Unstoppable Mindset

Michael Hingson

Inclusion, Diversity and encountering something different and unexpected. We all have reacted to different kinds of people and unexpected situations often with fear and unacceptance. Join blind World Trade Center survivor, No. 1 NY Times Bestseller and Chief Vision Officer for accessiBe, Michael Hingson as he talks with thought leaders and others about our often blinding fear of inclusion and our resistance to change. Mike will explore the idea that no matter the situation or different kinds of people we encounter our own fears and prejudices often are the strongest barriers to moving forward.

  1. How Writing Builds an Unstoppable Voice and Purpose with Randi-Lee Bowslaugh

    1 DAY AGO

    How Writing Builds an Unstoppable Voice and Purpose with Randi-Lee Bowslaugh

    What happens when you finally understand yourself after decades of feeling different? I sit down with Randi-Lee Bowslaugh as she shares her journey through autism diagnosis, mental health struggles, and loss, and how she turned those experiences into writing, advocacy, and purpose. You will hear how she navigated depression, chronic pain, and family trauma while raising a daughter with autism, and why self-advocacy became her most powerful tool. I believe you will find this conversation both honest and encouraging as it shows how understanding your story can help you move forward with strength and clarity. Highlights: 00:01:35 – Discover how early signs of autism can be missed in childhood 00:06:54 – Understand how chronic pain and fibromyalgia impact daily life 00:08:23 – Learn what a late autism diagnosis reveals about identity 00:12:54 – Discover why autism appears to be increasing but isn’t 00:35:18 – Learn the real challenges of raising a child with autism 00:58:26 – Discover why self-advocacy is the most important skill to build Bottom of Form About the Guest: Randi-Lee was born and raised in Ontario, Canada and from a young age she had a passion for helping others. She attended Niagara College and graduated at the top of her class from Community and Justice Services, after completing her placement at a recovery house for alcohol and drug addictions. Post-graduation she worked at a Native Friendship Centre for two and a half years while pursuing a university education in psychology. Randi-Lee continued working in social services for another four years as an employment counselor until she left to pursue her other passions. Randi-Lee is an author and outspoken advocate for mental health sharing her true story with honesty. From the age of 14 she struggled with depressive thoughts. There were times in her life that she wasn’t sure how she would continue. Depression continues to be a battle in her life but she is glad that she continues to live. She has spoken at events that promote wellness and compassionately shares her experiences with her own mental health. In 2021 she started a YouTube channel, Write or Die Show, to spread awareness about various mental health issues and to end the stigma associated with mental health. Growing up she never felt that she fit in, being the last to understand jokes and confused about many emotions that she saw on others. In 2021 she finally had answers to the questions about herself that had been nagging at her. She was diagnosed with moderate Autism. Another of Randi-Lee’s passions is kickboxing, which she did for about 10 years. She was a Canadian National Champion in kickboxing in 2015, competed at the World’s Kickboxing tournament later that year and 2016 competed at the Pan-Am Games, where she received silver in her division. In 2020 she was chosen as one of the coaches for the Ontario Winter Games where she inspired and coached young athletes. Randi is a mom to two; her youngest child has autism and she is a grandma to one. Randi encourages and supports her youngest child's entrepreneurial spirit as he follows his dream of being an artist. When she can, she incorporates his art into her stories. Ways to connect with Randi-Lee: Websites: http://www.rbwriting.ca My Books https://amzn.to/3LNbuCy Write or Die: https://www.youtube.com/channel/UCSTmVQUW8K8r1sBDchLyTwA?sub_confirmation=1 What I'm Reading https://open.spotify.com/show/4kMt8h95cfD3idamZ5LJZK?si=189fc2f901124993 Merch Store https://write-or-die-show.creator-spring.com Facebook https://www.facebook.com/rbwriting Instagram https://www.instagram.com/randileebowslaugh TikTok https://www.tiktok.com/@randileebowslaugh SubStack https://randileebowslaugh.substack.com/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I'm your host. Michael hingson, speaker, author and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead and connect with others. Each week, I talk with people who challenge assumptions, face adversity head on and show what's possible when we choose curiosity over fear, together, we focus on mindset resilience and the small shifts that lead to meaningful change. Let's get started. Hi everyone. I am Michael Hingson, the host of unstoppable mindset where inclusion, diversity and the unexpected meet today. Which one do we get mostly unexpected? Which is anything that doesn't directly have to do with inclusion or diversity, but you never know where we might go with it all. So we'll see anyway. Our guest today is Randy Lee Bowslaugh, who actually was on our podcast well now years ago, as a result of one of the pot of Palooza episodes. And we kind of re encountered each other, because we both Sarah publicist Mickey Mickelson, who I sent an announcement to, saying, Tell everybody you record, that you that you serve, that we're always looking for podcast guests. And guess who showed up? There's Randy Lee. So here we are. Yeah, I know, isn't it great? So here we are. And Randy Lee, welcome. Well, we'll call you Randy right to unstoppable mindset. We're glad you're here. Randi-Lee Bowslaugh  01:58 Thanks. I am so glad to come back. And I find it funny that I also, you know, send Mickey the hey, my podcast is looking for guests, and who comes on my show. Will you Michael Hingson  02:11 turn about spare play? Randy is, among other things, an author, and we're going to talk about some of those books and so on. But let's start like I love to do tell us about kind of the early Randy growing up. 02:23 Well, the early Randy back in the day time Michael Hingson  02:27 ago, in a galaxy far, far away. Randi-Lee Bowslaugh  02:30 Yes, this feels like it now. So I mean growing up, I guess I would say, I would say I was your typical kid, but looking back and knowing what I know now, I was definitely not a typical child. But yeah, I loved the same things both most kids do, playing in the mud and writing. Yep, loved writing at the young age, making movies, all that jazz. And then as I got older into my teen years, that's when, that's when I dealt with some depression that just keeps following me around. Yep. And then graduated high school, went to college, graduated from that couple times. How come? A couple times? Well, I took the first program I took. It was called pre community services. So by the time I had to actually apply to college, it was like two months before college would start. There wasn't a lot of options left open. So I kind of picked something that I'm like, Okay, it's still open. Looks kind of interesting. So I went with that, but it was just like a one year certificate program. And so from that, I was like, hey, I need to figure out a real program to take. So I looked around and I found one that had a lot of similar classes, because they didn't want to do a lot of repeat of stuff. So I took community and Justice Services, which was a lot of fun. Never thought that was going to be what I took, but I did from there. Learned psychology was amazing, so I took some university psychology and got into social service work for a few years before I was like, oh my goodness, the amount of governmental red tape. Here I am out, Michael Hingson  04:16 and we should explain Randy is from Canada. Yes, originally Toronto, right. Randi-Lee Bowslaugh  04:22 No, Toronto's about, no, Toronto's about two hours north of me. What town I am in? Michael Hingson  04:31 Welland. Welland, okay, is that? But that where you're from originally? Randi-Lee Bowslaugh  04:35 Well, I grew up in St Catherine's, which is still the same region as well, and so well and is part of how many we got 12 municipalit

