What Would We Know

What Would We Know

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

Episodes

  1. 8 APR

    The Internet Got Sued, A Prison Rebrand and the Lemme version of Ozempic

    Coachella, court cases, and the Ozempic gold rush This week online feels chaotic, but it is actually very calculated. A lawsuit is quietly challenging how much power platforms like Meta and YouTube should have over what you see, and what they are responsible for when things go wrong. At the same time, brands are getting sharper. Coachella billboards are not just ads anymore, they are designed to end up on your feed before you even get there. Limited drops are selling out before they exist. And now there is an entire wave of “post Ozempic” products trying to cash in on how people’s bodies and habits are changing. Even the comeback stories feel different. A prison release is being turned into a full image reset, and a movie PR rollout is tapping into nostalgia in a way that actually works. Nothing here is random. It is all strategy. Here is what we are breaking down: The lawsuit against Meta and YouTube, and why it could change what platforms are allowed to get away withWhy Coachella billboards keep showing up on your feed, even if you are not thereThe Rhode x Bieber drop, and how waitlists are being used to manufacture demandJen Shah’s interview, and why “starting over” is starting to look like a brand strategyLemmy’s latest launch, and how brands are talking about Ozempic without saying it directlyThe Devil Wears Prada 2 rollout, and why this one actually feels fun to watch Links and mentions: Jen Shah post prison interview (it is 36 minutes, but you will have opinions)Rhode Coachella collectionVogue May 2026 cover Come talk to us on Instagram @whatwouldwekno and tell us what you keep seeing this week. And if none of this makes sense, what would we know 💅

    33 min
  2. 25 MAR

    Banksy, Bachelorettes & Lipstick Lesbians… And Why the Internet Turns on You

    This week, the internet truly said “you’re loved… until you’re not.”We’re unpacking one of the most chaotic weeks online, from a decades-long mystery potentially being solved, to PR disasters, to beauty brand backlash… and what all of it actually tells us about how fast the internet can flip on you. We secretly think there's a little bit of a pattern. We get into:The Banksy identity reveal and why the mystery might have mattered more than the answerThe Bachelorette season that never aired and the ripple effect of one decision on an entire productionThe Alleged influencer who accidentally exposed herself on a snark page (and why this is everyone’s worst nightmare)The Lipstick Lesbians launch backlash and what happens when your audience expects more from youAlex Earle’s launch strategy and why building in public might be the smartest move right nowAnd then we are zoooooooming out Because this isn’t just about one scandal or one brand, it’s about the pipeline:How you go from relatable → aspirational → out of touch → criticised If you’ve ever wondered why someone goes from being everyone’s favourite to suddenly being dragged… this is the episode. PS. HI !!!! Your internet work wives for the marketing girlies, your unofficial group chat on branding, pop culture and content. We’re Brooke and Georgia. Brooke is a TikToker turned brand strategist who has spent years figuring out what actually makes people watch, click and care, and Georgia is a graphic designer and lover of all things branding, bringing the visual and creative thinking side to everything we unpack. Each week, we break down the strange, fascinating and occasionally chaotic things happening across the internet, marketing and the creator economy, the conversations we would be having anyway, just now with you in the chat too. If you love overanalysing brand launches, questioning internet behaviour, and figuring out what actually works, you are in the right place. ⭐️ hello@whatwouldweknow.com🔗 https://whatwouldweknow.com

    41 min

Ratings & Reviews

5
out of 5
3 Ratings

About

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

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