The essential public relations podcast for budding PR professionals. Bringing you expert tips for working in PR and finding your niche.
Each episode I chat to top PR specialists and industry insiders to provide practical advice on mastering common PR tasks, guidance on career development as well as insight into the PR industry. Hosted by Brooke Burns and featuring a collection of clever peeps. www.theprpod.com
How to get journalists to respond to a pitch
Pitching to media and securing coverage is one of the most common things we do in PR but, it can take some time to start doing this effectively. If you haven't had much success in converting your pitches to coverage in newspapers or magazines, you’re not alone. Someone who has been on the receiving end of oodles of PR pitches is Katarina Kroslakova. Katarina has been the editor of the Australian Financial Review’s Life & Leisure and Luxury magazines, a columnist for Harper’s Bazaar, is now the editor and publisher of T Australia, The New York Times Style Magazine in Australia AND, runs her own publishing house, Primary Ideas. With an extensive background in newspapers and magazines, Katarina knows just what you need to do to ensure you have the best chance possible of getting your pitch read by a journalist in these two mediums. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/securing-a-pitch-response
Lessons I've Learned... With Leading Luxury Travel And Lifestyle PR Expert Jennifer Hawkins
Jennifer Hawkins is a trailblazer in the PR industry. She’s the CEO of not one but two integrated agencies in the US – Hawkins International PR and Maverick Creative - which specialise in PR, social and digital execution in the luxury travel, wellness, lifestyle and hospitality sectors, among others. With her head office based in New York and staff dotted around the country, Jen’s clients are located worldwide, from South Africa to South America, Los Angeles to London, Boston to Bermuda. Jen didn’t start her career in public relations. In fact, she didn’t even study it. We discuss why she believes this was a contributing factor to her success in this industry, how to stay nimble and effective both as an employee and business owner plus we muse some of the lessons she's learned along the way. Whether you’re an entry-level graduate, mid-way through your career or even considering starting a PR agency, you'll find her tips invaluable. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/jennifer-hawkins
Working In PR Overseas - Australia & England
Ever dreamed of taking your PR career to Australia or England? As the world starts to reopen, there’s never been a better time to shake things up with an exciting overseas PR adventure. And if Australia or England are on your hit-list, this will give you insight into some of the opportunities (and challenges) in front of you. Ishtar Schneider (US) and Laura Craggs (UK), associate directors at Edelman in London, know a thing or two about the highs and lows of expat life in Australia and the UK. They share their top tips for making the transition as seamless as possible, landing the right PR job, navigating visas, understanding the cost of living plus, how to make the most of this once-in-a-lifetime experience. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/working-in-pr-overseas
Creative Mailers That Spark Action
Looking for a way to make your product stand out when it arrives in the hot little hands of journalists or influencers? Sick of sending out products and getting little to no response from the recipient, let alone a social media post or media coverage? There's a good chance you're missing some crucial steps when it comes to concept creation and execution. Making a creative mailer truly unforgettable is one of Nastasia Marjanovic's superpowers. As PR and Talent Director at Straight UP PR, she knows just what it takes to ensure there's a valuable return on investment for her agency's clients. She shares her top tips on how to add a little wow-factor to your next creative mailer in this latest episode. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/creative-mailers
Sector Specialist: Book Publicity
Is reading one of your favourite hobbies? Does the thought of being able to work with your favourite authors, shape the trajectory of a book release or getting your hands on the latest page-turners before anyone else, spark joy? If so, consider a career in book publicity. Veteran book publicist Andy Palmer has lived and breathed books for more than 30 years, promoting thousands of titles for the world’s biggest names in publishing. We discuss his tips for nabbing a book publicity role, an overview of how publicity fits into the life cycle of a book release, plus the components of an A+ book publicity campaign. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/book-publicity
Intern to Entrepreneur with Karen Eck
Ever wondered what it takes to make it in the fast-paced world of television publicity? Or how to build your own PR agency from the ground up? Karen Eck went from ABC intern to globe-trotting international media manager before starting her own publicity agency, Eckfactor, almost two decades ago. We deep-dive into Karen’s long and illustrious career and talk about attributes for success, striking out on your own, and what it’s like to be the unlikely face of social change. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/karen-eck
A gift to the industry
I’ve worked with Brooke for a number of years now and the fact that she’s sharing her knowledge and tips & tricks about everything PR with budding PR’lers is an absolute gift - not only to PR professionals but to anyone in marketing.
Not just for the PR industry
Brilliant for those in business, and starting a new business too! Engaging, informative and not just full of industry jargon. Love it!
A great listen
Really enjoying this insightful look into the PR world