    1hr 2min
  2. From Marine to Playwright Living an Unstoppable Life Story with Tom Barna

    5 DAYS AGO

    From Marine to Playwright Living an Unstoppable Life Story with Tom Barna

    What happens when a life of constant movement, war, and personal struggle finally forces you to start over? In this episode, I sit down with Tom David Barna, whose journey spans growing up in a military family, serving in the Marine Corps, living in a mud hut in Africa, and facing the realities of war and addiction. Tom shares how those experiences shaped his perspective on resilience, identity, and purpose. You will hear how he rebuilt his life after hitting a breaking point, found clarity in solitude, and ultimately discovered a new path as a playwright. This is a powerful conversation about growth, failure, and the importance of setting goals with intention. I believe you will find this both inspiring and deeply human. Highlights: 00:01:04 – You will learn how growing up moving constantly shaped adaptability and identity00:20:51 – You will discover why choosing the hardest path can change your life00:24:26 – You will hear what living in a remote African village truly teaches you00:37:38 – You will feel the emotional reality of returning home from war00:50:49 – You will learn how hitting rock bottom can lead to real transformation00:59:41 – You will discover why goals need a clear plan to actually work Bottom of Form About the Guest: A playwright, retired Marine, former Peace Corps Volunteer, a husband-father, son, converted Catholic, always and forever on some diet, a one-time successful peddler of love and a never satisfied dreamer. A graduate of Kaiserslautern American High School in Germany. A graduate of New Mexico State University (Who’s Who In American Colleges). ·As a twenty-two year old Peace Corp volunteer, I served in Burkina Faso (formerly Upper Volta) for two years. I lived in an actual mud hut, completely isolated from the outside world (with the exception of a small, short wave radio), and I nearly died from malaria (were it not for a traveling missionary who found me on the dirt floor). Living in an extremely poor third world country is not for the faint of heart or the naïve. The son of a thirty year military veteran (dad is buried in Arlington National Cemetery), the son of a thirty year military civilian (mom is alive and well at 90 and still reading four book a week) and the brother of a twenty year Marine. My own military career included assignments in Okinawa, Japan and almost twenty-four months in the middle east (first as a commanding officer in Gulf War I and as a logistics officer in the Afghanistan War immediately after the attack on September 11th.) I had the honor of serving under Jim Mattis, before his stint as war hero of lore and Secretary of Defense. After twenty-two years, I retired as a Lieutenant Colonel. I have written over forty full-length plays (to include several musicals), forty-two short plays, author of multiple published children’s books, co-author of a thirteen part radio series, recipient of numerous artist awards and artist grants.  I have yet to see one of my plays performed on the Broadway stage; still working on that but just to be clear, I have enthusiastically embraced my own personal insanity as the prerequisite to writing for the stage. I am passionate and crazy—important traits for a writer. As to that “peddler of love” reference… as unlikely as it seemed, this hardened Marine found himself on yet another career path; as the general manager of numerous national diamond stores (in Iowa, Illinois and Minnesota) and discovering that success was not in the selling of diamonds per se, but by selling love, memories and deep feelings. Trust me, it worked. I once testified before a judge in court how selling love was not an acquired skill, but an affair of the heart. Now what? Other than my continued passion for writing, I’m not sure, but I’ve at times knowingly and more often than not,  unknowingly trusted God with His plan, so why change now. Yeah, maybe the best is yet to come. Ways to connect with Tom**:** My website link:  www.Minnesotaplaywright.weebly.com My LinkedIn link: https://www.linkedin.com/in/tom-david-barna-6115431a/ My National New Play Exchange Tom David Barna page link: https://newplayexchange.org/users/1245/tom-david-barna Mankato Free Press link: editor@mankatofreepress.com New Mexico State University Alumni Foundation email address: info@nmsufoundation.org About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I'm your host. Michael hingson, speaker, author and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead and connect with others. Each week, I talk with people who challenge assumptions, face adversity head on and show what's possible when we choose curiosity over fear, together, we focus on mindset resilience and the small shifts that lead to meaningful change. Let's get started. Well, hello once again, I am Michael hingson. I am the host of unstoppable mindset, and today we have a guest, Tom. David Barna, and Tom has a very interesting story to to tell. He's done a lot of things play, right? I don't know what all he's going to tell us all, and I'm not going to spend a lot of time giving it all away, because it's a lot more fun, as he tells it. So I'm just going to say Tom we really appreciate you being here, and welcome to unstoppable mindset. Tom Barna  01:30 Well, thank you. You're an incredible guy. I'm humbled to be here. So give me your best shots. Michael Hingson  01:37 Yeah, nah. No shots. Oh, vodka, I suppose. But no, no shots. Well, why don't we start? Why don't you tell us a little about kind of the early Tom growing up and some of those kinds of things that that got you started with whatever you do. Tom Barna  01:54 Sure. So I'm I was born in McKees, rocks, Pennsylvania, which is a suburb of Pittsburgh, and I was my my parents are my grandparents are Russian. On my dad's side, they never spoke English. So I so I grew up with some grandparents who spoke Russian, and then my grandparents on the other side are French, Spanish and cattle ranchers. So my dad's side, they were coal miners, so coal miners on one side and cattle ranchers on the other. So pretty diverse, so to speak, my father was in the military for almost 30 years, and so what that means is I moved around a lot, and I always refer to myself as as a modern day gypsy. I hate the term military brat. Yeah, I think most of us do, but yeah, so that's where it started. So I spent my first seven years in in New York, of all places, upstate New York, huh? So you know, I could babble for hours, so you better cut Michael Hingson  03:08 it well, a lot of lake effect snow up in upstate New York. Tom Barna  03:13 Yeah, I know that's that was nothing, way more than what we get in Minnesota, which I was surprised. But yeah, no, I the the four seasons, and the snow as high as the buildings is, is how I grew up. I loved it was, yeah, it was outstanding. Michael Hingson  03:30 Well, now isn't there a lot of snow up in Duluth? Tom Barna  03:34 Yeah, that's, that's, they get a lot of that lake effect snow, and that's, that's good three hours from where I am right now. Yeah, I'm about an hour and a half south of Minneapolis. So we, you know, I guess in a good year, we'll get 100 inches if that's, if it's a good year. Michael Hingson  03:53 I remember a couple of years ago here in California, we got socked in with lots of snow. Tahoe had something like 750 inches that year. And I know down here in Southern California, the ski resorts the mountains around where I live, got so much snow that some of the resorts were snowed in. Roofs collapsed because they had so much snow on them, a lot more than I'd ever heard of in California. But here where I live in Victorvi

