REV UP Rebellion

Abbie White

This isn’t business as usual. It’s a full-on uprising. The REV UP Rebellion is the podcast for bold revenue leaders and teams ready to break free from outdated playbooks and rewrite the rules of growth. Each episode features unfiltered conversations with top-performing leaders and real-world experts—delivering battle-tested insights you can actually use. You’ll walk away with practical strategies to sharpen your edge, ignite team performance, and drive serious results in a fast-moving, AI-powered world. Mediocrity has no place here. Join the rebellion.

  1. 4 DAYS AGO

    Why You Really Lost That Deal - And What Your Buyer Isn’t Telling You

    You didn’t lose that deal because of price. You lost it for reasons your buyers won’t share with you... unless you ask them. In a climate where acquisition costs are up and win rates are under pressure, relying on assumptions doesn’t cut it. In this episode of the REV UP Rebellion podcast, Cian McLoughlin, founder of Trinity, global win/loss expert and author of Rebirth of the Salesman, shares what buyers really think after the deal is done. As an external advisor, Cian and his team have conducted thousands of post-decision interviews with senior buyers across some of the world’s largest B2B sales deals. They tell HIM what they won’t tell YOU: the real reasons behind their decision to buy, or walk away. And from those conversations, clear themes emerge, patterns that separate the businesses who win consistently from those who are left guessing. What we cover: The most common themes behind why businesses lose What separates the ones who win consistently How one business used a loss review to unlock $100 million in revenue Why your competitors are winning deals you thought were in the bag How AI is changing the way we understand wins and losses What today’s best sales leaders are doing to reduce cost of sale and lift conversion If you're a business leader, sales and GTM strategist, or revenue owner, make this your top listen this week. (00:00:00) Opening: The Customer Blind Spot in B2B Sales (00:00:20) Introduction and Welcome (00:00:54) The Missing Conversation: Bringing Customers Inside the Tent (00:02:13) Getting Two Bites at the Cherry: Customer Collaboration Tactics (00:03:19) Formal vs Informal Customer Feedback Approaches (00:05:11) The Rebirth of the Salesperson: Adapting to Modern Sales (00:05:54) Professional Development: Taking Responsibility for Your Relevance (00:08:33) Learning Differently: Micro-Learning and Creative Enablement (00:11:47) The Future of Sales: AI, Human Skills, and Customer Success (00:14:59) The Birth of Win-Loss Analysis: Kean's Journey from SAP (00:25:26) Common Reasons for Lost Deals (00:28:31) Why We Win: Risk Management and Thought Leadership (00:32:01) Differentiation Beyond USPs: Making It Customer-Specific (00:36:07) Sharing Risk in Complex Deals (00:39:31) Getting Started with Win-Loss Reviews (00:42:40) The ROI of Win-Loss: Leaving Value on the Table (00:45:37) AI's Role in Modern Win-Loss Analysis (00:48:35) Final Thoughts and Book Recommendations Book Recommendations: Careless People by Sarah Wynn-Williams: An critical behind-the-scenes expose of Facebook’s rise in influence on the global stage, from their former director of public policy What’s Your Message? by Cam Barber: A must-read on mastering communication and presentation skills. Connect with Cian: Website: https://tinyurl.com/trinity-sydney LinkedIn: https://tinyurl.com/Cian-LinkedIn Sales Redefined: Be an Insider: https://tinyurl.com/Be-an-Insider Order your Shots here: https://tinyurl.com/Order-your-Shots Ready to REV UP: https://tinyurl.com/mr3tuzh8 Follow us in LinkedIn: https://tinyurl.com/Follow-SR-on-LinkedIn Follow Abbie: https://tinyurl.com/Follow-Abbie-on-LinkedIn

