The Content Fix Jillian Bowen

There's enough naughty in the world. Let's talk about the nice stuff.

I can't promise to send Santa your way but I can share my own naughty list. Stay tuned for nice next week.

I always love finding out the word of the year. This year's seems to be coming a bit late to the party, but it's blue ribbon seems an interesting indication that gaslighting is getting more than it's fair share of use online these days. Maybe it's time we did something different...

Have you ever been asked by someone on social media to tell them what content you'd like to see? Now if you're a mega-fan, this is a no-brainer question. But for most of us, while it's great to put it out there, just asking like that isn't that inspiring. There's a better way and here's what it is.

It's one thing to imagine how your audience thinks, feels and acts. But if you really want to take things to the next level, immersive research gives you the opportunity to really walk a mile in their shoes. Here's how to do it.

Do you every feel invisible? Like people just aren't 'getting you'. This can happen in big ways in your day to day life, but it also happens way too often in content. We read, listen or watch a piece of content and just don't feel any link to it. When you understand your audience better, you naturally create much better content. Here's how to do it.