How in the Hell?

Brett Essman
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  • MARKETING

Have you ever wondered how your favorite ad campaigns got made? I talk to some of the best creatives in the business about how they made ideas happen. From brief to execution and everything in between, this is, How in the Hell.

Episodes

  1. 22/12/2025

    How in the Hell? Eric Hansen

    Join me and Eric Hansen as we discuss the Jackson Hole Tag Responsibly, which he created at while at Colle McVoy. We explore the creation of this groundbreaking concept, delving into the team's challenges, their inventive creative process, and the drive that consistently produces their outstanding work. You can find the work we discussed here:  https://www.contagious.com/en/article/news-and-views/campaign-of-the-week-17-12-18

    30 min

  2. 21/11/2025

    How in the Hell? Myra Nussbaum

    Join me and Myra Nussbaum as we discuss the renowned Miller Lite Cantroller campaign, which she spearheaded while at DDB. We explore the creation of this groundbreaking concept, delving into the team's challenges, their inventive creative process, and the drive that consistently produces their outstanding work. You can find the work we discussed here:  https://www.oneclub.org/awards/theoneshow/-award/36647/cantroller/

    32 min

  3. 05/11/2025

    How in the Hell? Mark Fitzloff

    In this episode, Mark Fitzloff and I discuss the Panda Express campaign launched by Opinionated this past year. We explore the process of creating their launch commercial, the team's challenges, their creative approach, and the dedication that drives their consistently outstanding work. You can find the work we discussed here:  https://www.opinionatedgroup.com/work/panda-express-case-studies-group/panda-express

    25 min

  4. 29/10/2025

    How in the Hell? Aisha Hakim

    In this episode, Aisha and I delve into her experience creating her first Super Bowl commercial for Hyundai as a junior creative. We explore the team's challenges, their creative process, the dedication that drives their consistent delivery of outstanding work, and how to master your craft. You can find the work we discussed here: https://aishamadeit.com/nice/

    54 min

  5. 22/10/2025

    How in the Hell? Cameron Day

    In this episode, Cameron and I delve into his iconic work for Shiner Beer, exploring its journey into the world. We discuss the challenges the team encountered, their creative process, and the drive to consistently produce exceptional work. You can find the work we discussed here: https://www.iamcameronday.com/work#/nacht/ Cameron Day is the author of The Advertising Survival Guide trilogy — Chew With Your Mind Open, Spittin' Chiclets, and Stones & Sticks. MAD MAN, dropped recently, and very soon, CHAIOS will join the fray, an epic non-fiction AI battle between a mad man and a machine. Cam has worked at renowned agencies such as Ogilvy, DDB, Saatchi, GSD&M, BBDO, and McGarrah/Jessee.  P.S. Legend is debatable          His books can be found here: https://www.iamcameronday.com/

    31 min

  6. 19/10/2025

    How in the Hell? Trailer

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    1 min
  • 6 Episodes

About

Have you ever wondered how your favorite ad campaigns got made? I talk to some of the best creatives in the business about how they made ideas happen. From brief to execution and everything in between, this is, How in the Hell.

Information

  • Creator
    Brett Essman
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Explicit
  • Copyright
    © 2025 Brett Essman
  • Show Website
    How in the Hell?