    54 min
  2. Vanessa Bennett: How Neuroscience Redefines Leadership and Growth

    17/12/2024

    Vanessa Bennett: How Neuroscience Redefines Leadership and Growth

    In this episode, we’re joined by Vanessa Bennett, CEO and Co-Founder of Next Evolution Performance. Vanessa is a Performance Mastery Coach and knows what it takes to optimise performance without burning out. From neuroscience-backed productivity to actionable insights on high-performance cultures, Vanessa shares strategies that leaders and teams can execute.  Vanessa uses her neuroscience expertise to help leaders optimise energy, productivity, and profitability. She has helped organisations add two hours of effective time per person per day which turn has unlocked exponential growth.  In this episode we unpack:  Practical strategies to optimise your day and reclaim hours by aligning tasks with energy peaks.  How to lead with clarity to prevent cognitive drain within your teams.  The impact of psychological safety and accountability in creating high-performance cultures.  Neuroscience-backed tips to boost mental fitness and productivity, ensuring sustainable performance.  Simple ways to combat overwhelm and structure your team for better workflows and reduced stress.  Vanessa's final thoughts on creating small but impactful behavioural changes to lead a team towards sustainable success. Plus, her favourite actionable strategies to start making a difference today.  If you’re looking to build a high-performance team in 2025, then check out REV UP—actionable revenue enablement for your sales and go-to-market teams. No fluff, just results. Upskill your talent with insights from world-class experts, live masterclasses, and proven strategies to accelerate growth.  🚀 Learn more here.  Check out Vanessa:  ► LinkedIn: https://www.linkedin.com/company/10846730  ► Website: https://nextevolutionperformance.com/    Connect with Abbie on:  ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/  ► Website: https://www.abbiewhite.com.au/  ► Subscribe to Sales REV UP    Follow Sales Redefined on:  ► LinkedIn: https://www.linkedin.com/company/salesredefined/  ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ    Enjoyed this episode and want more?  Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast

    1h 3m
  3. Sales Bites with Tim Duggan: Work Backwards: Working Smarter and Living Better

    10/12/2024 · BONUS

    Sales Bites with Tim Duggan: Work Backwards: Working Smarter and Living Better

    If you enjoyed this episode, I recommend you check out the full conversation with Tim Duggan, here: https://salesredefined.com.au/podcast/#/Season4-ep5  Tim Duggan is a bestselling author and thought leader, where he shares his groundbreaking insights on how the traditional work model is broken and offers practical solutions to achieve true work-life balance.  We dive deep into the science behind working less to accomplish more, the growing impact of AI and technology on the future of work, and how to realign your career to reflect what really matters.   In full episode, we delve into:  Why the current work model is no longer effective   How to break free from the burnout cycle.  The benefits of working fewer hours  How it can increase productivity and satisfaction.  Strategies to integrate AI into your workflow without overwhelming yourself.  How to align your career with your personal values to find lasting success and happiness.  Whether you're a business leader or sales professional, this episode is packed with actionable takeaways that can help you transform the way you approach your work and life.  Check out Tim:  ► LinkedIn: https://www.linkedin.com/in/timduggan1/  ► Website: https://timduggan.com.au/  ► Get his book “Work Backwards”: https://timduggan.com.au/book/work-backwards/    Connect with Abbie on:  ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/  ► Website: https://www.abbiewhite.com.au/  ► Subscribe to Sales REV UP    Follow Sales Redefined on:  ► LinkedIn: https://www.linkedin.com/company/salesredefined/  ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ    Enjoyed this episode and want more?  Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast

    16 min
  4. Sales Bites with Linda Thackray: Your Face Says It All: Micro and Habitual Expressions in Sales and Leadership

    03/12/2024 · BONUS

    Sales Bites with Linda Thackray: Your Face Says It All: Micro and Habitual Expressions in Sales and Leadership

    If you enjoyed this episode, I recommend you check out the full conversation with Linda Thackray, here: https://salesredefined.com.au/podcast/#/Season4-ep4  Discover how this powerful technique can be applied in corporate and sales environments to improve communication, build stronger client relationships, and better internal team connection.    In full episode, we unpack:   How to interpret personality traits through face and body reading.   How facial cues can help you improve communication and rapport in sales.   Practical applications of psychosomatic therapy in corporate and leadership settings.   How understanding facial zones reveals decision-making styles, emotional tendencies, and action-oriented behaviours.   The impact of cosmetic procedures on personality presentation and confidence.   Real-life examples of how face reading helped teams overcome conflicts and work more efficiently.   A reading of Abbie’s face!   Whether you’re a leader, salesperson, or someone curious about personal development, this episode will introduce you to the practical applications of face and body reading, and how it can transform your approach to work and life.   Check out Linda:   ► LinkedIn: https://www.linkedin.com/in/lindathackeray   ► Website: https://www.thefaceandbodyinterpreter.com/     Connect with Abbie on:  ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/  ► Website: https://www.abbiewhite.com.au/  ► Subscribe to Sales REV UP    Follow Sales Redefined on:  ► LinkedIn: https://www.linkedin.com/company/salesredefined/  ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ    Enjoyed this episode and want more?  Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast

    15 min
  5. Sales Bites with Regan Barker: How Do Professional Services Adapt to Insights Behaviour?