    1hr 8min
  3. Building an Unstoppable SEO Strategy That Wins in Competitive Markets with Chris Dreyer

    24 MAR

    Building an Unstoppable SEO Strategy That Wins in Competitive Markets with Chris Dreyer

    What if the real secret to business growth is not creativity but competition? I sat down with Chris Dreyer, founder of Rankings.io, who built one of the fastest-growing legal marketing companies by mastering SEO, niche focus, and relentless execution. Chris shares how his early work ethic shaped his path, why he chose the highly competitive personal injury space, and how treating business like a math-based game helped him scale. You will hear how content, reviews, and authority drive Google rankings, why most lawyers misunderstand marketing, and how narrowing your focus can actually expand your results. I believe you will find this useful as Chris shows how discipline, data, and consistency can turn any business into an unstoppable force. Highlights: 00:56 – How early work and family habits built a strong work ethic05:00 – Why taking the hardest job created resilience and grit12:12 – How serving people helped develop communication and confidence24:22 – Why choosing a competitive niche leads to greater success37:08 – What it takes to rank at the top of Google consistently51:16 – How doing free work early builds skill and long-term growth Bottom of Form About the Guest: Chris Dreyer is the CEO and Founder of Rankings.io, the category-defining SEO agency built exclusively to help elite law firms and personal injury lawyers dominate Google’s organic search results. Under his leadership, Rankings.io has become synonymous with measurable results, helping attorneys secure life-changing cases through visibility at the exact moment potential clients are searching for help. The company has achieved what few in the legal marketing space ever have, earning a spot on the Inc. 5000 list of fastest-growing private companies for eight consecutive years, proof of both sustained growth and relentless execution. Beyond Rankings, Chris is a builder of platforms and a voice of authority in legal marketing and entrepreneurship. He is the Wall Street Journal and USA Today best-selling author of Niching Up: The Narrower the Market, the Bigger the Prize, where he details how focus creates outsized impact. He is also a seasoned real estate investor and the host of the Personal Injury Mastermind podcast, where he interviews top attorneys and business leaders shaping the future of law. His influence extends across respected councils and networks, including the Forbes Agency Council, Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum, cementing his reputation as both a practitioner and thought leader. Chris’s path to entrepreneurship has been unconventional yet relentlessly instructive. Once a world-ranked collectible card game competitor, he carried that same strategic mindset into business. After earning a History Education degree, his first professional role was as a detention room supervisor, hardly glamorous, but it provided the unstructured time that sparked his obsession with digital marketing. He began experimenting with affiliate sites and, at his peak, managed more than 100 properties simultaneously. This side hustle soon eclipsed his day job, propelling him into full-time entrepreneurship. When affiliate marketing’s golden age waned, Chris pivoted into legal SEO and quickly carved out a niche. Along the way, he also became a top-ranked online poker player, honing skills in risk management and probability that would serve him well in scaling his companies. Today, Chris runs Rankings.io with the same competitive fire he once brought to cards and poker, driven to outthink, outwork, and outlast the competition. His mission is simple: help the best personal injury law firms win more cases, build enduring legacies, and dominate their markets. Ways to connect with Chris**:** website: rankings.io https://x.com/chrisdreyerco https://www.linkedin.com/in/chrisdreyerco/ https://www.facebook.com/chrisdreyerco https://www.instagram.com/chrisdreyerco/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I'm your host. Michael Hingson, speaker, author and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead and connect with others. Each week, I talk with people who challenge assumptions, face adversity head on and show what's possible when we choose curiosity over fear, together, we focus on mindset resilience and the small shifts that lead to meaningful change. Let's get started. Hi everyone, and welcome to another edition of unstoppable mindset. Today, our guest is Chris Dreyer. Chris, Chris has formed a company called rankings.ai. And I'm going to let him describe what all that is about. And he's done some pretty interesting things with it. It has been on inks top 5000 companies, growing companies for the past eight years. Eight years is a long time, which is pretty cool. So I'm sure he's got lots of adventures and lots of stories to talk about. So Chris, welcome to unstoppable mindset. We're glad you're Chris Dreyer  01:35 here. Yeah, thanks for having me, Michael. I'm excited to chat. Michael Hingson  01:39 Well, let's start with kind of the early Chris growing up and all that, and see where we go from there. It sounds Chris Dreyer  01:45 good to me. So yeah, Michael Hingson  01:46 let's go. Why don't you tell us a little bit about Yeah, school and all that stuff. Chris Dreyer  01:51 Okay, yeah, let me, let me, and then you just cut me off at any point, because I can be a long Michael Hingson  01:55 talker the so can I? I Chris Dreyer  01:56 know what you mean. I, I grew up in a very small city, elkville, Illinois, my high school had 100 people in it. I was a graduating class of 28 I grew up, I would say it's kind of weird. My mom and dad, if they heard me say poor, would not love me saying poor, but I we weren't. We were certainly at the bottom of middle class or the upper or poor. I had a lot of chores. I every single weekend, I cleaned a law office with my mom or did something at the farmers market. So and at the time, it wasn't work. It was just what we did as a family, right? I didn't even understand it. We had, we didn't have city water. We had to get a truck and bring in our water, and we had well water, right? And in my family, and that was, that was early on, right? My dad was a milk carrier. My mom was a cook and and ultimately, they did better over the years and made more money. But it started off, it was a lot, a lot of grit, perseverance, working hard. And I like to share that, because my parents work ethic is very strong, very dependable, very consistent. And that's kind of where I got my drive. But that's, that's kind of how I grew up, small, small town, you know, a lot of side hustles with the parents. And once I went to college, I got that, that shock of, oh, here's a whole bunch of go from 100 to, you know, 20,000 Yeah, it's a bit of a shock there. 03:35 Where'd you go to college? Chris Dreyer  03:36 Yeah, I went to SIU, Southern Illinois University. There in Carbondale, Illinois. I actually live in Carbondale today. And, you know, I went to college. I was always had that entrepreneurial bug, and, but I went to college, it was kind of to make mom and dad happy to get that degree and, but I just knew that I was going to own my own business. And I kind of had that conversation with them out of the gate, but so I was a terrible student. Partied a lot, you know, chase the women, so to speak, and but somehow, ended up with a degree, got a job at a high school as their JV basketball coach, and I started doing internet marketing on the side to make a little extra money because I had some downtime. And by the end of my second year teaching, I was making a

