Thriving Therapist Talk: Business and Marketing Tips for Therapists

Nadene van der Linden, Clinical Psychologist & Coach to Therapists
  • 4.8 (5)
  • MARKETING
  • UPDATED FORTNIGHTLY

This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.Want to reclaim your diary and make more money? Sign up for my free traing Detox Your Therapy Practice here

  1. From Fear to Confidence: Embracing Imperfection and Selling Out Multi‑Five‑Figure Launches

    1 MAR

    From Fear to Confidence: Embracing Imperfection and Selling Out Multi‑Five‑Figure Launches

    In this final episode before the podcast goes on pause, Claire Trevitt, founder of The Growing Therapist, shares her powerful journey of personal growth, confidence, and business success. Once held back by fear and self‑doubt, Claire went from being unable to sell her offers to repeatedly selling out programs and achieving a multi‑five‑figure launch. Together we explore: • Why confidence comes from taking imperfect action, not waiting to feel “ready” • How embracing imperfection fuels personal growth and self‑acceptance • The mindset shifts that helped Claire overcome fear and step into her power • Practical lessons for therapists and coaches who want to grow their business authentically Claire’s story is proof that confidence is built through action, and that embracing imperfection can lead not only to personal transformation but also to extraordinary business results. For more about Claire go to The Growing Therapist Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    27 min
  2. Explain Your Therapy Business Simply: How to Position Offers Clients Actually Understand

    22 FEB

    Explain Your Therapy Business Simply: How to Position Offers Clients Actually Understand

    In this episode of Thriving Therapist Talk: Business and Marketing Tips for Therapists, Clinical Psychologist and Coach Nadene Van Der Linden shares one of the most powerful questions she asks her coaching clients: Can you explain your business idea in plain language so your ideal clients truly get it? Too often, therapists hide behind professional jargon or complex therapy terms that sound impressive but fail to connect with the people they want to serve. Nadene breaks down why clarity matters more than sophistication, and how simplifying your message can transform your marketing, increase bookings, and boost sales. What You’ll Learn in This Episode:   Why therapy jargon creates a “smoke screen” that blocks client connection  The three essential questions to ask about your business idea: Who you help, how you help, and what makes you different  How to position your practice, course, or product so it resonates immediately with ideal clients  Practical tips for simplifying complex concepts (like schema therapy or EMDR) into language anyone can understand  A quick activity to refine your message and make it crystal clear Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    6 min
  3. Turning Disappointment Into Direction: Building Therapist Businesses That Thrive Over Time

    16 FEB

    Turning Disappointment Into Direction: Building Therapist Businesses That Thrive Over Time

    This episode addresses the common frustrations and emotional challenges faced by business owners, particularly therapists, when their efforts don't yield the desired results. Nadene van der Linden, a clinical psychologist and business coach, shares her personal experiences and insights on managing strong emotional reactions and making informed decisions in the face of disappointment. The discussion includes strategies for handling lower sales from a launch than anticipated, not getting instant refferals from marketing, a lack of engagement on social media and improving business outcomes. What You’ll Learn in This Episode: • Why business frustration is normal — and how to reframe it • How strong emotional reactions can lead to reactive decisions • Practical strategies for managing disappointment and making informed choices • Why lack of social media engagement is common and how to address it • How business coaching can help therapists improve marketing and outcomes • The importance of emotional regulation in building a thriving practice Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    11 min
  4. Identity, EMDR, and Visibility: A Journey to a Thriving Therapy Practice w/ Helen Tang

    8 FEB

    Identity, EMDR, and Visibility: A Journey to a Thriving Therapy Practice w/ Helen Tang

    In this inspiring episode, Nadene van der Linden sits down with Helen Tang, a Vietnamese Australian psychologist who has carved out a powerful niche supporting Asian Australians through culturally attuned therapy and EMDR. Helen opens up about her personal and professional evolution- from grappling with imposter syndrome around her cultural identity, worrying about making enough money in private practice to building a thriving practice that now boasts a waitlist and creating online offers through Asian in Progress. Key themes include:   Niching with Purpose: Helen’s shift from general psychology to a culturally focused niche brought clarity, joy, and deeper impact to her work.  Mindset Mastery: She credits key mindset shifts and coaching support for helping her overcome self-doubt and embrace visibility.   Marketing with Meaning: Though initially uncomfortable, Helen’s presence on social media became a vital tool for connection and growth.   Cultural Empowerment: Her project, Asian in Progress, is an online learning hub designed to help Asian Australians navigate emotional wellbeing and cultural identity. Helen’s journey is a testament to the power of authenticity, strategic niching, and the courage to be seen. Whether you're a therapist or simply someone navigating identity and growth, this episode offers rich insights and inspiration. https://www.trueyoupsychology.com/ https://www.instagram.com/helentang.psychologist/ https://www.instagram.com/asian.inprogress/  Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    17 min
  5. Why Clients Choose You: Building Confidence and Marketing Clarity in Private Practice

