The Essential Shift Podcast Laetitia Andrac

Because someone needs to… it is time to expose it. 

That is...The damage of aggressive “bro-marketing” tactics and sharing the myths that surround selling for small business owners and entrepreneurs.

Because as I have said a few times in the last few weeks, as part of this campaign… Intuitive Selling is IN - Because Bro-Marketing and Icky Sales are OUT! 

Now - let’s go through the last four (did you hear the first four?) pervasive sales myths that are actively holding businesses back. 

Not only will I tell you the myths, but I will also share ways you can bring more intuitive selling into your business that will help you sell with more flow (and I can promise you will learn to love selling). 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. 



✨ Want to learn how to sell in a way that aligns to you? JOIN THE INTUITIVE SELLING PROGRAM✨



KEY EPISODE TAKEAWAYS 


The next 4 myths about selling you must know 


How to love selling in your business 


How to sell with intuition 


Frameworks to help you sell with ease and flow 





SHOW RESOURCES 


Join our FREE workshop to learn more about intuitive selling - HERE


Want to learn to LOVE selling? Join our program, starting April 29 - HERE


FOLLOW me on INSTAGRAM - HERE


LEARN more about the moon and the energy, download my FREE Moon Calendar - HERE


Find out more about how to WORK WITH ME - HERE



If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 



With love, Laetitia! 

I am doing it… 

Exposing the damaging impact of aggressive “bro-marketing” tactics and sharing the myths that surround selling. 

Because as I have said a few times in the last few weeks… Intuitive Selling is IN - Because Bro-Marketing and Icky Sales are OUT! 

Now - let’s go through four (out of eight) pervasive sales myths that are actively holding businesses back. 

Not only will I tell you the myths, but I will also share ways you can bring more intuitive selling into your business that will help you sell with more flow (and I can promise you will learn to love selling). 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. 

✨ Want to learn how to sell in a way that aligns to you? JOIN THE INTUITIVE SELLING PROGRAM✨

KEY EPISODE TAKEAWAYS 


The 4 myths about selling you must know 


How to love selling in your business 


How to sell with intuition 


Frameworks to help you sell with ease and flow 



SHOW RESOURCES 


Join our FREE workshop to learn more about intuitive selling - HERE


Want to learn to LOVE selling? Join our program, starting April 29 - HERE




FOLLOW me on INSTAGRAM - HERE


LEARN more about the moon and the energy, download my FREE Moon Calendar - HERE


Find out more about how to WORK WITH ME - HERE



If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

This is for those who struggle to sell in business because they don’t like all the “hustle” and “pressure selling” that we have been told we have to do to make money… 

Intuitive Selling IN - Because Bro-Marketing and Yucky Sales OUT! 

This episode of The Essential Shift Podcast will give you a deeper understanding of what constitutes "bro marketing" and "yucky" sales techniques. 

Then, you'll discover the empowering principles of intuitive selling – an approach rooted in empathy, active listening, and authentic value creation. 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. 

✨ Want to learn how to sell in a way that aligns to you? JOIN THE INTUITIVE SELLING PROGRAM✨

KEY EPISODE TAKEAWAYS 


What is "bro marketing" and "yucky" sales tactics?


The hidden costs of aggressive sales cultures


The most sustainable way of selling 


How you can sell more intuitively 



SHOW RESOURCES 


Learn more about how you can be more of an intuitive seller in your business - HERE


FOLLOW me on INSTAGRAM - HERE


LEARN more about the moon and the energy, download my FREE Moon Calendar - HERE


Find out more about how to WORK WITH ME - HERE



If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

Ever felt a little... Different? 

Sounds a bit interesting to say, but you aren’t alone with this. 

If you love listening to inspiring stories of entrepreneurship, get your headphones out because  episode 125 of The Essential Shift Podcast is the one. 

You will hear from Kate Toon, her insights into digital marketing and how she navigates being a mum, a business owner and all the things that make her unique. 

