The Skillest Podcast

Skillest

The Skilly Pod is for golfers and coaches who care about getting better — on and off the course. Hosted by Baden Schaff and Alex Clapp, the show covers everything from game improvement and coaching insights to what’s actually happening in golf right now. It’s real conversations, practical advice, and plenty of fun along the way. Each episode mixes:  Honest takes on improving your game  Coaching insights from two of the best in the business  Current events in golf  Interviews with some of the biggest names in the game No fluff. Just better golf, better thinking, and a few laughs along the way.

  1. 2 days ago

    Storytelling Over Swing Data: Inside Jerome Theunis's Coaching Philosophy

    Jerome Theunis was a golf pro himself — a Challenge Tour player who represented Belgium in the World Cup — before he became one of the most sought-after (and quietly under-the-radar) coaches in the game. It started with his roommate on tour, a young Nico Colsaerts, who got sick of finding golf technique books in the bathroom and Sharpie diagrams on the hotel TV. "I think you're pure psycho," Nico told him. A few years later Colsaerts was in the Ryder Cup, and Jerome had found his calling. Since then he's worked behind the scenes with players like Adrian Meronk and Thomas Detry. In this episode, Jerome unpacks the parts of coaching nobody puts in a swing manual: why he flies across the world to consult other coaches on his own players — and why Sean Foley called that "the biggest proof of trust" a coach can give; the four things that actually happen when you bring in outside expertise, and why it almost never backfires; the concept of "novelty salience," and the parking-lot debrief with a PGA Tour player that ran 50 minutes over because reframing one piece of technical data changed everything; why touching a tour player's technique "de-skills" them — and how Tiger Woods rebuilt his swing three times without ever disappearing from leaderboards; the grip Jerome refused to fix on a world number 11, because some flaws are load-bearing; Randy Smith's audacious fix for a player who "swings it beautiful" but couldn't close — shaping shots on Sunday, from a 50-yard slice down to dead straight; and why Jerome believes storytelling and emotional framing — not swing data — are the one thing AI won't be coaching any time soon. Equal parts skill-acquisition deep dive and behind-the-curtain look at how tour-level trust actually gets built, this is a conversation for anyone who coaches, teaches, or just wants to understand why the best in the world can shoot 65 on a course that's "long, tight, and high rough" and make it look easy.

  2. 11 Aug

    Stop Selling Lessons. Start Building Relationships.

    What actually separates the coaches building thriving online businesses from everyone else? In this episode of the Skillest Pod, Baden Schaff sits down with Mark Govier and Alex Clapp to unpack what great modern coaching really looks like — and why simply being a great instructor is no longer enough. They dig into how Mark and Alex structure long-term player development, create clear roadmaps for their students, use content to extend their coaching beyond the lesson, and build the kind of high-touch relationships that keep players engaged for years. But the conversation goes much deeper into growth. How do you go from 1,000 followers to your first 15 subscribers? What should you actually post? How do you turn content into conversations? Why can a game evaluation be more powerful than a “free lesson”? And why do coaches need to be willing to do the unscalable work at the beginning? Mark shares why consistency matters more than going viral — including the years he spent creating content when almost nobody was watching. Alex breaks down exactly how he uses social media, DMs and game evaluations to bring golfers into his world. And Baden explains why starting just a handful of genuine conversations every week can completely change a coach’s business. The big takeaway? You’re not selling online lessons. You’re building relationships. And the coaches who understand that are building something far bigger than a lesson diary — they’re building an academy in the cloud.

5
out of 5
12 Ratings

About

The Skilly Pod is for golfers and coaches who care about getting better — on and off the course. Hosted by Baden Schaff and Alex Clapp, the show covers everything from game improvement and coaching insights to what’s actually happening in golf right now. It’s real conversations, practical advice, and plenty of fun along the way. Each episode mixes:  Honest takes on improving your game  Coaching insights from two of the best in the business  Current events in golf  Interviews with some of the biggest names in the game No fluff. Just better golf, better thinking, and a few laughs along the way.

You Might Also Like