    26/11/2024 · BONUS

    Sales Bites with Regan Barker: How Do Professional Services Adapt to Insights Behaviour?

    If you enjoyed this episode, I recommend you check out the full conversation with Regan Barker, here: https://salesredefined.com.au/podcast/#/Season4-ep3 Regan Barker, Head of Revenue Operations at Grant Thornton. Regan’s all about making sales strategies practical and effective for organisations, combining data-driven insights with a no-nonsense approach to achieve real growth. At the core of her work is building high-performing teams, fostering a culture of alignment, engagement, and innovation. Regan’s approach focuses on setting ambitious yet clear goals and blending them with fresh ideas to drive success. Beyond the boardroom, Regan mentors aspiring leaders, helping them build confidence and excel in their careers. She’s also a self-proclaimed ‘mediocre adventurer,’ finding joy in the outdoors whenever she can. In full episode, we delve into: How to build sales capability for professional services. The unique challenges of sales in professional services. Lessons professional services can learn from other industries. Making sales accessible to professionals like lawyers and accountants who may feel it’s not their job. Overcoming the barrier of proactive sales versus billable hours and KPIs. How to make sales strategies practical and actionable. Choosing the right tech stack for success (tune in to see what tools we recommend!) Check out Regan: ► LinkedIn: https://www.linkedin.com/in/reganbarker/ ► Website: Connect with Abbie on: ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/ ► Website: https://www.abbiewhite.com.au/ ► Subscribe to Sales REV UP   Follow Sales Redefined on: ► LinkedIn: https://www.linkedin.com/company/salesredefined/ ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ   Enjoyed this episode and want more? ►Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast

    16 min
  6. Sales Bites with Dr Kristy Goodwin: Rebooting your Human OS with Micro-Habits

    19/11/2024 · BONUS

    Sales Bites with Dr Kristy Goodwin: Rebooting your Human OS with Micro-Habits

    If you enjoyed this episode, I recommend you check out the full conversation Dr. Kristy, which you can find here: https://salesredefined.com.au/podcast/#/Season4-ep2 Dr Kristy Goodwin, a Neuro-Performance Scientist who simplifies the science of powering up our performance in the digital world. Dr. Kristy empowers people to live what she calls ‘high-res’ versions of their lives.   Kristy, the author of Dear Digital, We Need to Talk and Raising Your Child in a Digital World, is known as a ‘pracademic’ for her ability to translate cutting-edge research into practical strategies that boost productivity and enhance wellbeing in our ‘always-on’ digital landscape. Dr Kristy has worked with both large and small organisations, helping employees, leaders, and teams achieve peak performance in their professional and personal lives. By working with what she calls the Human Operating System (hOS)—our brains and bodies.   In the full episode we unpack: The 3 pillars for human performance How to avoid the Success Tax How to get a powered-up version of you What is FQ and why it’s crucial How to build stress tolerance and why it matters Wearables and metrics to track The business case for human performance and hard results Tune in to learn how to optimise your performance and achieve your best self in today’s digitally demanding world.  Check out Dr. Kristy:  ► LinkedIn: https://www.linkedin.com/in/dr-kristy-goodwin/  ► Website: http://www.drkristygoodwin.com/  Follow Abbie on: ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/ ► Website: https://www.abbiewhite.com.au/   Follow Sales Redefined on: ► LinkedIn: https://www.linkedin.com/company/salesredefined/ ► Subscribe to SMarketing Lowdown ► YouTube: https://www.youtube.com/@Abbie_White   Enjoyed this episode and want more? Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast

    17 min
  7. Sales Bites with Lucy and Danielle: The Playbook: Feeling “Tool Overwhelmed”?

