This Can't Be That Hard

Annemie Tonken
  • 4.9 (18)
  • MARKETING
  • UPDATED WEEKLY
This Can't Be That Hard

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

  1. 1 DAY AGO

    311 - Your Marketing Credit Score

    Marketing isn’t just about getting seen—it’s about building trust. And building trust, as it turns out, is a lot like building your credit score.... Clients are constantly (and often unconsciously) evaluating whether they trust you enough to book with you. It’s not exactly a number they can look up, but the signals you’re sending through your website, social media, pricing, and consistency are all part of the equation. Think of it like a business version of a credit score. It builds slowly, g...

    13 min

  2. 1 APR

    310 - Building a Business That Lasts with Stacey Rolfe

    Some interviews go exactly where you expect… and others take a beautiful turn into even better territory. That’s exactly what happened in this conversation with photographer, systems wizard, and community builder Stacey Rolfe. What started as a conversation about client experience ended up touching on everything from burnout recovery and flexible business models to the power of taking imperfect action and letting go of people-pleasing in your business. Stacey shares the evolution of her caree...

    37 min

  3. 25 MAR

    309 - Double your Marketing Mileage

    When things slow down or feel uncertain in your business, it’s easy to think you need to overhaul everything or spend your time hunting down new leads. But more often than not, the best opportunities are already sitting in front of you—specifically, in the form of your happiest clients. In this episode, I’m sharing four tried-and-true strategies for turning one great client into more. These are simple, relationship-focused ways to bring people back in, get them talking about you, and build mo...

    25 min

  4. 18 MAR

    308 - 6 Steps to Stay on Top of Your Taxes (and Finances!) with Danielle Hayden

    If you've ever felt a sinking feeling as you send in your taxes, wondering if you're missing something (or have just signed and avoided the numbers altogether), you're not alone. That’s why I brought in Danielle Hayden, founder of Kickstart Accounting, to break down exactly what photographers should be doing year-round to stay on top of their numbers, avoid surprises, and maximize their tax deductions. The truth is, that managing your business finances doesn’t have to be stressful. In f...

    42 min

  5. 11 MAR

    307 - How Photographers Can Use AI to Automate & Elevate Their Marketing with Colie James

    AI is everywhere right now, but let’s be real—most of us don’t have time to sort through all the noise to figure out which tools actually help photographers run their businesses better. That’s why I called in Colie James. She’s a workflow automation expert, a photographer, and someone who has gone much further with AI than most of us (but in a way that makes running a business easier, not more complicated). In this episode, she’s breaking down how she’s using AI to speed up content creation, ...

    45 min

  6. 4 MAR

    306 - CYA the Legal Way: Protecting Your Photography Business with Braden Drake

    Photography may seem like a business with low legal risk, but if you don’t cover your bases, one unexpected issue—like a contract dispute, a tax audit, or an independent contractor misclassification—can cause major headaches. Today, I’m talking with Braden Drake, a lawyer and tax expert who specializes in helping creative entrepreneurs actually understand business compliance, contracts, and financial protection. And trust me, this conversation is anything but boring. Braden makes legal and ta...

    34 min

  7. 25 FEB

    305 - Using a Studio to Grow Your Photography Business with Michelle McAfee

    Most photographers assume that if they don’t shoot in a studio, they don’t need one. But what if a studio space could be so much more than just a backdrop for sessions? In today’s episode, I’m chatting with Michelle McAfee, a photographer who turned her studio into so much more than just a place to shoot. She shares how she transitioned from using her space exclusively for client sessions to creating a studio membership model—one that serves other photographers and small business owners, boos...

    34 min

  8. 18 FEB

    304 - Woo Your Clients with Emails

    If you’ve ever felt like your emails are going out into the void—ignored, unopened, or worse, unsubscribed from—this episode is just for you. Email marketing doesn’t have to feel awkward or forced. In fact, when done right, it’s one of the most powerful ways to turn casual followers into loyal clients. But what actually makes an email engaging? How do you keep people excited to hear from you instead of clicking delete? Today, I'm breaking it all down, with a fun analogy (of course!) How to ge...

    17 min
See All (311)

    4.9
    out of 5
    18 Ratings

    About

    You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

    Information

    • Creator
      Annemie Tonken
    • Years Active
      2020 - 2025
    • Episodes
      311
    • Rating
      Clean
    • Copyright
      © 2025 This Can't Be That Hard
    • Show Website
      This Can't Be That Hard

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