The Strategy Sessions

Spencers Strategy Group
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Real sales strategies and leadership insights for founders, executives, and sales teams who refuse to stay stuck. Hosted by me , executive coach and founder of Spencers Strategy Group, this podcast delivers actionable frameworks to accelerate team performance, navigate complex buyer journeys, and build predictable revenue without the corporate BS. Each episode tackles the real challenges you're facing: fragmented attention, longer sales cycles, burned-out teams, and chaotic pipelines. You'll get proven strategies, real stories, and plug-and-play tactics you can implement immediately.

Episodes

  1. 6 MAR

    Unpacking Imposter Syndrome and How To Transform Out of It | STRATEGY SESSIONS EP. 5

    You upskilled and got the promotion or found the job of your dreams. But now reality sets in. "Am I ready for this?". Don't worry, I've been there. Most of us have. We're afraid to be found out. But let me tell you this. You've had many wins along the way. Don't run from feeling like an imposter, lean in. In this video, I simulate a conversation I've had with a client about this exact feeling. In a short, edited version I go over the core pieces of how to start transforming from an imposter into the person you know you are. The happy, successful and conquering person who takes on each challenge with a smile. As always thank you for watching. Please like, share and subscribe for more content. Find me on my socials below: LinkedIn: www.linkedin.com/in/spencersstrategygroupSubstack: Substack: www.substack.com/ ⁨@SpencersStrategyGroup⁩  Book Time With Me If You're Curious About Coaching: https://calendly.com/spencersstrategygroup/freeconversation

    10 min

  2. 28 FEB

    You’re Not Stuck, You’re Programmed (Part 2): Interrupting Your Autopilot

    Welcome back to Part 2 of “You’re Not Stuck, You’re Programmed: Understanding Your Autopilot.”In Part 1, we uncovered the hidden operating system beneath your leadership and walked through the first four subconscious programs: The Imposter, The Control, The Lone Wolf and The Martyr. In this episode, we complete the picture and then show you how to start changing it.In this episode, you’ll discover:Program 5: The Caretaker Program “I’m responsible for everyone’s feelings.” How conflict avoidance, over-accommodation, and emotional over-responsibility exhaust you and lower your team’s standards.Then we shift into action with a simple, powerful tool:The Pattern Interrupt Framework A 4-step process to start reprogramming your subconscious autopilot:Notice – Catch the pattern in your body and behavior.Name – Call out the program that’s running.Question – Ask if it’s true or just conditioning.Choose – Take a new action based on your values, not your fear.You’ll hear practical, real-life examples of how to use this in the moment—like when you’re about to redo a team member’s work, avoid a hard conversation, or say yes when you mean no.We’ll also talk about what it actually takes to reprogram deeper patterns over time: therapy, coaching, somatic work, and safe spaces where you can practice new ways of being.Finally, I’ll preview our next episode, where we go live with a real coaching session on the most common pattern I see: The Imposter Program—so you can hear the work in action and apply it to your own story.I hope this episode was helpful in shedding light on some of your programming. Please like, share and subscribe to keep posted on all my new content.Find me on my socials below:LinkedIn: https://www.linkedin.com/in/spencersstrategygroupSubstack: https://www.substack.com/@spencersstrategygroupIf you're thinking about what Coaching would look like for you please book a free session with me here:https://calendly.com/spencersstrategygroup/freeconversationNow stay tuned for the live coaching session on the Imposter Program!