    12/11/2024 · BONUS

    Sales Bites with Lucy and Danielle: The Playbook: Feeling “Tool Overwhelmed”?

    If you enjoyed this episode, I recommend you check out the full conversation with Lucy and Danielle, which you can find here: https://salesredefined.com.au/podcast/#/Season4-ep1 Lucy Lee, Director of PurplePatch: A seasoned sales professional with a proven track record in sales enablement, coaching, and training. Danielle Dacunha-Howarth, owner and Managing Director of PurplePatch: A sales expert with extensive experience in building high-performing sales teams and implementing effective sales strategies. Sharing their insights on what's working in prospecting, the biggest mistakes to avoid, and how to leverage AI and technology to optimise your sales efforts. Whether you're a seasoned sales professional or just starting out, this episode offers valuable advice to help you achieve your sales goals. In the full episode we unpack: Discover the most effective prospecting strategies for today's sales environment. Learn how to avoid common prospecting mistakes that can hinder your success. Understand the role of AI and technology in modern sales prospecting. Get tips on building a successful sales career, from early stages to leadership roles. Gain insights into the future of Sales Enablement and its importance in driving sales performance. Join us as we explore the latest trends, best practices, and common pitfalls in today's competitive sales landscape. Check out: ► Lucy on LinkedIn: https://www.linkedin.com/in/lucy-lee-/ ► Danielle on LinkedIn: https://www.linkedin.com/in/danielledh/ ► Website: https://visitpurplepatch.com/ Follow Abbie on: ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/ ► Website: https://www.abbiewhite.com.au/   Follow Sales Redefined on: ► LinkedIn: https://www.linkedin.com/company/salesredefined/ ► Subscribe to SMarketing Lowdown ► YouTube: https://www.youtube.com/@Abbie_White   Enjoyed this episode and want more? Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast

    14 min
  8. Phil Cleary: Adaptive Behaviours: Rewriting the Sales DNA

    05/11/2024

    Phil Cleary: Adaptive Behaviours: Rewriting the Sales DNA

    In this episode of Redefining Sales, featuring a replay of our webinar The Sales Crossroads: Evolution or Extinction, we revisit an inspiring session with Phil Cleary, Sales Leader Excellence Coach at Salesforce.  Phil works closely with leaders to help them master essential sales tactics, from remote and social selling to utilising data and new tools effectively. Known for his deep understanding of sales disruption and adaptive behaviour, Phil empowers teams to navigate evolving landscapes with strategies that foster resilience and competitive edge. He brings insights from models like the "JOLT" method and frameworks such as the "Trust Equation," making him a trusted advisor for organisations striving for sustainable success in today’s fast-paced sales environment.  We explore:  Staying ahead in sales by mastering remote and social selling and aligning with customer technology trends. Applying the "JOLT" method to help clients move past indecision, focusing on trust and reducing perceived risks. Discover ways to drive team buy-in with clear communication, role modeling, and a structured accountability framework. Learn how to use the "Trust Equation" to boost team performance and client confidence.  Ready to level up your sales strategy? Dive into this episode and explore our podcast library for more expert insights and practical advice to enhance your sales skills.  Check out Phil:  ► LinkedIn: https://www.linkedin.com/in/clearyphil/    Connect with Abbie on:  ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/  ► Website: https://www.abbiewhite.com.au/  ► Subscribe to Sales REV UP  ► Join REV UP waitlist: https://salesredefined.com.au/rev-up/    Follow Sales Redefined on:  ► LinkedIn: https://www.linkedin.com/company/salesredefined/  ► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ    Enjoyed this episode and want more?  Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast

    24 min
5
out of 5
12 Ratings

About

This isn’t business as usual. It’s a full-on uprising. The REV UP Rebellion is the podcast for bold revenue leaders and teams ready to break free from outdated playbooks and rewrite the rules of growth. Each episode features unfiltered conversations with top-performing leaders and real-world experts—delivering battle-tested insights you can actually use. You’ll walk away with practical strategies to sharpen your edge, ignite team performance, and drive serious results in a fast-moving, AI-powered world. Mediocrity has no place here. Join the rebellion.

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