2Bobs—with David C. Baker and Blair Enns

David C. Baker and Blair Enns
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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

  1. Grow or Die?

    PRIJE 6 D

    Grow or Die?

    Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons.   LINKS "Chief Growth Officer" by Blair Enns for winwithoutpitching.com

    33 min
  2. You're Cheating Clients Unless You're Repetitive

    24. RUJ

    You're Cheating Clients Unless You're Repetitive

    David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: “am I delivering value?”   LINKS "Repeating Yourself as an Expert" by David C. Baker for punctuation.com "Questions, Not Answers" 2Bobs episode

    21 min
  3. How to Get $500M to Build a Website

    10. RUJ

    How to Get $500M to Build a Website

    Blair tells the story of recreation.gov and how its performance pay deal has been nothing but wins for every party involved, with plenty of lessons for buyers and sellers of all kinds of services.   LINKS "Performance Pay Leads to a $500M Website" by Blair Enns for winwithoutpitching.com Recreation.gov

    30 min
  4. When a Key Employee Wants Equity

    27. KOL

    When a Key Employee Wants Equity

    David provides a framework for one of the most important conversations in a creative agency principal’s life.   LINKS "When A Key Employee Wants Equity" by David C. Baker for punctuation.com "Pros + Cons of Having a Partner" by David C. Baker for punctuation.com

    21 min
  5. SpamHack Your Way to Growth!

    13. KOL

    SpamHack Your Way to Growth!

    Instead of railing against AI-generated spam, Blair decides to "get in on the action" with his brand new SpamHack AI Growth System™️ in this spoof episode.

    20 min
  6. What I Learned From Teaching Motorcycle Racing

    30. SRP

    What I Learned From Teaching Motorcycle Racing

    David recognizes more than a few parallels between his passion for motorcycle racing and the work being done in creative and marketing agencies.   LINKS “What I Learned from the Race Track” by David C. Baker for punctuation.com

    25 min
  7. A DIY New Business System

    16. SRP

    A DIY New Business System

    Instead of just relying on the talent of individual sales people, Blair recommends creative agencies identify and invest in six elements as a part of their organization’s long-term sales system.   LINKS "Critical Questions Your New Business Person Should Be Able to Answer" 2Bobs episode "How to Ask for Referrals" 2Bobs episode "CRM and the Mistakes to Avoid" 2Bobs episode "Who Should Set Prices?" 2Bobs episode "Mastering the Value Conversation" 2Bobs episode

    33 min
  8. Dealing With Today's Employee

    2. SRP

    Dealing With Today's Employee

    David finds the courage to address a topic he’s been putting off for awhile, as he is seeing more agency principals struggling to maintain both healthy and productive work environments by leading the ongoing process of resolving tensions within their teams.   LINKS "Adapting to a Modern Workforce" by David C. Baker for punctuation.com

    25 min
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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

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