    8 min

  3. 27 FEB

    You’re Not Stuck, You’re Programmed (Part 1): The Hidden Subconscious Codes Driving Your Leadership

    You’re not stuck, you’re programmed. In Part 1 of “You’re Not Stuck, You’re Programmed: Understanding Your Autopilot,” we unpack the subconscious operating system quietly running your leadership, your business, and your life on autopilot. In this episode, you’ll learn: Why most leadership problems aren’t knowledge problems, but programming problems The “apps vs. operating system” metaphor and why new habits don’t stick under stress Where your subconscious programs come from (family dynamics, past trauma, culture, repetition) How your nervous system pulls you back into old patterns even when you “know better” Then we dive into the first three core programs that run so many high performers: The Imposter Program “I have to prove I deserve to be here.” How it creates overworking, perfectionism, undercharging, and an inability to celebrate wins. The Control Program “If I’m not in control, everything falls apart.” How it leads to micromanaging, bottlenecking decisions, and becoming the ceiling on your company’s growth. The Lone Wolf Program “Asking for help is weakness.” How it fuels isolation, silent struggling, and massive blind spots in your leadership. The Martyr Program “Success comes at the cost of everything else.” How hustle culture, sacrifice, and overwork quietly drain your health, relationships, and long-term performance. By the end of Part 1, you’ll start to see that you’re not “broken” or “behind”. Actually, you’re running code that once kept you safe, and it’s ready to be updated. In Part 2, we’ll tackle the final program, The Caretaker and I’ll walk you through a simple Pattern Interrupt Framework so you can start reprogramming your autopilot in real time. I hope this episode was helpful in shedding light on some of your programming. Please like, share and subscribe to keep posted on all my new content. Find me on my socials below: LinkedIn: https://www.linkedin.com/in/spencersstrategygroup Substack: https://www.substack.com/@spencersstrategygroup If you're thinking about what Coaching would look like for you please book a free session with me here: https://calendly.com/spencersstrategygroup/freeconversation Now stay tuned for Part 2!

    9 min

  4. 12 FEB

    The Hidden Gap in Your Onboarding & How Coaching Fixes It

    New teammates onboard strong… then crash. Low numbers in 6 months. I lived it.In Episode 3 of Strategy Sessions (Spencers Strategy Group), I expose the "Hidden Gap in Your Onboarding & How Coaching Fixes It"—straight from my 20+ years scaling sales teams at in small to Fortune 500 companiesWhat you'll get (timestamped):0:00 - Intro: The Ramp Crisis I Couldn't Ignore1:30 - Why Reps Flame Out (EQ Blindspot)4:00 - Onboarding-to-Performance Gap Exposed7:00 - My 4-Pillar Coaching System (30% Faster Ramps)12:00 - My Breakthrough13:00 - Your Action PlanDitch checklists. Coach visions, build safety, enable deeply and performance quotas soar.👉 Book a Free Coaching Call: https://calendly.com/spencersstrategy...Live now on YouTube, Spotify, iHeartRadio. What's your biggest ramp gap? Drop it below.#SalesTraining #SalesEnablement #SalesCoaching #RevenueLeadership #SalesOnboarding #B2BSales

    16 min

  5. 5 FEB

    Complex Buyer Journeys & High Expectations - Why Your Buyers Are More Informed (And More Demanding) Than Ever