    47 min
  4. Unstoppable Truth About War, Media, and Storytelling with Amy Forsythe

    20 MAR

    Unstoppable Truth About War, Media, and Storytelling with Amy Forsythe

    What does it take to tell the truth from the front lines of war? In this episode, I sit down with Amy Forsythe, a military journalist and combat photographer who spent over three decades documenting real stories from Iraq, Afghanistan, and beyond. You will hear how storytelling, discipline, and trust shaped her career in the Marine Corps and Navy, and how technology is changing journalism today. Amy shares what it means to serve, how travel reshapes your view of the world, and why accuracy in storytelling matters more than ever. I believe you will find this conversation both powerful and eye-opening as it shows what it really means to live with purpose and courage. Highlights: 00:01:23 How her early life and family history shaped her decision to serve 00:03:43 Why she felt called to join the Marine Corps and pursue purpose 00:07:05 What it was like building a career in military journalism across media formats 00:13:49 How she documented real combat while embedded with troops in war zones 00:25:49 How global travel changed her perspective on people and the world 00:42:50 How she is continuing storytelling after retirement through speaking and writing Bottom of Form About the Guest: Amy Forsythe is an award-winning military journalist who served five combat tours supporting combat operations in Iraq and Afghanistan and has been on assignment around the world telling the military story. Amy was born and raised in Santa Rosa, California, and started her career as a U.S. Marine Combat Correspondent and currently serves as Public Affairs Officer in the U.S. Navy Reserve assigned to Special Operations Command.  She has been on assignment in other places like Romania, Poland, Niger, Guam, Malaysia, Panama, Palau, Singapore and Sri Lanka. She was first stationed at Camp Pendleton, California, in 1995 and still has strong ties to the base and surrounding communities. Amy's involved in supporting various veteran service organizations in San Diego County and around the country.  Her photos and video taken while on assignment around the world have been featured in numerous international and national media outlets through the years and continue to be used for historical purposes. She recently published her first book titled 'Heroes Live Here: A Tribute to Camp Pendleton Marines Since 9/11' which features memorials and tributes to those who served in Operations Enduring Freedom and Iraqi Freedom over the past 20 years.  Ways to connect with Amy**:** LinkedIn: https://www.linkedin.com/in/amyforsythe Facebook: https://www.facebook.com/amy.forsythe.760 Medium: https://amyforsythe.medium.com/ Instagram: http://instagram.com/amyforsythe760 Threads: https://www.threads.net/@amyforsythe760 YouTube: http://www.youtube.com/user/AmyForsythe Twitter: https://twitter.com/amy_forsythe Press Release: https://bit.ly/3wEb3FL Signed hardcover purchase: https://bit.ly/3rlKiDF Amazon: https://amzn.to/3ORmocr About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes:

    1hr 3min
  5. Unstoppable Creativity Starts with Listening to Your Inner Voice with Holly B. Gutwillinger

    17 MAR

    Unstoppable Creativity Starts with Listening to Your Inner Voice with Holly B. Gutwillinger

