How do the leaders of APAC brands use storytelling to bring their big ideas to life, achieve communications goals and drive better business outcomes?
The CMO Show is an award-winning podcast about brand storytelling, brought to you by Filtered Media.
Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more.
*National Winner - 2019 Australian Marketing Institute Award for Marketing Excellence in Content Marketing
*National Winner - 2019 Mumbrella NeXt 'Content Marketer' Award (Executive Producer Charlotte Goodwin)
*National Finalist - 2019 Australian Podcast Awards
Founded in 2015, The CMO Show podcast is hosted by master storyteller, speaker and author, Mark Jones. Mark is the CEO + Chief Storyteller of Filtered Media, and has more than 20 years’ experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax.
Filtered Media is an independent integrated marketing communications agency driven by a passion for brilliant storytelling. We provide comprehensive strategy, consulting, content marketing, public relations (PR), graphic design, video and audio production, podcasting, SEO and SEM services.
Lisa Hresc on the power of partnerships (The Benevolent Society)
Lisa Hresc, Director, Brand, Marketing & Communications at the Benevolent Society, sits down with Mark Jones to discuss building trusted stakeholder relationships, the role of trust and empathy in brand communication, and how marketers can communicate a brand’s purpose through storytelling.
Eva Ross on understanding impact at Sendle (B Corp)
Eva Ross, CMO at Sendle, sits down with host Mark Jones to discuss understanding impact, what it takes to build a sustainable brand, and how marketers can amplify their impact through storytelling.
Renee Amor on keeping a brand’s promise at BPAY
Renee Amor, General Manager Marketing and Communications at BPAY, sits down with host Mark Jones to discuss the role of trust and loyalty in brand communications, valuing simplicity, and how marketers can communicate a brand’s honest truth through storytelling.
Anastasia Symons on achieving cut through at R U OK?
Anastasia Symons, Brand & Marketing Manager at R U OK?, sits down with host Mark Jones to discuss achieving cut through in a crowded market, purpose-driven storytelling and authenticity in marketing.
Suzana Ristevski on simplifying complexity at NAB
Suzana Ristevski, Executive General Manager Marketing & CX (CMO) at NAB, sits down with host Mark Jones to discuss simplifying complexity, the relationship between data and brand, and the role of empathy in purpose-driven brand storytelling.
Matthew Kwoka on death industry marketing
Matthew Kwoka, Director of Southern Cross Funeral Directors, sits down with host Mark Jones to discuss marketing in the death industry, and how a brand can use its platform to educate its audience.
Love the fresh 2019 format
This marketing podcast goes beyond the standard talking heads style of most, and offers a well-engineered story for each installment. Great guests and insights. Must-listen eps: Leisa Bacon & Tim Hodgson.
Great marketing podcast
I love The CMO Show! 👍🏻🌟
My one and only
You're missing out if you're not listening to The CMO Show! Mark is humourous and witty while the topics are relevant and thought-provoking. The podcast invites audiences to learn from experienced industry professionals and hear their personal anecdotes. It's an enjoyable experience tuning in to each episode because you never know what you might learn!