The Mindfluence Revolution

Matthew Norton

The Mindfluence Revolution: Business Breakthroughs for Lasting Success is a weekly podcast created by business success strategists Dr. Matthew Norton and Bruce Hurley featuring revolutionary business ideas combined with breakthrough applications. This unique show alternates between high-energy host conversations and game-changing expert interviews to liberate and inspire professionals and small business owners for expanded success AND fulfillment. Each episode is filled with cutting-edge thought, brain science insights, and soul-driven messages to assist everyone from the already highly successful business leader, seeking to reinvent to next levels of contribution and entrepreneurial freedom, to the young professional and aspiring business owner designing and refining a new model for engagement and success.

  1. 14/12/2016

    093: Leaders...Vulnerability is the Only Bridge to True Human Connection

    Business leaders might feel as though they have to project this 'superhuman' persona in order to be considered effective leaders, but Dr. Norton and Bruce discuss why you shouldn't, on this week's episode. Although it might seem frightening at first, a vulnerable leader is often a good leader, and is seen as much more trustworthy to their team.   Key Takeaways: [3:15] Vulnerability is the only bridge to true human connection. [4:30] Bruce believes the lack of vulnerability in business relationships made them less functional. [7:25] Bruce kept up the image of always being 'strong' and 'in control,' for a long time. [8:25] People, whether consciously or unconsciously, pick up on the fact that you're not being genuine with them. [10:05] Bruce was able to enjoy the process a lot more, by being vulnerable. [13:00] Trust in yourself is really required, for you to truly be vulnerable. [14:35] Vulnerability needs to be distinguished from arrogance or cockiness. [17:10] If you do not have a team that trusts you just yet, or if it's a new team, then you have to keep on being you, and vulnerable, in order to eventually gain that trust. [17:55] It's hard to inspire people when you act like a machine. [19:45] So, what does being a vulnerable leader mean? [21:55] Bruce tells a story of selling a product, when he had no idea whether or not it would be successful, and the problems that came along with it. [25:40] Choose to overcome ego, and be more humble. [27:00] Allow others to see that you're learning. [30:50] What are some of the benefits of vulnerable leadership? [34:45] There are four key steps that help leaders open up, and become more vulnerable. [40:15] Mindfluence challenge of the week.   Mentioned in This Episode: www.mindfluencerevolution.com The Mindfluence YOUniverse Free Webinar by Mindfluence Revolution Email Mindfluence: team@mindfluencerevolution.com Schedule a free call: www.meetme.so/mindfluencerevolution Email Dr. Norton: drnorton@mindfluencerevolution.com Simon & Garfunkel - I Am A Rock

    43 min
  2. 07/12/2016

    092: Doug Stevenson - Engage the Power of Storytelling to Better Sell Your Vision, Ideas, and Service

    How do you leverage, and monetize, your personal story? How does story apply in a company setting? This week's guest is a masterful storyteller. Doug Stevenson is the Founder and President of Story Theater International, a speaking, training, and consulting company. Doug has trained clients from all over the world on how to properly tell their story in an engaging way, where it attracts the customers' feelings and emotions first. Find out more on how to engage your customer through storytelling on this week's episode!   Key Takeaways: [3:30] How does telling a good story change someone's thoughts and behaviors? [5:10] Customers are not interested in the technical aspects of your job. [8:55] If people are unable to feel it, they are unable to get it. [9:15] People want to sell with facts and data, but that doesn't always make a convincing sale. [11:45] Customers need to like you and trust you before they spend money on you. [12:45] Can you heal people with storytelling? [16:10] As business owners, how can we use stories, and monetize them? [20:15] Have you ever tried to give a dog a pill? [23:25] How can we choose the right story to tell? [30:20] You need to sell yourself and who you are, and you do that by telling your story! [33:15] How do companies craft their personal story? [36:45] People will work for less money, and way harder, for a cause they believe in. [39:25] Mindfluence challenge of the week.   Mentioned in This Episode: www.mindfluencerevolution.com The Mindfluence YOUniverse Free Webinar by Mindfluence Revolution Email Mindfluence: team@mindfluencerevolution.com Schedule a free call: www.meetme.so/mindfluencerevolution Email Dr. Norton: drnorton@mindfluencerevolution.com www.storytelling-in-business.com Call Doug for a free consultation: 719-310-8586

