Thoughts from a Starfish

The Starfish Foundation's Beth Awalt

We share the journey of creating a non-profit and the day-to-day operations of directing an international development organization. If you're a social entrepreneur, an international traveler, a social justice and service enthusiast, or passionate about non-profits, then this podcast is for you. Share your experience: www.thestarfishchange.org

  1. 25/04/2017

    #13 - Marketing, marketing, marketing!

    In this episode, Starfish co-founder Beth Awalt and friend of Starfish Dr. Allison Poss of Girls With Ideas discuss marketing - specifically how to connect marketing to your business skills, the GOAT method (Goals, Objectives, Actions, and Tasks), the Agile method of management, and how to provide value to your social media posts -- among much, much more.   Marketing courses and resources: Small Business Development Centers - here is a link to find an office near you. You can meet with them to get free marketing advice and talk to experts about any subject. https://www.sba.gov/tools/local-assistance/sbdc Skillshare: https://www.skillshare.com/  Gary Vee is a great person to follow for marketing ideas and content. Go to his website and search any topic! https://www.garyvaynerchuk.com 500 Startups Marketing Hell Week Videos - lots of great content fro experts. Here is the link to a past one. Allison's favorite video is 'One Metric That Matters': http://www.growth.500.co/previous-marketing-hell-week Sculpt: http://wearesculpt.com/  Nicholas Kristof article mentioned: http://www.nytimes.com/2007/05/10/opinion/10kristof.html    Opportunities to research in your area re: entrepreneurship: InnovateHER Accelerator programs   Ideas for Blog Content: Answer The Public - http://answerthepublic.com/ Uber Suggest https://ubersuggest.io/ SEM Rush https://www.semrush.com/   Web and social media tools: Add a pop-up for people to sign up for your newsletter with Privy: https://privy.com/ Buffer to schedule posts: buffer.com Hootsuite: www.hootsuite.com    Project management tools: Asana: https://asana.com/  Trello: https://trello.com/    More about Starfish: An Evening for the Stars, April 29: http://www.501auctions.com/starfishchange - or register at this link to bid virtually! Podcast Facebook group: https://www.facebook.com/groups/thoughtsfromastarfish/  Starfish Facebook: https://www.facebook.com/thestarfishchange  Starfish Instagram: www.instagram.com/starfishchange  Starfish website: www.thestarfishchange.org  Donate a book to our students: https://smile.amazon.com/gp/registry/wishlist/2IN9SGUH3ODKW/ref=cm_wl_list_o_1  Visit Starfish this summer: http://www.thestarfishchange.org/volunteerintern

    54 min

About

We share the journey of creating a non-profit and the day-to-day operations of directing an international development organization. If you're a social entrepreneur, an international traveler, a social justice and service enthusiast, or passionate about non-profits, then this podcast is for you. Share your experience: www.thestarfishchange.org