1000 Card Project

1000 Card Project
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The 1000 Card Project Podcast is where sports cards meet strategy. Host Ron McKeefery – coach, lifelong collector, and entrepreneur – shares his mission to flip 1,000 $1 cards into 1,000 $100 cards. Each week, he talks with top creators, sellers, and collectors about sourcing, pricing, flipping, grading, and more. Get real tactics, lessons, and stories to help you buy smarter, sell better, and turn your collection into a real business.

  1. 23/12/2025

    From Classroom to Card Hustle: The Bowman Playbook with Zack Eustis | 1000 Card Project Podcast | Ep. 20

    In this episode, Ron sits down with Zack Eustis, better known as @zacksbowmanhacks, to unpack his leap from special education teacher to full-time card entrepreneur. Zack breaks down the exact strategies he uses to turn Bowman paper, bulk lots, and low-end autos into real revenue. He shares what he looks for in prospects, how he manages cash flow, why pitchers are one of the biggest inefficiencies in the hobby, and how content creation has unexpectedly fueled his business. If you want a blueprint for building a sustainable Bowman-focused business, this episode delivers it. 02:00 Leaving the classroom and committing to a year in cards 03:50 The Bowman paper strategy and why it is the surest value play 13:55 Five dollar autos, Triple A spikes, and prospecting upside 20:45 How Zack identifies players he believes in 26:55 Managing cash flow, budgets, and structuring the card business 33:10 Liquidating bulk and clearing out the misses 38:10 How TikTok and content impact trust and sales 44:45 The hardest lessons learned buying boxes 47:25 Tools, platforms, and the next milestones in Zack’s business • Building a card business requires structure, budgeting, and consistent systems • Bowman paper is one of the most reliable ROI plays in the hobby • Five dollar autos of high-minors pitchers offer massive upside with low risk • Identifying undervalued prospects begins with production, age, and opportunity • Bulk liquidation and organization are essential to prevent inventory overwhelm • Content is a trust-building engine that increases visibility and sales • Hobby boxes rarely return value compared to singles and bulk plays • Grading base cards can be highly profitable when timed with call-ups #Bowman #SportsCards #Prospecting #CardHustle #CardSelling #CardStrategy #PSA #MLBProspects #TikTokCards #1000CardProject TimestampsTakeaways

    47 min

  2. 16/12/2025

    Faith, Family, And The Business Of Cards | Matt Ham @HamHouseSports | 1000 Card Project Podcast | Ep. 19

    In Episode 19, Matt Ham from Ham House Sports sits down to share his journey from selling a small junk-wax lot to building a six-figure hobby business rooted in faith, family, and smart entrepreneurship. Matt breaks down the “business as a machine” framework, how he and his son built a thriving operation, their Bowman prospect strategy, and the principles that guide their decision-making. This conversation dives deep into liquidity, risk tolerance, verticals inside the hobby, and how living with purpose shapes how he collects, flips, and mentors others. 00:01 Matt Ham introduction and shared values 00:48 Business as a machine and scaling decisions 06:36 How Little Matt became the engine behind Ham House Sports 09:03 Managing inventory, liquidity, and quick flips 14:14 Early hobby mistakes and learning curves 18:27 Prospect tiers and the Ham House strategy framework 19:54 Flipping to fund long-term PC goals 21:44 Smart tax planning and turning hobby into a real business 26:29 Future milestones and the $50k Mantle goal 28:23 The RICH framework and applying it to the hobby • Treat your hobby like a machine that scales with trust and process • Liquidity and speed matter more than holding long-term on most cards • Build a strategy around tiers of prospects and diversify risk • Flipping can fund a high-end PC without touching personal money • Relationships lubricate the business machine • Confidence grows when you move up price tiers with discipline • Teach your kids business early and make them part of the journey • Gratitude, humility, and generosity will always return value #sportsCards #cardHobby #BowmanBaseball #entrepreneurship #cardFlipping TimestampsTakeawaysKeywords

    39 min

  3. 09/12/2025

    Faith, Family & Live Selling with Charlie Wolpert @chitown2354 | 1000 Card Project Podcast | Ep. 18