    1 FEB

    Why Clients Choose You: Building Confidence and Marketing Clarity in Private Practice

    In this episode, Nadene van der Linden shares the one foundational question every therapist should ask when starting or growing a private practice: “Why would clients choose me?” Drawing on over 25 years of experience as a therapist and more than a decade running her own practice, Nadine explains how clarifying your unique value can transform your marketing, client engagement, and referral relationships. She explores: • How to identify the qualities that make you desirable to clients without breaching ethical codes • Why communicating your strengths and values builds trust and confidence in prospective clients • The role of personal brand in therapist coaching and income streams • Practical ways to weave your “Why Me” answer into websites, networking, and client conversations • How values‑based marketing can differentiate you from competitors and align with your authentic style Whether you’re launching a solo practice, adding new income streams, or refining your existing business, this episode will help you articulate your unique value and attract the right clients with confidence. Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    12 min
  6. Therapist Coaching Insights: Business Strategies to Elevate Engagement and Income

    25 JAN

    Therapist Coaching Insights: Business Strategies to Elevate Engagement and Income

    In this revelatory episode of Thriving Therapist Talk: Business and Marketing for Therapists, Nadene van der Linden discusses the importance of consumer perception of availability and urgency in the online business. She shares her experience of removing free resources from her offerings and how this created a sense of scarcity that increased engagement and interest in the offerings. Nadene emphasizes the psychological factors that influence client and buyer perceptions and provides strategies for therapists to enhance the perceived value of their services, including managing appointment availability and communicating value effectively. Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    9 min
  7. Finding Your Voice & Niche — Dr. Alison Bocquee on Schema Therapy, Branding & Visibility

    11 JAN

    Finding Your Voice & Niche — Dr. Alison Bocquee on Schema Therapy, Branding & Visibility

    In this episode of Thriving Therapist Talk, host Nadene Van Der Linden sits down with Dr. Alison Bocquee, a clinical psychologist and leading trainer in child and adolescent schema therapy. Alison shares her inspiring journey from generalist practice to becoming a niche expert, and how self-reflection played a pivotal role in uncovering her true passion. The conversation dives into the challenges therapists face with visibility, especially on social media, and how Alison overcame those hurdles by embracing creativity, consistency, and strategic platform choices. She opens up about the importance of personal branding, learning through feedback, and staying aligned with what works for your business. Alison also gives us a glimpse into the future of schema therapy training in Australia—and why niche specialization can be the gateway to more meaningful work and professional growth. Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    18 min
  8. Ideal Clients Over Critics: Smart Marketing for Therapists

    4 JAN

    Ideal Clients Over Critics: Smart Marketing for Therapists

    In this encouraging episode of Nadene Van Der Linden discusses the challenges therapists face in marketing their services and creating additional income streams. She emphasizes the importance of focusing on ideal clients rather than critics, and how to navigate the landscape of advertising. Nadene shares insights on how to handle criticism and the significance of understanding the audience's needs to thrive in business. Get weekly inspiration and insights straight to your inbox, plus special offers and updates. Sign up here

    9 min
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Ratings & Reviews

4.8
out of 5
5 Ratings

About

This show shares business and marketing tips that work for therapists. Nadene van der Linden, Clinical Psychologist & Coach to Therapists guides you to thrive as a therapist and create the kind of life and business that has the freedom, flexibility and income you dream of. If you want to make your private practice more profitable or add additional income streams so you can reduce your reliance on 1:1 therapy for income, this is the podcast for you.Ready to Amplify Your Expertise and Profit through additional income streams? Thrive Amplified: Amplify Your Expertise, Amplify Your Profit is my 6 week coaching intensive that sees 90% of therapists getting results in their business. Join the waitlist for Thrive Amplified: Amplify Your Expertise, Amplify Your Profit here.Want to reclaim your diary and make more money? Sign up for my free traing Detox Your Therapy Practice here

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