth Oaks Angus from 37 stud cows at a 1991 sale to the seed stock operation they run todayWhy Tim's breeding philosophy emphasises maternal attributes, performance recording, genomics, and carcass qualityTim’s agripolitical career progression from the deer industry to New Zealand Meat Board and ultimately Angus leadershipAbout the World Angus Secretariat and Tim’s experience serving as Secretary GeneralTim’s role in building the Angus brand, including the origins of Angus Pure, New Zealand's first large-scale Angus beef brandHow the McDonald's Angus program created a paradigm shift in consumer awarenessThe impact of Angus Pure, such as tangible premium for producers and catalyst for major meat companiesHow Angus Pro formed and why the group chose to register with Angus AustraliaThe challenges facing the World Angus Secretariat with rapid European expansionWhy measuring business outcomes at events like Beef Australia matters for the industryThe importance of protecting Angus as a brand, not just a breedHow Tim became Reserve Grand Champion BBQ competitor with Storth Oaks SmokersThe power of customer focus in agriculture and why Tim believes more farmers need to remember thisWhat Sir Keith Holyoake taught about sustainability: "Farm as though you'll live forever" Pull quotes: "We are looking for strong maternal attributes, we have always put a lot of emphasis on performance… And to put a lot of emphasis on carcass quality because at the end of the day, without the consumer, there's no industry. That's a real driver for us." "During my time on the New Zealand Meat Board, [we] saw what certified Angus beef were doing in the US… also there was a certified Australian Angus beef and Michael Porter and the work that he was doing... And Jeff Ette at Saatchi and Saatchi wrote the brand brief for Angus Pure." "The work McDonald's did in creating consumer awareness of what Angus was really took it to another level. When you look back on it now, that was one of the real paradigm shifts for the Angus breed, certainly in New Zealand and probably Australia." "Angus Pure acted as a catalyst for most major meat companies to develop their own Angus brand. They paid premiums to get that supply. It certainly had a very tangible effect and it's grown from there." "We need to recognise that Angus is a brand and it needs to be protected. While multi-breed may have a place, we can't lose sight of the fact that Angus is a big name and big breed in itself, and needs to position itself to best advantage." "Farmers and commercial cattle people often lose sight of the consumer. We are in a consumer business whether we like it or not… There's lots of beef out there in the market, there's probably not a lot of future in the commodity end. We need to concentrate on the quality end and keep changing with those needs." "Sir Keith Holyoake always used to say: live as though you'll die tomorrow, but farm as though you'll live forever. That's an early sustainability statement…Cattle breeding is a long-term business, it takes a while for those new genetics to materialise." Relevant links mentioned in the episode: Storth Oaks Angus https://www.storthoaks.com/Angus Pro New Zealand https://anguspro.co.nz/Angus Pure brand https://anguspure.co.nz/World Angus Secretariat https://worldangussecretariat.com/ Contact details: This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/ +Follow Angus Australia on + Facebook + Instagram + X + LinkedIn + +Follow Angus Youth Australia on + Facebook + Instagram + X + CREDITS: Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au

    55 min
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Ratings & Reviews

5
out of 5
8 Ratings

About

 Welcome to the new look Angus Australia podcast. This season we'll be bringing you conversations designed to add real value to your business. As members of Angus Australia, you'll hear from the people across the breed and the wider beef industry sharing insights, stories, and ideas that really matter.

Information

  • Creator
    Scott Wright, CEO Angus Australia
  • Years Active
    2020 - 2026
  • Episodes
    69
  • Rating
    Clean
  • Copyright
    Copyright © 2025, Angus Australia, All rights reserved.
  • Show Website
    The Angus Table

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