    🎙️ Episode Summary In this episode of the 1000 Card Project Podcast, Ron sits down with Charlie Wolpert (@chitown2354), a night-shift medical professional, father of four, and one of the most authentic voices in the hobby. Charlie breaks down how he built a thriving live-selling business on Whatnot while juggling family life, faith, and a demanding schedule. He shares his sourcing playbook, why he tracks every regular buyer, how he creates consistent demand through low-end liquid strategies, and how vulnerability, community, and intentionality have shaped his brand. Whether you’re new to selling or scaling up your operation, this conversation gives you a clear window into the mindset and habits that drive Charlie’s success. 00:00 — Charlie’s Introduction & Life Behind the Scenes 01:38 — Breaking Down His Hobby Business (Whatnot, eBay, Collects) 04:27 — How Charlie Sources Inventory & Feeds the Live-Selling “Beast” 07:53 — Strategies at Every Level: Low-End Liquid to Autos & Numbered 11:17 — Economics of $2 Starts, Margins, and Bulk Buying Mistakes 14:07 — Growing an Audience on Whatnot & TikTok Promotion 31:55 — Faith, Vulnerability & Reaching People Beyond Cards 35:39 — What’s Next: Goals for 2026 & Building Multi-Platform Presence Building a hobby business is easier when you focus on relationships, not just revenue. Live selling requires a constant supply of fresh, well-bought inventory. Tracking regular buyers (teams, players, patterns) is a superpower for repeat sales. Low-end liquid can be a consistent, profitable strategy with the right sourcing. Bulk buys can burn you if you don’t have storage, organization, and a plan to unload. Cross-platform growth (TikTok → Whatnot → private sales) strengthens your brand. Vulnerability and faith help build trust, loyalty, and deeper community connections. Consistency—showing up, responding, and engaging—is Charlie’s biggest advantage. #SportsCards, #WhatnotSeller, #CardFlipping, #HobbyCommunity, #1000CardProject ⏱️ Timestamps📌 Key Takeaways🔑 Keywords

    33 min

  4. 02/12/2025

    How to Build a Grading Business One Submission at a Time | Reed Kammerman @synergycards | 1000 Card Project Podcast I Ep. 17

    In this episode of the 1000 Card Project Podcast, Ron McKeefery sits down with Reed Kammerman (@synergycards) — one of the most respected voices in the hobby when it comes to grading, gem rates, and building a sustainable sports card business. Reed breaks down how he turned a $500 seed collection into a thriving grading operation, the analytics behind choosing the right raw cards, and the systems he uses to consistently generate profit one submission at a time. He shares how to start small, how to build confidence, how to bankroll grading fees, and how to avoid the most common mistakes new graders make. We also dive deep into timing the market, the best sets to grade across sports, how to liquidate low grades, how to build relationships with reliable sellers, and why understanding data is the ultimate cheat code in this hobby. Reed also opens up about the tools he’s created — including his grading guide and web app — and his long-term goal of going full-time. If you’re looking to grow your grading strategy, scale your hobby business, or learn from someone who has mastered the raw-to-grade model, this is an episode you don’t want to miss. Takeaways Start with the cheap stuff. GameStop now allows PSA submissions. Submitting one card is possible. Once a month is a good rule of thumb. Reinvest profits to scale up submissions. Five cards a month can lead to growth. The snowball effect is key in card collecting. Avoid stockpiling too many cards at once. Starting with low-value cards is effective. Gradually increase submissions over time. Chapters 00:00 – Intro: Why Reed Is One of the Best in the Grading Game 01:01 – Icebreaker: Reed’s First Ever Submission (1990 Fleer Jordan) 02:14 – How Reed Became Analytical With Gem Rates From Day One 02:50 – What Reed Is Focusing on in the Hobby Right Now 03:34 – When Reed Realized Grading Could Become a Real Business 05:00 – Building Confidence With Early Submissions & Seed Money 07:17 – How Much Capital You Need to Start Grading Consistently 08:41 – Structuring Monthly Submissions to Create a Snowball Effect 09:31 – Liquidating 7s, 8s, & 9s Without Losing Your Mind 10:49 – How Reed Evaluates Profit on a Per-Order Basis 12:12 – Handling Bad Listings, Returns, and Condition Issues 13:28 – How to Build Relationships With Trusted Sellers 15:17 – What Paying “Strong” Really Means (Reed’s % Breakdown) 16:30 – How Reed Manages Time, Research, and Seasonality 18:49 – The Most Consistent Grading Windows Every Year 21:13 – What Happens When a Set Is Not Gradable? Adjusting Strategy 22:56 – Best Baseball & Basketball Sets to Grade (By Sport) 25:22 – How Topps Taking Over Football Might Change the Game 26:52 – Can Anyone Dethrone PSA? Where the Market Is Headed 28:46 – AI Grading, Turnaround Times, and the Future of Slabs 29:44 – What Tools You Actually Need to Grade Cards Properly 31:13 – How Reed Measures Profit Per Card & Scales His Numbers 33:25 – Why Graded Cards Move Faster—Even in Lower Grades 34:14 – Reed’s Business Model: 90% Raw-to-Grade 34:56 – Other Marketplaces Reed Uses Besides eBay & Facebook 35:39 – How Reed Built a Web App & Guide to Help the Hobby 37:48 – Scaling Content, Discord, and Tools While Staying Organized 38:29 – What’s Next: Reed’s Plan to Go Full-Time in Cards 40:05 – Submission Goals: Working Toward 50 Cards Per Week 40:17 – Reed’s PC: Why Tennis Cards Are His True Passion 41:46 – Ron’s Tennis Story (Jumping the Net!) 43:22 – Where to Follow Reed and Final Thoughts #gradingcards, #PSAgrading, #sportscardflipping, #gemratestrategy, #1000CardProject