    42 min
  3. 30/11/2016

    091: Embrace Frustration for Positive Change & Greater Impact

    We often see frustration and anger as negative things, but Dr. Norton and Bruce discusses why they don't always have to be. We often seek comfort over action, but this can lead to inaction, which can then lead to regret. If anything, you should be more afraid of inaction than taking the action itself. On this episode, you'll find out how you can use your frustration to create momentum, growth, and change.   Key Takeaways: [2:00] Is your status quo just okay? [3:30] You can't always be happy, right? [5:45] You can really learn a lot from your frustrations. They can be the trigger you need to take action. [7:25] Without consistent change, you can't optimally grow. [9:40] When thinking of making a change, fear is the most common emotion that arises. [10:55] We've all heard of having a fight-or-flight response, but there's a third one to consider, you freeze. [11:35] When you've stayed frozen too long, it does lead to regret. [14:35] You should be more afraid of inaction than the action itself. [17:55] You will run into frustrating opposition with people and circumstances. [22:50] When it comes to your team, it may be beneficial to get angry with them (occasionally). Bruce explains further. [28:00] Anger and frustration are not bad, it just depends on how you use them. They can  be great tools for learning and growing. [32:05] When you're feeling frustrated, look at the positive values from being in that state. [34:15] As we seek short-term comfort, it can end up disabling us towards positive growth. [35:25] You can use your discomfort to go insane, or you can use it to create positive momentum. [37:15] You have the ability to overcome these challenges!! [37:50] Mindfluence challenge of the week.   Mentioned in This Episode: www.mindfluencerevolution.com The Mindfluence YOUniverse Free Webinar by Mindfluence Revolution Email Mindfluence: team@mindfluencerevolution.com Schedule a free call: www.meetme.so/mindfluencerevolution Email Dr. Norton: drnorton@mindfluencerevolution.com

    41 min
  4. 23/11/2016

    090: Aaron Janx - The Straight Scoop on Successful Selling

    Aaron Janx is a 'No BS' sales mentor, and has some tips to share on how you can close that sale, because, as he says, if you don't have sales, you don't have a business. Do you want to lead more effectively in your next sales encounter? Then this is a podcast episode you certainty do not want to miss.   Key Takeaways: [3:00] What motivates Aaron? [8:55] You can have the passion and certainty, but still not have the sales process down just yet. [12:15] Marketing is the servant to sales. It's not a sale unless you've received money. [16:40] Whenever you're selling something to somebody, you're always the leader in the relationship. [20:15] We're much more willing to avoid the pain than we are to actively seek and get pleasure. [23:35] If you can't close on the first selling encounter, 9 times out of 10, you will never be able to close that customer. [28:20] It has nothing to do with the prospects, but everything to do with you and how you speak to them. [30:10] How do we clarify and declutter our what and how? [32:20] What are some of Aaron's daily routines? [37:40] Mindfluence challenge of the week.   Mentioned in This Episode: www.mindfluencerevolution.com The Mindfluence YOUniverse Free Webinar by Mindfluence Revolution Email Mindfluence: team@mindfluencerevolution.com Schedule a free call: www.meetme.so/mindfluencerevolution Email Dr. Norton: drnorton@mindfluencerevolution.com www.aaronjanx.com www.janxtraining.com Straight Up Entrepreneurs on Facebook Email Aaron: AaronJanx@gmail.com

    40 min

About

The Mindfluence Revolution: Business Breakthroughs for Lasting Success is a weekly podcast created by business success strategists Dr. Matthew Norton and Bruce Hurley featuring revolutionary business ideas combined with breakthrough applications. This unique show alternates between high-energy host conversations and game-changing expert interviews to liberate and inspire professionals and small business owners for expanded success AND fulfillment. Each episode is filled with cutting-edge thought, brain science insights, and soul-driven messages to assist everyone from the already highly successful business leader, seeking to reinvent to next levels of contribution and entrepreneurial freedom, to the young professional and aspiring business owner designing and refining a new model for engagement and success.