    What if the creativity you’re searching for has been with you all along, just waiting for you to listen? I had the pleasure of speaking with Holly Gutwillinger, an author whose journey began in the quiet forests of northern Canada and grew through a life shaped by storytelling, solitude, and reflection. From her early days creating stories on her own to building a career while quietly nurturing her creative side, Holly shares how those moments helped form the foundation of who she is today. As you listen, you’ll hear how Holly rediscovered her voice through writing, how her dogs unexpectedly became her greatest teachers, and why acceptance became a turning point in both her life and her work. We also explore the role of discipline, the challenge of staying present in a world full of distractions, and the importance of listening to your inner voice. I believe you will find this conversation both encouraging and practical, especially if you’ve ever questioned your own creativity or wondered if it’s too late to begin again. Highlights: 00:10 Discover how early life and solitude shaped a lifelong creative mindset03:20 Learn why spending time alone can unlock creativity and storytelling14:27 Understand how to move past frustration and return to creativity20:16 Learn how walking, driving, and quiet time spark new ideas34:44 Discover what an unstoppable mindset really means in daily life53:57 Understand how acceptance can transform relationships and creativity Top of Form Bottom of Form About the Guest: Holly B. Gutwillinger is an award-winning author, podcaster, and MFA student in fiction at the University of King’s College, whose work is defined by emotional honesty, curiosity, and a profound love for cats and dogs—those remarkable creatures who shape our lives in unexpected and transformative ways. She calls a small northern Ontario town home, though her journey has taken her through remote parts of northern Canada, experiences that have expanded her worldview, strengthened her resilience, and instilled a deep appreciation for the wide variety of foods, traditions, and cultures that define the Canadian human experience. A self-made creative, Holly has built her literary and podcasting path from the ground up, navigating the challenges of the writing life with an unwavering commitment to telling the stories that matter most. Her determination has led to recognition, including the prestigious On Creative Writing Award, which she received in late 2025. Yet for Holly, accolades are never the endpoint; they are encouragement to keep writing, creating, and exploring new avenues of expression. She has no plans to stop, seeing every project—whether a novel, podcast episode, or painted canvas—as part of a larger, ongoing journey of curiosity and connection to others and to herself. Although she was not always a writer, Holly’s creative process began at a very young age. She recalls quiet moments of tactile creation with anything she could gather around the house—storytelling to anyone who would listen or creating picture books in school. Those early experiences laid the foundation for a lifelong passion to craft stories that resonate deeply and honestly. Holly’s debut novel, North of Broken & Furever Home, launched February 14, 2026, is an intimate exploration of a woman’s evolving relationship with her rescue dogs. The novel delves into themes of grief, healing, second chances, and the quiet but transformative power of animal companionship. At its core, it asks a question familiar to anyone who has loved a pet: who truly rescues whom? Holly’s characters are imbued with emotional complexity, drawing from her own experience as a mother, a pet owner, and a lifelong observer of human relationships. The story invites readers to witness the beauty and struggle inherent in loving fully, openly, and sometimes imperfectly. As the project neared completion, Holly realized this was no longer just a rescue story, but a narrative of acceptance between her and her dogs, Cash and Sully—their relationship evolving into a shared stillness and quiet companionship that brings her peace. Family is central to Holly’s life and work. As the proud mother of two adult sons, she offers authentic insight into the joys, challenges, and heartbreaks of parenting as children step into independence. This maternal devotion extends naturally to the animals in her care, reflecting her belief that the relationships we cultivate, whether with children, partners, friends, or pets, serve as mirrors that reveal who we are, who we are becoming, and the values we hold most dear. Her fiction and nonfiction alike are informed by this awareness, portraying relationships with honesty, vulnerability, and a deep sense of empathy. Currently pursuing her MFA in fiction, Holly is committed to honing her craft and exploring the intersections of character, voice, and emotional truth. Her academic training complements her innate storytelling abilities, allowing her to balance literary sophistication with accessibility and relatability. Whether in the quiet drafting of a manuscript or the dynamic dialogue of a podcast, Holly approaches her work with curiosity, rigor, and the understanding that art is a vehicle for both connection and transformation. She once stepped away from the voice she had worked so hard to develop, writing instead for what she thought the audience wanted, but the words ceased to flow. Returning to the style that made her heart sing reignited her literary tap, and all was well again. She encourages her peers to embrace authenticity and to hone their true voices, even when the path is uncertain. Holly also hosts a podcast with her son, Rogan, exploring how animals influence and inspire the creative lives of people from all walks of life. Through conversations with writers, artists, entrepreneurs, and creators, she examines how pets provide comfort, motivation, and even discipline for those pursuing ambitious dreams. The show highlights the often-overlooked ways animals shape human creativity, offering insights that are both practical and profoundly moving. For Holly, the podcast holds an additional personal dimension: it provides precious time with one of her adult sons who lives hours away, creating shared experiences that strengthen their bond while exploring themes of love, companionship, and creativity. The podcast’s casual conversational format often leads into deeper, more meaningful discussions, with questions that invite reflection on how her animals influence her creative process and who she is as their human companion. Artistic expression extends beyond writing in Holly’s life. She loves to dabble in drawing, painting, and yarn art, finding visual art a complementary form of storytelling and self-exploration. Whether sketching, experimenting with color, or simply observing the world through a brush or pencil, Holly approaches art with the same curiosity, courage, and playfulness she brings to her writing. This creative versatility allows her to explore emotion and narrative from multiple perspectives, enriching both her fiction and her podcast work. Living in remote parts of northern Canada has profoundly shaped Holly. These experiences expanded her cultural awareness, exposed her to unique foods, traditions, and practices, and deepened her empathy for diverse human experiences. The solitude and vast landscapes of the North provided not only inspiration but also perspective, fostering resilience and the ability to observe life with nuance and care. These insights permeate her storytelling, helping her craft characters and narratives that feel authentic, layered, and universally resonant, intimately connected to the great white north. Community and mentorship are integral to Holly’s philosophy. She serves on the board of her local writers’ guild and volunteers in literary organizations supporting emerging voices, fostering collaboration, and advocating for equity in publishing. She believes in creating opportunities for others while continuing to carve her own path, reflecting her self-made approach to the creative life. Holly’s involvement in these groups underscores her commitment not only to her own work but to the broader literary ecosystem, cultivating spaces where writers can thrive, share, and grow together. At the heart of Holly’s work across novels, podcasts, and visual art, is an enduring exploration of love, connection, and transformation. Her stories reveal that the relationships we cultivate, whether with humans or animals, shape the core of who we are. They highlight resilience in the face of challenge, the quiet courage required to open one’s heart, and the unexpected ways vulnerability can lead to growth. Whether speaking about the craft of writing, the role of pets in creative lives, the joys and trials of parenthood, or the ongoing journey of self-made artistry, Holly brings warmth, insight, and grounded authenticity to every conversation. Despite recognition, awards, and a growing readership, Holly remains humble and curious, always ready to explore new creative avenues. She views life as an ongoing narrative, one in which personal, fictional, or podcast-shared stories serve as threads connecting individuals, communities, and generations. Her work reflects a conviction that storytelling is not just an art form but a form of stewardship—preserving experiences, fostering empathy, and inspiring others to embrace the creative life with courage and curiosity. Holly B. Gutwillinger’s journey is one of heart, persistence, and a lifelong commitment to creation. She has built her career on her own initiative, cultivating her voice with passion and care. From the rugged landscapes of northern Canada to the intimate spaces shared with her family and rescue dogs, Holly’s life and work embody the transformative power of love, creativity, and resilience. With every nove

