Media Shift

Jacob Espinoza
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  • ENTREPRENEURSHIP

Media Shift is the podcast about how local media is changing—and why it matters. Each episode explores the evolving world of community news, from the rise of new digital platforms to how legacy outlets are adapting to survive. Hosted with curiosity and energy, the show highlights what’s working in local storytelling, spotlights bold new voices, and asks tough questions about the future of journalism. Whether it’s conversations with veteran newsroom leaders, innovative creators, or the people shaping how we share information, Media Shift brings listeners inside the movement transforming how communities stay informed and connected. If you care about the future of local media—or just want to understand where the stories that shape your city are headed—this is the podcast for you.

Episodes

  1. 16/09/2025

    Media Shift Premiere: Inside KATU's New Strategy for Authentic Community Storytelling

    Welcome to the first ever episode of Media Shift! In this inaugural episode, host Jacob Espinoza sits down with five-time Emmy winner Wesleigh Ogle from KATU News to discuss: How local media has transformed over the past 13 years - from web content as an afterthought to digital-first strategiesThe launch of ARC (Authentic Relevant Community), KATU's new hyper-local program that takes news teams directly into Oregon communitiesWhy print journalism is struggling and how TV news is adapting with smaller staffs and social media mandatesThe evolving definition of "journalist" in the age of TikTok and citizen reportingHow AI is both terrifying and inevitable for news professionalsThe critical role local media plays in community connection and combating isolationCareer advice for aspiring journalists and the changing pathways to national television Timestamps: 00:01 - Welcome to Media Shift's first episode 04:12 - Introduction to KATU's ARC program and community reporting 16:16 - The business side of news: sales vs. editorial separation 21:30 - How local media has evolved over 13 years 31:30 - AI's impact on journalism and headline writing 36:58 - The importance of local news for community building 44:46 - Career dreams and the path to national television 52:19 - Being authentic while maintaining journalistic standards Don't miss this candid conversation about the future of local journalism and why community storytelling matters more than ever.

    57 min
  • 1 Episode

About

Media Shift is the podcast about how local media is changing—and why it matters. Each episode explores the evolving world of community news, from the rise of new digital platforms to how legacy outlets are adapting to survive. Hosted with curiosity and energy, the show highlights what’s working in local storytelling, spotlights bold new voices, and asks tough questions about the future of journalism. Whether it’s conversations with veteran newsroom leaders, innovative creators, or the people shaping how we share information, Media Shift brings listeners inside the movement transforming how communities stay informed and connected. If you care about the future of local media—or just want to understand where the stories that shape your city are headed—this is the podcast for you.

Information

  • Creator
    Jacob Espinoza
  • Years Active
    2K
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2025 Jacob Espinoza
  • Show Website
    Media Shift