The Future Report is a podcast hosted by social research company, McCrindle, for anyone curious about the future. TEDx Speaker and Director of Advisory, Ashley Fell, sits down with a guest each episode to discuss a topic or trend that you need to know about.
Gen Y: The loyal generation with Grant Dusting
Generation Y, also known as the Millennials, are a generation who have chosen differently when it comes to traditional life markers by delaying marriage, children, and the purchasing of their first home.
This generation are currently in their family forming years, now pursuing leadership roles.
They are the parents of Generation Alpha, and are a highly innovative, technological, and social generation.
In today's episode, our host, Ashley Fell, sits down with social researcher and Director of Strategy at McCrindle, Grant Dusting, to discuss our latest research on this generation.
Are Gen X as non-descriptive as their label with Mark McCrindle
Generation X describes those born between 1965 and 1979, which currently places them in their early forties to mid-fifties.
They witnessed the introduction of computers in schools and homes, becoming the first generation to experience working parents and higher rates of divorce.
Termed the “latch-key kids” and the “home alone generation,” they developed independence, flexibility, and a peer-oriented mindset.
Gen X, like their non-descript label, have an understated visibility in society but bring a massive influence economically, demographically, politically, and organisationally.
They are the generation at the peak of their leadership and impact.
In today's episode, our host, Ashley Fell, sits down with with social researcher and demographer, Mark McCrindle, to discuss our latest research about this generation.
Baby Boomers and the future of retirement with Mark McCrindle
Today’s Baby Boomers are the ultimate ‘downagers'; redefining expectations of their life stage, and reinventing retirement.
They are buying and selling property later in life and remaining active in the workforce later than ever before.
This is all a response to the improved life and health realities – otherwise known as the longevity boom.
In today's episode, our host, Ashley Fell, sits down with social researcher and demographer, Mark McCrindle, to discuss these insights.
The importance of involved fathers with Geoff Brailey
Those tasked with the important job of parenting Generation Alpha are likely to be those of Generations X and Y.
While most Baby Boomers were shaped in households where fewer mums worked outside the home, today the majority of parents are two-income earning.
Along with the massive increase in the proportion of mums working full-time, expectations towards fathers have also changed, as many have become more actively involved in child-rearing.
From attendance at parent–teacher nights and class concerts, to the school drop-off, pickup, and taking parental leave; it’s the dads of Generation Alpha, not just the mums, who are stepping up.
In celebration of Father’s Day in Australia this upcoming weekend, our host, Ashley Fell, sits down with social researcher and Director of Solutions at McCrindle, Geoff Brailey, to discuss the important role of fathers in our society.
The future of community with Geoff Brailey
Gathering together remains an important part of the cultural makeup of Australia. However, the place in which community is found has
When you think about where the heart of the community is for
you, maybe it is the local park or sports ground, perhaps it’s a cafe, or even the local shopping centre.
In the wake of the pandemic, the way communities come
together has evolved, reshaping the significance of various gathering places.
In today's episode, our host, Ashley Fell, sits down with social researcher and Director of Solutions at McCrindle, Geoff Brailey, to discuss our latest research on this fascinating shift in the cultural fabric of Australia.
Leveraging research for PR impact with Anna Colthorpe
Here at McCrindle, we believe data tells a story.
While we work with numbers and statistics on a daily basis, we are also acutely aware that these numbers represent people’s beliefs, opinions, and values.
They paint a picture of the varying sentiments across people groups, and can help guide strategic thinking.
One way that statistics and stories can add real value is to a company’s public relations (PR) campaign.
In today's episode, our host, Ashley Fell, sits down with McCrindle’s Media Research Specialist, Anna Colthorpe, to discuss the power of research for public relations.
Insightful and interesting show
Really enjoying this podcast, the topics are insightful and relatable to future challenges we face as communities and in workplaces. I particularly have enjoyed some of Mark’s analogies and approaches to describing complex topics - it makes research and data interesting and accessible. Thanks for a great listen.
This podcast is a lovely way to stay up to date with relevant research on the trends which impact our lives. It’s presented clearly with a positive tone
Enjoying the insights from current research on issues relevant to daily life and work.