    51 min
  6. The Unstoppable Path to Joy After Grief with Chanoa Inez

    13 MAR

    The Unstoppable Path to Joy After Grief with Chanoa Inez

    A sudden loss changed everything. In this episode, I sit down with Chanoa Inez, whose life took an unexpected turn when a joyful trip overseas became the beginning of a long journey through grief, healing, and transformation. Chanoa shares how losing her partner while living abroad forced her to face deep emotional challenges and rebuild her life from the ground up. Along the way she developed a thriving copywriting career, explored the deeper roots of resilience and self-love, and eventually wrote her book Dream On to help others navigate upheaval and loss. As you listen, I believe you will hear how Chanoa discovered that joy, purpose, and even a dream life can emerge again when we learn to understand our stories, trust ourselves, and move forward with an unstoppable mindset. Highlights: ·  00:10 — Why Michael created the Unstoppable Mindset podcast to show people they are more capable than they think. ·  10:39 — How graduating during the Great Recession led Chanoa to discover freelance writing and build her copywriting career. ·  17:07 — The life-changing moment when her boyfriend unexpectedly passed away while they were living in Montenegro. ·  25:00 — How starting and growing her copywriting business helped her rebuild stability after loss. ·  36:59 — Why Chanoa decided to write her book Dream On about rebuilding life after upheaval. ·  48:55 — How Chanoa defines joy as “energized happiness” and why reconnecting to it changes everything. Top of Form Bottom of Form About the Guest: Chanoa Inez is a Los Angeles-based author, personal transformation advisor (for people) and a messaging strategist (for brands). She's passionate about helping people and businesses lean into who and what they really are so they can stand out and make a real impact. When it comes to people, she makes that happen through her programs in MAGNETIZE YOUR PERSONAL BRAND™. Chanoa helps her clients become more memorable to attract more (and better) opportunities by showing them how to lean into their true selves, position their personal brands, embrace visibility, elevate their verbal and nonverbal communication, and more. In her work supporting startups and Fortune 500 corporations alike, Chanoa helps tech, fintech, and luxury companies develop memorable brand messaging and content that clarifies their place in the market, attracts their ideal clients, and helps them stand out in a sea of industry-speak and sameness; she’s a brand voice specialist too. Years after a difficult, sudden loss, Chanoa Inez realized every area of her life was still touched by the immense grief from that fateful morning in Montenegro. So she set down a path for change marked by challenging hurdles but also awe and amazing opportunities. Steeped in gratitude for her life’s transformation, she couldn’t wait to share the techniques and perspectives that helped her achieve more and more happiness, health, and success.  In her book Dream On: How to create the new life of your dreams after upheaval or loss, Chanoa helps readers skip years of trial and error, delivering those learnings with the momentum of her craft as a copywriter. Readers are greeted with a set of meaningful paths designed to help them achieve the new lives of their dreams with far greater speed. Ways to connect with Chanoa: Website: https://www.chanoainez.com/ LinkedIn: https://www.linkedin.com/in/chanoa/ Instagram: https://www.instagram.com/chanoainez/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes:

    1hr 9min
  7. How to Build an Unstoppable Business Without Burnout with Carlos Hidalgo