    39 min

  5. 25/11/2025

    Stories, Strategy, and the Business of Breaking | Matt & RJ @BehindTheBreaks | 1000 Card Project Podcast | Ep. 16

    In this episode, Ron McKeefery hosts Matt Hasson and RJ Watters from Behind The Breaks (www.BehindTheBreaks.com), share their unique journeys in the world of trading cards. They discuss the transition from casual collecting to a business venture, the emotional aspects of collecting, and the intricacies of breaking. The conversation delves into strategies for sourcing products, the importance of community, and the challenges faced in the breaking business. They also touch on personal collections, the significance of storytelling in the hobby, and the balance between passion and profit. Chapters 00:00 Introduction to the Podcast and Guests 01:03 The Journey from Hobby to Business 03:13 Diverse Perspectives on Collecting 06:28 The Business of Selling Cards 08:36 Discipline and Strategy in Collecting 12:05 Collecting Strategies and Personal Preferences 16:00 Reconciling Collecting with Business 20:58 Understanding the Breaking Business 22:07 Starting a Breaking Business 28:16 Authenticity in Breaking: The Key to Success 29:41 Understanding Profit Margins in Breaking 33:45 The Importance of Sourcing and Relationships 40:31 The Role of Transparency in the Hobby 41:19 Starting Behind the Breaks: Community and Connection 47:17 Networking Through Conversations: The Power of Podcasting Takeaways The collector's journey often starts as a hobby before evolving into a business. Diverse perspectives in collecting can enhance the experience and knowledge. Building relationships is crucial for sourcing products and growing in the hobby. Discipline and strategy play significant roles in successful collecting and breaking. Emotional connections to cards can influence buying and selling decisions. Understanding the economics of breaking is essential for profitability. Sourcing products at a lower cost can improve profit margins. The trading card community is supportive and willing to help newcomers. Transparency in the business side of breaking fosters trust and engagement. Networking through podcasts can lead to valuable connections and friendships. Keywords #SportsCardPodcast, #tradingcards, #collecting, #breaking, #eBay, #sports, #community, #strategy, #business, #vintage

    53 min

  6. 18/11/2025

    Inside the UK Card Scene: Consistency, Chaos & Content | Joe Watchorn @JJJ.Cards | 1000 Card Project Podcast | Ep. 15

    In this episode, Ron McKeefery interviews Joe Watchorn, a full-time card dealer from the UK, who shares his journey into entrepreneurship, the differences between the UK and US card markets, and strategies for growing a successful card business. Joe discusses the importance of social media consistency, cash flow management, and sourcing inventory, while also providing insights into the soccer card market ahead of the World Cup. The conversation highlights the significance of authenticity in content creation and the empowering nature of sharing one's journey publicly. Chapters 00:00 Introduction to Joe's Journey 01:03 Lessons from Going Full-Time 03:28 Differences in the UK and US Card Markets 08:33 Strategies for Business Growth 11:10 Sources of Inventory 13:09 Cash Flow and Buying Strategies 16:13 Essential Tools for Success 17:37 Soccer Cards and World Cup Predictions 22:30 The Future of Soccer Cards 26:52 Content Creation and Authenticity 31:00 Building Confidence Through Content 33:32 Quickfire Questions and Recommendations Takeaways Embrace chaos as part of the entrepreneurial journey. The UK card market is still developing compared to the US. Consistency in social media content can open many opportunities. Cash flow is crucial for startup success. Buying inventory at card shows is an effective strategy. Authentic content resonates more with audiences than high production value. Documenting the journey can help build confidence. The soccer card market is growing, especially with upcoming events like the World Cup. Understanding the differences in card markets can inform buying strategies. Building a personal brand can attract collectors and sellers alike. Keywords #JoeWatchorn, #JJJCards, #UKcardmarket, #entrepreneurship, #sportscards, #contentcreation, #cashflow, #inventorysourcing, #WorldCup #soccercards, #businessstrategies

