14 episodes

The essential podcast for budding PR professionals. Bringing you expert tips for working in public relations and finding your niche.

Each episode I chat to top PR specialists to delve into their chosen sector and provide practical advice on mastering key PR tasks.

Hosted by Brooke Burns and featuring a collection of clever PR peeps and industry insiders.

www.theprpod.com 

The PR Pod The PR Pod

    • Marketing
    • 5.0 • 18 Ratings

The essential podcast for budding PR professionals. Bringing you expert tips for working in public relations and finding your niche.

Each episode I chat to top PR specialists to delve into their chosen sector and provide practical advice on mastering key PR tasks.

Hosted by Brooke Burns and featuring a collection of clever PR peeps and industry insiders.

www.theprpod.com 

    Working with clients

    Working with clients

    What do clients want from their PR? What role do you play in developing an effective working relationship? Hayley Cole from Stellar and I share our insight, plus we discuss how to establish professional email etiquette and whether responding to clients out of hours is taboo. You'll find a summary of the tips featured in every episode at www.theprpod.com

    • 32 min
    Finding an event location

    Finding an event location

    The perfect event location is more than just a pretty interior and a great view. In this episode, event and floral styling specialist Tess Hodgkinson from The Style Maison gives you an overview of what you should be thinking about before you look for an event space and what you should consider when you've found some you like. It turns out, there's more to booking event locations than you thought... You'll find a summary of the tips featured in every episode at www.theprpod.com

    • 23 min
    Pitching to radio

    Pitching to radio

    If you've never had much success in getting your client on radio or have felt daunted about how to go about it, you'll love this episode. One of Australia's most awarded and respected radio Executive Producers, Nic McClure, has been the EP of The Kyle & Jackie O Show on KIIS and Kate, Tim & Marty on Nova among others and she's now the EP of podcast, The Briefing. In this chat, Nic shares what time of day is the best to get hold of producers, what they really want to see in a pitch from a PR, how you can get your client on radio if you don't have a celeb ambassador plus the things you should not do. You'll find a summary of the tips featured in every episode at www.theprpod.com

    • 38 min
    Sector Specialist: Hospitality PR

    Sector Specialist: Hospitality PR

    Some of us eat to live and others, live to eat. I'm in the latter category and so is my guest, Olivia Warne, owner of hospitality-focused PR agency Pendulum Communications. In this sector specialist episode, we chat about Olivia's transition from a graduate in hospitality PR in London to launching her own hospitality PR agency in Sydney. We cover what's to love about hospitality, give graduates some tips on how to stand out when applying for jobs and discuss the general attributes that are helpful to have as a PR. You'll find a summary of the tips from every episode at www.theprpod.com

    • 1 hr 9 min
    Pitching to a journalist

    Pitching to a journalist

    Want to know how to write a great media pitch? Pitching to a journalist isn't about sending them a media release and hoping for the best. You need to hook them in with an angle that is relevant to their content needs and appeals to their target audience. In this episode, Allira Carroll from Tonic PR and I provide an overview of how a newsroom works, what you should include in your pitch plus give you some tips to getting your email read by journalists. You'll find a summary of the tips featured in every episode at www.theprpod.com

    • 36 min
    Creating Social Media Channels

    Creating Social Media Channels

    Need to build Facebook or Instagram accounts for a business? Start here... This episode covers the elements you should consider before creating a social media account for your brand or business, as well as how to get that account up and active. Join Naomi Ross from Sydney Design Social and I as we talk social media strategy, hashtags, creating content and her number one tip for creating engaging accounts. You'll find a summary of the tips from every episode at www.theprpod.com

    • 27 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

stefkingphotographer ,

Brilliant

A fantastic insight into the world of PR

ralphandpenny ,

Helpful and insightful

Have really enjoyed these episodes so far.
Helpful and learnt a lot even though I’m not in PR. Keep up the good work!

whiteandgreyallday ,

A valuable resource for all

Loving the content and have picked up so many tips already!

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