The Profitable Website

Ella Szumlas
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The Profitable Website podcast is for female entrepreneurs who want to grow a profitable online business with calm and ease. It's about working smarter not harder by using the full potential of their website and taking the fast track by learning from others. I'm Ella, mum to Olivia and Michael, founder of Ella Web Design and a course creator. I started this podcast to help other women make their business easier and better. The show features myself and guest speakers sharing our personal experiences and effective strategies that help us successfully grow our businesses.

  1. 24/11/2025

    52. What is Branding? How to Make Your Small Business Stand Out Online

    Get more out of your website. Apply for a free website review https://ellawebdesign.ie/website-review Have you ever wondered how do you stand out when everyone does what you do? In this episode, I chat with graphic designer and branding expert Lorraine Luby about what a brand really is and how small business owners can use branding to build trust, stand out, and create deeper connection with their audience. We cover: ✨ What makes a brand memorable ✨ How to stand out without loud colours ✨ Why consistency matters ✨ How to uncover your real USP (unique selling point) ✨ Essential brand assets every small business needs ✨ What to invest in first when you're on a budgetIf you’ve ever felt like your brand doesn’t match the value of your work and your business is invisible, this episode will give you clarity and direction. About Lorraine:Lorraine is a Graphic Designer, receiving a BDes(Hons) in Visual Communications from NCAD, Dublin, in 2007. Her branding studio, Luuuby Creative was launched in 2021.She helps independent businesses get seen and trusted by the right people. Through thoughtful, custom logo and brand design, Lorraine gives her clients the confidence and tools to grow — making sure everything feels aligned with their audience and message. Because branding is more than a logo! Contact Lorraine:Website: www.luuubycreative.ieInstagram: https://www.instagram.com/luuubycreative/

    28 min

  2. 25/09/2025

    51. How to Increase Your Repeat Business

    Never miss any episode. Sign up HERE and get notified when a new podcast goes live. If you want to build a business that lasts, repeat customers are gold. And in this episode, I’m sharing why they matter and how your website can help you keep them coming back. From simple email strategies to smart automation, I’ll show you how to turn one-time buyers into loyal fans. Tune in and your future self will thank you!

    12 min

  3. 17/06/2025

    50. How to Grow Your Business Online, if You Can’t Afford a Custom Website yet?

    It’s great to have a website. It builds trust and credibility, books calls, takes payments, and even sells your offers while you sleep. But what if you're just starting out, not making money yet, and can’t afford a custom website? If that’s you, I’ve got you. In todays podcast, I’ll walk you through what to focus on right now to start getting visible, building trust, and attracting your first clients. Listen to todays podcast and grow your business online with ease. Don't miss any episode. Sign up to my "Profitable Website Emails" to get weekly marketing tips, success stories and Squarespace updates to help you grow your business with calm and ease. Click HERE to join my mailing list

    13 min

  4. 24/02/2025

    49. How To Increase Sales On Website

    Have you ever thought why people are buying from you? It’s not a fancy website, clever tagline or the price - it’s trust. They buy because they trust that you can help them get results. If your website isn’t converting, chances are it’s missing one thing: trust signals. In this blog post I will cover how to use trust signals on your website to get more clients and increase your sales.Click HERE to download a free Website Trust Signals Checklist.

    20 min

  5. 13/02/2025

    48. How To Write Website Copy

    Do you struggle to write website copy that resonates with your ideal clients and gets them to take action? In this episode of the Profitable Website Podcast, I chat withLaurence Ogé, a website copywriter and messaging specialist, how to write copy that connects and converts. We explore why clear, client-focused messaging is key, the must-have elements of a homepage, and how to build trust through social proof. We also share simple copywriting formulas to help you write with clarity and confidence. --------------------------- Connect with Ella: Website:ellawebdesign.ieInstagram: ellawebdesign.ie About Laurence: Laurence Ogé is a website copywriter and messaging strategist who works with coaches and brands focused on mental health, wellness, and personal and professional growth. Her goal? Crafting authentic copy that connects and converts. Through a deep, collaborative process, she uncovers the heart and essence of your brand, ensuring your message resonates with your right-fit clients – without sounding salesy. Laurence also optimizes the website experience, ensuring no leads are lost to confusion or unclear messaging. Connect with Laurence: LinkedIn:https://www.linkedin.com/in/laurenceoge/Download Laurence's free checklist: How to create a great Homepage when you’re a coach.

    41 min

  6. 05/12/2024

    47. How to Request Testimonials That Sell

    When was the last time you read a testimonial and thought, “Wow, I need to hire this person right now!” That’s the kind of reaction your testimonials should inspire—but let’s be honest, not all testimonials do. Saying “It was nice to work with her” is sweet, but it won’t convince your dream clients to invest. What does work? Tune in to today's episode and find out. _________________________________________________ Ready to finally make your website work for you - attracting dream clients and making you money? Book a free strategy call HERE

    9 min

  7. 05/11/2024

    46. Branding for Coaches - How to Build a Successful Personal Brand

    Turn your website into a lead and clients generating machine. Click HERE to sign up to my Free course Branding for coaches is more than logos and colors; it’s about creating a meaningful connection. A strong personal brand sets you apart and attracts clients who align with your vision and values. In this episode, me and my guest Carol Gaffney - a brand positioning strategist, will share practical tips to help you craft a brand that feels authentic to you, so you can connect with the clients who truly appreciate what you bring to the table. We cover: What is a personal branding and why you need it How to get the brand clarity The common branding mistakes When it’s time for a rebrand Follow Carol https://gaffneystudio.com/ Follow Ella https://www.instagram.com/ellawebdesign.ie/ https://ellawebdesign.ie/

    32 min

  8. 08/10/2024

    45. Build Self-Belief to Thrive in Business

    Do you find yourself second-guessing, overthinking, or doing unnecessary tasks instead of taking action that will move your business forward? These are signs of a lack of self-belief—whether in yourself, your offer, or the action you're avoiding. Don't worry, you're not alone. In today's podcast episode, I talk with self-belief coach Vicky Shilling about how to build self-belief and overcome self-doubt. We cover: Why self-belief is key to thriving in business How to overcome self-doubt and take action Simple daily practices to strengthen your confidence Why your website is a great tool to increase clarity and confidence Vicky Shilling is a Self-Belief Business Coach, helping solopreneurs stuck in procrastination make mindset shifts so their work can have impact. She loves honest chat about self-doubt, the true feelings and emotions of running your business and sharing tips and tools to help solo business owners befriend their inner protector while taking bold steps to do the work they love. FOLLOW VICKY: Instagram Visit her website FREE DOWNLOAD: "Paralysis ➡️ Progress" audio guide & worksheet. Download HERE ---------------------------------------------------------------- Do you have a website but it's not working for you? Take my FREE course "The 3 Steps to A Profitable Website"and turn your website into a lead and client generating business tool.

    31 min
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About

The Profitable Website podcast is for female entrepreneurs who want to grow a profitable online business with calm and ease. It's about working smarter not harder by using the full potential of their website and taking the fast track by learning from others. I'm Ella, mum to Olivia and Michael, founder of Ella Web Design and a course creator. I started this podcast to help other women make their business easier and better. The show features myself and guest speakers sharing our personal experiences and effective strategies that help us successfully grow our businesses.

Information

  • Creator
    Ella Szumlas
  • Years Active
    2022 - 2025
  • Episodes
    53
  • Rating
    Clean
  • Copyright
    © Ella Szumlas
  • Show Website
    The Profitable Website