    35 min

  7. 11/11/2025

    From Hoops to Hobby Hustle: Competing Beyond the Court | Troy Rike @TrikeCards | Ep. 14

    In this episode, Ron McKeefery interviews Troy Rike, a former professional basketball player turned card collector and entrepreneur. They discuss Troy's journey from sports to the card collecting business, the competitive nature of the hobby, and the importance of adapting to market changes. Troy shares insights on building an online presence, the economics of high-end flipping, and strategies for scaling a collection. The conversation emphasizes the significance of authenticity in content creation and the value of networking across different industries. Chapters 00:00 Introduction to the Journey 03:00 Navigating the Transition from Sports to Collecting 05:54 The Influence of Support and Encouragement 08:54 Harnessing Competitiveness in the Card World 11:54 Cultural Insights from International Experiences 14:58 Exploring New Markets and Opportunities in Collecting 18:13 The Evolution of Content Creation 22:28 Understanding High-End Card Flipping 24:22 Navigating Selling Platforms: eBay vs. Whatnot 27:32 Strategies for Scaling a Card Collection 30:32 Finding Your Unique Voice in Content Creation 32:57 The Importance of Networking and Learning 35:01 Future Directions: Content vs. Card Business Takeaways Troy Rike transitioned from professional basketball to card collecting. The perception of card collecting has changed, becoming more accepted and mainstream. Adapting to market trends is crucial for success in card collecting. Building connections is essential for high-end flipping in the card market. Content creation has become a significant revenue stream for Troy. Grading cards can be a profitable strategy for collectors. Authenticity in content creation helps in building a loyal audience. Networking with different industries can provide valuable insights. The competitive nature of the card hobby drives innovation and improvement. Future growth in the card business may require building a team.  #cardcollecting, #entrepreneurship, #sports, #contentcreation, #markettrends, #competitiveedge, #businessstrategy, #adapting, #onlinepresence, #growth

    36 min

  8. 04/11/2025

    From Autographs to Entrepreneurship | Nick @MinnyGraphs99 | 1000 Card Project Podcast | Ep. 13

    In this episode, Ron McKeefery interviews Nick, known as MiniGraphs99 on TikTok, who shares his journey in autograph collecting and the sports card business. Nick discusses the origins of his passion for collecting autographs, the strategies he employs for authentication and selling, and the balance between his hobby and business. He provides valuable tips for aspiring collectors, insights into the impact of social media on his brand, and future opportunities in the hobby. The conversation highlights the importance of dedication, creativity, and adaptability in the ever-evolving world of sports collectibles. Chapters 00:00 Introduction to MiniGraphs99 01:57 The Journey of Autograph Collecting 06:06 Authentication and Selling Strategies 09:52 Tips for Collecting Autographs 12:02 Balancing Hobby and Business 15:47 Managing Collections and Storage 19:51 Strategies for Acquiring Collections 21:58 The Thrill of Card Shows 25:34 Essential Tools for Card Collecting 27:52 Leveraging Social Media for Growth 31:45 Opportunities in the Hobby Business 34:09 Building a Sustainable Card Business 35:15 Personal Favorites and Future Aspirations Takeaways Nick started collecting autographs in high school, inspired by his early experiences at sporting events. He emphasizes the personal connection that comes with obtaining autographs from players. Nick has developed a unique business model that combines in-person autographs with online sales. He believes that authentication is not always necessary for personal collections, preferring raw items. Nick uses technology, like meta glasses, to document the signing process for authenticity. He advises collectors to manage expectations when meeting athletes, as experiences can vary widely. Preparation is key for autograph hunting; knowing where players will enter and exit is crucial. Nick has a personal collection of Hall of Fame autographs, which he tracks and shares online. He balances his hobby with business by setting spending limits and focusing on profitable items. Nick leverages social media to grow his brand and connect with the collecting community. #autographcollecting, #sportscards, #TTM, #memorabilia, #socialmedia, #businessstrategies, #authentication, #collectingtips, #sportscollectibles, #eBayselling

    38 min
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The 1000 Card Project Podcast is where sports cards meet strategy. Host Ron McKeefery – coach, lifelong collector, and entrepreneur – shares his mission to flip 1,000 $1 cards into 1,000 $100 cards. Each week, he talks with top creators, sellers, and collectors about sourcing, pricing, flipping, grading, and more. Get real tactics, lessons, and stories to help you buy smarter, sell better, and turn your collection into a real business.

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  • Creator
    1000 Card Project
  • Years Active
    2K
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © 1000 Card Project
  • Show Website
    1000 Card Project

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