    Your buyers have already done their homework. They've watched competitor demos on YouTube. Read 17 reviews on G2. Asked their network on LinkedIn what they think. They've consumed 13+ pieces of content about your solution before they ever talk to you. And you? You're still opening discovery calls with "Tell me about your business." That's why you're losing deals. In this episode, I break down why buyers are more informed and more demanding than ever—and exactly what to do about it. **YOU'LL LEARN:** → Why buyers consume 13+ pieces of content before talking to sales (Forrester research) → The expectation gap: How B2C experiences (Amazon, Netflix, Apple) have changed B2B buyer expectations → Why generic discovery questions feel insulting to informed buyers → The Insight-Led Engagement Model: A 4-step framework for selling to buyers who've already done their research **KEY FRAMEWORKS:** - The Modern Buyer Journey (non-linear, multi-stakeholder, self-directed) - The Pre-Call Research Framework (15 minutes that change everything) - The Insight-Led Discovery Model (diagnose, don't interrogate) - The Value-First Engagement Strategy (build trust before asking for the sale) **THE REALITY:** 70% of the buyer's journey is complete before they talk to a rep. Only 3% of people trust salespeople (HubSpot). Buyers expect you to show up prepared, with insights they don't already have. If you can't add value in the first conversation, why would they take a second one? **ACTION ITEMS THIS WEEK:** 1. Audit your last 5 discovery calls—are you adding value or just asking questions? 2. Build a pre-call research checklist (company news, LinkedIn, industry trends) 3. Rewrite your opening—lead with insight, not "Tell me about your business" 4. Create one value-first asset to give away in discovery calls **WHO THIS IS FOR:** B2B sales leaders, teams and entrepreneurs dealing with low conversion rates, deals dying after first calls, or buyers who've already done extensive research. **RESOURCES:** → Full article with templates: Substack.com/@SpencersStrategyGroup → 60-second Coach's Corner: "The 3-Minute Pre-Call Research Framework" → Weekly newsletter: https://spencersstrategyweekly.beehiiv.com/ → Free consultation: calendly.com/spencersstrategygroup/freeconversation **NEXT EPISODE:** Episode 3: "Inadequate Sales Training & Enablement - Why Your Reps Aren't Ramping Fast Enough" Drops next Thursday. --- **ABOUT THE STRATEGY SESSIONS:** Weekly podcast for B2B founders, sales leaders, and professionals who refuse to stay stuck. Hosted by me, Bryan Spencer—executive coach and founder of Spencers Strategy Group. Real strategies. No corporate BS. New episodes every Thursday. SpencersStrategyGroup.com | LinkedIn: @SpencersStrategyGroup --- **SUBSCRIBE** so you don't miss next week's episode. **REVIEW** if this helped you—it helps others find the show. **SHARE** with a sales leader or founder who needs this. Let's adapt together.

    16 min

  6. 29 JAN

    How to Adapt to Digital & Hybrid Sales (Without Losing Your Mind) | THE STRATEGY SESSIONS EP. 1

    Your buyers used to be easy to find. Trade shows. Cold calls. The Wall Street Journal. Now? They're scattered across LinkedIn, Slack, podcasts, review sites, peer networks. 20+ platforms before they ever talk to you. And your sales strategy? Feels chaotic. In this episode, I break down why the shift from centralized to fragmented attention is killing traditional sales tactics and exactly what to do about it. You'll learn:→ Why the analog sales playbook doesn't work anymore (and why going all-digital fails too)→ The hybrid reality: Digital for reach, analog for trust→ The Strategic Presence Model: my 3-step framework to cut through the noise→ How to map your buyer's actual journey (not where you think they are)→ The 3-Channel Strategy that helps you stop being everywhere and start being strategic This isn't theory. It's battle-tested strategy from 20+ years in the field. Action items you can implement this week: Interview 5 customers about their buying journeyAudit your current channels and cut the noisePick your 3 strategic channels and commit for 90 daysShift from pitching to value in every touchpointResources mentioned:→ Full article with templates: ⁠Substack⁠→ 1-Minute Coach's Corner: ⁠YouTube⁠→ Free consultation: ⁠Calendly⁠ If you're a B2B founder, sales leader, or executive tired of unpredictable revenue and chaotic outreach, this episode is for you. Subscribe for weekly sales strategies that actually work in 2026.

    12 min
  • 6 Episodes

About

Real sales strategies and leadership insights for founders, executives, and sales teams who refuse to stay stuck. Hosted by me , executive coach and founder of Spencers Strategy Group, this podcast delivers actionable frameworks to accelerate team performance, navigate complex buyer journeys, and build predictable revenue without the corporate BS. Each episode tackles the real challenges you're facing: fragmented attention, longer sales cycles, burned-out teams, and chaotic pipelines. You'll get proven strategies, real stories, and plug-and-play tactics you can implement immediately.

Information

  • Creator
    Spencers Strategy Group
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Spencers Strategy Group
  • Show Website
    The Strategy Sessions