The Digital Slice

Brad Friedman
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The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

  1. How To Turn A Niche Audience Into A Loyal Brand Community

    13 HRS AGO

    How To Turn A Niche Audience Into A Loyal Brand Community

    Are you investing in marketing but still feel like your niche audience isn't turning into a truly loyal, engaged community? Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a "commoditized" business, build trust through your digital and in-person experience, and use data and AI to turn attention into long term customer relationships. Ondar Tarlow is a marketing strategist and brand partnerships leader with more than 20 years of experience helping small, medium, and corporate businesses grow. He has built brands and customer experiences across financial services, lifestyle, and sports, and has led marketing as Chief Marketing Officer at Pacific Premier Bank. As CMO, Ondar helped forge a major partnership with the Los Angeles Chargers as they moved from San Diego to LA, integrating the bank into everything from game day experiences to digital campaigns while also serving as the team's primary banking relationship. Today, he runs marketing consulting for Zero Nation, a youth culture focused brand and talent collective that connects companies with Gen Z and Gen Alpha across action sports, gaming, fashion, and entertainment. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    34 min
  2. You Might Also Like: On Purpose with Jay Shetty

    13 HRS AGO · BONUS

    You Might Also Like: On Purpose with Jay Shetty

    Introducing Dating Expert Sabrina Zohar: You’re Not Confused, You’re Ignoring the Signs (THIS Mindset Shift Will End the “What If” Loop for Good) from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Why do we chase people who don’t choose us, confuse anxiety for attraction, and stay in relationships that leave us questioning our worth?  Today, Jay sits down with Sabrina Zohar, podcast host and one of the most influential voices in modern dating, to unpack the emotional patterns that quietly shape how we love. Drawing from her own healing journey and work with thousands of clients, Sabrina explains how our childhood experiences, nervous system responses, and unhealed wounds influence who we’re drawn to often without us realizing it. Together, Jay and Sabrina explore what emotional availability really looks like, why consistency matters more than intensity, and how boundaries aren’t about pushing people away but protecting your peace. They break down common dating traps, from overanalyzing texts to mistaking butterflies for chemistry, and reveal why self-advocacy is one of the most important relationship skills we’re never taught. Through practical insights and deeply personal stories, Sabrina shows why asking for what you need isn’t “too much,” and why love should feel safe, not confusing. In this interview, you'll learn: How to Stop Chasing People Who Don’t Choose You How to Date Without Abandoning Yourself How to Set Boundaries Without Fear of Losing Someone How to Recognize Emotional Availability Early How to Break the Cycle of Situationships How to Ask for What You Need Without Feeling “Too Much” How to Stop Confusing Intensity for Intimacy You don’t need to chase clarity, overperform for love, or silence your needs to be chosen. Real connection begins when you feel safe enough to be honest, brave enough to set boundaries, and grounded enough to walk away from what doesn’t honor you. With Love and Gratitude, Jay Shetty Join over 750,000 people to receive my most transformative wisdom directly in your inbox every single week with my free newsletter. Subscribe here.  Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast  What We Discuss: 00:00 Intro 01:01 How to Tell If Someone Is Truly Interested 02:52 Why You Date the Parts of You That Aren’t Healed 06:04 Understanding Your Emotional State Before You Date 07:59 Don’t Ignore These Red Flags! 10:33 What Should a Healthy, Secure Relationship Feel Like? 13:34 Why Slowing Down Creates Real Connection 20:07 What’s Really Draining You About Dating? 24:09 Your Partner Will Trigger You, That’s Okay! 29:03 Building a Strong Foundation for Dating 32:45 How to Advocate for Yourself Without Fear of Losing Them 39:20 Are You Feeling Alone? 42:03 How to Spot Emotional Unavailability Early  44:51 Why Boundaries Are Non-Negotiable 46:56 How to Be Honest About Your Feelings 50:20 How to Communicate Your Needs Clearly 54:52 Why Relationships Must Support Growth 56:57 Timing Is Not a Reason to Hold On 59:23 Texting Etiquette in Modern Dating 01:12:33 Why Real Change Takes Time and Practice 01:18:36 Dating Rapid Fire  Episode Resources: Website | https://www.sabrinazohar.com/   Instagram | https://www.instagram.com/sabrina.zohar  YouTube | https://www.youtube.com/@sabrina_zohar  TikTok | https://www.tiktok.com/@sabrina.zohar   Facebook | https://www.facebook.com/p/The-Sabrina-Zohar-Show-100094409286590/  See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. The Truth About AI-Generated Content: Spam, Slop & SEO Survival

    3 FEB

    The Truth About AI-Generated Content: Spam, Slop & SEO Survival

    Google is at war with AI spam. Is your website in the crossfire? Join Brad Friedman and Jon Gillham as they chat about AI and your website and social media content. They dive into definitions of plagiarism, how AI detection tools work, and much more. Jon is the Founder / CEO of Originality.ai, they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world of Generative AI as well as specializing in AI detection technology. He is also the Co-Founder of Motion Invest where they help you buy and sell content sites quickly. Jon has been involved in the SEO and Content Marketing world for over a decade. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    22 min
  4. Your Financial Advisor Will Be Better Because Of AI (Not Replaced By It)

    27 JAN

    Your Financial Advisor Will Be Better Because Of AI (Not Replaced By It)

