What does it really take for a woman to build a profitable business, create financial independence and have the freedom to make choices on her own terms? In this episode of The Glass Ceiling, Marissa Hankinson speaks with financial feminist, Fellow Chartered Accountant, consulting CFO and business adviser Shaye Thyer. Shaye is the founder of Pallas, where she helps women build profitable, sustainable businesses that support the lives they want to lead. Her goal is direct and unapologetic: to help more women build what she calls “fuck you money”, giving them greater choice, independence and financial safety. Growing up in Strathalbyn, Shaye was surrounded by small business. Her mother owned a hairdressing salon, her father built a financial advisory business and her grandfather ran the local service station. That early exposure gave her an understanding of both the freedom and the enormous responsibility that comes with running a business. Shaye shares how her career in accounting, finance, technology and business transformation eventually led her to create Pallas. She also discusses the moment she began to recognise how differently women were being advised, funded and supported in business. The conversation explores the unconscious and systemic biases that can keep women’s businesses small, including advice to stay below the GST threshold, assumptions about women’s roles within families and the financial consequences women can face when relationships or family structures change. Shaye explains why many women do not need complicated strategies. They often need practical answers to questions such as how to choose accounting software, improve cash flow, get clients to pay sooner, move away from hourly billing and create a business model that can grow without causing burnout. They also discuss Shaye’s involvement with the Coralus community, formerly known as SheEO, which supports women-led businesses creating social impact, and the AI Women’s Circle, which was created to give women greater visibility and influence within conversations about artificial intelligence and professional services. Practical, honest and full of insight, this episode is for women at every stage of business, from those considering a side hustle to established founders ready to build greater profitability, independence and choice. • Shaye’s journey from aspiring lawyer to Chartered Accountant and business founder• Growing up surrounded by small business in Strathalbyn• Why women often receive different financial and business advice• The motherhood penalty and the financial risks women continue to face• The mental load carried by women business owners• Why profitability must be a priority, not an afterthought• Practical steps for improving cash flow and building sustainable revenue• Moving beyond hourly billing when there are no more hours to sell• The importance of financial independence, safety and choice• How Coralus supports women-led businesses creating social impact• Why women need a stronger voice in AI and innovation• Building a business that supports the life you want to lead Shaye Thyer is a financial feminist, Fellow Chartered Accountant, consulting CFO and business adviser with more than 20 years of experience across finance, technology and business transformation. LinkedIn:https://www.linkedin.com/in/shayethyer/ Pallas website:https://www.wearepallas.io/ About Shaye and Pallas:https://www.wearepallas.io/aboutus Instagram:https://www.instagram.com/shayethyer.finance/ Email:hello@wearepallas.io Real Money pricing tool:https://www.wearepallas.io/real-money #TheGlassCeilingPodcast #ShayeThyer #WomenInBusiness #FemaleFounders #FinancialIndependence #FinancialFeminism #WomenAndMoney #BusinessGrowth #ProfitableBusiness #SmallBusinessAustralia #WomenSupportingWomen #Entrepreneurship #BusinessAdvice #WomenInFinance #Pallas In this episode, you will hear about:About Shaye ThyerConnect with Shaye Thyer