This conversation will leave you feeling ready to leave your impact on the world. 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @katetoon  

✨ Want to connect and build your business with a support network? JOIN THE CIRCLE✨

KEY EPISODE TAKEAWAYS 


How to embrace change and authenticity 


Different phases of life 


What to do when your priorities and values shift 


Challenging societal norms 


The importance of legacy and impact 



SHOW RESOURCES 


FOLLOW KATE on INSTAGRAM - HERE 


CHECK out Kate’s BOOK - HERE


Want to connect and build your business with a support network? - HERE


FOLLOW me on INSTAGRAM - HERE


Find out more about how to WORK WITH ME - HERE



If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

ABOUT THE GUEST

Kate Toon is an award-winning entrepreneur and parent to one human and one fur baby. From her humble backyard shed on the Central Coast of NSW she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing and business know-how. Kate is a renowned speaker, mentor, educator and podcaster. She’s been named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s also the founder of CopyCon and The Digital Marketing Collective Conference, and a resident expert on Kochie’s Business Builders. In her spare time, Kate is often found taking Gym selfies and rollerskating, much to the embarrassment of her teenage son. 

Bless it be. 

With love, Laetitia! 

I have a serious question to ask you… 

How much do you prioritise rest? 

Seriously… when do you make time in your business to rest, reflect and digest? 

Rest is a big part of my life (and business) so I want to share with you what rest looks like and how it just might be what is missing from your business. 

I will be giving you a behind the scenes look into the rest I take to help me grow my business and support my clients in the process. 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. 

✨ Want to connect and build your business with a support network? JOIN THE CIRCLE✨

KEY EPISODE TAKEAWAYS 


What rest actually means 


The 7 types of rest and how you can benefit from them (as well as your business)


The cost of not resting 


The “success” of rest 


How you can bring more rest into your business 



SHOW RESOURCES 


JOIN the Circle and experience the benefits of strategy and energetics in business - HERE


FOLLOW me on INSTAGRAM - HERE


LEARN more about the moon and the energy, download my FREE Moon Calendar - HERE


Find out more about how to WORK WITH ME - HERE



If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

123: How do you build an authentic community? with Nikki Ellis 

Be authentic. Build community. 

That is something you hear a lot when building any business these days. 

But what does that look like? How do you take action? 

Episode 123 of The Essential Shift Podcast welcomes Nikki Ellis, entrepreneur and PT, to share her journey of embracing authenticity and how community plays a huge role in the growth of her business.  

We also explore the balance between maintaining a personal brand, this episode is a beautiful combination of resilience, community, and the transformative power of tuning into one’s authentic self.

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @cinchtraining 

✨ Want to connect and build your business with a support network? JOIN THE CIRCLE✨

KEY EPISODE TAKEAWAYS 


How to build an authentic community 


Looking after yourself as an entrepreneur


Tips to build your personal brand 


Insights into the fitness industry



SHOW RESOURCES 


FOLLOW NIKKI on INSTAGRAM - HERE 


CHECK out NIKKI’s Website - HERE


JOIN us in The Circle (try 1 month for $29 AUD) - HERE


FOLLOW me on INSTAGRAM - HERE


Find out more about how to WORK WITH ME - HERE



If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

ABOUT THE GUEST

Nikki Ellis B.App.Sc (Ex.Sc)

Nikki has been a personal trainer for over thirty years. For seventeen of those she worked as a sessional academic in the College of Exercise and Sports Science at Victoria University in Melbourne, teaching Resistance Training.  Nikki is passionate about getting women to fall in love with the power of weight training. She has been an entrepreneur her entire working life, running Cinch in Melbourne’s North East, a multi award winning  boutique training studio as well as a global brand training women all over the World. Nikki is passionate about women being physically and mentally strong, embracing their tribe, and finding their fierce

Bless it be. 

With love, Laetitia!