The essential public relations podcast for budding PR professionals. Bringing you expert tips for working in PR and finding your niche.
Each episode I chat to top PR specialists and industry insiders to provide practical advice on mastering common PR tasks, guidance on career development as well as insight into the PR industry. Hosted by Brooke Burns and featuring a collection of clever peeps. www.theprpod.com
PR Pathways: From Virgin Atlantic to United Nations with Belinda Gurd
From Virgin Atlantic in Australia and the US to various tenures at the United Nations in New York, Paris and Amsterdam, Belinda Gurd has held some impressive communications roles which would make most of us (me included...) a little green with envy. In this episode, she shares how she steered her career from a degree in design to two of the most high profile companies in the world. She discusses the bold career swings she made, the lessons she learned finding a PR role in New York and, the importance of asking 'why'. We also discuss attributes that set apart a great PR practitioner from a good one and reminisce on our own pathways into PR. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/belinda-gurd
Become a Superstar PR Account Manager
Are you looking to transition into the role of a PR Account Manager? Already in the position but would love to know how to gain a competitive edge to make your mark? Expert PR trainer and mentor, Amanda Little, has been running PR training courses for more than a decade, helping emerging PR managers and leaders accelerate their careers. She's dipped into her pot of gold to share her most valuable nuggets of information and set you on the path of productivity and success. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/superstar-pr-account-manager Learn more about Amanda's PR training courses here: https://amandajlittle.com/
Improving Your Creativity
Have you ever felt like creativity just wasn’t your strong suit? Are you someone who struggles when it comes to developing ideas or problem-solving? My guest, Wade Kingsley, is an expert creative wrangler and has helped thousands of people tap into their creative side. He shares his simple tips for bringing more creativity to your projects, debunks the myth that you're either a strategic or creative person plus challenges you to lead with what's possible, not probable. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/improving-your-creativity Learn more about Wade's Creative Champions Course here: https://www.creativechampionscourse.com/
Managing The Domestic PR For An International Brand
Landing a new job that requires you to be responsible for the domestic PR for an international brand can be a little daunting. How do you start making a name for yourself and your brand, in your market? Julie Jarratt has been the Communications Director for Cathay Pacific Airways in the Americas for almost a decade and the strategic mind behind the PR decisions in that region. She shares her insight on how you can fast-track your way into being a valued, productive and effective domestic PR brand representative. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/domestic-pr-for-an-international-brand
How To Get Into PR With Zero Experience
Want to pivot into a public relations career? Don't have any PR internships or work experience under your belt? My guest, Winston Chang, just did that and there's no reason why you can't either. Find out how he transitioned from a high school teacher to a PR professional and what his secrets to success are. We also discuss why you need to leave your ego at the door, how to position your previous skills as relevant and transferable, and the tactic which gave Winston a competitive edge. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/how-to-get-into-pr-with-zero-experience
Writing A Blog
Blogs are a useful tool for building a brand's credibility and authenticity on a particular topic but creating an engaging, compelling blog takes a little practice. Former journalist and General Manager of Ovato Communications, Kerrie Murphy, shares insight on integrating keywords, the value of backlinks, how to capture the attention of your audience, and how often you should be posting them. Plus, we discuss the best way to start the writing process and whether every company should produce blogs. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/writing-a-blog
A gift to the industry
I’ve worked with Brooke for a number of years now and the fact that she’s sharing her knowledge and tips & tricks about everything PR with budding PR’lers is an absolute gift - not only to PR professionals but to anyone in marketing.
Not just for the PR industry
Brilliant for those in business, and starting a new business too! Engaging, informative and not just full of industry jargon. Love it!
A fantastic insight into the world of PR