    10 MAR

    How to Build an Unstoppable Business Without Burnout with Carlos Hidalgo

    What happens when success, hustle, and constant work stop bringing fulfillment? In this episode of Unstoppable Mindset, I talk with marketing strategist and entrepreneur Carlos Hidalgo about business growth, faith, burnout, and the hidden cost of hustle culture. Carlos shares his journey from corporate marketing leader to founder of Digital Exhaust, along with lessons from his book The UnAmerican Dream about work addiction, burnout, and redefining success. Their conversation explores why growth does not need to be complicated, why storytelling builds trust in business, and why boundaries matter more than work life balance. Carlos also opens up about faith, failure, relationships, and the power of honest conversations. You will hear practical insights on leadership, personal growth, community, and building a life that is both successful and meaningful. Highlights: ·  06:04 – Carlos explains how his faith became a personal relationship. ·  17:32 – Why he left corporate work to start his own business. ·  25:40 – His approach to making business growth simple. ·  30:17 – How hustle culture often leads to burnout. ·  42:29 – Why boundaries matter more than work life balance. ·  54:33 – Why real community helps solve loneliness. Top of Form Bottom of Form About the Guest: Carlos Hidalgo is the co-founder and CEO of Digital Exhaust, a growth partner that helps clients make growth simple. Carlos serves his clients as an advisor, consultant, and teacher to ensure they have meaningful engagement with their customers at every stage of the journey and are able to mature and create sustainable growth. Carlos has 30 years of experience working with organizations of all sizes as an advisor, consultant, innovator, and growth expert. He is widely recognized for his expertise in demand generation, marketing, sales, and customer experience and for coaching executives in the areas of leadership and managing change. In addition to his work with his clients, Carlos has won numerous marketing awards and been named to several prestigious industry lists as a marketing leader. Carlos is also the author of Driving Demand, which is ranked as a top 5 marketing book of all time by Book Authority, and The UnAmerican Dream, which was released in 2019. In addition to books, Carlos is a well-known international keynote and TEDx speaker. You can follow Carlos on LinkedIn or on Twitter @cahidalgo Ways to connect with Scott**:** LinkedIn - https://www.linkedin.com/in/carlosahidalgo/ Facebook - https://www.facebook.com/CHidalgoJr Instagram - https://www.instagram.com/cahidalgo_ Twitter/X: https://x.com/cahidalgo About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi and welcome once again to an episode of unstoppable mindset. Today, our guest is Carlos Hidalgo. Carlos has many facets about him. He's a speaker. He deals with growth and growth management and with his company. He tries to make growth simple for the people who are his clients. I'm interested in learning about that, but he does other things as well. He is also involved with his wife and marriage counseling, which is a little bit different than the one I think I find a lot of people to do. So I think we got lots to talk about. So, Carlos, I want to welcome you to unstoppable mindset. We're glad you're here. Carlos Hidalgo  01:59 Thank you for having me. Michael, it's an absolute pleasure. Well, let's Michael Hingson  02:03 start with the early Carlos, why don't you tell us about you growing up and all that sort of thing, and where you came from, where you're headed, or whatever. Carlos Hidalgo  02:14 Sure, I was born one of six children. I was the youngest for about four years, and then my my parents had two more. So I am smack dab in the middle of middle six siblings. Was born in New Jersey, but call where I'm at now home, which is a little town in the Adirondack Mountains. And the reason I call it home, I started coming to camp here when I was five years old. Fell in love with the area, and then my father, in 1983 moved us up here when I was 12, and fell more in love with it. And that lasted for four years. And then my junior of high school, or right after my sophomore year, was told, Hey, we're we're moving I was 16, I was pretty pissed off at the prospect of leaving a place I loved, so I had engineered a plan to stay through my junior and senior high school, which in my mind, made perfect sense in my parents' mind, and for reasons now I understand, because I'm a parent, did not make so much sense, but I came back as often as I could, and then my wife and I moved here back full time in 2021 we also lived here in the 90s for two years, had our first son here so but grew up really charmed childhood was my dad was in advertising, so we got tickets to Great sporting events. We had horses that I took care of, along with some of my siblings, developed a love of the outdoors, which I still hold, which is one of the many benefits of living up here again. And so, yeah, pretty, pretty much, early childhood was, you know, be outside as much as I can run around school work wasn't my strong suit, but I muddled through and I Michael Hingson  04:04 made it. Where in New Jersey were you born? Carlos Hidalgo  04:07 Was born in a little town called Randolph in northern jersey. Spent most of our time in a place called blairis town. Their claim to fame as a prep school called Blair Academy, which I believe is still there. And then, I believe it was the original Friday the 13th was filmed. Part of it was filmed in Blairstown. Yeah, yeah. So I'm dating myself just a little bit. Michael Hingson  04:32 Well, we lived in Westfield for six years, so kind of know, New Jersey, but yeah, while we were back there, my wife always wanted to move back to California. She's a native. I was born in Chicago. She wouldn't let me call myself a native, even though we moved to California when I was five. But yeah, it's okay. Carlos Hidalgo  04:50 Sure, yeah, people get a little touchy about the term native or local and how it's defined, right? Michael Hingson  04:55 Oh, yeah, it varies all around the country, but there's. Nothing. You can't say anything bad about Chicago. They have Garrett Popcorn there. If you've never had it, next time we go through O'Hare Airport, you should get some Garrett Popcorn. Carlos Hidalgo  05:09 Okay, I will do that absolutely. Michael Hingson  05:12 Take a memo. Get Garrett Popcorn. It's it's really good stuff. Well, so what did you do for college? Or did you? Carlos Hidalgo  05:21 Yeah, I went to my first year, I went to a school called Word of Life Bible Institute. So it's a one year intensive program, study of the Bible actually here, not far from, literally eight miles down the road here, from where I live now. And at that point, it was really just an excuse to get back to the Adirondacks for a year, but I learned a whole lot. Met some incredible people, som

    1hr 5min
  8. How Customer Stories Create Unstoppable Business Growth with Scott Hornstein

