The Future Report McCrindle

Generation Y, also known as the Millennials, are a generation who have chosen differently when it comes to traditional life markers by delaying marriage, children, and the purchasing of their first home.

This generation are currently in their family forming years, now pursuing leadership roles.

They are the parents of Generation Alpha, and are a highly innovative, technological, and social generation.

In today's episode, our host, Ashley Fell, sits down with social researcher and Director of Strategy at McCrindle, Grant Dusting, to discuss our latest research on this generation.

Generation X describes those born between 1965 and 1979, which currently places them in their early forties to mid-fifties.

They witnessed the introduction of computers in schools and homes, becoming the first generation to experience working parents and higher rates of divorce.

Termed the “latch-key kids” and the “home alone generation,” they developed independence, flexibility, and a peer-oriented mindset.

Gen X, like their non-descript label, have an understated visibility in society but bring a massive influence economically, demographically, politically, and organisationally.

They are the generation at the peak of their leadership and impact.

In today's episode, our host, Ashley Fell, sits down with with social researcher and demographer, Mark McCrindle, to discuss our latest research about this generation.

Today’s Baby Boomers are the ultimate ‘downagers'; redefining expectations of their life stage, and reinventing retirement.

They are buying and selling property later in life and remaining active in the workforce later than ever before.

This is all a response to the improved life and health realities – otherwise known as the longevity boom.

In today's episode, our host, Ashley Fell, sits down with social researcher and demographer, Mark McCrindle, to discuss these insights.

Those tasked with the important job of parenting Generation Alpha are likely to be those of Generations X and Y.

While most Baby Boomers were shaped in households where fewer mums worked outside the home, today the majority of parents are two-income earning.

Along with the massive increase in the proportion of mums working full-time, expectations towards fathers have also changed, as many have become more actively involved in child-rearing.

From attendance at parent–teacher nights and class concerts, to the school drop-off, pickup, and taking parental leave; it’s the dads of Generation Alpha, not just the mums, who are stepping up.

In celebration of Father’s Day in Australia this upcoming weekend, our host, Ashley Fell, sits down with social researcher and Director of Solutions at McCrindle, Geoff Brailey, to discuss the important role of fathers in our society.

Gathering together remains an important part of the cultural makeup of Australia. However, the place in which community is found has
evolved.

When you think about where the heart of the community is for
you, maybe it is the local park or sports ground, perhaps it’s a cafe, or even the local shopping centre.

In the wake of the pandemic, the way communities come
together has evolved, reshaping the significance of various gathering places.

In today's episode, our host, Ashley Fell, sits down with social researcher and Director of Solutions at McCrindle, Geoff Brailey, to discuss our latest research on this fascinating shift in the cultural fabric of Australia.

Here at McCrindle, we believe data tells a story.

While we work with numbers and statistics on a daily basis, we are also acutely aware that these numbers represent people’s beliefs, opinions, and values.

They paint a picture of the varying sentiments across people groups, and can help guide strategic thinking.

One way that statistics and stories can add real value is to a company’s public relations (PR) campaign.

In today's episode, our host, Ashley Fell, sits down with McCrindle’s Media Research Specialist, Anna Colthorpe, to discuss the power of research for public relations.