We Love Deck Builders

We Love Deck Builders

Join "We Love Deck Builders," hosted by April Edwards, for key deck building insights. Get expert strategies, insider tips, and interviews with top professionals. Each episode offers practical advice, addressing real-world challenges to enhance your business and profitability. Ideal for both seasoned builders and newcomers, this podcast is a trove of wisdom, inspiring excellence in the deck building community. Subscribe for your dose of skill enhancement, business growth, and a sense of shared passion in the art of deck building.

  1. 7 Aug

    What Deck Builders Miss When They Skip Industry Events

    On June 24th, NADRA hosted a networking event in Carlsbad, CA, bringing together builders, manufacturers, suppliers, lenders, and outdoor living professionals from across the region. Join me and my special guest, Jenn Zedaker of NADRA as we recap the event and discuss how much of this industry still moves through relationships, conversations, and in-person connection.Because while marketing, systems, and operations matter, there is still a layer of business growth that only happens when you are actually in the room. Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: -------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

  2. 7 Aug

    Stop Running Your Deck Business From Your Head

    A lot of deck builders are trying to grow a business that was never really designed to grow beyond them.The owner is often the best salesperson, the best problem solver, the quality control person, the scheduler, the customer relationship person, and the final decision maker. That works in the beginning. But at some point, the business has to stop running through the owner’s head.In this episode, April sits down with Lyn Askin of EOS Worldwide to talk about EOS in plain English and how it helps deck builders create clear ownership, accountability, and a rhythm the team can follow.You’ll hear:• How Lyn’s story changed the way he looked at owner dependence• How EOS is different from SOPs, software, or checklists• Why a business needs a shared operating system to grow beyond the owner• How clear ownership and accountability help the team step upLearn more about Lyn at lynaskin.comSocials: @lynaskin------------------------------------------------------------Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/------------------------------Take the Next Step:-------------------------------Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/-------------------------------Follow Deck Builder Marketers:-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers-------------------------------Who This Channel Is For:-------------------------------+ Deck Builders+ Outdoor living contractors+ Construction business owners+ Builders looking to grow+ Contractors who want consistent, high-quality leads & better projects

  3. 7 Aug

    Your JobTread Needs an Owner with Phillip Sessions of Refined VA

    The deck builders who are growing right now have two things running: a front-end sales system that automates follow-up and keeps the pipeline full, and JobTread managing every job on the back end. Most builders have one or neither — and the gap between those two things is costing them more than they realize.April sits down with Philip Sessions of Refined VA, the company that implements JobTread for deck builders, trains the team by role, and places construction-trained coordinators to run the system daily so the builder stops being the bottleneck.In this episode:• Why most builders fail at JobTread and what an ownership problem actually costs• What a proper implementation covers, from cost catalog to change orders to job costing to client portal• How JobTread and your front-end sales system work together to give you real visibility from first lead to final paymentNew to JobTread? Check our past episodes with founder Eric Fortenberry, linked below.https://deckbuildermarketers.com/blog/running-a-deck-business-without-the-headaches-featuring-eric-fortenberry-of-jobtread/refinedva.comdeckbuildermarketers.com------------------------------Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/------------------------------Take the Next Step:-------------------------------Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/-------------------------------Follow Deck Builder Marketers:-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers-------------------------------Who This Channel Is For:-------------------------------+ Deck Builders+ Outdoor living contractors+ Construction business owners+ Builders looking to grow+ Contractors who want consistent, high-quality leads & better projects

  4. 12 June

    An Open Mastermind with April

    No script. No fluff. Just real conversations around what’s actually happening right now—and what deck builders need to be paying attention to.If you're serious about growing your business, this is one you won’t want to miss. What to expect: Topics that deck builders should be paying attention to right nowInsights and conversations you won’t hear anywhere elseReal talk around what’s working (and what’s not)Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

  5. 12 June

    What Deck Builders Need to Know About Paid Ads, AI & Automation

    Paid ads aren’t what they used to be—and if you’re running Google Ads the same way you did even a year ago, you’re already falling behind. In this episode, April sits down with Vinita Swami, PPC Specialist at Deck Builder Marketers, to break down what’s actually changing in paid ads right now. From AI-driven campaigns to automation inside Google Ads, they unpack what’s working, what’s not, and where deck builders are wasting money without even realizing it. This is not about turning ads on and hoping for leads. It’s about understanding how paid ads fit into a bigger system—and why patience, strategy, and the right expectations matter more than ever. In this episode, we cover: How AI and automation are changing how Google Ads actually generate opportunities Why most deck builders don’t see results right awayWhat separates campaigns that drive real projects from ones that waste budget --------------------------------------- Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagramhttps://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/ @deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

  6. 11 June

    Wes Kain: There’s the Right Way, Wrong Way… and the Way That Gets Attention

    Most builders focus on doing great work—but in today’s market, that’s only part of the equation. In this episode, Wes Kain shares how he’s built a career that goes beyond the job site, combining construction experience with branding, visibility, and opportunity. From TV to racing to industry partnerships, his perspective challenges how most builders think about growth. In this workshop, we’ll break down: Why great work alone isn’t enough—and what actually drives attention and opportunity How builders can start building a name, not just completing projects The role of discipline, consistency, and visibility in long-term growth Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwards https://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Session https://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbook https://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermind https://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers LinkedIn https://www.linkedin.com/company/deckbuildermarketers/ Instagramhttps://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/ @deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

  7. 22 May

    Why proof, not leads, is what's holding you back.

    Most deck builders do not have a lead problem. They have a system problem; and proof is one of the biggest pieces they are missing.In this solo episode, April breaks down why your best work is not selling your next project, what serious homeowners are checking before they ever call, and how Builder Story Day fixes the proof gap in one focused day.What you will walk away with:Why "more leads" is rarely the real problemThe trust signals serious homeowners check before they callHow one day of professional content becomes sales proof across your website, ads, social, and sales processHosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/------------------------------Take the Next Step:-------------------------------Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/-------------------------------Follow Deck Builder Marketers:-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers-------------------------------Who This Channel Is For:-------------------------------+ Deck Builders+ Outdoor living contractors+ Construction business owners+ Builders looking to grow+ Contractors who want consistent, high-quality leads & better projects

  8. 7 May

    Why the Best Builders Think Like Engineers

    In this episode, Phil Parsons from KP Homescapes shares the shift from high-output construction to a more structured, engineering-driven way of building—where planning, performance, and systems drive every project.  What we'll cover: What actually breaks when you scale without systems in place Why narrowing your focus leads to better execution and stronger projects How thinking like an engineer changes the way you plan and build Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast. Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/ ------------------------------ Take the Next Step: ------------------------------- Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/ Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/ Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/ ------------------------------- Follow Deck Builder Marketers: ------------------------------- Facebook https://www.facebook.com/deckbuildermarketers Linked Inhttps://www.linkedin.com/company/deckbuildermarketers/ Instagram https://www.instagram.com/deckbuildermarketers/ TikTok https://www.tiktok.com/@deckbuildermarketers ------------------------------- Who This Channel Is For: ------------------------------- + Deck Builders + Outdoor living contractors + Construction business owners + Builders looking to grow + Contractors who want consistent, high-quality leads & better projects

About

Join "We Love Deck Builders," hosted by April Edwards, for key deck building insights. Get expert strategies, insider tips, and interviews with top professionals. Each episode offers practical advice, addressing real-world challenges to enhance your business and profitability. Ideal for both seasoned builders and newcomers, this podcast is a trove of wisdom, inspiring excellence in the deck building community. Subscribe for your dose of skill enhancement, business growth, and a sense of shared passion in the art of deck building.