What if the biggest barrier between you and high performance isn't strategy, skills, or resources, but the language you've inherited about what success is supposed to look like? For most leaders and high performers, success has been defined externally: the targets, the status, the titles, the deal sizes. But Andy Reid, business owner, award-winning auctioneer, podcaster and author of 'Success Curious: How to Define and Achieve High Performance', makes a very compelling case that the entire framework is broken. Not because the concepts are wrong, but because the language used to communicate them has stopped working. Discipline, sacrifice, high performance: these words carry weight that can shut us down rather than opening us up. In this episode of the REV UP Rebellion, Abbie White sits down with Andy Reid for a conversation that is as honest as it is thought-provoking. Andy brings together years of lived experience with mental health, ADHD, grief, and personal reinvention to challenge the idea that success is an external game. His framework is simple, deeply personal, and built for the kind of leader who has ticked every box on the conventional checklist and still feels something is off. This is a must-listen for leaders, business owners, and anyone who has achieved what they set out to achieve and found themselves wondering: is this it? What's covered in this episode: Why success is a flow state, not a finish line, and what that means in practice How the language of discipline and sacrifice can sabotage performance, especially with younger team members Why 'being loyal to the next version of yourself' works where 'sacrifice' fails The real cost of setting goals that ignore your actual life and circumstances What ADHD, depression, and grief can teach you about high performance Why non-negotiables can be dangerous... unless they are anchored to something real The accountability partner mistake most people make The one thing to do first if you want to genuinely change your trajectory(00:00:00) – Introducing Andy Reid, author of 'Success Curious' (00:00:59) – Redefining Success in 2026 (00:04:28) – What Andy Hopes Readers Get From 'Success Curious' (00:07:45) – Removing the Barriers to Success and High-Performance (00:11:51) – The Biggest Myth About Success Andy Wants to Bust (00:15:55) – Goal-Setting vs. Being Present: The Real Tension (00:21:10) – When Goals Become Intimidating and Counter-Productive (And How to Make Goal-Setting Work for You) (00:26:56) – Non-Negotiables: When They Work and When They Backfire (00:32:00) – What Writing the Book Revealed: The Problem with Language Around Success (00:39:16) – ADHD, Depression, and Giving the Middle Finger to Labels (00:43:17) – Eradicating Excuses and Finding Your Reasons (00:48:13) – Accountability Partners and Mentors: How to Pick the Right Person (00:54:34) – The First Step to Real Success: Accept Where You Are (00:58:20) – Andy’s Book Recommendation: The 7 Habits of Highly Effective People Connect with Andy: Andy Reid on LinkedIn: https://www.linkedin.com/in/andyreidcoachingSuccess Curious (book): https://andyreid.com.au/product/success-curiousConnect with us: Check out our REV UP 2026 program to uplift sales & GTM team capability together: https://tinyurl.com/REV-UP-2026 Be an Insider & receive our inside track every other Thursday: https://tinyurl.com/be-an-insider-now Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn Follow Sales Redefined on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn