The Cringe

RNMKRS

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BUSINESS
UPDATED FORTNIGHTLY

Sales conversations where both buyers and sellers win are rare and plagued by the “cringe.” We’ve all felt it. It’s that sinking feeling that both buyer and seller get when the conversation is going off the rails. At The Cringe, we put the sales conversation under the microscope and explore pathways to ensuring that sales reps, leaders and managers conduct great sales conversations. Hosted by Adam Clay, CEO of RNMKRS.

11/07/2024

Distinguishing Yourself From Your Competitors With Brian Sedra

This week, Adam talks to Brian Sedra, the Chief Sales Officer of Phusion Projects, about the fascinating world of alcoholic beverage sales, distinguishing yourself from larger competitors with data and insight, why 90% of sales should be boring, and more.

45 min
13/06/2024

Enabling a Customer-Centric Sales Team with Sheevaun Thatcher and Stephen Timme

Adam talks to Sheevaun Thatcher, strategic go-to-market execution advisor, and Stephen Timme, founder and president of FinListics Solutions, about the pillars of successful sales enablement, treating enablement as an investment and not a cost center, the balance between control and remaining customer-centric in a sales conversation, and more.

46 min
30/05/2024

Understanding Executive Buyers with Stephen Timme and Ben Cagle

Adam talks to Stephen Timme, Founder and President of FinListics Solutions, and Ben Cagle, Chief Solutions Officer at FinListics Solutions, about developing a customer-first organization, the seven-step framework for executive selling, earning your discovery questions, and more.

44 min
16/05/2024

Going Back To Basics with William Behr

Adam talks to William Behr, COO of Baker Communications, about his start in car sales, how asking questions you don't know the answer to is necessary, how to stop taking shortcuts in your conversations, and more.

37 min
24/04/2024

Making Sales Teams Successful with Kyle Smith

Adam talks to Kyle Smith, a managing partner at The Bridge Group, about the dangers of vilifying your sales teams, the reduction in win rates and how to respond, maximizing rather than optimizing, and more.

41 min
10/04/2024

The Sales Conversation and the Therapeutic Conversation with Monty Ostrander

Adam talks to Monty Ostrander, the Senior Sales Enablement Manager at Netradyne and an MSW in Clinical Psychology, about the similarities between the therapeutic conversation and the sales conversation, how to hold space for a prospect, showing up authentically in a sales conversation, and more.

41 min
27/03/2024

Negotiating and Interviewing with Dan Fantasia

Adam talks to Dan Fantasia, the CEO of Treeline, about salary negotiation, asking good questions, how to apply the sales conversation to the hiring conversation, and more.

39 min
13/03/2024

Building Balanced Sales Teams for Better Conversations With Lori Richardson

Adam talks with Lori Richardson, the CEO and Founder of Score More Sales, about how to sound less "salesy", the differences between men and women sellers, the underrepresentation of women in sales, how to build the best possible teams, and more.

34 min

See All (16)

Sales conversations where both buyers and sellers win are rare and plagued by the “cringe.” We’ve all felt it. It’s that sinking feeling that both buyer and seller get when the conversation is going off the rails. At The Cringe, we put the sales conversation under the microscope and explore pathways to ensuring that sales reps, leaders and managers conduct great sales conversations. Hosted by Adam Clay, CEO of RNMKRS.

Creator

RNMKRS
Years Active

2023 - 2024
Episodes

16
Rating

Clean
Show Website

The Cringe

The Cringe

Distinguishing Yourself From Your Competitors With Brian Sedra

Enabling a Customer-Centric Sales Team with Sheevaun Thatcher and Stephen Timme

Understanding Executive Buyers with Stephen Timme and Ben Cagle

Going Back To Basics with William Behr

Making Sales Teams Successful with Kyle Smith

The Sales Conversation and the Therapeutic Conversation with Monty Ostrander

Negotiating and Interviewing with Dan Fantasia

Building Balanced Sales Teams for Better Conversations With Lori Richardson

About

Information

The Cringe

Episodes

Distinguishing Yourself From Your Competitors With Brian Sedra

Enabling a Customer-Centric Sales Team with Sheevaun Thatcher and Stephen Timme

Understanding Executive Buyers with Stephen Timme and Ben Cagle

Going Back To Basics with William Behr

Making Sales Teams Successful with Kyle Smith

The Sales Conversation and the Therapeutic Conversation with Monty Ostrander

Negotiating and Interviewing with Dan Fantasia

Building Balanced Sales Teams for Better Conversations With Lori Richardson

About

Information