    Are you worried one day your financial advisor will be an AI bot? This is not going to happen. But it will help them remember everything about you. Join Brad Friedman and Bill Rice as they chat about the current state of FinTech and the future we can expect. Bill is a veteran Air Force counterespionage officer who became marketing expert who's been in the lead gen game since before social media existed! As the creator of Kaleidico and Bill Rice Strategy Group, he's produced over 500,000 leads per year for clients, creating and exiting multiple successful companies along the way, while producing more than 9 figures for clients. But Bill's not your average marketing specialist. His transition from developing information warfare centers in the Air Force to launching one of the first mortgage lead management systems gives him a distinctive perspective on consumer psychology and company scaling. Through economic downturns and the rise of AI, Bill has consistently stayed ahead of the curve, most recently selling his agency for a 7-figure exit. (here's something cool: Bill was also a member of the founding team of the first internet bank back in 2000 and scaled it to $1B in home equity loans, eventually exiting to a PE firm) Today, he's on a journey to share his strategies for developing sustainable demand-generation programs that drive real outcomes. From producing content that performs to developing automated lead systems that grow, he brings actionable strategies that get results. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    26 min
  5. How To Create Visuals Bots Can't Replicate

    20 JAN

    How To Create Visuals Bots Can't Replicate

    If you need a reminder about the power of images and video in marketing and brand identity, you'll want to hear what Stewart Cohen has to say in today's slice of the digital marketing news, tools and tactics you need to succeed. Join Brad Friedman and Stewart Cohen as they chat about collaboration, storytelling, and the innate curiosity it takes to create digital content that differentiates brands while generating revenue. Stewart Cohen leads a boutique production company dedicated to delivering exceptional work and creating enjoyable, productive client experiences. Passionate about the power of images and video in marketing and brand identity, he brings the same energy and attention to detail to every project, whether it's a large-scale TV production or an intimate still shoot. Stewart thrives on collaboration, driven by a deep curiosity about his clients' stories and a commitment to exceeding their expectations, building lasting partnerships along the way. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    29 min
  6. How To Escape The Groundhog Day Routine And Work Anywhere

    13 JAN

    How To Escape The Groundhog Day Routine And Work Anywhere

    Do you ever dream about being a digital nomad? Is traveling the world while running your successful business something you've always hoped to do? Brad Friedman and Karen King talk about doing just that during this week's The Digital Slice Podcast. Karen King is a visionary entrepreneur, world traveler, and founder of Gold Star Pro, a platform and coaching program designed to help solopreneurs and coaches build scalable, location-independent businesses. With over a decade of experience in technology coaching and marketing, Karen specializes in simplifying business automation so her clients can focus on creating freedom, not just revenue. After leaving corporate burnout behind, Karen sold everything to travel the world with her family, embracing a "world schooling" lifestyle for nearly a decade. This journey inspired her to launch Worldschooling Central, a 13,000-member community helping families educate their children through travel. Now, she merges her expertise in business automation with her passion for freedom through The Escapreneur Movement—a program teaching entrepreneurs how to design businesses that fund their ideal lifestyles. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    21 min
  7. From The Google Gravy Train To AI Search

    6 JAN

    From The Google Gravy Train To AI Search

    Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches? Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss using data science to decode what AI wants to uprank your business everywhere your customers are searching.  Andreas Voniatis is the founder of Artios, helping business leaders in ambitious B2B and technology companies achieve breakthrough website results. He's the author of Data-Driven SEO with Python and has been featured in Search Engine Watch. By combining advanced math, data science, and proprietary AI, Andreas says he delivers 3–5x more non-brand organic traffic and guarantees a 2x ROI—far beyond what traditional SEO and content marketing can provide. His journey began when he began thinking that traditional SEO and content marketing were becoming guesswork. Rather than leave the field, he retrained in data science. That shift changed everything — like Neo seeing the Matrix. With Python and new mental models, he began approaching organic growth with scientific precision and scale. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    22 min
  8. The #1 Mistake Killing Your Conversions (And How To Fix It)

    30/12/2025

    The #1 Mistake Killing Your Conversions (And How To Fix It)

    Is your sales page bleeding money? When you look at your website analytics, do you wonder why you have thousands of visitors and very few conversions? Join Brad Friedman and Trevor Levine as they chat about the mistakes you are making that are killing your conversions. Trevor Levine is a certified Conversion Optimization Specialist, advertising copy wizard, and a protégé of living legends like Ryan Deiss, Jon Benson, and Jeff Walker.  Over the years, he beat dozens of control letters, some of which were penned by famous copywriters. He improved email marketing campaigns and backend revenues for companies like Aweber and MyPoints. He tripled sales of Cigna insurance policies. His magalog for a Re/Max agent generated $250,000 per weekend. And one of his video sales letters generated over $1.2 Million. Today, Trevor boosts conversion rates at every step of a marketing funnel. He develops persuasive offers, collaborates with customers on "WOW" testimonials, and describes in detail the negative ripple effects of not taking action… or worse, choosing the wrong solution. By making the unique advantages of a client's solution more compelling, he multiplies their return on ad spend.   The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    32 min
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About

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

Information

  • Creator
    Brad Friedman
  • Years Active
    2018 - 2026
  • Episodes
    222
  • Rating
    Explicit
  • Copyright
    © The Friedman Group, LLC
  • Show Website
    The Digital Slice