    6 MAR

    How Customer Stories Create Unstoppable Business Growth with Scott Hornstein

    Great marketing does not start with your product. It starts with your customer. In this conversation, I speak with marketing strategist Scott Hornstein about why storytelling, customer research, and trust are the real drivers behind successful brands. Scott shares lessons from decades in marketing, including his work with IBM and major technology launches, and explains how companies often fail when they focus on themselves instead of the people they serve. You will hear how listening to the voice of the customer can reshape messaging, build trust, and unlock growth. Scott also reflects on entrepreneurship, resilience, family, and the mindset required to get back up after setbacks. I believe you will find this conversation both practical and encouraging as you think about how relationships and trust shape business success. Highlights: · Creativity in Queens – Scott reflects on how music and culture shaped his early creativity.04:10 · From Literature to Marketing – His love of books leads him toward storytelling and marketing.12:57 · Learning to Experiment – A mentor teaches the value of trying ideas and learning from failure.20:46 · The Customer as the Hero – Scott explains why marketing must center on the customer.31:48 · Customer Insight Drives Messaging – Research helps reshape a company’s message and market entry.41:23 · Resilience Through Setbacks – Scott reflects on perseverance in life and business.50:59 Top of Form Bottom of Form About the Guest: I currently live in Reston VA, my wife and I having moved there to be close to our 2 daughters and our 2 granddaughters. I am an independent business consultant specializing in storytelling – which embraces marketing, research, and content. Family is the most important thing in my life and it has taught me that lasting relationships, business and personal, are steeped in empathy and commitment. I was born in Manhattan on July 25, 1950. My parents soon moved the family to the up-and-coming borough of Queens. I attended the public schools in and around Forest Hills.  Writing was always my goal. I graduated NYU as an English major.  Upon graduation I traveled, then pursued my (naïve) dream of living as an artist – as a writer, an actor, and a musician. I wrote plays for the brand-new cable industry, wrote for a movie-making magazine, was in several off-off Broadway plays, worked as a pick-up musician. I helped in the office for a former professor to earn subway money. Got tired of starving to death. Took a job with CBS in the Broadcast Center, pulling together the Daily Log for the local station. Then, got hired to answer Bill Paley’s mail. Then, I was hired as a marketing manager for Columbia House where I got some of the best advice – keep going. I met this guy from my neighborhood while commuting to my job in Manhattan. Turns our he worked for Y\&R and said they were looking for someone. I interviewed and jumped over to agency-side work as an Account Executive, then Account Supervisor, then, going back to my roots, copywriter and eventually Creative Director. The entrepreneurial life has been a roller coaster, but I have been blessed to work with some brilliant people in marketing and sales, and some great companies. It allowed me to understand how I can really help my customers become successful in the long-term. Ways to connect with Scott**:** LinkedIn Medium www.hornsteinassociates.com About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi everyone, and welcome once again to another episode of unstoppable mindset today. Our guest is Scott Hornstein, although when he came into the Zoom Room, I said, is it Hornstein or Hornstein? And of course, he also understood, because we're both of the same age, and are both fans of Young Frankenstein, who always said that his name was really pronounced Frankenstein. But you know, you have to have to know Gene Wilder for that. But anyway, if you haven't seen that movie, you got to see it. Mel Brooks at his best, but Scott is a marketing person and specializes a lot in storytelling, which fascinates me a lot, because I am a firm believer in storytelling, and I know we're going to have a lot of fun talking about that today. So Scott, I want to welcome you to unstoppable mindset. We're really glad you're here. Scott Hornstein  02:20 Thank you so much, Michael. I have to start by saying I have great respect for your work, and this is really quite a privilege for me. Thank you very much. Michael Hingson  02:32 Well, thank you. You're a long way from where you were born, in New York, in Manhattan. Now you're in Reston, Virginia, but that's okay. Well, you're not that far. It's just a short train ride, a few hours. Scott Hornstein  02:41 I That's true. That's true, although with that particular train, you can never be sure exactly how long it's going to be good Michael Hingson  02:52 point, yeah, yeah, good point. It is one of the things one has to deal with. But that's okay. But, you know, I've taken that train many times, and I've taken the the Metro liner as well, and also just the regular train. And I like the trains. I enjoy the train. I wish we had more of them out here. Scott Hornstein  03:15 I do too. I when it a long time ago in business, when I had a client here in DC, and I was living in Connecticut, I started taking the train, and it was so superior to flying. Oh yeah. And then recently I was, as I was mentioning to you, I was in Germany and taking the trains there is just wonderful. It's so superior. Michael Hingson  03:47 Yeah, I wish we would have more of them out here. If I, for example, want to take a train to San Francisco from where I live in Victorville, the only way I can do it is to take a train at roughly four in the morning to Los Angeles and then transfer on a train to go to San Francisco, which is no fun. I'll fly because it's it's kind of crazy, but I like the trains, and wish we wish we had more of them all over, and wish more people would use them. It's a lot better than driving, and it's a lot more pleasant. When I lived in the east, there were any number of times that I knew people who would travel from like Bucks County in Pennsylvania to New York Wall Street people, and they would go two, two and a half hours on the train every day and back again. And they formed discussion groups or other sorts of things. They they made it a part of their regular day, and it was there was nothing to them to do that. Scott Hornstein  04:54 And to them, I say, God bless. I am not in love with commuting, right? Yeah. Michael Hingson  05:00 Well, I understand that. I appreciate that, but they, they did well with it, and so good for them, or, as I would say in Australia, good on them. But you know, well, why don't we start tell us a little bit about you, maybe growing up in the early Scott and all that stuff. Let's start with that, sure. Scott Hornstein  05:21 First one brief asi

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Inclusion, Diversity and encountering something different and unexpected. We all have reacted to different kinds of people and unexpected situations often with fear and unacceptance. Join blind World Trade Center survivor, No. 1 NY Times Bestseller and Chief Vision Officer for accessiBe, Michael Hingson as he talks with thought leaders and others about our often blinding fear of inclusion and our resistance to change. Mike will explore the idea that no matter the situation or different kinds of people we encounter our own fears and prejudices often are the strongest barriers to moving forward.

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